The distribution of skyfall

1. Skyfall
Distribution campaign

2. Premiere
•Skyfall premiered in London at the Royal Albert
Hallon 23 October 2012, and was released in the
United Kingdom on 26 October 2012, and in the
United States on 9 November 2012.
•The premiere of Skyfall was on 23 October 2012
at the Royal Albert Hallin London. The event was
attended by Charles, Prince of Walesand his wife
Camilla, Duchess of Cornwall

3. Distribution into
cinemas
•It was the first James Bond film to be screened in
IMAXvenues, although it was not filmed with IMAX
cameras. The film's release coincided with the 50th
anniversary of the James Bond series, which began
with Dr. Noin 1962.
•Skyfall was positively received by critics and at the
box office, grossing over $951million
worldwide, and is thus far the 18th highest grossing
film of all time, and became the highest-grossing film
of all-time in the UK, the highest-grossing film in the
James Bond series, and the highest-grossing film
worldwide for Sony Pictures.

4. Box Office
•Skyfall has earned an estimated $951million
worldwide, and is now the highest-grossing film
worldwide for Sony Pictures.
•On its opening weekend, it earned $80.6million from
25 markets.
•In the UK the film grossed £20.1million on its opening
weekend, making it the second-highest Friday-to-
Sunday debut ever behind Harry Potter and the
Deathly Hallows –Part 2. It also achieved the second-
highest IMAX debut ever behind The Dark Knight
Rises.

5. Breaking box office
records
•The film set a record for the highest seven-day gross with
£37.2million, surpassing previous record holder Deathly
Hallows –Part 2 (£35.7million).
•By 9 November 2012 the film had earned over £57million to
surpass The Dark Knight Risesas the highest grossing film of
2012, and the highest grossing James Bond film of all time in
the UK.
•After forty days of release the total UK gross stood at
£94.28million, making Skyfall the highest-grossing film in the
UK, surpassing the £94.03million of Avatar.
•Remember after 7 days of release, Il manors was only
shown in half of the 191 cinemas it was released in.

6. DVD
•The film will be released in the UK on 18
February 2013 on DVDand Blu-
Ray, and in North America on 12 March
2013by 20th Century Fox Home
Entertainment.

7. Advertising
•The Sun has just posted a 60 second TV
Spot for „Skyfall‟ which premiered on
ITV1 last night.

8. 4 different TV spots!
•http://www.mi6-
hq.com/sections/articles/bond_23_oct13
_tv_spots.php3?id=03324

9. Heinekein and Skyfall
Tie-ins (not very synergistic as Skyfall
dont get the most publicity -Heinekein
do!))
•After causing a bit of stir through its sponsorship of the latest
James Bond movie, Skyfall, beer brand Heineken is preparing
a major multi-channel marketing campaign in the run-up to the
film‟s release.
•Fans were critical of the partnership, as it will see 007 swig a
beer rather than sip his shaken-not-stirred vodka martini.
•Undeterred, the Dutch brewer will launch its cross-channel
marketing drive next month, with actor Daniel Craig set to take
a leading role in its advertising.
•“James Bond is a perfect fit for us,” explains Lesya Lysyj, the
firm‟s chief marketing officer. “He is the epitome of the man of
the world.”

10. TV ads and digital
publicity
•Craig will appear in a TV ad campaign, while his image will be used
as part of an on-pack promotion.
•Heineken is backing the marketing drive with digital activity on
Google and social media marketing on Facebook.
•The multi-channel campaign is designed to drive up incremental
sales of the beer in the lead-up to the film‟s release around the
world.
•It forms part of the brand‟s broader Open Your World online activity,
which has seen it partner with Facebook to “ignite digital
conversation” with customers.
•Alexis Nasard, chief commercial officer at Heineken, explained: “As
our adult consumers are increasingly spending more time on digital
space and social media, it is important that our brands are active in
this environment.”

11. Digital signage
•http://www.digitalsignagetoday.com/blog/
9417/Solid-state-digital-signage-and-
Skyfall

12. Sony phone tie in
advert
•http://www.brandsynario.com/outdoor-
advertising/detail/sony-skyfall/

13. Big Skyfall campaign
•Social media fans targetted
•Boost to British tourism
•competition.......
•http://www.dailymail.co.uk/travel/article-
2211720/Skyfall-James-Bonds-50th-
anniversary-used-launch-new-British-
tourism-campaign.html

14. Posters
•.