The Vada Pav Story by Venky Iyer - CEO & MD - Goli Vada Pav

Venkatesh Iyer, MD & CEO - Goli Vada Pav, shares his entrepreneurial journey, the challenges & obstacles, marketing strategies and success. He focuses on the key points that helped him build the brand and business - #inspiration #idea #intelligence #exploration & #action. Goli, today had 300+ outlets PAN India and still growing.

1. The Vada Pav Story…

2. You have a dream…. The Dream has come in the womb of the universe … it is the responsibility Of the universe to fulfill the dream …. The universe conspires to help achieve your dreams… INSPIRATIONS..

3. Mahatma Gandhi You find the purpose…. The means will follow…. INSPIRATIONS..

4. Seagull to Eagle INSPIRATIONS..

5. A New India Wealth creation & Wealth distribution Ethnic Indian food brand… Education… Employment… Entrepreneurship…

6. IDEA- Why INDIAN Brand….? We start the day … Colgate… … Gillette… … Lux … … Bata… … Ray ban sunglass… … Cross pen… … Hyundai… … Nokia… … Compaq laptop

7. IDEA- Why Ethnic food..? Kellogg's story … Ethnic food opportunity… 100 crores population … Target 50 crores… 500 crores opportunity… 5000 crores opportunity…

8. IDEA- Why Vadapav ..?

9. IDEA- Ram aur Shyam … Twin brother story

10. IDEA- Why Vada Pav ... Anything between bun sells…. Fast food… Finger food … Mobile food … Potato and wheat…universal appeal… Besan … spices… ethnic appeal

11. IDEA- Why brand name GOLI….? Vada Pav was born …… The Mumbai lingo …

12. ACTIONS- First store – Kalyan First store opened in February 2004

13. ACTIONS- Our first TEN stores in record 15 months …

14. ACTIONS- First Kitchen – Manual…

15. ACTIONS- Our logistics then…

16. First Challenges- Can Vadapav become as successful as a burger…?

17. First Challenges- Our first major challenges…. Wastages… Pilferages… Standardization… Price fluctuation… Chef based operations…

18. Explorations- Our experiments … with technology Ultra violet rays… Nitrogen gas chambers… Blast chill refrigeration…

19. Explorations- Tryst with destiny… McDonalds’ INC. OSI INC Vista Foods

20. Explorations- About OSI INC OSI INC and McDonalds’ Corporation are partners for supply chain for the past 40 years world-wide. OSI INC. was established in 1928 in food business as OTTO & Sons, and in 1955 it forged a partnership with McDonalds for food processing and supplies as an exclusive suppliers to McDonalds. OSI INC. has evolved into one of the largest private food processing corporation in the world. OSI INC. is held in high regard throughout the food service industry for its manufacturing efficiency, product innovation, dedicated customer service, and commitment to food safety.

21. Explorations- Vada pav gets credibility… made with American technology Theccha sent to VISTA from Goli Kitchen Potato Washing Potato peeling Potato dicing Blanching at 100 deg Celsius Potato smashing Potato sorting Adding Theccha to Potato Mixing Dipping in Besan batter Patty making Blast freezing at -18 Degree Celsius for 60 mins Parfrying for 30 secs Sorting Counting Packing in plastic Bags (22 each) Weighing Metal Detector Packing in cartons (12pkts each) Weighing Sealing Storing at -18 degree Celsius in cold room Besan purchasing Storing Mixing with water and Soda as per recipe Besan batter ready Goli Kitchen (Cold room) In Refer van Goli Stores In Refer van

22. Explorations- Vada’s made in a fully… automatic plant Every vada passing thru a metal detector and screened

23. Explorations- Tracking vada’s Batch No: Mfg Date: Exp Date:

24. Explorations- Frozen logistics…

25. Explorations- Innovations at store…

26. Explorations- Frying made simpler….

27. Explorations- The Difference…

28. And no money for marketing … But Vada pav a powerful name as Amitabh B acchan …… Second challenge… Fund Raising.. Nobody knew us

29. Explorations- The Vadapav Story ….

30. Explorations- The Vadapav Story ….

31. Explorations- The Vadapav Story ….

32. Explorations- The Vadapav Story ….

33. Explorations- The Vadapav Story ….

34. Explorations- The Vadapav Story ….

35. Explorations- The Vadapav Story ….

36. Explorations- The Vadapav Story ….

37. First Fund Raising happens…. HNI…IIT- IIM,Citi Bank types

38. Prime stores

39. Prime stores

40. Landmark Store

41. Super fast expansion… 300 stores in 3 months Real estate economics….. Major stumbling block Third major Challenge…

42. Our solutions….. 300 Aarey booths

43. Our solutions….. 300 Aarey booths

44. Our solutions….. 300 Aarey booths

45. Our solutions….. 300 Aarey booths

46. Environmental Challenges…

47. Environmental Challenges…

48. Environmental Challenges…

49. Withdrew from Aaray …. No choice ..

50. Lehman brothers… Satyam … Subhiksha Financial Tsunami.. No money in the market

51. Everything Collapses… No Money No manpower No Stores

52. Yet … Vadapav Survives…

53. Explorations- To tier II cities…. 75 stores in 18 months Nashik Dhulia Jalgaon Ahmednagar Malegaon Loni Aurangabad Jalna Nanded Latur Beed Ambejogai Parbhani

