THE STORY COMMUNICATION Credential 2024.pptx

The Story Communication là công ty quảng cáo truyền thông tích hợp (IMC) được xây dựng trên thế mạnh về Digital & Performance.
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1. THE STORY COMMUNICATION www.thestorycom.vn CREDENTIAL 2024

2. Our Story 03. Our Team 15. AGENDA www.thestorycom.vn INTRODUCTION US Happy Clients 20. What We Do 28. Contact Us 109.

3. OUR STORY www.thestorycom.vn

4. 100% 60+ Happy Clients CHUYEN/THE STORY COMMUNICATION is a highly motivated agency, providing marketing communications solutions to over 40 leading international and local brands in Vietnam and beyond. Our agency is founded by a group of expert who always bring in many different types of motivation and creativity. Award Experience About Us www.thestorycom.vn

5. WE About Us provide consulting services and brand communication strategies with the goal of helping businesses grow best within their media budgets. Communication Strategies Build Ideas Build Systems

6. WE About Us build ideas and strategies based on data report and current business situation, there by combining with system development and consulting on multi- platform implementation to achieve set objectives. Communication Strategies Build Ideas Build Systems

7. WE About Us always prioritize building systems and deploying business based on technology and using social network in media campaigns in this 4.0 age. Communication Strategies Build Ideas Build Systems

8. WE OFFER ALL SERVICES FROM ATL TO BTL AND IMC CAMPAIGN

9. WE PROVIDE BEST BUSINESS PROCEDURE Our Services We are focus on providing an outstanding service of business consultancy, creative advertising, communication & building systems. Simple & Quick Solution To Growth Your Business BRAND IDENTITY /BUSINESS CONSULTANT DIGITAL MARKETING CREATIVE ADVERTISING PR/EVENT ACTIVATION PRODUCTION

10. DIGITAL MULTI CHANNELS EXECUTION MASTER About Us

11. Business Model For Sustainable Growth About Us

12. Digitalization Solution HR Digital Transformation TRANFORMATION OF DIGITAL ECOSYSTEM About Us Digitalization Solution Private Healthcare Digitalization Solution EMS Education Smart E- Office Solution Smart Office Wifi CRM Solution Smart Wifi in Sales Channel Odoo Software Solution Enterprise Management

13. About Us MANAGEMENT SYSTEM Cerified Business Marketing Plans Income Sales Key Metric This Month 01 02 03 04 05 06 07 08 09 10 20 15 10 5

14. Min Max Web App Development Full- stack web development solutions: PHP and Nodejs Min Max Software Development Service About Us www.uvo.official.com Mobile App Development Full- featured mobile application: Android and iOS devices

15. OUR TEAM www.thestorycom.vn

16. About Us ACCOUNT PLANNING CREATIVE MEDIA SOFT Head of Account Account Manager Account Supervisor Account Execution Head of Planning Digital Planner Content Design Content Manager Art Director Content Executive 2D Designer PR Content Optimized Manager Optimized Executive Development Manager Development Executive 3D Designer Production Executive Director Production Manager Producer Event/Activation Event Manager Event Executive PR PR Manager PR Executive Media Booking Head of Creative Our Team

17. Key Member Over 10 years in marketing and brand communications, on both client & agency side in Vietnam, from B2B marketing to B2C marketing. Phat has strong experience in communication strategic planning, from conceptualization to execution, he has been successfully working on many brands. Experience: Thaco, Lazada, Dunkin’Donuts, Close Up, Ballentine, Sunquick, SCJ, Miss SaiGon, ILA, Vitabiotics, VP Bank, Viet Capital Bank … Phat Do (Scott) Founder of The Story Communication Head of Account

18. Key Member 15+ years of experience in Marketing & Communications industry Head of Marketing at Timezone Vietnam Digital Marketing Manager at Pharmacity Communications Manager at Phuong Nga Toys Deputy Marketing Manager at TiniWorld Social Content Manager at McDonald’s Account Manager at TBWA / Chou Senko / Leo Burnett Bachelor of Commerce from RMIT University. Long Quang Trinh ( Judlo ) Head of Planning Creative Director

