identitfy the core concepts of customer and the marketplace define digital marketing, its role, and the competitive advantages it offers: measure the success of relationship management
Human needs arestate of percieved poverty wants areneed shaped by culture and individual personality demands are human expectations backed up by buying power
Business offerings, such as productg service and expertise customer needs and desires are met by business offerings
Price satisfaction and quality customer satisfaction is the degree to hich the actual performance of the product mets the expectations of the customer Total Quality management (TQM) system arestructured to continually enhance the quality of products, services and marketing processes
Exhange, sales, and partnership exchange is the set of recieving the item you want from another by giving something in exchange.
markets search for buyers and their needs, design good market offerings, set prics for them, promote them, and store and deliver them.