THE CRICKET PROJECT - Investor Pitch Deck.pdf

Pitch deck for recreational cricket

1. 1.The idea
2.The business in one view
3.The Transformation
4.Pain points and Gain Creators
5.X-factors
6.Market Size
7.Team
8.Why us
9.Unique Business Driving Insights
10.Business Defensibilities
11.Traction so far
12.Financial Projections
13.Ask
14.Annexures
Index

2. LET’S LIBERATE THE CRICKET ECONOMY

3. A Once in a Generation Idea
Cricket
Economy
Cricket Economy
Consumer: The creator of a 10 billion-dollar-plus marketConsumer: A passive onlooker in a 1-billion-dollar market
Consumer
ToFrom
Consumer
Welcome to a New World of Freedom and Growth

4. Introducing…
THE CRICKET PROJECT

5. The business in one view
WHY ARE WE HEREUnorganized recreational cricket that needs structure and is begging for someone to create value for its stakeholders
WHO ARE WE Story-tellers and Human Experience Designers who are also former professional cricketers and branding experts, and know
how to create life-changing experiences for all types of stakeholders in a recreational cricket ecosystem
WHO ELSE IS THERESemi-professional and part-time event organizers who follow the classical model of organizing cricket events
WHAT ARE WE A Platform Business in Tennis Ball Cricket that fosters a premium global recreational ecosystem which creates
life-defining meaning, life-changing value and a first-of-its-kind source of wealth creation, for our customers
WHERE ARE WE From India to the world
VISION To change the world of recreational cricket by creating unparalleled happiness for all cricket-lovers, players and followers alike
MISSION Create value as well as Democratize fame and recognition from cricket like never before

6. The Transformation
PROBLEM
No avenue available for recreational cricketers to express their talent
No channel available for non-playing cricket lovers to express and monetize their cricket passion and knowledge
No legal method available for cricket bettors
REASON
Inability to connect cricket lovers on a large scale due to high fragmentation of the player group
Inability to create relationships and economic value propositions amongst players and other stakeholders
Purely speculative nature of classical betting which renders it illegal
SOLUTION
Connect the various stakeholders meaningfully into an online as well as offline ecosystem via our platform business model
Innovate gameplay and content play to facilitate avenues for relatability and exchange of value
Innovate bet design and product features to incorporate classical betting opportunities into our system legally

7. Wastage of a vast pool of talent due to non-availability of a platform
Sub-standard or even way-below-par playing conditions
Low standardizations of gameplay - major difficulties to attract serious talent for high-level competition
Pain Points
Creation of a whole new market that caters to a multitude of unmet needs
Elevation of standards as well as stature of recreational cricket
Fulfilment of happiness and satisfaction in the lives of millions that will forever change, how cricket is played and consumed
Gain Creators

8. First time in the world – Bowl from your mobile to a real batsman on the pitch
Innovative bet design – legalization of USD 100 billion illegal market
All-weather cricket arena open virtually 24 x 7
Individualized cricket – no need to bring a team
Modularized cricket – great for the new/casual player
Tech-enabled gameplay and analysis of performance
Social media of cricket – to drive relatability and value creation
X-factors that will forever change how cricket is known today

9. LAUNCH
1 City
Players creating business traction
National Reality Show of Cricket
Offline gameplay revenue
Prototypical experiences for all
non-players in value creation
6 months
15 Cities
Players and non-players creating
business traction
National Reality Show of Cricket
Intracity and National tournaments
Offline gameplay revenue
Sponsorship and Advertising Revenue
Full-fledged experience for non-
players in both value and wealth
creation
Launch of Betting
18 months
50 Cities
Players and non-players creating
business traction
National Reality Show of Cricket
Intracity and National tournaments
International tournament
Offline gameplay revenue
Sponsorship and Advertising Revenue
Betting revenue
Full-fledged experience for non-
players in both value and wealth
creation
Foray into international betting hubs
36 months
100 Cities
Players and non-players creating
business traction
National Reality Show of Cricket
Intracity and National tournaments
International tournament
Offline gameplay revenue
Sponsorship and Advertising Revenue
Betting revenue
Full-fledged experience for non-
players in both value and wealth
creation
Foray into non-cricket markets
10 years
USD 6 M
USD 124 M
USD 694 M
USD 30 B
Critical Mass
Network Effects
Global Expansion
Early Adoption
Not to scale
TAM based on cumulative FY23
international cricket viewership of 2.5 B
SAM based on yearly-once, Indian playing
population of 225 M
SOM based on monthly-once Indian playing
population of 50 M - only 10% considered
based on geography and paying capacity
All market numbers based on annual
Average Revenue Per User of USD 16
Market Size

