The Deconstruction of Red Bull (7 P's)

The 7 P's of Red Bull

1. !!
!
THE!
DECONSTRUCTION!
OF!REDBULL!
IT’S!ALL!ABOUT!THE!7!P’S!
SEA!170:!7P’S!ASSIGNMENT!
!!!!!!
!
!
Jessica'Forstner'
Sharon'Stiasny'
Kimberly'Hou'
Hartley'Mendelsohn'
Natasha'Mladenoska'

2. !
!
1 PRODUCT!
Chaleo!Yoovidhya,!founder!of!TC!PHARMACEUTICAL!INDUSTRY!COMPANY!LTD,!originally!developed!
Red!Bull!in!1962,!in!Thailand.!The!drink!was!sold!as!Krating!Daeng!(Water!Buffalo).!!Krating!Daeng!
dominated!the!energy!drink!market!in!Thailand!targeting!the!working!class!and!blue!collared!workers.!
Dietrich!Mateschitz,!a!former!marketing!executive!from!Austria!stumbled!upon!Krating!Daeng!in!
Thailand,!and!in!partnership!with!Yoovidhya,!he!altered!the!flavour!to!appeal!to!the!European!palate!
and!created!Red!Bull!GmbH.!Mateschitz!was!aware!he!was!not!only!creating!a!new!brand!but!a!brand!
new!market,!the$energy$drink.!Red!Bull!changed!the!landscape!of!the!beverage!world!and!further!set!
precedence!as!a!lifestyle!brand.!
Red!Bull!is!a!carbonated,!berry!energy!drink!with!benefits!of!increased!endurance,!concentration,!
memory,!vigilance!and!speed.!Red!Bull’s!beverage!product!line!includes!Red!Bull,!Red!Bull!Cola!(100%!
natural),!Red!Bull!Sugar!Free,!Red!Bull!Zero!Calorie!and!Red!Bull!Editions!(Red,!Blue,!and!Silver;!featuring!
different!flavours!cranberry,!blueberry!and!lime).!With!the!variety!of!product!options,!it!is!no!surprise!
that!Red!Bull!has!currently!sold!over!40!billion!cans!in!over!166!countries.!
Red!Bull!cans!have!a!unique!logo!and!distinctive!shape!and!size.!The!cans!original!iconic!colours!are!blue!
and!silver,!however!the!cans!colours!and!patterns!are!modified!for!each!flavour!with!the!same!logo!of!
two!gaurs!charging!towards!each!other!in!front!of!a!yellow!sun.!The!sweet,!caffeinated!drink!became!an!
instant!success!in!Europe!creating!a!demand!to!further!expand!global!distribution!and!develop!the!
brands!philosophy,!“The$World$of$Red$Bull”.!
The$World$of$Red$Bull!has!built!a!product!beyond!its!competitors,!altering!branding!as!a!good!
and!service.!There!are!no!limitations!for!Red!Bull!as!a!product!as!it!surpasses!a!refreshing!drink!and!has!
become!a!major!provider!of!content!and!entertainment.!They!established!Red!Bull!Media!House,!which!
produces!reality!television!programs,!fullalength!films,!home!entertainment!channels,!web!videos!and!
magazines.!!They!have!dipped!into!the!music!market!with!Red!Bull!Music!Academy,!an!online!radio!
station!and!record!label.!Red!Bull!has!a!mobile!application!and!an!interactive!website!with!detailed!
information!on!all!events!taking!place,!past,!present!and!future.!Their!event!list!is!massive,!diverse!and!
ultimately!extreme!in!nature!with!events!such!as!Red!Bull!Cliff!Diving,!Red!Bull!XaFighters,!Red!Bull!!
!

3. !
World!Series,!and!Red!Bull!Crashed!Ice!to!name!a!few.!Red!Bull,!thus!produces!goods!and!services!in!an!
unconventional!way,!further!proving!their!authenticity!as!a!brand.!
For!each'P!in!the!Marketing!mix!we!are!focusing!on!the!Red!Bull!product!itself!as!well!as!one!major!
event!Red!Bull!produces!and!hosts,!in!this!case!we!have!selected!Red!Bull!Crashed!Ice.'Red!Bull!Crashed!
