The Fish in a Business Suit.............

The reference goes back to the early 1990s, when John commissioned Ingram Pinn, a Cartoonist with the Financial Times, to depict his directional thinking on the triple-bottom line visually. Over 30 years later, it’s equally fitting as businesses evolve from climate neutrality to nature positivity.

1. The Fish in a
Business Suit
betterworlds.com

2. Tell us about the fish in the business
suit! And so began my conversation
with John Elkington at South Summit
Madrid in June.
Nature as a Partner for Corporates during South Summit 2024 in Madrid.
The reference goes back to the early
1990s, when John commissioned
Ingram Pinn, a Cartoonist with the
Financial Times, to depict his
directional thinking on the triple-
bottom line visually. Over 30 years
later, it’s equally fitting as businesses
evolve from climate neutrality to
nature positivity.

3. The reference goes back to the early 1990s, when John commissioned Ingram Pinn, a
Cartoonist with the Financial Times, to depict his directional thinking on the triple-
bottom line visually. Over 30 years later, it’s equally fitting as businesses evolve from
climate neutrality to nature positivity.
That brings us to the focus of this episode of Nature IS, with guests Lucy Almond,
Chair, Nature4Climate, and Peter Ellis, Global Director of Natural Climate Solutions
Science, The Nature Conservancy. They are among the many voices and organizations
that have partnered to create Naturebase. This new platform is a game-changer,
promoting nature-based solutions to climate change by filling data accessibility gaps
that often stifle action. It equips users with the necessary tools to make informed
decisions.

4. Here are a few key points we discussed during our fireside chat in Madrid.
The Nature-Tech Revolution: Nature-based solutions, like personal computing in
the 1970s, are on the cusp of a boom. The opportunity now is for businesses to
partner with nature to address critical challenges, moving beyond mere
conservation to active collaboration.
Technology's Double-Edged Sword: Technology and innovation understandably
drive human excitement, but it’s imperative we balance the gains of emerging
technologies (i.e., bioacoustics, e-DNA, remote sensing, satellite imagery) with
potential misuse and not allow ourselves to think that technology alone can
remedy our broken relationship with the natural world. It's one of many essential
tools in the toolbox!

5. Regulation and Innovation Balance: Regulations pushing for corporate
disclosures on nature impacts are evolving quickly, especially in the EU. This is
needed, and many of us in the sustainability profession have advocated for
such regulatory clarity. But it’s imperative to balance carrot and stick and, in
conjunction, enact enabling policies while remaining open to outcome-based
approaches. The perfect should not be the enemy of the good.
Biomimicry at the Core: Learning from nature, which means biomimicry, is
imperative to a nature-positive transition. As such, Chief Sustainability
Officers (CSOs) must expand their command of the natural world and
incorporate ‘Head of Nature’ considerations. Again, a true partnership with
nature must go beyond imitation and modeling.

6. The Need for Biological Expertise in
Business: As biology and ecology
become increasingly crucial for business
operations, we must be aware of the
lack of such expertise in most corporate
leadership. It’s time to seek out and
integrate this knowledge, whether
through board appointments, in-house
positions, or advisory roles.
Any dialogue with John is a fine
combination of originality, engagement,
and insight. See his journal reflections
here on the South Summit &
Biodiversity Session.

7. Contact Us
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