The Philippines E-Commerce Revolution - 5 Key Pillars
arpolicarpio
356 views
84 slides
Oct 17, 2024
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About This Presentation
How can the Philippines' e-commerce industry grow to Php2.2 trillion in revenues by 2028? In this Digicon 2024 keynote speech of Arthur Policarpio, CEO of Emporia Group, he shares 5 key pillars which are crucial for success in e-commerce.
Slide Content
What
Won’t
Change in
10 Years?
Won’t
Change in
10 Years?
Php235M Php227M Php215M Php209M Php186M
1 2 3 4 5
1 2 3 4 5
Php142M Php131M Php119M Php114M Php68M
6 7 8 9 10
6 7 8 9 10
Top 10 Bestselling Products in Tiktok Shop
Product Name Category 回 Units Sold Total Sales
Baby One Diaper Pull Ups Baby 1,000,000 235,000,000
Hiiee Tumblers Home Improvement and Living 1,300,000 226,850,000
Niacinamide Whitening Soap for
Men Beauty and Personal Care 4,900,000 44 215,600,000
Umiwear Underwear for Women Fashion 1,200,000 174 208,800,000
Well Hair Hair Mask Beauty and Personal Care 1,100,000 169 185,900,000
Umiwear Underwear for Women Fashion 4,900,000 29 142,100,000
Sweet Night Perfumes Beauty and Personal Care 1,400,000 94 131,600,000
Sunny Umbrella Automatic Outdoor and Travel 1,100,000 108 118,800,000
Face-U Toothpaste Beauty and Personal Care 1,200,000 95 114,000,000
Umiwear Bra Fashion 1,000,000 68 68,000,000
Total 19,100,000 11 50,000
illion in Sales
Php1
EMPORIA
Product Name Category 回 Units Sold Total Sales
Baby One Diaper Pull Ups Baby 1,000,000 235,000,000
Hiiee Tumblers Home Improvement and Living 1,300,000 226,850,000
Niacinamide Whitening Soap for
Men Beauty and Personal Care 4,900,000 44 215,600,000
Umiwear Underwear for Women Fashion 1,200,000 174 208,800,000
Well Hair Hair Mask Beauty and Personal Care 1,100,000 169 185,900,000
Umiwear Underwear for Women Fashion 4,900,000 29 142,100,000
Sweet Night Perfumes Beauty and Personal Care 1,400,000 94 131,600,000
Sunny Umbrella Automatic Outdoor and Travel 1,100,000 108 118,800,000
Face-U Toothpaste Beauty and Personal Care 1,200,000 95 114,000,000
Umiwear Bra Fashion 1,000,000 68 68,000,000
Total 19,100,000 11 50,000
illion in Sales
Php1
EMPORIA
•Beauty and Personal Care is the Top Category. 4 out of the top 10
products are Beauty and Personal Care products. Total sales for this
category was Php647.1M, or 39% of the total sales of the top 10
•Fashion is the 2nd top category. 3 out of the 10 top products come
from the fashion category. Total sales is Php462.7M, or 28% of the
total category
•Where are the big brands? Big brands, which are traditionally strong
offline, do not occupy the top 10. We are witnessing the rise of “social-
first” brands.
products are Beauty and Personal Care products. Total sales for this
category was Php647.1M, or 39% of the total sales of the top 10
•Fashion is the 2nd top category. 3 out of the 10 top products come
from the fashion category. Total sales is Php462.7M, or 28% of the
total category
•Where are the big brands? Big brands, which are traditionally strong
offline, do not occupy the top 10. We are witnessing the rise of “social-
first” brands.
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