The 5 essential stages to becoming a successful coach

Check out Matt Kendall at www.successfulcoachesclub.com

1. The 5 Essential Steps to Become a Successful Practitioner By Matt Kendall Get the slides: www.successfulcoachesclub.com

2. Aims of this talk To give you an honest overview of what is required to make it in the coaching/therapy business To arm you with strategies and resources To help you understand the legal and admin side of business

3. Possible consequences By not implementing the legal and admin steps, it puts you in a very vulnerable position Without putting the marketing steps into place, you are unlikely to have a stead stream of high quality clients Unlikely to be able to expand or grow your practice

4. Don’t be like James Was a great therapist Didn’t understand about business He didn’t like selling Had NCA (Next client anxiety) Spent lots of adverts and logo Became a course junkie Lowered his prices, attracted bad clients He now works a 9-5

5. Who am I? Started in H ypnotherapy in 2004 Run several businesses Started “Interesting Talks London” with 25k members it is the largest self development Meetup in the world IEMT practitioner and trainer Public speaker, podcaster and workshop facilitator Currently working on Successful Coaches Club

6. Topics we are covering Legal and Admin Branding Sales Funnels Business Management Expansion and growth

7. 1: Legal and Admin Tax Business type Payment Gateways Business bank account Insurance Place of work Certifications Governing bodies CPD

8. 1:1 Legal and Admin - Tax YOU are 100% responsible You must register with HMRC The fiscal year is April 6 th – April 5 th Tax returns by 31 st January Class 2 and 4 NI Payments on Account Use accounting software ( Quickbooks )

9. 1:2 Legal and Admin – Business Type You must register with HMRC which business type you are Sole Trader/Self Employed Partnership (and self) Limited Company (LTD)

10. 1:3 Legal and Admin – Payment Gateways A payment gateway is not a bank account It is a method of transferring payment to a bank account These must be in your business name

11. 1:4 Legal and Admin – Business Banking It is so important to have a business bank account Easiest to link it with personal accounts You get a separate debit/credit card Keeps things straight forward

12. 1:5 Legal and Admin – Insurance You need to cover yourself Public liability Professional indemnity About £4M seems average Also think of health and accident

13. 1:6 Legal and Admin – Place of Work It is always safest to work from a professional location Avoid working from home, you may need to do risk assessments Using public parks often requires permits (personal trainers)

14. 1:7 Legal and Admin – Certification Get trained by reputable companies Invest in yourself Do not do therapy, if you are not qualified and/or uninsured

15. 1:8 Legal and Admin – Certification Register with the appropriate governing bodies Take advantage of their block schemes for insurance

16. 1:9 Legal and Admin – CPD Continuing Professional Development Some governing bodies require this, make sure you know in advance

17. 1:10 Legal and Admin – GDPR General Data Protection Regulation Make sure you and your systems are compliant

18. 2: Branding Target Market Who are you? Website and domains Social media Content creation

19. 2:1 Branding – Target Market You need to get crystal clear on who your target market it You should not be all things to all people You should be like marmite You could have the best service ever, but it can fall on deaf ears.

20. 2:1 Branding – Target Market Questions Is there a built-in bias to the way they make decisions? Do they have their own language? Who else is selling something similar and how? Who else has tried selling them something similar, and how has that effort failed? What keeps them awake at night? What are they afraid of? Who or what are they angry about? What are their top three daily frustrations? What trends may occur?

21. 2:2 Branding – Who are you? What do you stand for? What do you do? What transformation are you delivering your clients ? What are you against? Why should people use you over other people?

