Text Information and Media

Media and Information Technology

1. Text Information and Media Media and Information Literacy MIL11/12PM-IVa-1 / MIL11/12PM-IVa-2 JMJNGOHO 2019

2. What is a text ? TEXT a simple and flexible format of presenting information or conveying ideas whether hand-written, printed or displayed on-screen any ‘’human-readable sequence of characters’’ that can form intelligible words

3. How is text used in the following media?

4. TYPES OF TEXT AND COMMON FILE FORMATS TYPES OF TEXT DESCRIPTION HYPERTEXT serve to link different electronic documents and enable users to jump from one to other in a nonlinear way PLAINTEXT or UNFORMATTED TEXT fixed sized characters having essentially the same type of appearance FORMATTED TEXT appearance can be changed using font parameters (bold, underline, italic, font size, font color, etc.)

5. HYPERTEXT This https://www.slideshare.net/arnielping is a hyperlink or link to my SlideShare account.

6. HYPERTEXT This https://www.youtube.com is a hyperlink or link that will bring you to YouTube.

7. UNFORMATTED TEXT

8. FORMATTED TEXT

9. What is a typeface? TYPEFACE also called font, font type, or type refers to the representation or style of a text in the digital format usually comprised of alphabets, numbers, punctuation marks, symbols and other special characters

10. TYPES OF TYPEFACES Serif a serif is a small line or stroke regularly attached to the end of a larger stroke in a letter or symbol within a particular font or family of fonts . connotes formality and readability in large amount of texts. This font is usually used for the body text of books, newspapers, magazines and research publication. Also , serif fonts give a classic or elegant look when used for title or heading. Examples : Times New Roman, Garamond, Baskerville

11. TYPES OF TYPEFACES Serif

12. TYPES OF TYPEFACES

13. TYPES OF TYPEFACES Sans Serif Sans serif - brings a clean or minimalist look to the text. This font is used for clear and direct meaning of text such as road signage, building directory or nutrition facts in food packages. Also , sans serif fonts give a modern look and is used primarily in webpage design. Examples : Arial, Helvetica , Tahoma , Verdana , Calibri

14. TYPES OF TYPEFACES Slab Serif Slab serif- carries a solid or heavy look to text. can be used for large advertising sign on billboards. Examples : Rockwell , Playbill , Blackoak

15. TYPES OF TYPEFACES Script Script- draws much attention to itself because of its brush-like strokes. This must be used sparingly and not to be used in large body text. This font is usually used in wedding invitation cards or other formal events . Examples: Edwardian, Vladimir, Kunstler

16. TYPES OF TYPEFACES Decorative Display or decorative- caters to a wide variety of emotions (such as celebration, fear, horror, etc.) or themes (such as cowboys, circus, holidays, summer, kiddie, etc.) Examples: Chiller , Jokerman , Curlz MT

17. Text file formats COMMON FILE FORMATS DESCRIPTION TXT (text) Unformatted text document by an editor as notepad on Windows platform DOC (document) a native format for storing documents created by MS Word package •contain a rich set of formatting capabilities RTF (Rich Text Format) Cross platform document exchange; default format for Mac OS X’s default editor TextEdit

18. Text file formats COMMON FILE FORMATS DESCRIPTION PDF (Portable Document Format) developed by Adobe systems for cross platform exchange of documents, supports image and graphics PS (PostScript) a page description language used mainly for desktop publishing

19. FILE TYPE SELECTION WHEN SAVING AN MS WORD DOCUMENT

20. DESIGN PRINCIPLES AND ELEMENTS EMPHASIS importance or value given to a part of the text-based content make the text bold Italicized

21. DESIGN PRINCIPLES AND ELEMENTS EMPHASIS have a heavier weight darkened or lightened enlarged

22. EMPHASIS

23. EMPHASIS

24. DESIGN PRINCIPLES AND ELEMENTS APPROPRIATENESS how fitting or suitable the text is used for a specific audience, purpose or event

25. DESIGN PRINCIPLES AND ELEMENTS APPROPRIATENESS Times New Roman Arial Aharoni Rockwell Edwardian Script Jokerman

26. APPROPRIATENESS

27. APPROPRIATENESS

28. DESIGN PRINCIPLES AND ELEMENTS PROXIMITY refers to how near or how far are the text elements from each other.

29. PROXIMITY

30. DESIGN PRINCIPLES AND ELEMENTS ALIGNMENT refers to how the text is positioned in the page. left , right, center or justified.

31. ALIGNMENT

32. DESIGN PRINCIPLES AND ELEMENTS ORGANIZATION refers to a conscious effort to organize the different text elements in a page.

33. ORGANIZATION

34. DESIGN PRINCIPLES AND ELEMENTS REPETITION concerns consistency of elements and the unity of the entire design

35. REPETITION

36. DESIGN PRINCIPLES AND ELEMENTS CONTRAST creates visual interest to text elements. is achieved when two elements are different from each other.

37. CONTRAST