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1. in Malaysia for SMEs
Complete Guide to Website Development
internationally.
You can showcase your products, services, and promotions.
with information and services even outside of business hours.
delivering expert website design and innovative digital solutions since 2005.
Malaysia looking to establish or improve their online presence through website
• Wider Reach: A website allows you to reach a wider audience beyond your
• Enhanced Credibility: A professional website lends credibility to your business.
geographical location. You can attract customers from all over Malaysia and even
In today's digital age, a website is no longer a luxury but a necessity for SMEs. Here's why:
• Marketing Platform: A website serves as a central hub for all your marketing efforts.
Customers are more likely to trust a company with a well-designed online presence.
tailored to the Malaysian market, with insights from ABST Global, an IT company in Malaysia
This document serves as a comprehensive guide for Small and Medium Enterprises (SMEs) in
• 24/7 Availability: Your website is available 24/7, 365 days a year, providing customers
development. It covers essential aspects of website design, development, and maintenance,
Why SMEs in Malaysia Need a Website
1
2
3
4
Steps to Enhance Online Presence
and user-friendly interface.
Focus on creating an appealing
responsive website.
Build a functional and
to-date and secure.
Ensure the website remains up-
and engage visitors.
Promote the website to attract
Website Design
Website Development
Website Maintenance
Website Marketing

2. advantage over businesses that don't have one.
contact forms, live chat, and social media integration.
Before embarking on website development, consider the following:
generate leads, provide customer support, or build brand awareness?
• Identify Your Target Audience: Who are you trying to reach with your website?
Understanding your target audience will help you tailor your content and design.
• Define Your Goals: What do you want to achieve with your website? Increase sales,
• Customer Engagement: A website allows you to engage with your customers through
• Competitive Advantage: In a competitive market, a website can give you a significant
Key Considerations Before Website Development
hub for marketing
efforts
Serves as a central
channels
with customers
Facilitates interaction
through various
website
businesses without a
Provides continuous access
to information and services
Offers a strategic edge over
presence
boundaries
base beyond
geographical
Builds trust with
customers through a
professional online
Extends customer
Platform
Marketing
Customer
Engagement
Advantage
Competitive
24/7 Availability
Enhanced
Credibility
Wider Reach
4
5
6
3
1
2
Benefits of a Website for SMEs

3. principles:
and other multimedia elements.
clear and concise navigation menus.
sufficient storage, bandwidth, and security features.
complexity of the project. Set a realistic budget and stick to it.
• Determine Your Budget: Website development costs can vary depending on the
Effective website design is crucial for attracting and retaining visitors. Here are some key
• Select a Web Hosting Provider: Choose a reliable web hosting provider that offers
to remember, and available. Consider a .com.my or .my domain for local relevance.
• User-Friendly Navigation: Make it easy for visitors to find what they're looking for. Use
• Choose a Domain Name: Your domain name should be relevant to your business, easy
• Content Strategy: Plan the content for your website. This includes text, images, videos,
Website Design Principles
Define Goals
Identify Audience
Choose Domain
Select Hosting
Determine Budget
Content Strategy
your website.
Establish clear objectives for
Understand who you are
targeting with your website.
features.
relevant domain name.
Select a memorable and
provider with necessary
Opt for a reliable hosting
website project.
Set a realistic budget for your
inform your audience.
Plan the content to engage and
1
2
3
4
5
6
Steps to Website Development

4. for Google search.
visually appealing website.
websites with limited functionality.
following accessibility guidelines like WCAG.
There are several options for website development:
purchase, filling out a form, or contacting you.
frustrate visitors and negatively impact your search engine rankings.
popular CMS, known for its ease of use and extensive plugin library.
• DIY Website Builders: Platforms like Wix, Squarespace, and Weebly offer
• Accessibility: Design your website to be accessible to people with disabilities,
• Clear Call-to-Actions: Guide visitors to take the desired action, such as making a
Drupal offer more flexibility and control over your website. WordPress is the most
• Content Management Systems (CMS): CMS platforms like WordPress, Joomla, and
• Fast Loading Speed: Optimize your website for speed. Slow-loading websites can
drag-and-drop interfaces for creating simple websites. These are suitable for basic
• Visually Appealing Design: Use high-quality images, videos, and graphics to create a
• Mobile-Responsive Design: Ensure your website is responsive and looks good on all
devices, including smartphones and tablets. Mobile-friendliness is also a ranking factor
Website Development Options
Navigation
User-Friendly
Design
Mobile-Responsive
Design
Visually Appealing
Actions
Clear Call-to-
Speed
Fast Loading
Accessibility
menus that guide
Clear and concise
visitors effortlessly.
all devices.
Ensures the website
adapts seamlessly to
that engage and
captivate visitors.
High-quality visuals
effectively.
desired actions
Guides visitors to take
access.
Optimizes website
performance for quick
Ensures inclusivity for
users with disabilities.
Essential Website Design Principles

