The 10 Most Dynamic Women Leaders in Marketing, 2025 Beth Davidson.pdf

Beth Davidson combines strategy, empathy, and innovation to elevate Agero’s marketing. From an MIT engineering student to a visionary marketer, her bold decisions and creative insights have made her one of the most dynamic women leaders in marketing, celebrated on ciolookmedia

1. CIO’:

BETH
DAVIDSON ¢ \

Redefining Customer-Centric

Marketing Leadership in the \
Digital Age j = -

A LED ||
"lana

roaches
"Women Lead the Way
Marketing Innovation

Sustainable Growth.
Emerging Tends in
Marketing Leadersp

TT
Dynamic

WOMEN
LEADERS

in Marketing,

2. Your Legacy

Featured
Where Leaders Make

Headlines

Get Featured In
Upcoming Edition

Where Top Business
Minds share their Success Stories.

5. Trailblazers of Tomorrow

I ihe ever-evolving world of marketing, where
innovation, agility, and creativity define success,
leadership has taker onan coll new meaning. As we

Step into 2025, the marketing landscape continues 10

undergo seismic shill drives by technology, consumer

expectations, and the power of storytelling that transcends

‘boundaries, Amst this a oran, women leader ve

only found her voces bat have emerge as rbzcrs

shaping the futur ofthe industry wih resibene, vision, and
uc.

‘This special edition CIO Look tied, The 10 Most Dynamic
Women Leaders in Marketing, 2025, eclebracs the
‘remarkable women who re redefining whatitmeanstolead.
‘Those leaders are nol just diving campaigns; they are
building ecosystems af influence, creating inclusive
narratives, and championing strategic that ref oth
purpose and performance, From leveraging dt dnven
sights to building human-centered brands, their
approaches prove that markcting today is as much about
‘pathy and usa is about innovation ed technology.

ach profile festured here offers more than just a story of
profesional excelle. refets joumeys of price,
“tata and courage, the very quakes that st these
leaders apart in an increasingly competitive global
‘marketplace. They remind shat dep spot postion
ut a practice of inspiring others, breaking baies and
charting ne paths forte generationsto come.

As yeutur these pages, you wil witness how Ihscwomen
are pioncering change whether by transforming brand
sraepis, championing sustainability, or harnessing Al o
cru hyperpersonalizo expenences, Their achivemen’s
ot only inspir but also pave the way for a new era of
leadership in marketing, one where vision, inclusivity, and
innovation cosxistm harmony.

Happy Reading! &

Due Bef

7. The Front Page Exclusive

Beth

Davidson

Redefining Customer-Centric Marketing
Leadership in the Digital Age

The Stories Within

Clara Valls Moreno
Redefining Brand Strategy with Conviction and Care

:

Industry Insights

Revolutionary Approaches
Women Leading the Way in Marketing Innovation

2 4 Sustainable Growth
et Emerging Trends in Marketing Leadership

8. CIO

Pooja M Bansal
Editor-in-Chief

Deputy Eto Anish Mer

O wutacebookcan/colookmada

Managing Editor Prince Botton | @ wnomtwnercomicoicounes

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rt Design Director Davie Martin
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sus | infoßeobetmedincem
For Subnertion
Sen Sl Manaos Wilson, Hunter, | [MST com
toner ess Manager Coli
copie 2025 00100K ts,
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el

TRANCA | moron
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Techical Constant Vitor Coli | Ste tou pe prion
ur | ees email

Research Anaist Erle Smith
SEO Executive Alen Spencer

saleseciolootmedacom
August, 2025

9. Featured Person

'ompany Name

Brief

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igi channels, produc posting, ad customer experience.

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raies, les brand visibility, nd cres consi
sakcholder engagement

"rt Heath Plan Inc

Luz combines creativity and analytics to deliver strong
marketing impact She skill in campaign exceution,

fantail ng "asomar opio, and ring tego a dive
measurable business comes
Marian seat for ber expert rand bang,
Marian KoltabLcvin 1680 crave communications, and marketing ration. Su
no ago corn leds stoic vision with execution excellence to deliver
marks leading pest
Sora sa marketing ste wih srg in digi
Sarah Bennight 1KS Heath teasformation,adonce engagement, nd rand prt Sho
SVP Marketing asealthcoon Icverges dats ight optimize performance and customer
Ters is cxperinced in campaign development, mars
ng | Stee nema! | pstnng, md dial ctra She tives comen ie

satgosnt.com

Sudiences, diving brand awareness, and supporting measure
‘sins objectives

11. ‘The 10 Most Dynamic Women Leaders in Marketing.

