the-historyyy-230218125854-1ee8bf54.pptx_20240916_051119_0000.pdf

Ppt. not mine please don't sell and just use for educational purposes only

1. The History
of Tourism and
Hospitality

2. Topic 1:
“Evolution and
Growth of Tourism
and Hospitality as
an industry”

3. Early
Tourism

4. Travel and exploration are
basic to human nature. Man
has traveled since the
earliest times although the
term tourism was used only
in the 19th century.
Tourism can trace its
ancestry in the Old
Testament.

6. Early Tourism has two forms:
Travel for business 1.

7. Throughout the history,
merchants have travelled
extensively in order to
trade with other nations or
tribes.

8. 2. Travel for religious
reasons

9. Took the form of pilgrimages
to places of worship.
Pilgrimages were made to
fulfill a vow as in case of
illness or of great danger or
as penance for sins.
St. James of Galicia was the
foremost destination of English
pilgrims in the 14th century.

10. St. James of Galicia

11. Tourism in
the Medieval
Period

13. During the medieval period, travel
declined
Travel is derived from the word
travail, became burdensome,
dangerous and demanding during
this time.
After the decline of the Roman
Empire in the 5th century, roads
were not maintained and they
became unsafe.
Thieves inflicted harm on those
who dared to travel.

14. No one during this time
travelled for pleasure.
Crusaders and pilgrims
were the only ones who
travelled.

15. Tourism during the
Renaissance and
Elizabethan Eras

17. With the Renaissance, a few
renowned universities
developed so that travel for
education was introduced
largely by the British.
This practice was gradually
adopted by others in the
lower social scale.

18. In time, it became recognized that
the education of a gentleman
should be completed by a “Grand
tour” of the cultural centers of the
continent which lasted for three
years.
The term was used as early as
1670. While apparently educational,
the appeal became social.

19. Under Elizabeth I, young men seeking
positions in court were encouraged to
travel to the continent to widen their
education.
Pleasure seeking young men of leisure
travelled predominantly throughout
France and Italy to enjoy the cultures
and social life of Europe, with Venice,
Florence and Paris as the key
attractions.
By the end of the 18th century, the
practice had become institutionalized
for the upper class of society.

20. As young men sought intellectual
improvement in the continent, the
sick sought a remedy for their
illness in “spas” or medicinal baths.
The term “spa” is derived from the
waloon word “espa” meaning
fountain.
Travelers immersed themselves in
the healing waters. Soon
Entertainment was added and
dozens of watering places became
resort hotels

21. Tourism
during the
Industrial
Revolution

22. The Industrial Revolution brought
about major changes in the scale and
type of tourism development.
It brought about not only technological
changes but also essential social
changes that made travel desirable as
a recreational activity
The increase in productivity, regular
employment, and growing urbanization
gave more people the motivation and
opportunity to go on holiday.

23. The emerging middle class
combined higher incomes and
growing education into annual
holidays.
To escape from their
responsibilities and the crowded
city environment, they travelled to
the countryside or seashore for
their holidays.
This led to the creation of working
class resorts near major industrial
centers.

24. Tourism in
the 19th
Century

26. Two technological developments in
the early part of the 19ᵗʰ century:
- Introduction of the railway and
- Development of steam power
The railroads created not only more
business by providing reliable and
cheap transportation but also more
competition as various private
companies invested heavily in hotels,
resorts, and entertainment facilities.

27. Thus tourism was transformed from a
small business catering to the elite into
the start of a mass market that is travel
by a large number of individuals.
The use of steam power provided the
increased mobility needed by the
tourism business.
Steamers on the major rivers provided
reliable and inexpensive transportation
that led to the popular day trip cruises
and the growth of coastal resorts near
large industrial towns.

28. As tourism became organized in the
later years of the 19th century, the
organization of travel became an
established institution. Travel
organizers emerged.
The first and most famous of these was
Thomas Cook.
His first excursion train trip was
between Leicester and Loughborough
in 1841 with 50 passengers at a round
trip fare of one shilling.
These were in effect the first travelers’
checks.

29. The success of this venture encouraged
him to arrange similar excursions using
chartered trains. In 1866, he organized his
first American tour. In 1874, he introduced
“circular notes” which were accepted by
banks, hotels, shops and restaurants.

30. Other tour companies which appeared
in Britain at this time were Dean and
Dawson in 1871, the Polytechnic
Touring Association in 1872 and
Frames in 1881. In the United States,
American Express was founded by
Henry and William Fargo.
As the 19th century drew to a close,
photography and guide books became
popular. A huge variety of guide books
which dealt with both local and
overseas travel were sold to tourists.