Ice!is!a!major!ticketed!event!that!demonstrates!Red!Bull’s!unorthodox!capabilities!of!producing!branded!
entertainment,!which!started!in!2001.!Crashed!Ice!is!an!extreme!winter!sporting!event!that!tours!major!
cities!around!the!world.!The!event!features!a!downhill!ice!cross!tournament!with!halfapipes,!vertical!
drops,!and!180adegree!turns,!4!skaters!at!a!time.!The!track!is!made!from!steel!panels,!grinders!and!ice!in!
an!urban!environment!throughout!the!hosting!city.!The!venue!area!is!plastered!with!Red!Bull!backdrops,!
bright!lights!and!music,!with!over!120,000!attendees.!Crashed!Ice!is!an!exciting!social!event!many!
people!identify!with,!creating!a!global!fan!base.!Fans!share!the!experience!together!cheering!on!their!
favourite!athlete.!Red!Bull!blurs!the!lines!of!the!marketing!and!sponsorship!world,!as!we!know!it.!Their!
product!line,!events,!shows,!publications!and!merchandise!blend,!creating!a!social!and!personal!
experience.!There!is!no!distinction!between!Red!Bull,!Red!Bull!Events!or!its!merchandise!as!they!all!go!
hand!in!hand.!They!are!an!enterprise!with!one!ambitious!marketing!campaign!“The$World$of$Red$Bull”.$
!
2 PEOPLE!
Based!upon!the!events!Red!Bull!has!sponsored,!and!the!associations!that!are!conveyed!through!
the!brand,!Red!Bull!is!marketed!to!both!males!and!females.!The!primary!markets!of!Red!Bull!are!
teenagers!and!young!adults!aged!15!to!29.!Red!Bull!has!many!associations!that!target!specific!
demographics.!They!tailor!to!those!who!are!active!in!or!enjoy!extreme!sports.!As!well!as!high!
performance!athletes!who!surge!towards!Red!Bull,!notably!those!who!participate!in!extreme!sporting!
events!and!others!who!want!to!enhance!their!performance.!Additionally,!collegeaaged!students!are!an!
ideal!market!for!Red!Bull.!The!drink!is!an!alternative!to!other!caffeinated!drinks!and!is!further!consumed!
at!social!engagements!which!may!include!alcohol!or!studying.!Red!Bull!Crashed!Ice!is!also!targeted!
towards!both!males!and!females!aged!15!to!29!years!old.!The!participants!in!the!event!are!both!males!
and!females,!and!must!be!at!least!18!years!of!age.!The!demographic!that!this!event!caters!to!is!ice!
skaters,!hockey!players!and!all!around!extreme!sports!enthusiasts.!

4. 3 PLACEMENT!
As!the!leading!product!in!the!market!for!energy!drinks,!Red!Bull!has!been!able!to!dominate!when!it!
comes!to!the!Placement!and!Distribution!of!their!product.!Originating!in!1987!Red!Bull!was!sold!for!the!
first!time!on!April!1st!in!its!home!market!Austria.!Today!the!distribution!process!from!manufacturer!to!
consumer!still!remains!close!to!its!home!roots!with!all!distribution!beginning!in!Austria!and!Switzerland!
to!over!more!than!165!countries!worldwide.!The!distribution!process!strives!on!being!as!ecoafriendly!as!
possible!in!order!to!reduce!its!carbon!footprint,!Red!Bull!uses!a!method!called!“WallatoaWall”!
production!at!their!production!sites.!This!means!that!their!cans!are!manufactured!and!filled!at!the!same!
sites!–!helping!save!many!miles!of!transport!while!saving!resources!through!short!distances.!In!terms!of!
transportation!Red!Bull!predominantly!uses!shipment!by!train!or!ship;!they!will!only!use!trucks!when!
absolutely!necessary.!An!advantage!that!Red!Bull!has!for!transportation!is!the!fact!that!the!can!itself!is!
compact!in!shape!and!light!in!weight,!which!makes!it!a!more!efficient!transport!packaging!than!PEI!or!
glass!bottles.!Even!though!Red!Bull!is!sold!in!over!165!countries!worldwide,!they!are!still!looking!to!
expand!into!other!markets!while!targeting!core!markets!of!Western!Europe!and!the!USA.!!!!!!!