19. HAPPY CLIENTS www.thestorycom.vn

20. Our Client Finance

21. Our Client Pharmaceutical

22. Our Client F&B

23. Our Client Household Appliances

24. Our Client FMCG & Retail

25. Our Client Industry

26. Our Client Other

27. WHAT WE DO www.thestorycom.vn

28. Background 01 Microsite 02 Facebook Content 03 Shooting 04 Overview National Commercial Joint Stock Bank - NCB with more than 25 years of fighting in the financial and monetary market of Vietnam. Since the beginning of 2013, NCB has been restructuring the system with the orientation of striving to become one of the most effective retail commercial banks. Campaign Report PR (3 rd Party) 05

29. CHALLENGE During more than 25 years of operation, NCB's awareness to Vietnamese people is still low, especially among young people. Most of NCB's customers are middle- aged people who have trusted NCB's services since previous years. In addition, so far, NCB has not had many aggressive communication activities on digital - a social media channel that attracts most of the young people and consumers today. Background

30. SOLUTION After researching the market and focusing on "National Bank", TSC followed the concept of "National" with a series of related activities to promote the phrase "National" in general and the level of popularity. brand identity of National Bank in particular. Microsite Creation: “101 Ways to Spend Money. Who are you really?" The name of the microsite was inspired from a rap song in the Rap Việt Booking KOL, micro influencer, group seeding to create attention for the game in Microsite, increase the awareness of NCB on Facebook with different format and attract everyone's curiosity. Create AWO Content with novel topics with more vivid visuals than boring product/service introductions. Shooting: take a set of photos of NCB employees & customers using services at the bank to make standard visualize for NCB's communication in the coming years. Background

31. NCB Microsite MINIGAME MICROSITE With total prize value up to 100.000.000 VNĐ, the microsite attracted more than 2000 users to join and share on social media. Created an evolutionary step to hit BUZZ on fanpage

32. NCB Microsite MINIGAME MICROSITE Total rewards: 360 prizes have been given A new means to generate fanpage BUZZ Create interesting and refreshing activity for customers to engage more with NCB Collect potential customer data (name, phone number, email) for telesales resources Enhance NCB brand recognition on digital platform

33. NCB Microsite MINIGAME MICROSITE IDEA 101 Kiểu Tiêu Tiền - Thật Sự Bạn Là Ai? Instruction: The game starts by users logging in and picking character, NCB card to receive 2000 gold coins. Player then answers 12 questions related to personal spending with every hour passed. Based on expenditure decisions, the game will reveal your “shocking” money using characteristic. Lastly, have a turn with the lucky wheel at the end of the game for an opportunity to win a prize, with the total value scale up to 100 million VND!

34. NCB Microsite FLOW MINIGAME MICROSITE Users took 2 minutes on average to complete all steps. Easy method, quick and smooth flow is favorable to most users. Well invested, sharp and playful visual. Engaging, engrossing content with collective words used.

35. NCB Facebook Content Visual Video

36. NCB Shooting

37. NCB PR - KOL PR Book KOLs Lan Huong for minigame microsite PR

38. NCB PR – Influencer/ Group Seeding Hot teen Tran Thuy Hoan Hot mom Pham Thuong Thuong Thánh Riviu – Riviu.vn

39. Background 01 Microsite - Contest 02 Overview SCB bank organized a contest for 2,400 employees to participate and 228,000 new customers to participate. With the goal of accelerating attraction for internal operations, it is possible to attach a number of growth leaders (new customers) to employees of many SCB departments. Campaign Report

40. DEMO MICROSITE

41. SCB Report Time Target Lead Total number of spins 1/8 – 30/11 Employees 23,198 1,836,790 New Customers 118,215 TOTAL 141,413 Total Lead

42. Background 01 Community Building 02 Overview Ajinomoto Co ., Inc . ( 味の素株式会社 , Ajinomoto kabushiki gaisha ) is a Japanese multinational food and biotechnology corporation which produces seasonings, interlayer insulating materials for semiconductor packages for use in personal computers , cooking oils , frozen foods , beverages, sweeteners, amino acids , and pharmaceuticals . Aji- No- Moto ( 味の素 , " essence of taste ") is the trade name for the company's original monosodium glutamate (MSG ) product , the first of its kind , since 1909 . The corporation's head office is located in Chūō , Tokyo. Campaign Report