10. This is how the cricket economy will be liberated

11. Our Team

12. Engineer by education. Mathematician and Scientist by approach. Sportsman by spirit. Innovator by mindset.
Passionate about learning to live life to the fullest and sharing the same with the world.
Pursued professional cricket till the age of 31. Former Division 1 Cricketer - represented Mysore (India).
Total 16 years of work experience
8 years of work experience in IT and Networking
8 years of entrepreneurship experience
THE CRICKET PROJECT from 2022 onwards till the last breath
There is nothing more satisfying and fulfilling in this life than
finding your own way of doing things and being successful
Vinod Raghavan – 39 years
Chief Cricketing Officer a.k.a. CEO

13. All opportunities are only paper opportunities unless
they are passion, purpose and person opportunities
An MBA from FMS Delhi, in the last 27 years, I’ve have worked across organizations such as
Britannia Industries, Andersen Consulting, ICICI Prudential Life Insurance, Leo Burnett &
Lintas, working across functions ranging from sales and business development, strategy, six
sigma quality, client servicing to brand strategy.
I've been running an advertising agency that focuses on telling a story well.
Now, Sport and Story both include spin but are beyond being merely about spin. Both are fundamentally about Character, and it is
character that makes sports stories some of the most powerful around. The Cricket Project is most certainly one of the largest character
searches in the history of cricket ever undertaken, maybe even in the history of sport.
Looking forward.
Puneet Garg – 49 years
Chief Marketing Officer

14. ▪This idea is our baby – we got it because it happened to us
▪Vinod – I’ve been a successful professional cricketer in India, and my
second stint as a semi-professional cricketer sparked this idea,
because it gave me unexpected fame and recognition without me
even looking for it. What’s more, this happened to me at a very low
time in my life – both personally and professionally.
▪Hence, I know what it means to receive so much value from the
game you love, especially when you don’t even think that there is
any possibility at all.
▪Puneet - For me, cricket has been a simmering passion and that’s
why I know how a 100 million passionate people will behave when
they get this opportunity. Storytelling as a human driver has been
my speciality, and that’s at the heart of the platform business model,
the idea the time of which has truly come.
▪Most importantly both of us vibe like electricity. Since 2015, we
have collaborated on path breaking data-based prediction models
for stories from Music videos to Hollywood films. We understand
some story rules, not yet available in business.
▪It is this intense, throbbing, aliveness that is embedded in the
venture, which is the reason it is going to work splendidly
▪Our technical team consists of leading IT professionals from
Stanford University, California
▪Our operations are headed by a specialist having experience with
Global top 1000 corporates
▪TO REITERATE, THE X-FACTOR OF THIS BUSINESS IS STORYTELLING;
because a business like ours with a dozen plus character roles
needs that to keep it coherent, aligned, clear, sharp, engaging,
inspiring and simply going. Strategically, tactically, operationally,
it is a must have, and we have it!
Why us

15. •Payback period – 12 months
•Compounded Annual Growth Rate of revenue for the first 3 years – 203 %
Financial ProjectionsINVESTMENT
Q1 Q2 Q3 Q4 H1 H2 H3 H4
REVENUE 6.31 21.16 36.87 53.49 160.70 239.33 327.54 427.45
COGS 6.46 11.98 15.33 18.68 47.41 60.81 74.22 87.62
GROSS MARGIN -0.14 9.18 21.54 34.81 113.29 178.52 253.33 339.83
GMP 44.05 50.55 53.72 57.19 62.94 70.77 78.16 84.47
SALES & MARKETING 1.44 4.41 7.55 10.88 32.50 48.23 65.87 85.85
GENERAL & ADMINISTRATIVE 0.27 0.27 0.27 0.27 0.54 0.54 0.54 0.54
EBITDA -1.86 4.49 13.71 23.66 80.25 129.75 186.92 253.44
EBITDA PERCENTAGE -1.11 8.32 12.91 17.94 26.28 37.62 48.35 57.49
CLOSING CASH BALANCE 1.66 6.16 19.87 43.54 123.78 253.53 440.45 693.88
Payback achieved
CASH BALANCE AFTER 3 YEARS 693.88
INVESTMENT APPRECIATION 138.78
All projections in USD millions
YEAR 3
USD 25 Million
YEAR 1 YEAR 2

16. USD 500,000 for the MVP phase - 6 months
USD 5 - 10 Million in the 2
nd
phase – 12 months
Equity participation for the 1
st
phase – 5%
Ask

17. Reiterating our feeling that has driven this attempt to connect with you, that now is the
window in time for us and for you to drive towards the vison that we have shared with
you.
If THE CRICKET PROJECT sounds exciting for you as an investment case, or if you still have
unanswered questions, you can contact us at any time:
Vinod Raghavan
[phone] (Call only)
[phone] (Call and WhatsApp)
[email protected]
Looking forward to your feedback!
Best Regards.
THE CRICKET PROJECT
T H E C R I C K E T P R O J E C T
Thank You