Red!Bulls!placement!strategy!focuses!on!mass!distribution!into!several!different!sectors!of!the!
market.!The!retail!channel!is!the!main!contactapoint!of!the!product!and!the!endaconsumers.!Red!Bull!is!
available!in!almost!all!channels!of!the!retail!market!such!as!bars,!night!clubs,!convenience!stores,!gas!
stations!and!campus!corners,!to!name!a!few.!Although!Red!Bull!uses!the!retail!channel!as!its!main!point!
of!distribution!it!also!uses!other!methods!such!as!online!and!Point!of!Sale!at!events.!As!a!matter!of!fact,!
Red!Bull!has!its!own!online!store!called!“Red!Bull!Shop”!which!allows!consumers!to!purchase!a!wide!
array!of!products!and!merchandise!from!events,!team!jerseys,!and!event!media!such!as!live!footage!and!
games.!
This!year,!Red!Bull!Crashed!Ice!will!be!placed!in!four!different!cities;!Helsinki!(FIN),!Saint!Paul!(USA),!
Moscow!(RUS)!and!the!final!stop!being!in!Quebec!(CAN).!At!this!event!the!placement!of!Red!Bull!is!
considered!to!be!at!mass.!With!Red!Bull!being!the!official!host!of!the!event!the!Red!Bull!logo!is!plastered!
on!all!elements!of!the!event!from!banners,!ice!rink!boards,!signage!etc.!The!Red!Bull!product!itself!is!
also!the!main!Point!of!Sale!at!the!event.!
!

5. 4 PRICING!(PRODUCT!VS!EVENT:!RED!BULL!CRASHED!ICE)!
Red!Bull!energy!drink!is!one!of!the!most!expensive!nonaalcoholic!drinks!in!today’s!market.!Their!
prices!are!higher!than!their!competitors!and!the!reason!for!this!is!to!maintain!their!image!of!being!a!
premium,!high!quality!product.!Red!Bull!uses!two!different!sectors!of!pricing!strategy!that!are!
determined!by!the!location!of!the!sale.!The!first!sector!is!called!the!“On”!sector!and!this!is!anywhere!the!
product!is!consumed!at!a!location,!including!nightclubs!and!restaurants.!The!second!sector!is!called!the!
“Off”!sector!and!it!is!locations!such!as!grocery!stores!and!gas!stations,!where!the!product!is!purchased!
and!then!consumed!at!a!later!time.!The!regional!managers!set!the!pricing!in!both!sectors;!however,!
there!is!more!fluctuation!of!price!in!“Off”!sector!compared!to!“On”!sector.!
An!individual!8.4!oz.!can!costs!approximately!$2.99!in!stores!such!as!Shoppers!Drug!Mart,!which!
is!a!part!of!the!“Off”!sector,!while!a!12!oz.!can!costs!roughly!$3.49.!In!grocery!stores!such!as!Walmart,!
which!also!falls!under!the!“Off”!sector,!a!4!pack!of!any!Red!Bull!energy!drink!flavour!costs!approximately!
$5.98!and!a!12!pack!costs!$17.88.!In!nightclubs!and!restaurants,!which!are!a!part!of!their!“On”!sector,!
the!cost!of!Red!Bull!is!inflated!and!can!cost!up!between!$6.00!to!$8.00.!
The!Red!Bull!Crashed!Ice!event!in!itself!is!free!to!the!public!at!every!location!it!takes!place.!The!
only!additional!costs!that!individuals!can!choose!to!pay!are!for!the!Red!Bull!Crashed!Ice!AfteraParty,!
merchandise,!and!food/beverages.!In!terms!of!the!Red!Bull!Crashed!Ice!AfteraParty,!the!ticket!pricing!
varies!based!on!location.!For!example,!in!St.!Paul,!it!costs!$15.00!for!a!ticket!to!the!afteraparty.!
Regarding!the!merchandise,!it!is!sold!both!on!the!official!Red!Bull!Crashed!Ice!website!and!at!the!event.!
A!variety!of!apparel!is!sold,!such!as!shirts,!sweaters,!scarves,!toques/beanies,!hats,!and!jerseys.!The!
pricing!for!the!following!according!to!the!Red!Bull!Crashed!Ice!website!goes!as!follows:!
! Shirts:!$25a30!!
! Sweaters:!$60a85!!
! Scarves:!$30!!
! Toques/Beanies:!$25!!
! Jerseys:!$70!!
