The digital campus

The global digital landscape is driving everyone towards becoming a lifelong learner. This represents the biggest opportunity that the sector has seen since its inception. All contemporary digital threats can be met by universities, if they compete. The Digital Campus explores how a change of mind-set along with a digital campus can offer universities the opportunity to ensure that they can compete and excel in the contemporary digital environment. And it also offers an answer to an age old problem – how to maintain and leverage a vibrant university community after its members leave the campus. - See more at: http://precedent.co.uk/our-thinking/reports/the-digital-campus#sthash.DtIXHSEn.dpuf

1. Digital transformation for Higher Education and beyond MARK SHERWIN, GLOBAL COMMERCIAL DIRECTOR HONG KONG – 4 November 2013 THE DIGITAL CAMPUS

2. LONDON EDINBURGH CARDIFF PERTH MELBOURNE HONG KONG

3. Some of our Higher Education Clients

4. Some of our Higher Education Clients

5. Our broader experience

6. We research our sectors New Brand Universities Universities Third Sector NHS Alumni Globalisation Financial Services Cross- sector

7. The Website Web strategy Digital strategy Digital transformation WE ARE EVOLVING FROM A MARKETING CENTRIC TO BUSINESS WIDE VIEW OF THE WEB Marketing centric Business-wide impact

8. THOSE ORGANISATIONS THAT DO NOT FUNDAMENTALLY TRANSFORM ARE RAPIDLY BECOMING IRRELEVANT

9. IF YOU THINK BEING 'IN E-BUSINESS' MEANS SUTURING ON AN E-COMMERCE APPENDAGE TO YOUR BODY CORPORATE, THEN THINK AGAIN. WE PROMISE YOU THAT WON'T WORK... YOU'VE GOT TO BE PREPARED TO LET THAT E-BUSINESS COMMITMENT RIPPLE THROUGH AND SHAKE UP THAT BODY CORPORATE. AND LIKE AN 8.0 EARTHQUAKE, YOU MUST BE PREPARED FOR THE REARRANGEMENT THAT WILL INEVITABLY OCCUR. Keyur Patel & Mary Mccarthy | Digital Transformation, 2000 DIGITAL TRANSFORMATION IS ABOUT FUNDAMENTAL CHANGE

10. DIGITAL TRANSFORMATION REFERS TO THE CHANGES ASSOCIATED WITH THE APPLICATION OF DIGITAL TECHNOLOGY IN ALL ASPECTS OF HUMAN SOCIETY. DIGITAL TRANSFORMATION MAY BE THOUGHT AS THE THIRD STAGE OF EMBRACING DIGITAL TECHNOLOGIES: DIGITAL COMPETENCE -> DIGITAL LITERACY -> DIGITAL TRANSFORMATION . THE LATTER STAGE MEANS THAT DIGITAL USAGES INHERENTLY ENABLE NEW TYPES OF INNOVATION AND CREATIVITY IN A PARTICULAR DOMAIN, RATHER THAN SIMPLY ENHANCE AND SUPPORT THE TRADITIONAL Wikipedia | ‘Digital Transformation’ TODAY WE WILL EXPLORE WHAT IT MEANS TO ACHIEVE DIGITAL TRANSFORMATION

11. Innovators 2.5% Early Adopters 13.5% Early Majority 34% Late Majority 34% Laggards 16% AND THERE IS NO POINT IN SIMPLY WAITING TO SEE WHAT OTHERS DO Keyur Patel & Mary Mccarthy | Digital Transformation, 2000

12. Innovators 2.5% Early Adopters 13.5% Early Majority 34% Late Majority 34% Laggards 16% THOSE WHO DO NOT INNOVATE WILL FALL IRREVOCABLY BEHIND Keyur Patel & Mary Mccarthy | Digital Transformation, 2000

13. 5 KEY THEMES Customer service, the missing link Harnessing the wisdom of crowds New money models The tricorder The Internet of things, and big data

14. 5 KEY THEMES Customer service, the missing link Harnessing the wisdom of crowds New money models The tricorder The Internet of things, and big data

15. MARKETING CAN NO LONGER SIMPLY FOCUS ON AIDA IT MUST FOCUS ON AIDA AND ITS REFLECTION The AIDA reflection | Mark Sherwin, Precedent 2013 A WARENESS I NTEREST D ESIRE A DVOCACY I NVOLVEMENT D ELIVERY A CTION