5. and quality of work.
Consider the following factors:
2005, is a strong contender.
companies that offer unrealistically low prices.
maintenance services after the website is launched.
and collaborates with you throughout the development process.
option is suitable for complex websites with custom functionality.
• Portfolio: Review their portfolio to see examples of their previous work.
• Support and Maintenance: Ensure the company offers ongoing support and
• Experience and Expertise: Look for a company with a proven track record and
Selecting the right web development partner is crucial for the success of your project.
build a website from scratch, tailored to your specific needs and requirements. This
• Pricing: Get quotes from multiple companies and compare their pricing. Be wary of
• Client Testimonials: Read client testimonials to get an idea of their customer service
• Custom Website Development: This involves hiring a web development company to
expertise in website design and development. ABST Global, with its experience since
• Communication and Collaboration: Choose a company that communicates effectively
Malaysia
Choosing the Right Web Development Partner in
DIY Website Builders
Custom Website Development
Content Management Systems
Suitable for basic websites with
limited functionality, easy to use
with drag-and-drop interfaces.
specific needs.
Ideal for complex websites with
custom functionality, tailored to
extensive plugins.
popular for ease of use and
Offers more flexibility and control,
business?
Which website
development option
should I choose for my

6. Essential Website Features for SMEs in Malaysia
address, and physical address.
descriptions and high-quality images.
website and engage with your audience.
payment gateway like iPay88 or MOLPay.
Malay and English, to cater to a wider audience.
Here are some essential website features for SMEs in Malaysia:
• About Us Page: Tell your company's story and build trust with visitors.
• Products/Services Page: Showcase your products or services with detailed
• Testimonials: Display testimonials from satisfied customers to build credibility.
• Contact Us Page: Provide contact information, including phone number, email
• Social Media Integration: Integrate your social media accounts to promote your
• Payment Gateway Integration: If you're selling products online, integrate a secure
• Blog: Share valuable content related to your industry to attract and engage visitors.
• Multilingual Support: Consider offering your website in multiple languages, especially
Key Factors in Choosing a Web Development Partner
launch
communication
and collaboration
and maintenance
fair pricing
throughout the
Effective
quotes to ensure
process
services after
Ongoing support
Comparison of
quality
showcase
capabilities
record and
expertise in
website design
and development
Examples of
previous work to
Proven track
assess service
Feedback from
previous clients to
and
Collaboration
Support and
Maintenance
Pricing
Communication Client
Testimonials
Portfolio
Experience
and Expertise

7. Website Maintenance and Updates
disaster.
performance.
measures to prevent attacks.
performing optimally. This includes:
content and updating existing content.
to address security vulnerabilities and improve performance.
• Performance Optimization: Regularly optimize your website for speed and
Website maintenance is essential for keeping your website secure, up-to-date, and
• Content Updates: Keep your website content fresh and relevant by adding new
• Security Monitoring: Monitor your website for security threats and take proactive
• Regular Backups: Back up your website regularly to protect your data in case of a
• Software Updates: Keep your CMS, plugins, and themes updated to the latest versions
About Us Page
Page
Products/Services
Contact Us Page
Blog
Testimonials
Integration
Social Media
Integration
Payment Gateway
Multilingual Support
to build trust.
Tells the company's story
detailed descriptions.
Showcases offerings with
communication.
Provides contact
information for easy
visitors.
content to engage
Shares industry-related
credibility.
feedback to build
Displays customer
Connects social media
accounts for promotion.
transactions.
Enables secure online
languages.
Offers content in multiple
Essential Website Features

8. Website Marketing and Promotion
audience.
subscribers.
wider audience.
are some effective strategies:
Ads to drive traffic to your website.
Google to improve your rankings in search results.
• Search Engine Optimization (SEO): Optimize your website for search engines like
• Content Marketing: Create valuable content that attracts and engages your target
Once your website is launched, you need to market and promote it to attract visitors. Here
• Online Advertising: Use online advertising platforms like Google Ads and Facebook
• Social Media Marketing: Promote your website on social media platforms to reach a
• Email Marketing: Build an email list and send out newsletters and promotions to your
and relevant
Keep content fresh
Optimize for speed
and performance
threats and
prevent attacks
Monitor for
improve
performance
Protect data in
case of disaster
Address security
vulnerabilities and
Updates
Content
Optimization
Performance
Security
Monitoring
Regular
Backups
Updates
Software
Essential Website Maintenance Practices

9. Conclusion
market.
Website development is a crucial investment for SMEs in Malaysia. By following the
development partner like ABST Global to ensure the success of your project. With a
well-designed and maintained website, your SME can thrive in the competitive Malaysian
guidelines outlined in this document, you can create a website that effectively represents
your business, attracts customers, and drives growth. Remember to choose a reliable web
Marketing
Social Media
Optimization
Search Engine
Email Marketing
Online Advertising
Content Marketing
to drive traffic
search engines
media platforms
attract audience
Sending newsletters and
promotions to subscribers
Promoting website on social
Creating engaging content to
Enhancing website visibility on
Using platforms like Google Ads
Effective Website Promotion Strategies

10. Guidelines
Understand
Choose
Partner
Design
Website
Website
Maintain
Market
Website
Growth
Achieve
Achieving SME Growth Through Website Development
website
development.
principles of
Grasp the essential
like ABST Global.
development partner
Select a reliable web
appealing and
functional website.
Create a visually
secure.
is regularly
updated and
Ensure the website
Promote the
website to attract
customers and
drive growth.
presence.
Realize the
benefits of a
thriving online