The Front Page
Exclusive

Beth

vidson

Redefining Customer-Centric Marketing
Leadership in the Digital Age

True leadership—and effective

66 marketing—Iis about empathy
and passion for your customer”

12. ‘visionary Ieadershipis what tas for organizations Lo

"be diferent and sun Nowhere he as trae as in
(Ge eld of marketing, where strategy, empalhy, and
innovation must rmonizescamlesly Beth Davidson is
{he embodiment of hi rare mix of as, pum Agero's
marketing activities with a aman touch and an insatiable
ion free |

E the fast changing Duincss environment of today,

Early Ambitionsand the Transition info Marketing

Beth entry ino marking was no forcgone conclusion, but
à formale coincidence fitted by acf discovery and
‘exibilyIntaly, she rolle at MIT with ambitions of
coming chemical engincer nd helping the word in ihe
form ofallrate fuck, ut shes recognized hat or re
interest was otherwise Though enginccin problem ss
and labs did not take her fancy, marketing
lectiverspeciilly hose sing Harvard inet School
‘ite adie did pt her ented Sec thi, Beth made a
fir sich, adopt marketing a her ed of nero and
noveronce resting

hie intial openness to shifting direcion, informed by
inereperion and courage, etablichod the noto of a career
hanced by andacioux decision making and an ability
to capital on unanticipated opporanities. The anlykal
groundings of her enginering education, comple withthe
Imaginative and state requirements of marketing, would
bea characteritic fr caros approach

(Global Consulting: Cativating Diversity of Perspective

Beth stated hor profesional career with 25 years of
management consulting experience in marketing trategy
‘toes an incredible range of inte, Hor work involved
travel to 40 nations and 12 dapat sectors, ranging rom
pharmaceuticals and perfume houses to chocolate and
‘whisky. The rich international experience developed a

66

When things go wrong, we help
make it right, and that drives
loyalty, innovation, and growth.”

sophisticated apprcitio of various markets and consumer
tudes, which prepared hr for operating in nricate 128.
and RDC landscapes miens.

A defining moment carly in hor Johanneshung carer had a
lasting impact on hr leadership philosophy, During a focus
group on hair product eae in post apartheid South Aria,
[eth saw fnshand bow business benefit from empathy
‘When a clients CEO went again policy logro and at
the participate peony was show of how coe
‘marking and leadership tart wih caring forthe customer.
This lso put empathy and passion fr the customer
intgeverychoieeBecameamanta for Beth

Rembraciog Industry: The Agere Chapter

Bethe shit it her first industry joiner fotos masa esp
of ith and testament to he wilngnes 10 y new things
When she initially came across Agero 2 digital diver
since and rod src company her Et though
rar skepicem, The ea of selig tv racks id not sec
very exiting. Once she heard the fact that Agero serves
30.00 individuals each day, wall during times of stress
and acd, Bath lied the dec influence the company has
conndvial vex.

[At Ager, Heth discovered am environmen that ie miso
oriented and where marketing has expanded beyond
‘conventional boumdaric Th man aim ist restore order in
{he mids of confio —asiting persons strand verde,
chit by madden itcrpions, Marketing under her at Age
{proactive amarcnon tht inform clint customers what
do fan emergency oceurs and providing smooth solutions
‘when they are mostncaded

“The proof sin the paling: Agents nc promoter scores
regularly fll in the high Rs and low 905, à toament to
millions of Bappy customers and igh brand loyalty, Bed
pilocophy based on the ida that whem things o wrong

14. We brought back physical cards—with QR
66 codes, of course—to bridge that real-world
moment to our digital tools.”

15. advanced insights dashboards for sevice providers and
insurance agents. To the providers, thee dashboards shed
igh on how rv: quality, pc, andcosdrivejob volume,
cresting an environment foe ongoing improvement For the
agent, dshboande focus on custom satisfaction and
vice tation, tring good experiences nto persuasivo
testimonials and relationship building opportunities. By
providing partes with actionable data, Beh nablsthmto
are hero access ares conf

[Navigating Change: Bridging Digital and Physical Works

“The auto and insurance soctore are undergoing period of
acccleratcd change, with emerging technologies and
hanging comemmer atados rohaping he landcape Bete
stowardchip of Agero has been marked by an innovative,
practical mindset embracing dial technologies while
staying roundedin eal worldbchavion.