16. LOVEFILM – FAILING AT THE FINAL HURDLE

17. OPTICAL EXPRESS - NOT JUST AN AGGRESSIVE ACQUISITION MODEL

18. OPTICAL EXPRESS - DELIVERY

19. OPTICAL EXPRESS - INVOLVEMENT

20. OPTICAL EXPRESS - ADVOCACY

21. OPTICAL EXPRESS - AIDA REFLECTION

22. TECHNOLOGY ENABLED CUSTOMER SERVICES

23. TECHNOLOGY ENABLED CUSTOMER SERVICES

24. TECHNOLOGY ENABLED CUSTOMER SERVICES

25. ENHANCING HUMAN INTERACTION?

26. 5 KEY THEMES Customer service, the missing link Harnessing the wisdom of crowds New money models The tricorder The Internet of things, and big data

27. DIGITAL OFFERS NEW SOURCES OF INNOVATION AND APPLICATION 400 Megabytes + $575,000 110 - 50% - 80% $100,000,000 - $9,000,000,000

28. IDEA GENERATION - LEGO

29. OPERATIONAL RUNNING - GIFF GAFF

30. 5 KEY THEMES Customer service, the missing link Harnessing the wisdom of crowds New money models The tricorder The Internet of things, and big data

31. WE ARE MOVING FROM A PRODUCT TO SUBSCRIPTION ECONOMY

32. AND A WORLD WHERE MICRO-PAYMENTS HAVE USURPED CAPITAL EXPENDITURE

33. APPLYING SUBSCRIPTION AND MICRO-PAYMENT THINKING TO FUNDRAISING

34. 5 KEY THEMES Customer service, the missing link Harnessing the wisdom of crowds New money models The tricorder The Internet of things, and big data

35. EVERY EMPLOYEE WITH MORE COMPUTING POWER AT THEIR FINGER TIPS THAN THE SPACE SHUTTLE. ANYTIME…ANYWHERE

36. CONVERGENCE PUTS INCREDIBLE POWER IN THE PALM OF OUR HAND Wired UK | 20 Years of Wired | June 2013

37. THEY ALSO OFFER THE OPPORTUNNITY TO PROVIDE NEW VIEWS ON TO EXISTING DATA USING CONTEXT TO STREAMLINE EXPERIENCES

38. INTEGRATING DIGTAL WITH THE PHYSICAL WORLD (PHYGITAL) CREATE INNOVATIVE NEW CUSTOMER SERVICE OPTIONS

39. TECHNOLOGY ENABLED SERVICE EXPERIENCES

40. TECHNOLOGY ENABLED SERVICE EXPERIENCES

41. TECHNOLOGY ENABLED SERVICE EXPERIENCES

42. 5 KEY THEMES Customer service, the missing link Harnessing the wisdom of crowds New money models The tricorder The Internet of things, and big data

43. THE INTERNET OF THINGS CREATES HUGE OPPORTUNITY FOR NEW INTERACTIONS

44. THE INTERNET OF THINGS CREATES HUGE OPPORTUNITY FOR NEW INTERACTIONS Use case from The New Digital Age | Schmidt and Cohen 2013

45. WHILST PERSONAL DEVICES MAY IN FACT MAKE UP AN INTERNET OF THINGS, COMMERCIAL AND MUNICIPAL APPLICATIONS HAVE MUCH WIDER DATA OPPORTUNITIES

46. AS THESE DEVICES STORE DATA IN THE CLOUD WE WILL HAVE ACCESS TO MORE DATA ABOUT OUR WORLD THAN EVER BEFORE

47. AND BIG DATA IS TRANFORMING WHAT WE KNOW ABOUT AND HOW WE CAN ADAPT OUR LIVES Mobile phone data redraws bus routes in Africa, BBC | http://www.bbc.co.uk/news/technology-22357748

48. BUT HOW DOES THIS RELATE TO THE WORLD OF HIGHER EDUCATION?

49. The solid classical buildings of great universities may look permanent but the storms of change now threaten them . Lawrence Summers President Emeritus, Harvard University An Avalanche is Coming: Higher Education and the Revolution Ahead

50. The Digital T hreat Knowledge.

51. The Digital T hreat Reach.

52. The Digital T hreat Relevance.

53. Google is in on the act

54. Nations are waking up to the threat and opportunnities

55. New paradigms are being created at grassroots level

56. And the results can exceed all expectation

57. On the education side you could say if we can get them in, retain them and make sure they graduate then that’s good enough, but that is a 1000 year old business model – the world looks different today. Claes Mansson Director, ICT Strategic Investment Programme at Monash University

