Thalys - Thalys Neige

N BBDO brought Brussels a ski length closer towards the Alps.

In 2007 N BBDO and Proximity BBDO worked out the ‘Thalys Neige’ campaign to illustrate people the proximity of the Alps. To do this, several train stations were transformed into ski areas with a fun animation.

1. Neige

2. Discover the possibilities of Guerilla and ambient  media for Thalys Neige Briefing

3. Illustrate the proximity of Brussels with the Alps  (by Thalys train) by 
transforming a train station into a ski station. Ph oto animation in the stations 
of Brussels south & Antwerp central Central idea

4. Central idea Floor stickers in the shape of skis 
were placed on the ground in the 
train stations, pointing towards the 
Adshell billboards where more 
information could be found

5. Central idea
Folders (Thalys ski’maps) & lipsticks were 
being distributed by hosts in the stations

6. Results Large numbers of photos were taken
Very positive word of mouth & 
sales rise