The Bloom Nutrition Success Story: From Zero to $170M with Influencers and Omnichannel Sales

Bloom Nutrition’s meteoric rise from a 2019 startup to a $170 million empire wasn’t luck; it was a masterclass in modern marketing. Founded by influencer Mari Llewellyn, the brand leveraged her authentic community to generate a tidal wave of user-generated content and strategic micro-influencer ...

Bloom Nutrition’s meteoric rise from a 2019 startup to a $170 million empire wasn’t luck; it was a masterclass in modern marketing. Founded by influencer Mari Llewellyn, the brand leveraged her authentic community to generate a tidal wave of user-generated content and strategic micro-influencer partnerships, making their greens powder a viral sensation on TikTok and Instagram. This digital hype was then solidified by a smart omnichannel strategy that placed products on Target and Walmart shelves, building legitimacy and accessibility, while a subscription model turned casual buyers into loyal subscribers, creating a powerful, sustainable business engine that transformed a simple supplement into a cultural wellness phenomenon.