58. An age-old problem PROSPECT LEARNER PROFESSIONAL ADVOCATE

59. Current state - prospect

60. Current state - learner

61. Current state - alumni 

62. Current state – professional

63. A single online customer experience Finding courses Promoting Engaging Supporting Connecting Retaining Seeking opinions Showing to friends Key date reminders Help with the basics Insider knowledge Finding their way Administrative support Learning the ropes Finding likeminded students Offers and discounts News and results Library renewal E-resources E-learning Share the experience Careers news Continued access Keeping in touch Networking News & events Professional development Supporting and giving Supporting and promoting Networking and directory Major updates Campaigns Website Social Mobile Email PROSPECT LEARNER PROFESSIONAL ADVOCATE

64. The global digital landscape is driving everyone towards becoming a lifelong learner . This represents the biggest opportunity that the sector has seen since its inception The Digital Campus – The online future for Higher Education

65. So what is a digital campus ? A single online environment open to all that offers a single customer view that is personalised to their current interests and relationship with the university. A place they become reliant upon to support their lifelong learning and development , encouraging and rewarding continual involvement. Ultimately a community and ecosystem that transcends traditional boundaries of a university . .

66. So what is a digital campus ? TIME Digital campus Physical campus STRENGTH OF RELATIONSHIP PROSPECT LEARNER PROFESSIONAL ADVOCATE

67. PROSPECT

68. LEARNER

69. PROFESSIONAL

70. ADVOCATE

71. COPE - Content not websites PROSPECT LEARNER ADVOCATE Remits: Corporate Communications, Press Office, Marketing, Research, Biology Faculty, Student Recruitment, Student Services, Alumni Relations, Development, and Business and Enterprise.

72. Not just students Home page Prominent search and search history with a personalised showcase and promotional display of content which is always of interest and relevance to the individual. Opportunities Opportunities to engage with internal, and external community members. For you An individual alert system combining practical, important and interesting reminders along with appropriate calls to action. Connections Interact with other community members Courses The learning or research environment ?

73. Looking to the future

74. Nobody’s doing this - right?

75. Simply put, the HE sector is changing, probably quicker than any other industry I have seen and it is technological change that is driving it. So we have to act now in order to maintain or further establish our place in the market. It is a monumental task, and I struggle to think of any business context that I have ever been in where there has been this much change in parallel and compressed into such a short space of time . Claes Mansson - Director, ICT Strategic Investment Programme at Monash University

76. Daring to be digital

77. Daring to be digital DIGITAL TRANSFORMATION DIGITAL TRANSFORMATION

78. Key enablers Senior Sponsorship and centralised investment Cross Department Digital Executive Technological platform and roadmap

79. A HERO’S JOURNEY CHANGING THE WAY BUSINESSES CREATE EXPERIENCES INCEPTION You see the need for change. You feel as if more can be done. You’re not sure its your responsibility and the opportunity is bigger than you envisioned. You question your calling. Perhaps you refuse it. Then you meet others who will empower you…stand by you through change. What’s the Future of Business | Brian Solis, 2013

80. A HERO’S JOURNEY CHANGING THE WAY BUSINESSES CREATE EXPERIENCES TRIBULATION Change is met with hardship. It’s unavoidable. You start to feel the discomfort from leaving your comfort zone. Obstacles will arise; budget constraints, politics, scepticism, tunnel vision, blatant ignorance. Stay true stay focused. Your customers and employees are anxious for you to succeed. What’s the Future of Business | Brian Solis, 2013

81. A HERO’S JOURNEY CHANGING THE WAY BUSINESSES CREATE EXPERIENCES TRANSFORMATION Buzz and excitement permeates the halls of your business. Employees hear about what you are trying to do, they enquire how to be part of it or how soon they’ll see the fruits of your labour. To hold consensus takes frameworks and processes. This sets the stage for how people, teams, philosophies, and technology will support the transformation. It’s always darkest before dawn. There will be pushback, more and more challenges. Keep the team strong, you’ve come too far for that. What’s the Future of Business | Brian Solis, 2013

82. A HERO’S JOURNEY CHANGING THE WAY BUSINESSES CREATE EXPERIENCES REALISATION To call this the last stage is misleading. Transformation is continual, it becomes part of your business model. Here you learn and adapt accordingly. You lift your head and notice that the people inside and outside of the organisation are noticing change. Change is now constant. Take this moment to revel in your journey. Since you are the hero in this story, your journey is just beginning. What’s the Future of Business | Brian Solis, 2013

83. A unifying vision The Digital Campus