A turning point smivcd when Swoop, an award-winning
driver assistance technology platform, was acquired by
Aero Whores the leadership group had initial imagined
“igi int” appwach, eth understood thal consumers end
{o al back on physical solutions in times of ned ooking
{for care in lances instead of reaching, for apps. By
engine hack pipical card augmented with QR codes, ce
match analog and digital, building acces and usability in
times ofhighstest

"This combination of innovative technology with practical
solutions a pret example of Beth's skill a balancing
imovation with ses, always puting the end scr
nodeandbchaviors formant.

Building Team Caltureas

Professional Development

this leadership ie grounded in respect for he cam and a
passion for ongoing leaning, With marketing technology
changingatadizyinpraeshekeenshor team ecntred onthe
asie getting to know the people, creating relevant
messages, and finding the est cham. Thi grounding in
strategy allows the team to tay fox, imaginative, and
fective.

To encourage teamwork and profesional growth, Beth
Launch monthly Marketing Workshops, ret develop at
‘means of community building in hybrid workplace. Now,
these workshops have became forums for ls experienced
{cam members o stp up, set agendas, brainstorm ideas and.

learn from cach other. The team decider on
subjcetsanything from AT and narrativo to marketing
analytics and pubes cach thera do marc han he routine,
‘ute fequently bringing in guc speakers or secking
inspiran rumnew media

Regular, twicea yeah team comes togehcrin person for
workc-long "lic jams," where organi laring i mixed
ih collaborative work and socializing. Tac vente coment
relationships, demolish sl, and encre Ihe kam ancw
with camaraderi Beth fondly calls hr team "purple
people” a reference to thir capacity o mix ils and work
fogetheracrxs functions respective of reporting muere

Industry Recognition and Thought Leadership

Bets influcnee goes beyond the walls Agro. In 2024, ho
va ranked as one ofthe Top 50 Women Chief Marksting
Officersby Women We Admin, recognition of hr srstegie
lesderhip ils data drive decision making, apd eentca
‘commitment to customer focusing solutions. Agero's
President and CBO, Dave Ferick, commendod her silat
‘building sing client relationships and propeling tho
Sompanysrepuation fr safty and innovation.

sh x deeply ative inthe wider marking community and
actively attends industry conferences and events Wheiher
Tearing from others through discussions wih fellow CMOs
at Trendllunier events or gaining insight rom pocrs a tho
MMA's CMO conference, fin inspiration in he varied
challenges and solutions that frame the industry. This
‘dedication to ongoing Iaming garantes that th and hor
{eomsiay sheadofthe curvo inmarkc innovation

Champion Diversity, Pquit and Inclasion

16. Personal Passions and Life Beyond Work

Beyond the office, Rath ica passionate golfer and st on the
hoard ofthe LPGA Amateur while holdings competitive
handicap. Shs enjoys polar personal hoy ut le acc
ax a venatile tool for relationship development and
‘networking inthe workplace. The combination of ster,
‘ccsiaton,andstared experienc inthe pon reflect mach
ofthe eee Bethapprecntsin rain

Beh unes others to develop interests that dctight and
stimulate curiosity, as she ie convinced that individual
interests enrich werking relationships and make poople
forge and interesting, Goll has unlocked doom to
leadership spaces and pranted special occasion oe bonding
development in her opinion

Vision forthe Future

Delis vision for the future it expansive yet rooted in a
Profound ten of purpose. She in dedicated to nat ing
nyone aie vale time withanautoheeakdown, working
to make help intuitive instant and has fe. Herlong term
professional aspiration st ston more ards, especially
Mowe companies trying lo negotiats the complex of
R2R2C dynamics Facilitating brands speaking elfectively to
maliple audience without compromising ciber larity or
impacts, forth, amos ating challenge