43. Ajinomoto Facebook Group Content Recruit members: 47.700 mems (both nationally and globally) Increase averagely on minimum 2,000 members/month Post quantity/year: 20.000 posts Hundreds of active members in the group

44. Ajinomoto Facebook Group Content

45. Ajinomoto Facebook Group Content Built brand love with Ajinomoto’s product Established brand awareness with potential users Users frequently incorporate brand’s products into everyday dishes

46. Ajinomoto Facebook Group Content Constantly explore and update on trendy information about home cooking Diverse and everyday changing content Users often upload and engage with quality content The peak of 2023 April generated more than 4,000 organic posts

47. Ajinomoto Facebook Group Content Triggering discussions and research/ minigame questions to increase livestream viewers and engagements

48. Ajinomoto Facebook Group Content Minigame Host frequent livestream sessions with popular top chefs

49. Background 01 Facebook Ads 02 Overview Beko is a popular Turkish brand in Vietnam known for its quality home appliances and electronics. They offer a wide range of products, including refrigerators, washing machines, and more. Beko is appreciated for its innovative features and competitive prices. It's part of the Arçelik Group and aims to provide energy- efficient and eco- friendly solutions. Campaign Report GDN 03 Youtube Ads 04 Microsite 05

50. CHALLENGE In Vietnam, Beko faces stiff competition from established brands, cultural differences, and the need to offer eco- friendly products. To succeed, they must adapt their strategies, conduct thorough market research, and establish strong partnerships with local distributors and retailers. Meeting consumer demands for innovative, quality products while adhering to regulations will be crucial in maintaining a strong presence in the Vietnamese market. Background

51. SOLUTION Beko's multi- channel marketing strategy includes Facebook ads, YouTube ads, and the Google Display Network. They create visually captivating content to engage diverse audiences in Vietnam, using data- driven optimizations to boost online visibility and sales. Microsite: Creating a dedicated microsite to provide detailed product information and interactive content. Facebook Ads: Targeting specific demographics and showcasing home appliances. YouTube Ads: Engaging audiences with informative and visually appealing videos. Google Display Network (GDN): Extending reach through banner ads. Data- driven optimizations for increased efficiency and results. Background

52. BEKO Facebook Ads In addition to posts about products and lifestyle, Beko also has other activities such as challenges, minigames to attract natural interaction and also convey the message of sustainable living to customers

53. BEKO Youtube Ads Mainly adapting videos from fanpage to Youtube channel But, Beko still conveys to viewers the highlights of products and lifestyle to guide viewers to a more sustainable life

54. BEKO Google Display Network (GDN) Extending reach through GDNs vast network of websites, blogs, and mobile apps. Using visually striking banner ads to captivate users access to microsite.

55. BEKO Microsite Built a microsite to support the campaign In addition, there are also separate designs layout for outstanding product lines: multi- door refrigerators, side by side refrigerators, dishwashers

56. Background 01 Facebook Content 02 Facebook Visual 03 Overview Ceelin is a Ceelinvitamin C syrup for children from the famous pharmaceutical company United Pharmacy. Ceelin with a high amount of vitamin C helps to provide vitamin C effectively to prevent and treat vitamin C deficiency disease while improving resistance and supporting the immune system for young children. It has been present for more than 15 years on the market and is used by doctors, pharmacists Campaign Report

57. CHALLENGE: Despite being in the leading position in the Vitamin C syrup industry for children, Ceelin still wants to go further to become the leading brand and become an indispensable daily vitamin supplement for children. However, because it is a vitamin product in the pharmaceutical industry, Ceelin cannot directly promote the brand on online platforms. SOLUTION: + AWO Strategies aware that the language does not refer to the pharmaceutical sector. + Book KOLs, Influencer product reviews, educate consumers that a daily vitamin C supplement is essential for children. Background

58. Ceelin Facebook Content Lights Dark Avatar Cover

59. Ceelin Facebook Visual

60. Background 01 Facebook Content 02 Character 03 Visual 04 Overview Kremil - medicine for the treatment of gastric and duodenal ulcers manufactured and distributed by United Pharmaceutical Company. Kremil has two product lines: Kremil- S (chewable tablets for quick relief of colic symptoms) and Kremil Gel (mint gel sachets). Relieves symptoms of increased gastric acid secretion due to peptic ulcer, gastritis, oesophagitis accompanied by symptoms of flatulence, abdominal distension and other symptoms due to gas retention in the digestive tract. Campaign Report

