The 10-Slide Pitch Deck Structure

Sell yourself better! Create a 10-slide pitch deck using this guide to win over investors and grow your company.

1. S
TRUCTURE
PITCH DECK
THE
10-SLIDE

2. THE VISION
Think of this slide as your first impression. Use your branded images
to introduce the world to your company or product.

3. THE PROBLEM
What’s keeping your audience up at night? Lay out all
the setbacks or obstacles affecting your audience today.

4. THE SOLUTIONS
How do you solve your
audience’s problems?
Now is the time to make the
case for your pitch. Highlight
the benefits and differentiators
of your company or product.

5. THE
OPPORTUNITY
With your solutions now on the table,
it’s time to make the play. What is the benefit
for your investors? Prove your worth.

6. What does your product or company do? Explain
your unique process. This slide will help you stand
out against your competition.THE
PRODUCT

7. Incorporate a case study or customer story to back up your
product’s benefits and results.
THE CASE STUDY

8. THE TEAM
Introduce your team using their headshots and
job titles. Explain how everyone collaborates together.
Don’t have a team yet? Use this slide to tell your
company’s origin story.

9. Explain how you will generate enough
income to sustain your company’s growth
or your product’s development.
THE
BUSINESS
MODEL

10. What does the future of your industry’s
market look like? Use research and current trends
to explain where you fit in the marketplace.
THE MARKET

11. End on a compelling call to action. What do you want your
audience to do in the moments following your presentation?
Include your contact information on this slide.
THE PITCH

12. DISCOVER MORE
PRESENTATION TIPS & TRICKS
ON ETHOS3.COM
SELL YOURS
E
L
F
P
I
T
C
H
DECK STRUCTU
R
E
WITH THIS
BETTER
10-SLIDE