She woul like to be remember as listener ladera
leader who ftened rally irtened—to customers, teams,
andthe mark. Great marketing, a theses it ats with
passion for curiosity and a desire to break themold. She gos
spring marketers to go cu and ind el conversation, po

—

17. 66

uncomfortable questions, and sp outside thsi own comfort
zones. Consensus may Keep the posos, she believes, But
Soldncsssrdcunosty ponerte blanc

ACarcer worth Admiring
‘Bohs carer is an example ofthe potential for change hat

comes from empathy, creativity, and tee thinking in
smarking. From ber carly years working as a consultan

Consensus may keep the peace,
but it rarely creates brilliance.”

cross the world lo her present position as Chit Markcting
Ofer at Ager, Beh has always been an advocate for
customer driven Solutions, promoting diverse cultures, and
driving business growth Her Kedership model delind by
humility, flexibility, and an unrelenting drive for
excellence continues to mold the marking futur and
{spire those with whom she works, With he changing dimes
in the industry, Ho's role focus on listening, eine,
and oding withimtgritywillhaveherimpact Er years

19. Women
Leading the
Way in Marketing
Innovation

Advertising today has been revolutionized by
revolution in technology, revolution in consumer
chavior, and revelation in brand expectation,

‘Spearheading the revolution ate a apuhtng alot pool of

women manager who weather the revolution and eve

odo the revolution. These tralblazing marketers a

‘shunning tdiional marketing conventions eating res

ideas that are harvesting record Teves and creating new

standards of excellence forthe nine. Their malhodolopy
focas yes averting amd promotional mote
and adopts ely bas fac, el individual expre.
fad open-ended brand experiences which reflet the
complexity of relationships today. Women's role in
innovation in marketing is the beginning of a bigger
revolution towards bigger, humane, and more forward

Joking practice in brand communication. Inst of being

std by traditional processes und rer thinking, they arc

creating new models that are trying to create real
relationships, social responsibility, and ending brand

«qui What they podes isan echo of where markctng

excelence gets conceived in the crown of imagination

analytical mind, and completo understanding of human

‘ychologyandcalural rend

(Overcoming Challenges Through Digits! Revolution

Women marketing chiefs have Ho the way in spearheading
{he digital revolution tat change how brands conncct with
bir publican do andlsing ways. They have been diving
‘Be uke of newer tecnologies such an areal ules,
machine ling. and big data analysis in an ange
achieve more target and ete marking campaign
They have assisted brands in transforming rom mass
marketing approaches 10 highly scgmentcd, daa-driven
approaches wath measurable results with eal brand volccand
‘sublishingtrustwiteustomer,

Te

20. ‘Where social media ie, influencer sponsorship, and content
‚marketing campaigns have all come together has been
Fnflacres directly by women who nied hat websites on
{he inet required mach different spprosch than Pad
previoady been uso erie advert empire They
noticed that efectivo weh markcting de founded upon
relationship, not messaging broadcasting. and this spawned
cngagement-based strategies based on two-way
communication and consumer generale content. I has
brought more authentic to fe brand associations and
conser loyally to broad eros sections consumers.

Marketing Inclusive and Parpose-Driven Marketing.

Another of the oldest continuitice in women leaders"

appeal o malt dimensional consumer uence values and
‘styles in matt css he world They have led brands to
revolionary, not symbolic, diver imiatves hat honor
diverse commanitcs, cultures, and opinions in genuine
amd mt Nt ny ii ow et rb

more importantly, it has formed deeper emotion
peste tops lat pl denied)
merced cence

“They have also pioneered infusing socal responsibility and
sustainability mespe inte brand naraives, recognition
ofthe fact that consumer nercasingly want bands to stand
behind major social and omiroamenal cause. Aligning
marketing campaigne with braader corporate social
responsibility initiatives has helped them demonstrate that
brands ean be pod and authentic and can achieve increible
Positive social good. They have performed so wonderlly
vih the younger generlions that are concemed about
bent andwis waren como

Driving Data-tnformed Creative Excellence

Te ncw markting environment demandsthe coavergence of
A Tis imagination and analytical sities, and women leader
‘ave polished model for gaining optimum everage from th
force of both abilities. They were doing allthis through
strategy by hamessing big data analytics to drive visionary
decision making without sacrificing the emotional
engagement and creative excellence behind consumer
responsivenes This synergy hasnt only bon creating dat
infoemed campaigns Uat are highly otre bat, in the
proces, rising industry benchmarks on performance and
relcvancesimullancoudy