61. CHALLENGE Currently, on the market of stomach pain relievers, there are many prominent brands. Among them, Kremil has not yet achieve high brand awareness. However, Kremil is a pharmaceutical product and cannot be directly promoted on online platforms. SOLUTION + AWO Strategies aware that the language does not refer to the pharmaceutical sector. + Book KOLs, Influencer product reviews, increase product reliability + Livestream with doctors, gastroenterologists to increase brand credibility and prestige Background

62. Kremil Facebook Content

63. Kremil Facebook Content Avatar Cover

64. Kremil Facebook Content

65. Background 01 Facebook Content 02 Key Visual 03 GDN 04 Google Ads 05 Overview Alaxan is a medicinal product researched and developed by United Pharma Vietnam, now widely distributed in the market. Alaxan is used to treat mild, moderate to severe pain relief situations of musculoskeletal origin such as: arthritis, rheumatism, myalgia, sprain or tendonitis, muscle tension, neck and shoulder pain, and back pain. Campaign Report

66. CHALLENGE There are many brands of pain relievers on the market, some of which are difficult to displace from the minds of consumers. Therefore, Alaxan is still not a highly recognizable brand in the market. SOLUTION + AWO Strategies aware that the language does not refer to the pharmaceutical sector. + Book KOLs, Influencer product reviews, increase product reliability + Book Talents making photoshoot with product to enhance brand trustworthy image Background

67. Alaxan Facebook Content

68. Alaxan GDN From the original key visual formats change the size to make banners for GDN

69. Alaxan GDN

70. Alaxan Youtube Ads

71. Background 01 iTVC 02 Media Ads 03 PR (3 rd Party) 04 Report 05 Overview Established in 2011, Pharmacity is one of the first pharmaceutical retail chains in Vietnam. Up to now, the pharmaceutical company owns a network of more than 1000 GPP- certified pharmacies nationwide and a team of more than 3,500 reliable pharmaceuticals, providing top strength products and products at the most competitive prices. Pharmacity always aim to improve the quality of health for each customer. Campaign Report

72. CHALLENGE With a modern design and methodical communication activities, it stands out from other drugstore chains. Pharmacity has not yet attracted a large number of customers because of its high price and lack of trust from consumers because it is a relatively new brand compared to long- standing drugstore chains such as Long Chau, An Khang,... SOLUTION Booking Group: Beside booking youth groups and being close to customer files, Pharmacity has chosen District and City groups to create closeness, affordability and quickly approach target customers. Booking KOL/tiktoker: bring Pharmacity closer to customers and young people by choosing to book KOLs, Tiktokers Run ads Background

73. Pharmacity iTVC Video 15s Video 30s

74. Pharmacity Youtube Ads

75. Pharmacity Facebook Ads

76. Pharmacity SEM

77. Pharmacity PR (3 rd Party) – KOL/Influencer review Actress Thuy Ngan Hot mom Nguyen Ha Hot teen Ha Nie

78. Pharmacity PR (3 rd Party) – Group/Fanpage Seeding Group Thánh Riviu – Riviu.vn Fanpage Gia đình Ngộ Fanpage Gia đình Dzăn Hoá

79. Pharmacity Report Report by Google Data Studio

80. Background 01 Facebook Content 02 Youtube SEO 03 Website SEO 04 Overview Andros Asia with more than 100 years of history, is a multinational food corporation with many world- renowned product lines for jams, syrups, confectionary and frozen fruits. Andros products are present in most of the largest F&B chains in the country such as Coffee House, Cheese Coffee, GS25,... Campaign Report

81. CHALLENGE Sales depend largely on Bonne Maman which is the famous signature lines of jam in the world and in Vietnam. Andros wants to increase the market into many different sectors such as fruit jams, frozen jams to serve the main target audience of B2B who are founders of the bakery stores and the coffee stores in Vietnam. Background