54. Parbhani

55. Nanded

56. Nashik

57. Shirdi

58. Jalgaon

59. Our Exploration Continues…. Maharashtra Nagpur Amravati Akola Pusad Solapur Barsi Pandharpur Kolhapur Karad South India Bangalore Mysore Hubli Belgaum Chennai Coimbatore Hyderabad

60. Itwari Nagpur

61. Chandrapur Akola

62. Yeotmal Pulia

63. Barsi Pusad

64. Kolhapur Rajarampuri

65. Bangalore Gandhibazaar VV Puram

66. Banarghatta Mahadeopur Banglore

67. Bangalore - Sarjapur

68. Coimbatore

69. Hyderabad Sindhi Colony SR Nagar

70. INDORE MEHDIPATNAM - HYD

71. BHOPAL

72. Delhi

73. Lucknow

74. Some New Stores

75. Frazer Town - Bangalore

76. Frazer Town - Bangalore

77. Jaksandra - Bangalore

78. Jayanagar 4th Block - Bangalore

79. Kathriguppe - Bangalore

80. Kathriguppe - Bangalore

81. Kengeri - Bangalore

82. Kondapur - Hyderabad

83. Lucknow - UP

84. Lucknow - UP

85. Raipur – Chattisgarh

86. Santhom - Chennai

87. Simoga - Karnataka

88. Tirupathi - Andhra Pradesh

89. Surat - Gujarat

90. White Field Bangalore

91. GOLI FOOTPRINTS… Across India 310 + STORES 72 CITIES 18 STATES

92. Our Products Evolved….

93. Goli Vada Pav

94. Goli Schezwan Vada Pav Goli Cheese Vada Pav

95. Goli Mix Veg Vada Pav

96. Goli Alu Tikki Vada Pav

97. Goli Masala Vada Pav

98. Goli Cheese Ungli

99. Goli Makkai Palak Vada Pav

100. Goli Sabudana Vada’s

101. Exploring Marketing.. Zero cost way GOLI Buzz … www.goligyancom.blogspot.com www.youtube.com/golivadapav

102. Exploring Marketing.. Zero cost way GOLI Buzz …

103. Goli Google Exploring Marketing.. Zero cost way GOLI Buzz …

104. Goli Google Exploring Marketing.. Zero cost way GOLI Buzz …

105. Exploring Marketing.. Zero cost way GOLI Buzz … IN FILM BRANDING

106. Exploring Marketing.. Zero cost way GOLI Buzz …

107. Exploring Marketing.. The Jugad way GOLI Buzz …

108. The Vada pav Story -- TiE GOLI Buzz …

109. A new horizon….. Vada pav meets TATA !!! The Vada pav Story -- TiE GOLI BUZZ…

110. A new horizon….. Tata’s… Infosys… Goli… The Vada pav Story -- TiE GOLI BUZZ…

111. The Vada pav Story.. 100 Talks across India GOLI BUZZ…

112. The Vadapav Story….. 100 Talks across India Mgmt Colleges GOLI BUZZ…

113. The Vada Pav Story.. 100 Talks across India – Idea summit GOLI BUZZ…

114. The Vada Pav story.. .. 100 Talks across India – le-meridian GOLI BUZZ…

115. The Vada pav story.. 100 Talks across India Asia Conference GOLI BUZZ… GOLI BUZZ…

116. The Vada pav story.. 100 Talks across India – TiE Delhi GOLI BUZZ…

117. The Vada pav story.. 100 Talks across India ISB case study GOLI BUZZ…

118. William & Mary EMBA Students from US visit Goli GOLI BUZZ…

119. The Vadapav Story IMD Switzerland case study GOLI BUZZ…

120. The Vadapav Story IMD Switzerland case study GOLI BUZZ…

121. The Vadapav Story IMD Switzerland case study GOLI BUZZ…

122. The Vadapav Story IMD Switzerland case study GOLI BUZZ…

123. IMD-Switzerland

124. The Vadapav Story HBR case study GOLI BUZZ…

125. Financial Times-London GOLI BUZZ…

126. Making of a crorepati from Vada Pav Business….. GOLI BUZZ…

127. GOLI BUZZ…

128. GOLI BUZZ…

129. GOLI BUZZ…

130. GOLI BUZZ…

131. GOLI Buzz goes…..International New Jersey Radio (EBC).. Talks on Goli Vadapav International documentary by Bloomberg UK In their documentary, ‘Three Home Grown Brands” Goli featured along with Bajaj & Godrej

132. GOLI BUZZ…

133. With Pepsi co-branding GOLI BUZZ…

134. The brand Mumbai stands on two pillars…. VADAPAV BOLLYWOOD

135. GOLI Man….

136. KYA GOLI DE RAHA HAI…. 18 states 72 cities 310 + stores 10 crores plus units of V ada Pav sold 20 crs + Brand value

137. The Investor Ventur East invests in Goli Vada Pav

138. Goli Vada Pav Bagged the Golden Spoon Award by Coca Cola for the Most admired Food service chain of Indian Origin twice in a row….

139. Goli Vada Pav 6 th largest fast food chain in India.

140. Goli Vada Pav a mongst the first 20 best fast food chain in the World.

141. Picture Abhi Baki hai….. Mere Dost