‘Those revolutions also st new ana for marketing
performance beyond hase level mere to meti like long,
term market posto, customer lie vale, and brand
sentiment They uit advance tration model Pat are
“tuned to the multifaest, mali channel nature of tho
customer journey and provide more sophisticated
understanding of what actly dives real business growth
“This kind of analysed marketing fom it historical
creative role lathe besincas strategy ol worthy of champion
‘npenizationl performance and enablcinaovation

Conclusion

‘The marketing profs continously volves al recon
pco, and wen ados did ot linkin domonetating Ihe
‘capacity to plan ahead, to imovate, ad to catalyze radical
transformation. They grasp forthe stars o bring brands to
life in bringing consumers, technology, and soci
responsibility together. With visos and experince, they
mapped more innovative, more effective, and more
responsible marketing practices for consumere and
Business. Inthe itr, contributions af women towards
marketing novation wil he more pemussiv a coman
recognize the value of nonconvention eas and diverse
Spprmcice to Ieadembip Their adorei inthe tre il
be esentil in addressing somo ofthe now challenges that
emerge including privacy law, proper application artificial
inteligence, ad transforming consume mind The fre
of the marketing Fld depends heavily on the work
Ssccomplishadby tac visionary lees 2

DE]

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23. Clara Valls
—Moreno—

Redefi

ing Brand Strategy with

Conviction and Care

‘this fa-paced digital ago. marketing exscwives are
«omar alledupontowalkitat,

ghuope of vision and agil at ll tase. Few navigate à
cites Cara Valls Moreno

an experienced Marketing Director in echo und 828.
Industries ih à background in cating segue razatve,
leasing ber-inclas teams, and creating campaign that
connscetthe heat level

‘Wit her entrpreneuial experience und explanation at global
SiS poweshouss like Mra und Factorial. Cara has a
compelling comision of epsalions expose, innovative
naginaion and pople creed management Her srakelng
pialospby i not led gensucon — its erating ral, sing
rad eperinsos that fuel sine performance.

Early Career: Where Curisity Led the Way.

Clara began her profession joumey in Barcelona m 2010,
where she studied Business Administration. She dida
‘spprch planning with tho aim of woking in marketing but
nd an overarching cosy hor do ideas come at, catch
nat, and mabe ange om people? Ta arial ore

er fit experience with sles, having direct customer
Inteactorsundatending dans source new sales deals,
guvehecanonthe-groundsemeaf wat

motives ms. I was pra! coming experience where
shesaw he diffrmcebebween

sales and marketing and more signi: how hey might
‘ulate one sole even more. AA

would be perfil mod in developing er collabore ss
leader and cos funcional manserof working.

From Operations Execution oStrateic Impact

‘tara canton 1 states adap of Miak and them at
Factorial — to SaaS companies with ambitious global
cxoarsionplanathat were rapidly growing,

Au Mind, she managed European and US. marketing.
developing demand generation programs and global feld
campagne Navigaing trough cultaresend aut chato
“dive without dest oversight — going regional cums igned
Lo abad gal nd managing. She developed be ikehalder
alignment, campaign planning. and airaogie agility
capable nt pero

er move to Facto cume at pete tne he company as
‘expending very vel, and Clara was being asked with opening
‘pendesiblshng Le French market She salido oca
chain pay Goes sue, leering e mul rodas:
‘content sae end developing eum cab Lo become the
bes pipeline generator inthe region. Working inahigrtres,
High emrprise demanded operating clarity common
sense communication, and accountability and ns culo
principles that Clr as leader held extremely dez

Creating Brand Stories with Parpore

‘Clam believes hat makeing ¡no just usines funtion
Hé an atin based on laity, eleven, and oros: As e
member ofthe tam at Factorial she was the key to remodeling
the image asthe busines expanded from an HR software 108.
‘biggerbusnessmarageentpafoen.

