The Marketing Mix product price place and promotion

4 p's of marketing

1. Our lesson roadmap! Are you ready ? STREAM/Problem solving Post-assessment/MS Forms Self-Assessment/LMS + Enrichment Activity + H.W. + Next lesson 1 4 2 5 6 3 Pixelate- Tigtag / Discussion Pre-assessment/MS Forms + Internet search Video-Activity/LMS + Summary

2. Monday, March 30, 2020 Unit 5 / Lesson 22 LESSON OBJECTIVES: 1. To recommend target markets for products. (Prior knowledge + Physical Wellbeing + Social Wellbeing) 2. To identify the elements of the marketing mix. (Baseline Focus + STREAM) Success criteria: By the end of the lesson, you will be able to identify the elements of the marketing mix . Key words : Marketing mix – product – place – price - promotion

3. The Marketing Mix Starter- Discussion-Talk time LO: 1. To recommend target markets for products. (Prior knowledge + Physical Wellbeing + Social Wellbeing) (Level/ 1 ) Guess the picture (Level/ 2 ) Who do you think is the target market for this product in the UAE? Why? (Level/ 3 ) Do you agree that drinking coffee is useful for the body? Why/Why not? https://www.tigtagworld.com/film/drug-awareness-pixelate-PRM00389/ Key words : marketing mix – product – place – price - promotion E-Maturity 2 min Talk Time

4. 1 2 4 5 3 6 7 8

5. Physical Well-being Coffee is a symbol of the generosity and hospitality that characterises the Emirati community . Social Well-being

6. The Marketing Mix LOs: 1. To recommend target markets for products. (Prior knowledge + Physical Wellbeing + Social Wellbeing) 2. To identify the elements of the marketing mix. (Baseline Focus + STREAM) Assessing the achievement of the LOs: How good were you? 1. To recommend target markets for products. (Prior knowledge + Physical Wellbeing + Social Wellbeing) Key words : marketing mix – product – place – price - promotion

7. The Marketing Mix LOs: 1. To recommend target markets for products. (Prior knowledge + Physical Wellbeing + Social Wellbeing) 2. To identify the elements of the marketing mix. (Baseline Focus + STREAM) Lesson Resources Today we will learn about the marketing mix and its elements . Al Diwan, p. 39 Course book, p. 38 Workbook, p. ( 36 - 38 ) Key words : marketing mix – product – place – price - promotion

8. The Marketing Mix LO: 2. To identify the elements of the marketing mix. (Baseline Focus + STREAM) Pre-Assessment/ Microsoft Forms * Choose the correct answer. https://forms.office.com/Pages/ResponsePage.aspx?id=GDmBaUijT0KBaEskboYkXBxzhGZqAgtGku6wz3IApSlUOThESlAxWUU4TFg5WjlWMkVaVU9RV0NORiQlQCNjPTEu Key words : marketing mix – product – place – price - promotion E-Maturity 1 min

9. The Marketing Mix LO: 2. To identify the elements of the marketing mix. (Baseline Focus + STREAM) Key words : marketing mix – product – place – price - promotion * Search the internet for the meaning of ‘ marketing mix ’ . Raise your hands up to share the definitions with your colleagues. E-Maturity 1 min

10. The Marketing Mix/ 4Ps Key Term LOs: 1. To recommend target markets for products. (Prior knowledge + Physical Wellbeing + Social Wellbeing) 2. To identify the elements of the marketing mix. (Baseline Focus + STREAM) Key words : marketing mix – product – place – price - promotion

11. The Marketing Mix Watch the video about the marketing mix to answer the question that matches the colour of your group on LMS. LO: 2. To identify the elements of the marketing mix. (Baseline Focus + STREAM) Video/ LMS 3. What are the elements of the marketing mix? 2. Do you agree that the price of a product should be too high? Why/Why not? 1. If you were the owner of a new handbag business, how would you promote your product? Be creative! Key words : marketing mix – product – place – price - promotion E-Maturity 2 min

12. The Marketing Mix/ 4Ps Summary LOs: 1. To recommend target markets for products. (Prior knowledge + Physical Wellbeing + Social Wellbeing) 2. To identify the elements of the marketing mix. (Baseline Focus +STREAM) Key words : marketing mix – product – place – price - promotion P. 38