The!food!and!beverage!pricing!was!not!listed!on!their!website,!however,!it!is!more!than!likely!to!be!
sold!at!an!inflated!retail!cost!like!at!many!other!events.!!

6. 5 PARTNERSHIPS!
Red!Bull!has!diversified!its!company!and!has!expanded!into!many!different!markets.!Due!to!Red!
Bull’s!vast!coverage!over!many!facets!of!the!business!world,!they!have!limited!their!reliance!and!need!
for!many!partnerships.!They!have!few!major!partnerships!that!they!rely!heavily!on,!and!have!many!
partnerships!that!are!simply!exchange!relationships.!Red!Bull!has!such!a!huge!market!reach!due!to!its!
multiafaceted!structure;!including!everything!from!their!drink!to!their!media!production!company!and!to!
their!sporting!events.!Due!to!this,!Red!Bull!has!the!ability!to!implement!and!produce!events!and!
promotions!completely!inahouse!without!looking!for!strategic!partnerships!to!provide!inakind!help!or!
money.!Although!this!is!the!case!for!Red!Bull,!when!analyzing!a!specific!aspect!of!Red!Bull,!each!event!or!
campaign!seems!to!have!their!own!specific!partnerships.!!!!!!!!
Red!Bull!Crashed!Ice!is!one!of!Red!Bull’s!most!anticipated!events.!Notably,!this!brings!the!notion!
that!it!is!an!event!that!will!attract!many!potential!partners!and!sponsors.!Red!Bull!has!been!able!to!
capitalize!on!this!opportunity!by!gaining!some!major!contributing!partners!and!a!multitude!of!sponsors.!
The!event’s!major!contributing!partners!help!in!the!production!and!broadcasting!of!Red!Bull!Crashed!Ice.!
One!of!the!keynote!partners!for!Red!Bull!Crashed!Ice!is!a!company!based!out!of!Germany!and!
Switzerland!called!AST.!They!are!the!specialist!ice!fitters!that!build!the!racetrack!for!the!event!at!all!of!its!
yearly!locations.!AST!receives!payment!for!their!service;!and!always!has!their!AST!logo!presented!right!
after!the!title!Red!Bull!Crashed!Ice!on!all!promotions!and!web!pages.!AST!is!a!key!partner!that!helps!to!
develop!the!event.!Another!key!partner!for!the!event!is!GoPro;!providing!exclusive!and!innovative!
coverage!of!the!event!from!the!racers!perspective.!All!participating!racers!in!Red!Bull!Crashed!Ice!are!
required!to!wear!a!point!of!view!camera!on!their!helmet!as!demonstrated!in!the!rulebook.!Although!the!
GoPro!brand!is!not!required!for!these!racers,!it!is!the!brand!that!will!be!provided!to!a!racer!if!they!do!
not!have!their!own!point!of!view!camera.!GoPro!also!receives!signage!and!promotion!throughout!the!
event!for!the!rental!of!their!equipment.!Additionally,!Microsoft!was!brought!on!as!a!partner!for!content.!
In!this!content!partnership,!Microsoft!provides!outlets!for!the!documentary!style!series!that!is!produced!
by!Red!Bull.!This!brings!an!alternate!medium!to!reach!the!target!audience.!Microsoft!receives!this!
exclusive!content!to!provide!to!their!consumers!on!their!multiple!Microsoft!devices.!In!addition,!
Microsoft!created!an!XaBox!game!entitled!Red$Bull$Crashed$Ice$Kinect!which!took!the!partnership!to!new!
heights.!Red!Bull!Crashed!Ice!has!built!successful!partnerships!with!AST,!GoPro!and!Microsoft!that!have!
flourished!and!has!helped!build!the!event!to!what!it!has!become!today.!!!
Red!Bull!Crashed!Ice!also!has!many!smallascale!partnerships,!which!are!sponsors!of!the!event.!They!
are!able!to!have!many!different!sponsors!as!the!event!takes!place!in!four!different!cities!each!year,!

7. which!is!able!to!reach!an!International!audience;!primarily!North!America!and!Europe.!The!sponsors!of!
the!event!simply!receive!signage!on!the!boards!and!on!the!ice!at!the!event.!This!is!seen!throughout!all!
of!the!content!that!is!shown!in!advertisements!and!when!it!is!live!streaming!on!TV!and!on!Microsoft!
devices.!The!list!of!their!recent!sponsors!include:!ARE!Skistar,!ARE!Destination,!Betsafe,!Samsung!Galaxy,!
