The great india place

about great india place shopping mall

1. The Great India Place

2. About GIP, Noida
•Builder- Unitech Group.
•Designed by Callison Inc. the interior theme
is "shoppertainment", which integrates
shopping and entertainment in the same
premises.
•Location- Sector 38A, right at the entrance
of Noida.
•Area – 15 LAKHS sqft.

4. Floor Plan

8. USP of the Mall
A huge space for target audience to relax
outside the mall make this mall unique
from others.

9. Retail atmospheRic
Atmospherics is
referred to as a store’s
physical characteristics
that are used to develop
the retail unit image and
draw customers. It
describes the physical
elements in a store’s
design that appeals to
consumers and
encourages them to buy.

10. Key components of Retail
atmospheRics
•External
•Store Layout
•Internal
•Visual
Merchandising

11. External Atmospherics
•Entry
•Main Gate.
•Parking Lot
•Lighting
•Surroundings
•Location
•Catchment Area

12. Entry

13. Main Gate

14. Parking
•Parking is best done in the basement as it
is connected by lift to all floors and has a
step free route till the lifts

16. Lighting

17. Surroundings

18. Catchment Area

19. Internal Atmospherics
•Display
•Interior Lighting
•Aroma
•Signage
•Flooring
•Colors
•Music

20. Display

21. Interior Lightings

22. Signage

23. Flooring

24. CCoolloorrss

25. Music

26. StoreStore LayoutLayout

28. Visual meRchandising
It is defined as the presentation of
products in order to sell them. The initial
point of interaction with a potential
customer in the window displays of the
store front. It includes various aspects
such as: store floor plan, store windows,
signs, merchandize display, space design,
fixtures and hardware, and the elements
that come with it- which may be all too
many to mention.

29. Big Cinema- 6 Screen Multiples

30. Escalators & Lifts

32. Food court
•The food court is a bit stylish, although the chairs and tables
are all place close together and can get cramped. You have a
central dome and a circular area around which the chairs are
arranged, and on one side, you have the food court options,
while on the other side, you have a vegetarian restaurant called
'Yatra'.
The food court has a variety in terms of Indian (South and
North Indian) along with Chinese, Mexican, sandwiches, pizza,
burger and other such food. You get a variety of drinks over
there (all non-alcoholic).
And then there is the Yatra restaurant, where you have a
vegetarian thaali. Here you actually get to sample 2 types of
vegetarian cultures, and you can really enjoy the food. Quantity
is unlimited, and it costs around Rs. 150 on weekdays and Rs.
170 on weekends, and is a good place to eat.

33. FoodCourt

34. ’
KidsZone

35. Safety

36. Activities inside the Mall

37. Amusement Park

40. Competitors

41. thanK you
Sumitted by: Archita Dey & Anil Kumar