31. Karl Ludwig
Johannes
Baedeker was a
German publisher
whose company,
Baedeker, set the
standard for
authoritative
guidebooks for
tourists. Karl
Baedeker was
descended from a
long line of
printers,
booksellers and
publishers

32. The most popular of these was
Baedeker, first published in 1839,
which became the leading guide
for European countries at the end
of the century.

33. Tourism in the
20th Century

35. At the beginning of the 20th century,
pleasure travel continued to expand,
encouraged by the increasing wealth,
curiosity and outgoing attitudes of the
people as well as the increasing ease of
such movement.
World War I brought about many changes
which influenced the volume of tourism.
New forms of mass communications
stimulated curiosity about other
countries. In addition to the influence of
posters and the press, the cinema, radio
and television widened knowledge and
interest in travel.

36. After world war, forms of travel began to
change radically
The railways as a means of travel
declined with the introduction of the
motor car.
Motorized public road transport and
improved road conditions led to the
popularity of seaside tours.
World War II also led to the increased
interest in travel. The war had
introduced combatants not only to new
countries but to new continents,
generating new friendships and an
interest in different cultures.

37. Another outcome of the war was the
progress in aircraft technology.
Air travel had become more
comfortable, safer, faster and
cheaper in comparison with other
forms of transport.
With the introduction of the Boeing
707 in 1958, the age of air travel for
the masses arrived, hastening the
decline of sea travel.

38. BOEING 707 in 1958

39. Travelers switched to the use of private cars and this
change affected both coach and rail services.
Governments have created more vacation time by
incorporating isolated public holidays into the
familiar long “weekends” throughout the year.
As business and trade prospered in the developed
countries, business travel also flourished, leading to
the demand not only for individual travel but also for
conference and incentive travel on a world wide
scale.
 The 1970 have also seen the emergence of new
patterns of tourism. As economic power has shifted
between countries, new tourism generating
countries arose, notably the oil rich Arab countries
and Japan.

40. Europe as well as the developing tourist based
economies of Asia have benefited from this
influx.
The Philippines, Thailand, Singapore, Malaysia
and Indonesia have strengthened their tourist
attractions to appeal to new markets.
Governments of many nations are encouraging
the growth of both domestic and international
tourism as a means of job creation, economic
diversification, and source of foreign
exchange. 
Beyond its economic significance, there is a
growing realization of the role of international
travel in promoting world peace and
prosperity.

41. Topic 2:
“History of
Hospitality
Industry”

42. Hospitality
Industry in
Early Days

44. The concept of hospitality industry
is extremely old.
It is mentioned in writings dating
back to Ancient Greece, Rome and
Biblical Times.
In ancient times people felt the
requirement of hospitality because
they believed that hospitality to
strangers was necessary to their
religious well being

45. Hospitality in Ancient Greece is
missionaries, priests and pilgrims
formed a very large part of the
travelling public. They travelled
understandable that certain
elements of religion were
intermingled with the idea.
Visit to holy places, perhaps
oracles or temples that had a
dominant position in their relation.

46. Medieval
Period

48. This was the era that started
with English travel and
excursion when they built inns
as their private residence that
nobility used to stay in the
monasteries they had to
garner a permit to import and
sell wine which later led the
spread of hospitality else
where.

49. Stage coach became favoured
transportation.
In ancient Persia accommodation
known as “khans” where
constructed.
In later years of roman taverns and
inns provided shelter for travelling
merchants actors and scholar.
The high spot of that era in terms of
hospitality was the development of
“post house” by Persian along the
caravan

50. Renaissance
Period

52. The rebirth in travel emerge slowly
during the Renaissance Era 14ᵗʰ and
16ᵗʰ century.
The merchant began to venture
further from their village as the
church and the Kings and Queens
brought larger geographical area
under their control trade routes.
Slowly began to reopen as
commercial activities grew and the
merchant ventured into new
territories increase interests in travel

53. During this period there were high
demand for inns and traverns.
Hotel de Henry the first hotel was
build on 1788
It was build at a cost of 17.500
dollars There was 60 beds Coffee
houses came during this period.

54. The
Eighteenth
Century

56. In 18ᵗʰ century they called grand tour
became a rite of passage for aristocratic
young men. The journey typically involve
3 to 4 years of travel around the Europe
and included an extensive sojourn in
Italy as Rome was considered the
ultimate destination.