82. SOLUTION Stay connected with multi- media potential customers on digital to arouse their demand and open many coorporation opportunities Facebook: variety of product introduction angles, interactive livestreams guiding the application of Andros products and attractive promotions on E- commerce. Youtube: implement strategies to optimize SEO rankings for Andros’s monthly videos. Website: implement a methodical and long- term SEO strategies to help push strategic keywords of the sector onto top 10- 20, contributing to increase organic traffic on website Background

83. Andros Asia Facebook Content

84. Andros Asia Facebook Content

85. Andros Asia Youtube SEO

86. Andros Asia Youtube SEO

87. Andros Asia Website SEO

88. Background 01 Facebook Content 02 Facebook Ads 03 Overview Swan City is a famous real estate brand in the world, especially in Singapore with more than 20 high- end housing projects deployed in the market. Swan City investor expects to elevate Nhon Trach to become a smart city in the future, and at the same time turn Swanbay and Swan Park urban areas to develop according to their inherent values and potential. Campaign Report

89. CHALLENGE There are many competitors and the project is located in a new area, so it has not attracted the attention of investors; low awareness, so it has not created confidence for investors. SOLUTION Performance post: write attractive articles, impressive and luxurious visuals to create trust for target customers Collect data leads: access to a group customer with the right needs and behaviors to get quality data, interested in real estate in the Swan City area Background

90. SwanBay Facebook Content

91. SwanBay Facebook Content

92. SwanBay Facebook Ads

93. Background 01 Facebook Content 02 PR 03 Delivery App 04 Overview Banh Mi Ba Huong is a family business with 40 years of development from Mrs. Huong. 1 signature bread is very famous in District 4. In 2021, Ms. Huong's son wishes to continue the family business and develop the brand into a chain with 2 new stores in Phu Nhuan and Go Vap Campaign Report

94. CHALLENGE The brand has a large loyal customer base in District 4 and not yet have a methodical brand development strategy. Depends almost 100% on offline direct selling channel SOLUTION Build a basic brand identity, increase brand awareness in new areas and product trials Facebook: variety of product introduction angles, effective usage of tiktokers who are specialized in food to create curiosity and increase purchases in the opening month App: successfully registered on major delivery app platforms (Grab, Baemin, Shopeefood) and has a stable customer base Background

95. Banh mi suon Facebook Content

96. Banh mi suon PR – TikToker review Tiktoker “Nhân đi ăn” Tiktoker “Hukha”

97. Banh mi suon Delivery App Grab Food Shopee Food

98. Background 01 Facebook Ads 02 Google Ads 03 Report 04 Overview With a high average annual total radiation, Vietnam is considered as a place with special potential for solar development. In the trend that the whole world is racing to restructure the energy industry towards sustainable clean energy, companies in Vietnam are almost pushing at full speed to research and apply solar power to meet demand of the times. Inheriting the research & development foundation since 1975, SolarBK is proud to be the pioneer in building the clean energy industry in Vietnam. Campaign Report

99. CHALLENGE Although solar power is very popular and familiar in the world,but it is still a very strange and unpopular energy source in Vietnam. SOLUTION From the above challenges, TSC realized that potentially fertile lands that have not been taken advantage of to be able to launch activities to increase awareness and attract potential customers: Create and build social articles to target potential audiences Run ad campaigns on Facebook to achieve the brand's objectives Run leads to push sales Organize a webinar to attract b2b investors on the airmeet platform Background

100. Solar BK Facebook Ads Message Lead Form CTW/Conversion

101. Solar BK Google Ads

102. Solar BK Report

103. Solar BK Report Time Platform Lead Quality Lead 1/3 – 22/3 Facebook 464 253 Google 45 TOTAL 512 253 Total Lead

104. Background 01 Production 02 Facebook Content 03 PR 04 Overview Founded in 2015, DUDOFF Vietnam aims at elevating the lifestyle of each Vietnamese household by bringing about luxury convenience to the kitchen. DUDOFF Vietnam is proud to be the top kitchen equipment and cabinet supplier in Vietnam, monopoly distributing some of the most well- known and superior brands from Europe such as DUDOFF (London), V- ZUG (Switzerland), FRANKE (Switzerland), allmilmö (German) and class leading label of Asia – PUDA (Taiwan). Campaign Report