Rates dan bering individual page. Clara worked with
factions — and indeed with Sales and Product — to connect,

2

EE]

24. ‘Success for me isnt just
about results—its about
building trust and
momentum across
teams.”

essing with compeny goals and customer insight. Hes
framework blended content, campaign plenning, a

ssescoessond performance execution po

Waste espa as ho bio tu business bjectvesiio
rates hal leas would ral behind and die consumer
would identity with, Her campagne ar always rooted in
swine everyday neds but brought to life by imagino,
Semi endless execution

A Peak Moment: 360° Campaign at HR Tech France

One of Claras most impocfd achievements was he 360
campaign the ed at HR Th France In Paris, The compoig
‘Hondo for hot comctadeeply wi he French HR

comer — sing humos ry ond coal sight oe
‚ei evra retrato nd chelengr. Rother thom generic
slegana Clara eam crotedmesigee hole

0+ eurofhome placement, boo design, digital
charmel, PR, ancient

cohesive narrative. The result: record-breaking brand

Marketing as Balance DataandInstinet

fiom fit impresos to
dans spaces in

encouraged ack per
rms concep. Latin power

She's recognized fr supporting campaigns lt beak the mold
rot jus because Ue out of de ordinary, bu because

25. ie pre informed by insight, purpons, and relevance Whatever
ho mision in eed generation o brand bling.
ses sue Uat al the ce are dicto o some nd and

Leadership with Empathy aná o

a à consoquenes of he
teumculuresrecepivewoal votes
hagelyeasuline sing,

temasparecy. and empowerment led syle
background of fighting 1 make
expecially woran in

She sees individual a ones ar golboratort. A Frl
ho made he team members une of agp initie and
‘onmocied then sgh 19 Teadecship, empowering them o
make things happen —nol judo asa.

marin comuni hough conference panel and indy
clans speaking and providing atorabe fakes and
Sharing her knowledge. Though no longer in lstoom, de
joys mentoring and world cher ga more involved in

Looking Ahead: Value Driven Growth

Curry been roles Clara works as a
ad à exploring new opportunites aligned with her volves of
longer, meaningful growth, Sie would Uke o be in a
postion were arketig note uk fic funtion ting on

sing advisor

bel of he busines, but mens of rating be

Her goals remain the seme; build marketing th couts
empower tam to deliver vi etai, and e susan
heoordistedmarkeing prot and le.

ion Marketer for New Age

Claris id o using leader the world needs today
active reflective and eault-hiven. She sable o construct

sireogies thet speak, organizations tha perform, and

campaigns that suoosed, and 30 is a powerful voice in
muketing,
In a0 age of suit tonsfomations und complex business

actions Clara 3 making moment! pes by

ruvctraceded dose of ely: pation for me

nd concentration, She reminds us ht frie mark
ashy build conection rsa

ing up

ing, simple,

29

26. Emerging Trends
in Marketing
Leadership

a today rapidly evolving business labcaps, marking
Inder het become tore chan just diving brand
varones or managing campaign [Ls now about shaping

Onganizational vision, inlegraling data driven strategies with

erst, and building trust a ra where consumers demand

batch. The ol of marketing Karsh alld from being
facial enceulors lo sico Visiomrics who inflecnce the
rectum etre enr

ts explore the emerging trend shaping marketing leadership in
202$ andbeyond

The
Management

Traditional marketing focuscd heavily vn building brad roll
and rccogniion. However, modera marketing kadenhip à
nerasunely centered on comes experience management
Consumers today ar hyper connect und empowers; they
‘expect seamless, personalizod infractions across multiple
toschpoint. Marketing leaders arc responsible for ensuring ha
very spect ofthe customer joy whether digital, physical or
Iytrdalıgns withthe rand promi.

Forward thinking leaders are no longer asking, “How do we
promote our brand?” Instead, they a, “How do we crate
experiences that build lasing relationships?” This shift marks a
Fundamental evolution in marketing leadership, where long tm
loyal ouh short term gains.