TOTT,!Reebok,!EXTREM!Events,!XTravel,!Dios,!Mini!Cooper,!Reaxcer,!Polaris,!Dodge!Dart,!Mac’s!Milk!
(Couche!Tard),!GI!Tour,!and!Boston!Pizza.!The!main!sponsors!for!the!event!are!the!ones!that!are!in!
Quebec!City!as!this!is!the!destination!of!the!championships!every!year.!Of!the!above!sponsors,!Mac’s!
Milk!(Couche!Tard),!GI!Tour!and!Boston!Pizza!were!the!main!sponsors!for!the!most!recent!
championships!in!early!2014.!It!is!well!established!that!Red!Bull!Crashed!Ice!has!the!ability!to!bring!in!a!
variety!of!different!sponsors!from!all!over!North!America!and!Europe,!which!demonstrates!how!strong!
the!brand!Red!Bull!is,!and!how!well!established!Red!Bull!Crashed!Ice!has!become.!
!
6 PHYSICAL!EVIDENCE!
There!are!many!physical!aesthetics!of!Red!Bull!Crashed!Ice!that!bring!it!to!life.!The!design!of!the!
course!begins!with!Chris!Papillon,!and!from!his!experience!as!a!former!Red!Bull!racer!he!is!able!to!apply!
his!knowledge!and!expertise!to!create!a!unique!and!innovative!track.!The!sport!of!ice!cross!consists!of!
competitive!downhill!skating,!similar!to!ski!cross!where!athletes!are!challenged!by!steep!vertical!drops,!
sharp!turns!and!high!jumps!on!a!manamade!course.!As!the!location!of!Red!Bull!Crashed!Ice!moves!from!
city!to!city,!the!course!is!recreated!based!upon!the!urban!environment!around!it.!The!track!itself!is!fully!
lit,!allowing!for!the!audience!to!follow!the!racers!during!the!event.!The!construction!of!the!course!allows!
for!multiple!places!of!logo!placement!such!as!the!Red!Bull!airafilled!arch!and!the!along!the!boards!of!the!
course.!Another!main!aspect!of!the!event!is!the!POV!camera!(provided!by!GoPro,!a!partner!of!Red!Bull)!
that!the!racers!are!required!to!wear!during!the!race.!The!GoPro!films!the!point!of!view!of!the!racer,!and!
captures!the!event!in!a!firstaperson!perspective.!!
Additionally,!the!Red!Bull!brand!ambassadors!are!another!feature!of!physical!evidence.!They!have!
many!different!outlets!of!promotion,!some!of!which!include!the!distribution!of!Red!Bull!cans!at!
positioned!stations,!while!walking!around,!and!out!of!the!Red!Bull!car.!In!addition,!the!majority!of!Red!
Bull!brand!ambassadors!are!females.!All!of!these!elements!of!physical!evidence!are!what!make!Red!Bull!
Crashed!Ice!unique!and!stand!out!among!all!other!sporting!events.!

8. 7 PROMOTION!
Red!Bull!uses!a!large!range!of!innovative!promotional!techniques!to!improve!the!process!of!
communication!and!drive!consumer!engagement!and!loyalty.!Red!Bull!embraces!innovation!within!its!
promotional!mix!and!as!such!is!able!to!create!lasting!impressions!within!its!targeted!consumer!groups.!The!
concept!behind!Red!Bull’s!promotional!activities!is!to!give!people!“Wings”,!which!in!turn!translates!as!
pushing!the!boundaries!of!what!is!possible!and!enriching!people’s!talents!so!they!can!achieve!their!dreams!
and!goals.!As!a!company,!Red!Bull!prides!itself!on!using!“content!marketing”!to!promote!its!product!to!their!
target!audience.!The!principle!idea!behind!content!marketing!is!that!“the!brand!creates!storytelling!
material!that!attracts!readers,!viewers!and!listeners”.!The!essence!of!this!marketing!strategy!is!to!promote!
a!positive!association!with!the!product!and!to!engage!with!the!consumers.!Red!Bull!forms!its!relationships!
with!consumers!by!reaching!smaller!target!groups!instead!of!a!mass!audience!to!establish!a!more!
interactive!and!engaging!experience;!in!return!this!creates!positive!feelings!by!nurturing!its!targeted!talents.!