105. DUUOFF Production

106. DUUOFF Production

107. DUUOFF Production

108. DUUOFF Facebook Content

109. DUUOFF PR – Online News CafeF Newspaper link Dân Trí Newspaper link

110. Overview When Sales become a job of choice for many people because its income may reach to the huge level, everybody need a leading expert in sales management training so that they can learn and gain experience, expert Do Xuan Tung has opened DSA which is a training and teaching center on sales. Background 01 Facebook Group 02 Tiktok Channel 03 Campaign Report

111. Background 01 Facebook Group 02 Tiktok Channel 03 Overview With extensive experience in teaching and developing sales teams for large corporations such as Viettel, Mobiphone, etc. to the sales director of the northern region of P&G, expert Do Xuan Tung has published courses and books that provide solid knowledge to become a real salesman. With extensive experience in teaching and developing sales teams for large corporations such as Viettel, Mobiphone, etc. to the sales director of the northern region of P&G, expert Do Xuan Tung has published courses and books providing solid knowledge to become a real salesman. Campaign Report

112. CHALLENGE However, at present, Sale is not really a respected job because it is considered a profession that "anyone can do”, which lead to the courses offered are not really attractive to everyone. SOLUTION After researching about the market as well as consumer behavior, TSC has proceeded the following activities to attract potential customers: Build a tiktok channel with 1M view videos in 2 days Build a community group to discuss the sales industry Run ad campaigns on Facebook targeting the right target customers Background

113. DSA Facebook Group Building Community Group

114. DSA TikTok Channel

115. Background 01 Facebook Content 02 PR (3 rd Party) 03 Overview Currently, living standards and income increases have led to an improvement in people's living standards. Despite having just passed the threshold of economic recession, Vietnam is still considered a potential market for the retail industry. Background: Although entering the retail market of Vietnam quite late, until 2014, AEON Vietnam created a huge reputation when only 6 months after joining, just type the keyword "AEON Tan Phu" is to appear over 600,000 search results Campaign Report

116. CHALLENGE Due to AEON's complex model, AEON's competitors are not only department store supermarkets or other shopping malls, but also specialized stores such as electronics centers and department stores. In addition, the entry of some "big players" in the retail industry from Japan such as Takashimaya has also led to increasingly fierce competition and made customers have too many choices. SOLUTION After analyzing and evaluating SWOT of AEON Vietnam, TSC has proceeded activities to increase the awareness level as well as build brand love to customers: Create and build social articles to target potential audiences Run ad campaigns on Facebook to achieve the brand's objectives Book KOL to spread the campaign Background

117. AEON Facebook Content

118. AEON PR – Influencer Review Hot mom “Quỳnh Nga” review Hot tiktok review

119. Background 01 Facebook Content 02 PR (3 rd Party) 03 Overview Sopoka electrical equipment company has headquarters and factory in Hanoi. With the strength of high- capacity sockets, it is trusted by corporate customers, factories and electricians. Campaign Report

120. CHALLENGE The brand has a relatively young age in the electrical equipment industry, its customers are mainly suburban and rural areas in the North. High- quality products and relatively high prices compared to the general market, so the number of new customers did not grow well. Background

121. SOLUTION Build a super load- bearing “O Dien Cam” into a Signature product, a bestseller for people in the electrical industry and family. Expand the target audience to a B2C group that uses an electrical outlet for home activities Video Production: producing 2 commercial video for “O Dien Cam” which is super load- bearing, hitting 2 customer files: electricians and home. Highlighting the product's strengths in terms of color, material and durability, helping customers to remember the brand's flagship product line Facebook: variety of product introduction angles, effective use of technology tiktokers images to test the durability of products, creating customer trust E- commerce: Developing E- commerce channels and full of sales by the end of 2021 Background

122. SOPOKA Facebook Content

123. SOPOKA Visual Single Image Album Video

124. SOPOKA PR – Tikoker Review Tiktoker “Tien Cedrit” Tiktoker “Damduc Review”

125. The Story Communication Stay In Touch Contact Us www.thestorycom.vn Email Contact [email protected] Address Company 06, Nguyen Trung Truc St, Binh Thanh District , Hochiminh City, Vietnam Phone Contact Mr. Do Hong Phat (Scott) Founder/Head of Account 0906.843.072 The Story Communication

126. THANK YOU