Data-Driven Storyteling

Inanage dominated by analytics might soem hatnumbers div
everything, Yet, the most cllecive marketing leadership
understands the at of blending dats with strtlling. Data
provides insisto consumer behavior, uti tocycling that
humanizes those insights and connects with audiences
emotional

Emerging marketing Ladera everaging anil inclligenee
(AN), prodiuve analytes, and realtime customer dts to craft
stories hat resonate personally with hir audiences. The power

Un

27. Sustainable Growth

|

F
Es
4)
—
x
— 0

28. tis in using ta not as replacement for rat but aa
Foundation to amplify it. Leaders who maser his alan arc
redefining what cffcive marketing look ik

Parpose-Driven Leadership and Authenticity

One ofthe mos visible shite in marketing leadership isthe
‘move toward purpose deiven branding Today consumen
‘want o engage with brands ha rec hir vals wr
(hats sieaimabiliy, inclusivity, or social responsibil

Marketing lcaders must not only communicate their
omgaization’svalucs but als ensure that these valu are
‘snuinelyembodddinthecompany selle and operations.

‘Authenticity ino longer optional. Leaders who Glan
{heir marketing messages with organizational behavior Fisk
losing credibility. Conversely, those who embrace
Aransparency and authenticity are building deeper
connections with sakchalden. Markcting laderhip now
‘mesnchsinghoththeyoiccandconssience ofthe rand

Collaboration Aeros Functions

‘The days when markcing opericd a6 a silo are gone.
ice marketing leersip nm characterized by cross
functional collaboration. Wheiher working with product
development, IT, oe human resources, markcing leaders are
atthe imenection of strategy and cxceution across the
terri

Thie collaborative approach ensures consisten brand
mosaping, enkanccs imavaion, ad accelerates the go to
mark process By breaking down internal silos, marking
leader are fostering api and diving holistic busines.
growth

Embraciag Technology and AL

“Technology has become inseparable from modern marketing.
leadership From customer data platform and CRM system
lo Al powered chatbots and programmatic advertising,
marking leaders must navigate a contanıly expanding
Aigitalootki.

“The emerging trend int just about adopting technology but
about statgically incprating it, Success leaders
recopnize that technology should cakance pot replace the
human clement in marketing. For instance, Al can analyze
consumer preferences at scale ut its human erat that
translates those insights into campaigns a noire action.
‘This balance between human ingonoty and digital power

defincathe itr of marketing adr,
Theis of Agile Marketing Leadership

Markets are vola, customer expectations change rapidly,
“and disruptive competitors appear overnight. This has given
rie to agile marketing leadership an approach rooted in
dapibiliy and continucss improvement

Instead of itd, longer plans, leaders are embracing
iterative strategies where campaigns are tested, measured,
and refined in mal time. Thi pity allows organization to
respond quickly lo market dynamics, ensuring that hey
remain relevant and competitive. Leader who adopt this
mindea encourage cepcrimceation, emporser lema, and
embrace fire asastcppingstonetonnovaion.

‘Leadership witha Haman Touch

Aid all he technology, metrics, and innovation one aspect
remit Ihe human touch, Marking adres,

is cor, about understanding people. The most efftive
leaders are empauhei, inspiring, and capable of building
strong came The recognize thal marketing inet only bout
reaching customers bat slo shou! nurturing the people
chti beand

‘By culivating cultures of us, ercativiy, and inclusivity,
marketing oder empower her teams to perform at thir
‘eet This human contr approach camer at marketing
ategiceresnatbothintmaly andesiemally

Conclusion

[Emerging rr in marketing Leader rosca 2 dynamic.
landscape where adapablity, authenticity, and human
centered strategies are paramount. From data-driven
orig to pomos lod branding and agile practice,
smarking leader are redefining he rules ofengapement In
his evolving environment, the emtence of markcting
leaenhip lice in the ability to balance technology with
path, strategy withercatvity, nd vison withexccution. 4

Tapa 20351

29. rc
So do we. M

Lam Tin Tai Tam Sai Kung

Nor

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31. “endava

REIMAGINING THE
RELATIONSHIP BETWEEN
PEOPLE & TECHNOLOGY

‘Vie are a larg next-generation technology sevice provider and es
accelerate Sarupon D delverng rai Lion era, We 2
ur lan inning new ways o erat with thal Customers nd uses,
eating them fo become more engaging, esponsive and efficient

Using Distributed Enterprise Agile at sale, we cola wih our
lens, seee negating wth the tears, car deaton end
delvering robust salutons. Our approach Keston comes an
empty for user neds, cuis, crea an e deep understanding of
technologies. rem prof a concept, to top, production, we use
aa engi seo delve enter se plates capable ch