The loyalty loop: how good customer experience pays off

2015 Retail Pro Middle East Summit in Dubai. Presentation by Faruk Bhagani and Joseph Caruso | RIS

1. Let’s Tackle the Theory First

2. Introducing the Loyalty Loop

3. About the Loyalty Loop

4. About the Loyalty Loop

5. So the Purpose is to Get Consumers Into and Keep Them Within the Loyalty Loop.

6. How to Get the Consumer Into and Keep in the Loyalty Loop

7. Step 1: When they Buy, Provide a WOW Shopping Experience

8. Video/Image Insert

9. A Great Retail Shopping Experience

10. A Great Retail Shopping Experience

11. Step 2: Enroll happy customers into a rewarding loyalty program

12. Start customers into a loyalty program

13. Next step: Customers Enjoy the Brand

14. Step 3: Engage Customers to Enjoy the Brand Experience

15. Customers Automatically Advocates the Brand

16. Step 4: Make it Easy for Customers to Advocate

17. The bond strengthens between the Consumer and the Brand

18. Step 5: Strengthen the Bond with the consumer

19. A (true) example of how loyalty pays off

20. Keep in mind