PointaofaSale!marketing!is!one!strategy!that!Red!Bull!excels!in!and!is!implemented!frequently!in!the!
market.!POS!marketing!is!referred!to!as!a!technique!that!encourages!consumers!to!purchase!products!
when!they!are!in!a!retail!outlet.!Red!Bull’s!primary!tool!for!POS!marketing!is!the!branded!refrigerated!sales!
units,!which!places!a!mini!glass!refrigerator!in!the!eye!level!of!consumers!in!order!to!engage!a!purchase.!
Red!Bull!also!uses!highly!visible!aluminum!window!stickers!to!show!availability!in!stores!believing!that!the!
Red!Bull!can!itself!is!the!best!promotional!tool.!
Mobile!marketing!is!one!way!in!which!Red!Bull!distinguishes!themselves!in!terms!of!promotions!versus!
their!competitors!by!using!the!Red!Bull!mini!coopers,!which!are!top!of!mind!in!consumer’s!perspectives.!
This!means!of!promotion!is!one!way!that!Red!Bull!“educates”!consumers!through!sampling!and!trial!
tastings!using!the!Red!Bull!“Wings!Team”!to!travel!around!in!the!famous!Mini!Cooper!and!promote!and!
introduce!the!product!to!new!markets.!
The!promotion!of!Red!Bull!Crashed!Ice!is!distributed!over!multiple!platforms!reaching!its!diverse!target!
markets.!They!use!conventional!mediums!such!television!and!radio!advertisements.!The!city!which!hosts!the!
event!has!a!vast!marketing!campaign!to!promote!the!event.!They!post!flyers!in!a!variety!of!public!spaces,!
sporting!venues,!bars,!and!universities.!Social!media!outlets!such!as!twitter,!Facebook,!and!YouTube!provide!a!
beneficial!platform!to!help!advocate!the!extreme,!highaspeed!adrenaline!rush!that!embodies!Red!Bull!Crashed!
Ice.!All!of!these!marketing!techniques!are!consistent!in!ushering!viewers!back!to!their!brand,!website!and!
energy!drink.!Furthermore!sports!networks!and!media!outlets!capitalize!on!the!opportunity!to!push!Red!Bull!
Crashed!Ice!as!an!exclusive!sporting!event.!Red!Bull!Crashed!Ice!creates!an!advertising!spectacle!of!epic!
proportion!that!establishes!the!“headline!hype”!for!it!partners!and!for!The!World!of!Red!Bull.!

9. REFERENCES!
About!Red!Bull!Crashed!Ice!(Red!Bull!Crashed!Ice!RSS)!
http://www.redbullcrashedice.com/en_CA/article/aboutaredabullacrashedaice!!
!
AST:!The!Company!
http://www.ast.at/!!
!
Branded!Content!Marketing!and!Red!Bull!Media!House!(Executionist!Blog)!
http://www.executionists.com/blog/brandedacontentamarketingabusinessacanalearnaredabull/!!
'
How!Red!Bull!Takes!Content!Marketing!to!the!Extreme!(Mashable)!
http://mashable.com/2012/12/19/redabullacontentamarketing/!!
!!
Microsoft!and!Red!Bull!team!up!on!Kinect!‘crashed!ice’!game!for!Xbox!Live!Arcade!(Venture!Beat)!
http://venturebeat.com/2012/08/28/microsoftaandaredabullateamaupaonakinectacrashedaiceagameafora
xboxaliveaarcadeaexclusive/!!
!
Red!Bull’s!Billionaire!Maniac!(Bloomberg!Business!Week)!
http://www.businessweek.com/magazine/content/11_22/b4230064852768.htm!!
!
Red!Bull!YouTube!Channel!
http://m.youtube.com/channel/UCblfuW_4rakIf2h6aqANefA!
!
The!Powerful!Sales!Strategy!behind!Red!Bull!(Selling!Power)!
http://www.sellingpower.com/content/article/?a=9437%2Ftheapowerfulasalesastrategyabehindaredabull!
!
The!Wings!Behind!Red!Bull’s!Wings!(Forbes)!
http://www.forbes.com/sites/forbesasia/2013/06/24/theawindabehindaredabullsawings/2/!
!
!