The Elbulli - The taste of Innovation.pptx

Elbulli - The taste of Innovation

1. Elbulli “The taste of innovation” BA Marketing Management

2. “ Creativity comes first; then comes the customer.” — Ferran Adrià “The only thing customers know to expect is the unexpected.” —S. Pellegrino World’s 50 Best Restaurants

3. Brief History of elBulli Chef Ferran Adrià revolutionized haute cuisine. His restaurant, elBulli , was named the best in the world three times (2002, 2006, and 2007). is the only restaurant to have won this honor three times. Juan Mari Arzak called Ferran Adrià the most imaginative cook ever. Joël Robuchon said Adrià is the best cook on the planet. Anthony Bourdain described dining at elBulli as "the childhood I never had.“ elBulli was open only six months a year and served 50 customers each evening. Reservations at elBulli were extremely popular.

4. 5.  What competitive response do you anticipate from Pfizer? From Bayer-GlaxoSmithKline? Company Expected Competitive Response Pfizer (Viagra) Emphasize Viagra's established reputation and effectiveness. Launch new marketing campaigns and discounts. Consider developing a longer-lasting version to compete with Cialis's 36-hour duration. Bayer-GlaxoSmithKline (Levitra) Promote Levitra's unique benefits, such as effectiveness in lower doses and suitability for patients with diabetes. Enhance marketing efforts and offer competitive pricing or promotions.