Tattoo Studio - Case Study (Entrepreneurial People and Process)

Entrepreneurial People and Process

1. Module code: GBEN3004 Module title: Entrepreneurial People and Process. Student ID: Date of Submission:

2. Name of the Chosen Video Case Study: Tattoo Studio (Case Study )

3. Topics for the Presentation Discussion on the 9-Stages of the Enterprise Creation Model Application of the 9-Stage Enterprise Creation Model Personal learning reflections Conclusion References

4. Introduction to the 9 Stage Enterprise Creation Model Getting to terms with opportunity recognition and its action points is the process of appreciating entrepreneurship. Entrepreneurship is in creating value through innovations and mobilizing resources ( Lindholm , et al., 2019) It will mean taking requisite risks in a dynamic environment. It requires tenacity, flexibility, and the will to solve continuous problems. Plays a very important role in economic productivity and social impact. The 9 steps model will be applied to a case study of tattoo studio 9 Stage Enterprise Creation Model ( Bozward & Draycott, 2017)

5. Stage 1 Discovery Opportunity recognition, creation and evaluation Stage 2 Modelling Create the business model Stage 9 Exit Stage 8 Independence Stage 7 Adaptation Stage 6 Success Stage 5 Survival Stage 4 Existence Stage 3 Startup Build scalable, business focused on distinct customers Gain enough customers to create a profitable business and establish production Viable entity in terms of cash flow and resources Options to exit or take a dividend Rapid change, must secure the required finances to develop In relation to size, finances, market share and managerial talent An exit to make a substantial profit 9 Stages of Enterprise Creation Stages in the Entrepreneurial Process ( Bozward & Draycott, 2017)

6. Application of the 9-Stages model

7. Application of the 9-Stages model

8. Application of the 9-Stages model

9. Personal Learning Reflections Characteristic 1: Resilience Essential to battle business crises and setbacks Example: Crossing the bridge through financial turbulence and market adjustments Characteristic 2: Creativity Indispensable for the creation of unique products and services Example: Signature tattoo designs and collaborations with various influencers With some reflection, the two personal characteristics that were indispensable to the tattoo artist's entrepreneurial journey are resilience and creativity. Resilience denotes the artist's ability to sustain his way through the volatility of business ownership: fluctuating financial positions, changes in the markets, and competition. Adaptability , overcoming setbacks, and coming back stronger were the very elements that insured his survival and eventual growth. Creativity , too, was very important in distinguishing his business from others. The tattoos designed uniquely by the artist, along with services catered to client needs, allowed him to build a good brand identity.

10. Personal Learning Reflections ( Continues…) A skill that the artist has is communication. I have built enduring relationships with his clients, vital for client retention and word-of-mouth marketing. However , financial management is a skill he still has to work on. As the business scales, I should look into improving budgeting, forecasting, and financial management skills to scale operations and ensure sustainability. Self Development Through Reflective Practice Source: Medium.com

11. Conclusion The journey of the tattoo artist, as explored through Bozward and Draycott’s 9-step enterprise model, demonstrates how entrepreneurship extends beyond simply launching a business—it is about creating meaningful value through innovation, resilience, and adaptability. From identifying a market gap rooted in personalization to building a brand that thrives on creativity and customer connection, each stage of development was marked by strategic decision-making and personal growth. The tattoo studio's evolution into a self-sustaining, recognizable brand reflects how entrepreneurial success lies not only in financial gain but also in impact, identity, and legacy. Ultimately, the artist’s story highlights that entrepreneurship is a dynamic, ongoing process where continuous learning, reinvention, and passion pave the way toward long-term success and eventual transition.

12. References Agu , E.E., Iyelolu , T.V., Idemudia , C. and Ijomah , T.I., 2024. Exploring the relationship between sustainable business practices and increased brand loyalty. International Journal of Management & Entrepreneurship Research, 6(8), pp.2463-2475. Lindholm-Dahlstrand , Å., Andersson , M. and Carlsson , B., 2019. Entrepreneurial experimentation: a key function in systems of innovation. Small Business Economics, 53, pp.591-610. Maguire, G., 2024. How To Start A Digital Art Business: A Beginner’s Guide. Garreth Maguire. Michel, G. and Willing, R., 2020. The art of successful brand collaborations: Partnerships with artists, designers, museums, territories, sports, celebrities, science, good cause… and more. Routledge. Nheta , D.S., Shambare , R., Sigauke , C. and Tshipala , N., 2020. Entrepreneurship gaps framework model: An early-stage business diagnostic tool. The Southern African Journal of Entrepreneurship and Small Business Management, 12(1).