Technological advancements in business communication

Business Communication and use of technological advancements in improving business communication

1. Technological Advancements in Business Communication Presented by- Akhand (117011 ) Amanjeet (117015 ) Aryan ( 117026)

2. Contents Why Communication? What is Business Communication Technology and Business Communication Traditional Communication and its Limitations Impacts of Technological Advancements Limitations Recommendations

3. Why Communication? We communicate to Satisfy needs in both our work and non work life. Express our feelings and thoughts. Additionally in business to establish goodwill and credibility.

4. What is Business Communication Business Communication is any form of communication, verbal or nonverbal, that is used to relay a message, promote a product or service to share information. Business to Business. Business to Employees. Interdepartmental Communication. Business to the Public. Nonverbal

5. Technology and Business Communication As companies try to compete in the global economy, they are always looking for better ways to communicate and this is technology which provides business with faster, more efficient equipment for every aspect of communication. There are a large variety of technological tools for communicating, some gives us advantages on oral communication and some of these gives us advantages while communicating in written form.

6. Traditional Channels of Communication Face-to-Face Communication Channel Pros- Fast and efficient Cons – Nearly impossible for companies with fewer physical presence Print Media Channels Pros – Allows customer to read and respond at own convenience Cons – Declining readership over last few years Broadcast Media Channels Pros – Can reach a much wider population in short time Cons – Expensive hence phases out small businesses

7. Modern Methods Use of technology has become indispensible for managers for work in competitive environment. Following are few of mainly used technologies for managers. E-mail Voicemail Cell Phone Communication Teleconference Video Conference Instant Messaging World Wide Web

8. Computer Different types of task relating to communication can performed by this device like : Word processing. Creating Printing documents. Desktop publishing. Planning documents. Researching audience and contents. Statistical analysis. Creating power-point presentations. E-mailing and distributing documents.

9. E-mail Facilitates fast , convenient flow of information among users at various locations and time zones. Increases efficiency. Reduces Cost. Reduces Paper Waste. Lotus Notes & Microsoft Outlook are mainly used email exchange servers for corporate. Gmail, Yahoo, Hotmail are mainly used free email exchanges servers for internet users for formal or informal information.

10. Voicemail Communication Voicemail (also known as voice-mail, VMS, or message bank) is a centralized system of stored telephone messages that can be retrieved later. The term is also used more broadly to denote any system of conveying a stored telecommunications voice message, including using an answering machine. Most cell phones have voicemail as a basic feature, and many land line phones and corporate PBXs have their own voicemail options. Gives flexibility in staying in touch without the aid of a computer.

11. Instant Messaging It is real time email technology. Generally used for informal communication. Helps to communicate with colleagues on issues in no time. Few organizations have accepted it as one of best ways for informal communication and started its own messenger services. Eg: Whatsapp

12. Cell Phone Communication Wireless Communication : Gives flexibility to stay in touch without any location constraint. Verbal Communication : Verbal Communication is more effective over written communication for informal messages. Text Messaging : Short Messaging Service is widely used for small messages.

13. Teleconference It allows live exchange and mass articulation of information among several persons and machines remote from one another but connected by telecommunication system. Also known as teleseminar. Can be done without the aid of computer.

14. Videoconferencing Provides businesses with the ability to meet and to work with others. Reduces travel cost and time. Gives all benefits of face to face meetings. Can be one to one, one to many & many to many Can be used for training to users, conducting interviews etc. Helps in speed up the decision making.

15. Social Media It is a group of internet based applications that allow the creation and exchange of user generated content. Types of social media are given below: Collaborative Projects: They are most democratic in nature. Many end users can jointly contribute to the content creation. This category includes wikis and social book marking application. Eg: Wikipedia. Blogs: It represent the social media version of personal web pages. They are like personal diaries. A single individual or an organization or company writes on the webpage-some thing, some observation or some personal view on a specific content .

16. Content Communities: They are used as platforms for sharing, other users media such as photos through Instagram, Flicker, Video via YouTube etc. Social Networking Sites: They are perhaps the most popular applications the users of internet use to create personal information profiles and share them with their friends and colleagues. Sites such as Facebook shares personal information such as videos, blogs, audio files and photographs. Sites such as LinkedIn is mainly used for establishing credibility, expanding marketing, professional networking, including employers posting jobs and job seekers posting their CVs. Sites such as Twitter is used for news, branding and connecting with customers.

17. Social Media

18. Positive Impacts of Social Media Increased penetration into consumer mind Increased Brand Awareness Cost Saving Consumer Communication Helps Target Consumer

19. Advantages of Modern Technology Near constant access to key staff members Resource Efficient Employees have more access to information than ever before Better penetration

20. Limitations Uses of technology are very costly. Many states haven’t enough technological infrastructures yet. It’s difficult for old people to adjust with technology. Technological changes are too rapid to adjust with. Slow internet speed in various countries is a big obstacle. Various regions of world are totally unaware about technological improvement.

21. Recommendations Governments should take initiative to make technology cheaper for its citizens. Building up technological infrastructure. Organizing different training programs. Make people aware about technology and encouraging them to using technology for communicating. Should be informed and prepared to adjust with newer technology every day.

22. Bibliography https:// smallbusiness.chron.com/advantages-disadvantages-communication-organization-23143.html https:// en.wikipedia.org/wiki/Business_communication https://smallbusiness.chron.com/traditional-communication-channels-65162.html

23. Thank You