13. The Marketing Mix LOs: 1. To recommend target markets for products. (Prior knowledge + Physical Wellbeing + Social Wellbeing) 2. To identify the elements of the marketing mix. (Baseline Focus + STREAM)

14. The Marketing Mix LOs: 1. To recommend target markets for products. (Prior knowledge + Physical Wellbeing + Social Wellbeing) 2. To identify the elements of the marketing mix. (Baseline Focus) Key words : marketing mix – product – place – price - promotion

15. The Marketing Mix LOs: 1. To recommend target markets for products. (Prior knowledge + Physical Wellbeing + Social Wellbeing) 2. To identify the elements of the marketing mix. (Baseline Focus) Key words : marketing mix – product – place – price - promotion

16. The Marketing Mix LOs: 1. To recommend target markets for products. (Prior knowledge + Physical Wellbeing + Social Wellbeing) 2. To identify the elements of the marketing mix. (Baseline Focus) Key words : marketing mix – product – place – price - promotion

17. The Marketing Mix LO: 2. To identify the elements of the marketing mix. (Baseline Focus + STREAM) Key words : marketing mix – product – place – price - promotion * Why do you think the marketing mix is called ‘ 4Ps ’? Raise your hands up to share your answer with your colleagues. E-Maturity 1 min

18. The Marketing Mix STREAM/ Edushare - Discussion LO: 2. To identify the elements of the marketing mix. (Baseline Focus + STREAM) Wednesday, Oct. 12 th ,2022 Unit/3 LMS: WEEK 7/ The Marketing Mix Key words : marketing mix – product – place – price - promotion E-Maturity Read the text to find out the elements of the marketing mix. 2 min Mariam owns a fresh watermelon juice shop in Liwa. She sells each juice bottle for 30 AED. She has a good promotion, buy a juice bottle and get a banana for free because she wants to encourage people to eat healthy food, especially fruits. She noticed that people who tried her juice never came back to her shop. She is in trouble now as she doesn’t have many customers. Product Place Price Promotion

19. *Read the text and collaborate with your group members to answer the question that matches the color of your groups. (Think, share and discuss) ) Mariam owns a fresh watermelon juice shop in Liwa. She sells each juice bottle for 30 AED. She has a good promotion, buy a juice bottle and get a banana for free because she wants to encourage people to eat healthy food, especially fruits. She noticed that people who tried her juice never came back to her shop. She is in trouble now as she doesn’t have many customers. HELP ME! STREAM/4Cs (Communication, Collaboration, Critical thinking, Creativity) 2. What may happen if customers stop coming to Mariam’s shop? 1. What is Mariam’s problem? 3. If you were Mariam, what would you do to have more customers? 2 min

20. The Marketing Mix LOs: 1. To recommend target markets for products. (Prior knowledge + Physical Wellbeing + Social Wellbeing) 2. To identify the elements of the marketing mix. (Baseline Focus + STREAM) Assessing the achievement of the LOs: How good were you? 2. To identify the elements of the marketing mix. (Baseline Focus) Wednesday, Oct. 12 th ,2022 Unit/3 LMS: WEEK 7/ The Marketing Mix Key words : marketing mix – product – place – price - promotion

21. The Marketing Mix LO: 2. To identify the elements of the marketing mix. (Baseline Focus + STREAM) Self-Assessment/ Poll-LMS * Can you identify the elements of the marketing mix? Wednesday, Oct. 12 th ,2022 Unit/3 LMS: WEEK 7/ The Marketing Mix Key words : marketing mix – product – place – price - promotion E-Maturity I need help! I am getting there. I can do this! 1 min

22. The Marketing Mix LOs: 1. To recommend target markets for products. (Prior knowledge + Physical Wellbeing + Social Wellbeing) 2. To identify the elements of the marketing mix. (Baseline Focus + STREAM) Enrichment & Homework Wednesday, Oct. 12 th ,2022 Unit/3 LMS: WEEK 7/ The Marketing Mix Key words : marketing mix – product – place – price - promotion Enrichment Homework Worksheet/Marketing Mix ( https://www.liveworksheets.com/fn32795vr ) Workbook, Activity 3.3

23. Next lesson: You will apply the 4Ps and present your work for peer-assessment. Please, make sure to finish all activities on LMS. Wednesday, Oct. 12 th ,2022 Unit/3 LMS: WEEK 7/ The Marketing Mix