Taza Thindi

Presentation on Taaza Thindi Sales & Marketing Strategy

1. TAAZATHINDI
ArihantSancheti
Divyae Sherry
PallaviJha
RonakJain

2. ABOUT MAYURAGROUP
Founded in 1976 in Cuddapahdistrict.
Mr. G. SrinivasaRao, chairperson of Mayura
Group
The company now runs multiple outlets
1.Cakewala
2.Good Bread PvtLtd
3.TaazaMithai
4.Nature Fresh,
5.TaazaThindi.

3. ABOUT TAAZATHINDI
Located in Jaynagarand Banshankari
“TaazaThindi” means fresh snacks
South Indian Food
Pocket Friendly Menu
Highly Automated
Styled like a modern darshini
Self-service is the mantra here.
Zomatowith a rating of 4.9
Awarded “Asia’s Most Clean Restaurant”
Awarded Highest Popular User Award by Zomato

4. SALES OFFERING
1.Idli-10 Rs
2.Vada-10 Rs
3.Plain / Masala Dose -20 Rs
4.Kesribhath-15 Rs
5.Kharabhath-15 Rs
6.Chow ChowBhath-25 Rs
7.Half Coffee -10 Rs
8.Half Tea -10 Rs
9.Half BadamMilk -20 Rs
10.Half Horlicks -20 Rs

5. SELLING PRACTICE
Small Portion Size
High Quality Food
Keep Less Items
Rave about your USP
No Dining (eat and leave)
No Customization
Traditional & Chick Interior & Layout
Save on overheads by automation
Self Service

6. SELLING PROCESS
Rave about hygineand price
Word of mouth
You got tech, flaunt it
Online Listings & Reviews
Show off your awards
Less locations means more hype and less cost.
Automate sales to make sales smooth.
Minimize wastage

7. SALES ORGANIZATION
STRUCTURE
Chairman
Account Executive
(TaazaThindi)
Account Executive
(TaazaMithai)
Account Executive
(Cakewala)
General Sales
Manager
Chairman to oversee all the sales operations of
all the companies.
General Sales Manager to oversee all the
account executives and look out for franchise
and business opportunities.
Account Executives to oversee sales
management and marketing of individual units
and handling all the social media and
marketing channels used by the unit.

8. LESSONS FROM TT
Technology is a great enabler.
Customization is not always necessary
or profitable.
Take pride in what you build, if you
got it, you flaunt it.
Recognize what is non-core and
automate it.

9. CHEERS!
Divyae Mohan Sherry
ArihantSancheti
RonakJain
PallaviJha