The Power Habit: Why We Do What We Do In Life & Business

Unlock Your Potential with “The Power of Habit”!
Discover how small changes can lead to extraordinary results. Dive into the science of habits and learn practical strategies to transform your life. Whether you’re aiming to boost productivity, improve health, or achieve personal goals, this presentation has the insights you need. Don’t miss out—check it out on SlideShare now!

1. The Power of Habit Charles Duhigg Why We Do What We Do in Life and Business ?

2. Introduction Key Idea:  Habits are the foundation of human behavior Purpose:  Understanding habits can help us control and change them.

3. The Habit Loop Components:   Cue  Routine  Reward Explanation:   The cue triggers a routine, which leads to a reward, reinforcing the habit

4. The power of transformation bad habits Alcoholics Anonymous Alcoholics Anonymous (AA) is a powerful example of habit change. The program replaces the routine of drinking with attending meetings and sharing experiences. By focusing on the same cues (stress, social situations) and rewards (relief, social connection), AA helps individuals create new, healthier habits.  Lisa Allen’s Transformation Lisa Allen, a case study in “The Power of Habit,” transformed her life by changing her habits. After years of smoking, drinking, and unhealthy eating, she replaced these habits with jogging and healthier routines. This shift not only improved her physical health but also led to positive changes in other areas of her life, such as her career and finances. 

5. The Craving Brain . Concept:  Cravings drive habits Example:  How toothpaste companies created a craving for the tingling sensation. Claude Hopkins , a marketer, added a minty taste to Pepsodent, creating a craving for the fresh feeling, which boosted sales. Before him, so many marketers tried, but it didn’t work- it didn’t boost the sales.

6. Proctor & Gamble: febreze In the 1990s, Procter & Gamble launched Febreze, a deodorizing spray designed to eliminate odors. Initially, it failed because people didn’t realize they needed it; they were accustomed to their home’s smells and didn’t notice them. The marketing strategy was flawed because it focused on odor elimination, which didn’t resonate with consumers. The first research was based on a very few interviews including rangers who have been in touch with wild animals such as skunks. After observing that people used Febreze as a finishing touch after cleaning, P&G shifted their marketing to highlight the fresh scent as a reward for cleaning.  This change in strategy created a new habit among consumers, turning Febreze into a household staple1 2 .

7. Habits & sport Tony Dungy, the head coach of the Indianapolis Colts, led his team to victory in Super Bowl XLI in 2007, becoming the first African American head coach to win a Super Bowl. His success was built on a foundation of consistent habits and a strong defensive strategy.  Despite early setbacks, including being fired from his previous coaching job, Dungy’s perseverance and commitment to his coaching principles paid off, culminating in a historic wi

8. Habits & companies Small changes that lead to widespread positive effects : Example:   Paul O’Neill at Alco a . As CEO, O’Neill focused on safety, a keystone habit. This led to improved worker safety and overall company performance. Starbucks Case Study Starbucks’ training programs to instill willpower. Starbucks trained employees to handle stressful situations, improving customer service and employee satisfaction.

9. Habits & Social Movements Habits play a crucial role in societal changes Example:   The Montgomery Bus Boycott and how habits of individuals contributed to the movement

10. Habits & Neurology of Free Will Are we responsible for our habits? Understanding habits gives us the power to change them

11. Habits- Conclusion Summary:  Habits shape our lives, but we have the power to reshape our habits Final Thought:  By mastering habits, we can transform our personal and professional lives