Taylor swift love story

Love Story by Taylor Swift

1. Taylor Swift- Love Story By Kenza Hardy

2. The Music Video Itself The music video was produced by Nathan Chapman and Taylor Swift in the year 2008. The genre of the song/ video is country pop which there is not much depiction of the genre in the music video. There is a dapple grey horse which can be associated with the country life and the instrumentation suggests a country song. The video falls into both narrative and performance catagories .

3. Relationship between visuals and Lyrics When Taylor sings the lyrics “see you make your way through the crowd and say hello”, there is a head on shot of “Romeo” walking through the crowd of people at the party .

4. Relationship between visuals and Lyrics Secondly, when the lyrics “and my Daddy said stay away from Juliet” There is a binary opposite produced. This is from Strauss's theory. Romeo and Juliet come together rather than stay away from each other. Goodwin's theory of intertextuality can be seen as there is the narrative of Shakespeare’s “Romeo and Juliet”. The couple k now that they can’t be together but they go against what their parents say. The screen capture also shows the flashback from his point of view.

5. Relationship between visuals and Lyrics continued Near the beginning of the music video there is a shot of Taylor standing on a balcony. This coincides with the lyrics “on a balcony in summer air”. In ways this is against the stereotype of the country genre as country usually has guitars or shows instruments and can often be associated with lower class people in America . Where as the video depicts two upper class families with expensive houses and costuming.

6. Relationship between visuals and Lyrics continued The shot of her looking out from the balcony shows that she is waiting for something. This shows she has a feeling of expectancy.

7. Relationship between music and visuals The music cuts on the beat of the music. There are two places that it usually cuts. The music is in four time and the two places it cuts are on the first beat of the bar and the second beat of the bar. There are no solo instrumental parts illustrated. I have looked at the other videos by Taylor Swift and having no illustrated instrumentals is unusual for her.

8. Promotional Aspects The record label uses closes ups and medium shots to promote the artist. They also show her as an innocent country artist by using plain colours. It could be argued that Mulvey’s Male Gaze theory is being used and the theory of Star image. Taylor is wearing makeup, has a flowing dress and has her hair done. This is to appeal to the male audience.

9. Representations There are scenes of a party and dancing at the beginning of the music video. The dance is a stately dance which suggests that the video is supposed to appeal to an upper class audience as well as middle and lower class.