22. 2:3 Branding - Website and domains Websites should not be about you, but about the service/transformation People are not searching for you, they are searching for solutions to their problems Your domains should reflect this i.e. “ stop-smoking-London” use keywords

23. 2:3 Branding - Website and domains Websites now should be primarily designed for mobile Pictures and video over text Easy on the eye and not overly confusing

24. 2:4 Branding – Social media Where does your target market spend most of their time? That is where you should spend your time You need a strategy Repurpose your content on different platforms

25. 2:4 Branding – Social media There is no such thing as a personal account anymore You need to have the same name across all platforms Social media is NOT for selling

26. 2:5 Branding – Content Some people consume, others produce content! You need to schedule your content and be consistent It should include calls to actions (to get people into a funnel)

27. 2:5 Branding – Headline Generator - Dating 7 Rules About DATING Meant To Be Broken Why Most DATING apps Fail you Get Better DATING Results By Following 3 Simple Steps 15 Lessons About DATING You Need To Learn To Succeed DATING Adventures Some People Excel At DATING And Some Don't - Which One Are You? Why Most People Will Never Be Great At DATING Get The Most Out of DATING and Facebook Improve(Increase) Your DATING In 3 Days Why My DATING Is Better Than Yours

28. 3: Sales Funnels - A I D A Awareness Interest Desire Action

29. 3:1 Sales Funnels – Awareness Making people aware of who you are Podcast guest Networking Speaking at events Social media PR Point to a lead gen NOT SELLING!!!

30. 3:2 Sales Funnels – Interest This is your main content Great platforms include blogging, Youtube , podcasts, FB Group etc… People become a subscriber as they like you! Help people! Give people great advice! Be of service! NOT SELLING

31. 3:3 Sales Funnels – Desire Start to demonstrate what it is you do (the transformation) Case studies Testimonials Builds credibility Make sure they are specific to the client NOT SELLING

32. 3:4 Action – Sales call (Zoom or in person) The client should be presold You should have a procedure to take them through If appropriate, take them on as a client (DO NOT DO ANY COACHING/THERAPY UNTIL THEY ARE PAYING YOU) EASY SELLING 

33. 4: Business Management Packages CRM and follow up Taking payment Referrals Testimonials

34. 4:1 Business Management - Packages How do you package what you sell? Have different prices, rather than different services How do you deliver them? Zoom or in person?

35. 4:2 Business Management - CRM Systems for keeping in contact with leads and client Hubspot and Zoho Don’t leave business on the table

36. 4:3 Business Management - CRM You need to be able to take payment from clients Invoicing system ( Paypal ) Chip and pin machine

37. 4:4 Business Management – Referrals Referred clients are AMAZING!!! What system do you have in place to get them? What rewards do you give people?

38. 4:5 Business Management – Testimonials How do you do testimonials/reviews/case studies? You need a system in place Make them relevant and in-depth Have a format you use

39. 5 : Expansion and Growth Outsourcing/staff Digital products Group coaching Retreats

40. 5:1 Expansion and Growth – Outsourcing/staff You must be in control Hire people to replicate you Focus time on what you do best Start on Fiverr or Upwork

41. 5:2 Expansion and Growth – Digital Products Once you are great at what you do, make a product Create your own system Sell it as videos or membership site

42. 5:3 Expansion and Growth – Group Coaching You can only do so many 1-2-1 sessions Coaching groups is a great way to work with more people Also create a community and accountability

43. 5:4 Expansion and Growth - Retreats Growing in popularity Super high value clients You get amazing holidays Work with others

44. Recap You should know more about the business set up Questions to ask your target market Questions to ask yourself More about social media and website What a funnel is and how it works How to package your services How to expand your business

45. Feeling overwhelmed?

46. How I can help you – Successful Coaches Club Online membership site Expert masterclasses Facebook Group Community Focused on helping you grow your business Launches in March £30 pm

47. How I can help you – IEMT Training An incredible way of working with clients 2 days hands on training Certified and insurable I do several a year Next one is 2&3 rd March Limited to 14 people £397 (Best You price £297)

48. How I can help you 12 months unlimited access to SCC (£360) A zoom 1-2-1 with me (£247) £607 value Best You offer £97

49. Keep in contact Facebook: The Matt Kendall LinkedIn: The Matt Kendall YouTube: Matt Kendall Talks: Funzing – Matt Kendall IEMT: www.iemtacademy.com Slides: www.successfulcoachesclub.com Stand G8 come for a chat !