The Power of Marketing in the Success of.pptx

core marketing concepts

1. The Power of Marketing in the Success of a Business

2. What is market? What is marketing? Marketing mix? Marketing Vs Selling

3. The heart of any business success lies in its marketing. Most aspects of the business depend on a successful marketing campaign. The overall marketing umbrella covers advertising, public relations, promotions and sales. Marketing is a process by which a product or service is introduced and promoted to potential customers.

4. Without marketing, your business may offer the best products or services in your industry, but none of your potential customers would know about it. Without marketing, sales may crash and companies may have to close.

5. Needs, Wants and Demands Target markets, positioning and segmentation Offerings and Brands Value and satisfaction Marketing Channels Supply chain Competition Marketing Environment CORE MARKETING CONCEPTS

6. Developing marketing strategies and plans Capturing marketing insights Connecting with customers Building strong brands Shaping the market offerings Delivering value Communicating value Creating long term growth MARKETING MANAGEMENT TASKS

7. Management guru  Peter Drucker  once said, “Because its purpose is to create a customer, the business enterprise has two -- and only these two -- basic functions: marketing and innovation.” Clearly most business leaders embrace innovation as the lifeblood of their companies today, but lately marketing has been relegated to a staff-driven, cost center by many.  And that has caused waste, missed opportunities, and failure for many businesses.

8. Marketing as it was originally intended, in its fullest, truest, and greatest form, is more important today than ever before. The world is awash in innovative products, services, technologies, solutions, business models, etc. today. These new offerings must be brought to market and commercialized in order to generate revenue and profit. Innovation alone cannot sustain a company; it must be paired with marketing.

9. If marketing is so critical to business today, why is it overlooked or undervalued by so many? The way marketing has come to be defined and executed is to blame. Marketing has been reduced to customer acquisition and retention. These days, what most people consider marketing is really simply advertising. Marketing Is Misunderstood

10. Search , email, content, and other common forms of marketing today are primarily methods for generating or maintaining awareness or repeat purchase. They are the “announcements and persuasive messages” referred to in the American Marketing Association’s (AMA) definition of advertising, and their intent is to “inform and/or persuade” people.

11. But marketing is supposed to be so much more than this . The AMA’s definition of marketing reflects the function’s foundational role to business: Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.

12. Mobile Phones? Mobile Network? Cars? Bikes? Examples of companies with great marketing

13. THANK YOU [STAY HOME AND STAY SAFE]