The-Evolution-of-Media-Media and information literacy.pptx

Mil quarter 3

1. described as a means of communication for people which includes newspapers, radio, televisions, and the internet. In the advent of the “new normal”, the role of media has been highlighted more than ever. MEDIA c hannels or ways we use to transmit or communicate messages; communication tools.

2. Why media is important?

3. Media fulfills several roles in society, including the following? --- Entertaining and providing an outlet for the imagination ---Educating and informing ---Serving as a public forum for the discussion of important issues ---Acting as a watchdog for government, business and other institutions.

4. The Evolution of Media is a useful supplement for foundational courses in mass communication and communication history, as well as a primer for anyone interested in understanding the big picture of communication media. 

5. Pre-Industrial Age (Before 1700s) – People discovered fire, developed paper from plants, and forged weapons and tools with stone, bronze, copper and iron.

6. Ca ve Painting (35,00 BC)

7. Clay Tablet in Mesopotamia 2400 BC

8. Papyrus in Egypt 2500 BC

9. Acta Diurna in Rome 130 BC

10. Acta Diurna in Rome 130 BC

11. Codex in the Mayan Region 5 th Century

12. Printing Press using wood blocks (220 AD)

13. Industrial Age (1700s-1930s) - People used the power of steam, developed machine tools, established iron production, and the manufacturing of various products (including books through the printing press).

14. Printing press for mass production (19th century)

15. • Newspaper- The London Gazette (1640)

16. Typewriter (1800) Telephone (1876)

17. Motion picture photography/projection (1890

18. Commercial motion pictures (1913)

19. Motion picture with sound (1926)

20. Telegraph

21. Punch Cards

22. Electronic Age (1930s-1980s) - The invention of the transistor ushered in the electronic age. People harnessed the power of transistors that led to the transistor radio, electronic circuits, and the early computers. In this age, long distance communication became more efficient.

23. Transistor Radio

24. Television 1941

25. Large electronic computers- i.e. EDSAC (1949) and UNIVAC 1 (1951)

26. Mainframe computers - i.e. IBM 704 (1960)

27. • Personal computers - i.e. Hewlett-Packard 9100A (1968), Apple 1 (1976)

28. OHP, LCD projectors

29. Information Age (1900s-2000s) - The Internet paved the way for faster communication and the creation of the social network. People advanced the use of microelectronics with the invention of personal computers, mobile devices, and wearable technology. Moreover, voice, image, sound and data are digitalized. We are now living in the information age.

30. Web browsers: Mosaic (1993), Internet Explorer (1995)

31. Blogs: Blogspot (1999), LiveJournal (1999), Wordpress (2003)

32. Social networks: Friendster (2002), Multiply (2003), Facebook (2004)

33. Microblogs: Twitter (2006), Tumblr (2007)

34. Video: YouTube (2005)

35. • Augmented Reality / Virtual Reality

36. Video chat: Skype (2003), Google Hangouts (2013)

37. Search Engines: Google (1996), Yahoo (1995)

38. Portable computers- laptops (1980), netbooks (2008), tablets (1993)

39. Smartphones

40. Wearable Technology

41. Cloud and Big Data

42. FUNCTIONS OF COMMUNICATION AND MEDIA Monitoring Function- inform citizens of what is happening around them.

43. FUNCTIONS OF COMMUNICATION AND MEDIA 2. Information Function- educated the audience as to the meaning and significance of the “facts”; ability of the media to teach the various norms, rules and values.

44. FUNCTIONS OF COMMUNICATION AND MEDIA 3. Opinion Function- provide a platform for public for public political discourse, facilitating the formation of “public opinion” and feeding that opinion back to the public from whence it came.

45. FUNCTIONS OF COMMUNICATION AND MEDIA 4. Watchdog role of journalism- give publicity to the governmental and political institutions.

46. FUNCTIONS OF COMMUNICATION AND MEDIA 5. Serve as the channel for the advocacy of political viewpoints.