57. Eating and sleeping places
developed during the period.
Taverns started to appear in New
York/New England.
Inns started to function in
Pennsylvania Ordinaries developed
in southern colonies
Coffee houses became extremely
popular in Europe and were
incorporated in many of the inns.

58. The French
Revolution

59. Changed the course of culinary
history
Escoffier brought the brigade
system.
M. Boulanger, father of modern
restaurant, called the soup he
sold “resorantes”.
Revolution caused some of the
chefs to come to the new world.
 Philippine Tourist and Travel
Association (PTTA)

60. Nineteenth
Century

61. In the last quarter of the nineteenth
century, public dining was not popular.
Many hotels were constructed without
dining facilities Hotel guests took their
meals in their rooms. In 1875, a dining
facility was opened in the Albermarle
Hotel in London.
One of the best known hotels was the
Savoy which was opened by Richard
d'Oyly Carte in 1889. In the Savoy, d'Oyly
Carte employed two men who became
famous throughout theworld-Cesar Ritz
and Auguste Escoffier.

62. Delmonico's was the only expensive and
aristocratic restaurant in the United States.
The Hotel Del Coronado in San Diego was
the first hotel in the United States where
guests could pay for their room and meals
separately from an à lacarte menu of eat
elsewhere. The modern hotel was a
American invention, but the Europeans
contributed the European Hotel Plan which
meant that a guest need not pay for both
room and meal.

63. Twentieth
Century

64. After World War II, travel started in
many parts of the world. 
In 1958 there was an advent of cross
continental flights. 
In 1958 trans-Atlantic flights
developed.
First motel in California began
during this period.
Resurgence of inner city lodging
properties.
Interest in cruises increased.

65. Twentieth
Century
Restaurants

66. 1921 - Walter Anderson and Billy
Ingraham
Began the White Castle Hamburger Chains.
The name White Castle was chosen
because white stood for purity and castle
for strength

67. 1925 - Howard Johnson opened his
original restaurant in Wollaston,
Massachusetts

68. 1934 - The Rainbow Room
This art
deco
restaurant
supported
the re-
emergence
of New
York as the
center of
power and
l

69. 1937 - Trader Vic’s Restaurant
The social elite
was attracted to
the Polynesian-
themed restaurant
which served
exotic drinks
including the Mai
Tai that Vic
invented.

70. 1927 - Marriott’s Hot Shoppe and
root beer
At about this
time, the
drive in and
fast food
also sprang
up in
America.

71. 1939 - Le Pavillon de France

72. The Four Seasons (1939)
It was the
first
restaurant to
offer seasonal
menus
(summer,
spring, fall,
winter) with
its modern
architecture
and art as a
theme.

73. 1950s -The emergence of fast food
restaurants.
1960s - Fine dining became popular
because businessmen liked to eat well.
1970s - New establishments were
introduced such as the Taco Bell, TGI
Friday, Houston’s, and Red lobster in the
restaurant industry.

74. Taco Bell

75. TGI Friday

76. Red lobster

77. 1990s-Started with recession which began
in 1989. The hospitality industry
experienced a downturn due to the Gulf
War. Organizations strived for
profitability, hence, they downsized and
consolidated.
1993- The economic recovery was very
strong. Thus, several mergers and
acquisitions have taken place. Many
corporations have expanded overseas.
Eastern Europe and China have opened
up.

78. History of Tourism and
Hospitality in the Philippines

79. History of Tourism and
Hospitality in the Philippines

80. History of Tourism and
Hospitality in the Philippines

81. History of Tourism and
Hospitality in the Philippines

82. History of Tourism and
Hospitality in the Philippines

83. History of Tourism and
Hospitality in the Philippines

84. History of Tourism and
Hospitality in the Philippines

85. History of Tourism and
Hospitality in the Philippines

86. History of Tourism and
Hospitality in the Philippines

87. History of Tourism and
Hospitality in the Philippines

88. History of Tourism and
Hospitality in the Philippines

89. History of Tourism and
Hospitality in the Philippines

90. History of Tourism and
Hospitality in the Philippines

91. Personalities in
Hospitality and
Tourism industry

92. Tourism Professionals

93. Qualities and skill of Tourism
and Hospitality Professionals

94. Traits of a Successful Tourism and
Hospitality Professionals

95. Top Qualities of a Great
Hospitality Professionals

96. Qualities of Tourism Airlines Professionals
*The ability to all tactfully
with upset or angry
passengers

97. Qualities of Travel Agency and
Tour Operator Professionals

98. THANK
YOU!