18. Annexures

19. Traditional Sports systems – exclude stakeholders, whereas our innovative business model – includes stakeholders, hence we are
not a broadcaster-dependent business – we will create our own systemic pedigree
Future of consumer businesses is – creator economy. Freedom of user choice and unrealized economic potential in recreational
cricket is a perfect blend of raw materials for creating an explosion in the Cricket Creator Economy
Innovative bet design can bring the mind-boggling value of illegal online cricket betting (USD 100 billion) into the legal fold
Unique Business Driving Insights

20. ▪Platform business model – network effects and exponential growth
▪First-mover advantage
▪Meta-physical gameplay will be a patentable IP
▪Presence across India and later globally will enable a large footprint that would discourage customers from migrating from our system to
someone else’s in those geographies
▪Instagram of Cricket - All users will be progressed towards better experiences in terms of value and entertainment via curation, collaboration
and co-production of their content on our system. This will create the premium brand value required to retain our customers for long
▪The storytelling aspect of our system creates the link between players and other stakeholders, that creates relatable, watchable and investible
content, leading to creation of value and wealth to all users. This inherent link cannot be commoditized and hence, replicated by a competitor
▪Just reiterating - This is our story, our baby – we conceived the idea because it happened to us
Business Defensibilities

21. ▪Customer research over the past 12 months on ground in Bangalore within a running cricket business has revealed anticipation among
potential users to try the service when launched
▪Successful hardware testing with the vendor as well as his unconditional agreement to an exclusive partnership with us to deploy our
meta-physical gameplay solution
▪Event management partners are available and ready for managing services on ground in the arenas
▪Discussions with Tech leaders in the TechBuzz.AI Community and the Stanford University community have given extremely encouraging
response – we have been guaranteed full support in getting a Chief Technical Officer hired via the community
▪Execution partner brought in for on-ground deployment for space leasing and negotiations
▪All the people we have shared our idea with have shown eager anticipation – everyone is waiting for us to start – nobody has shown
lesser interest. A very positive feedback on the concept.
Traction so far

22. ▪Population playing recreational cricket in India
▪Once a month > 50 mn, Once a year > 225 mn
▪Annual cumulative viewership of international cricket
▪2.5 billion; increasing by 10% year-on-year
▪Estimated size of the online betting industry in India
1
▪USD 100 billion of which 80% - 90% accounts for cricket
▪Huge explosion in spending by the Indian consumer
2
▪A 5X increase in Indians, from 3.8 million in FY12
to 18 million in FY21, earning over USD 8,000
Macroeconomic Supporting Factors
1 A report published by the Think Change Forum, an Economics think-tank
2 A BNP Paribas analysis report of the Indian I-T department’s data, published by The Economic Times
EMPTY MIND SPACE for high-energy, high-value and high-growth Recreational Cricket – we will own this and become the category creators

23. We are an NFX ready business
▪More than 70% of successful businesses around the globe
today, such as Microsoft, Google, Amazon, Facebook, Trulia,
etc. are platform businesses with Network Effects (NFX)
▪User-generated content scales our business exponentially,
with our customers drawn by stickiness of wealth creation as
well as meaning creation – a key NFX dynamic

With us, the future is Now
▪The next innovation for NFX businesses will come in the
sports and entertainment domain
▪Great storytellers are the key to making NFX businesses
happen, we’re the right people at the right time
Perfect Timing and Global Opportunity

24. Unlimited bets to be placed
▪Opportunities to bet in leather ball cricket: 200 per annum
(200 International Matches per annum)
▪Opportunities in the New Cricket Economy: 100,000 plus per annum
Legal bet design
▪Illegal leather ball cricket betting market size: USD 100 billion
▪30 % conversion into legal domain via innovative bet design
▪Legal New Cricket Economy betting market – USD 30 billion
X-factor of the New Cricket Economy – Innovative Legal Bet Design

25. ▪Revenue from footfalls @USD 4 per user – USD 15 mn
▪Revenue from betting (legal betting) – USD 650 mn
▪Revenue from converting illegal betting users via legalized
betting options – USD 1,000 mn
▪Revenue from sponsorship and broadcasting – USD 63 mn
(All projections above are annual turnover expectations)
Parametric analysis to measure the influence of the following:
▪Attenuating factors:
▪It is not leather-ball cricket
▪It is not professional cricket
▪Magnifying factors
▪It is tennis-ball cricket
▪It is an ecosystem with wealth creation opportunities
▪Final overall influencing factor = 0.31
Triangulation Summary Data
▪Our system is expected to be at least one-third of the existing professional system in value terms
▪The existing system is heavily regulated with limited roles for stakeholders
▪Our system will exceed the current system in terms of value via deregulation, inherent in our innovative business model