Thesaurus of marketing management

1. THESAURUS
OF
MARKETING MANAGEMENT



Compiled and Edited by:

Luckty Giyan Soekarno K1D040005
Detto Akbar K1D040013
Anggi Hafiz Al Hakam K1D040016
Vika Aprilia K1D040020









INFORMATION AND LIBRARIANSHIP SCIENCE DEPARTMENT
FACULTY OF COMMUNICATION SCIENCE
UNIVERSITY OF PADJADJARAN
2007

2. Kata Pengantar


Alhamdulillahirabbil’alamin. Segala puji dan syukur kami ucapkan
ke Hadirat Illahi Rabbi Allah SWT, karena atas berkah dan rahmat-Nya
pula kami dapat menyelesaikan salah satu tugas pengganti UAS Semester
Genap 2006-2007 pada mata kuliah Thesaurus.
Kami selaku penyusun dan pe nulis, ingin mengucapkan terima
kasih kepada Dosen pembimbing kami, Dra. Tine Silvana R., M.Si dan
Nurmaya Prahatmadja, S.Sos yang telah memberikan banyak masukan,
dukungan dan dorongan kepada kami dalam penyusunan tugas ini. Tak
lupa juga kepada rekan-rekan K1D-A 2004 yang juga mengikuti kelas
Thesaurus, terima kasih untuk sudah menjadi tempat bertukar pikiran.
Adapun, sumber yang dijadikan acuan dalam pembuatan tesaurus
ini adalah berbagai referensi yang menyangkut manajemen pemasaran.
Sengaja tesaurus ini kami sajikan dalam bahasa Inggris karena banyak
istilah yang bila diterjemahkan ke dalam Bahasa Indonesia justru menjadi
rancu.
Terlepas dari maksud dan tujuan karya ini, kami sadar bahwa
dalam proses penulisannya terdapat banyak kekurangan. Oleh karena itu
dengan segala kerendahan hati kami mengajak pembaca untuk
menyediakan diri sebagai kritikus untuk memberikan masukkan bagi
penyempurnaan karya kami selanjutnya. Khusus untuk ini, terlebih dahulu
kami ucapkan terima kasih.

Jatinangor, Juni 2007


Penyusun

3. 1
Above the line
SN mass medium communication channel
UF upper line communication
BT advertising
RT below the line



Actual Product
SN a products, parts, styling, features, brand name,
packaging, and other attributes that combine to deliver
core product benefit
BT product
RT alignmented product
core product



Ad spent
SN expenditure of advertising in every promotional media
UF advertising budget
BT advertising



Advertising
SN any paid form of nonpersona l presentation and promotion
of ideas, goods, or services by an identified sponsor
BT mass communication

4. 2
NT above the line
below the line
RT branding



After sales service
SN service given after purchasing product
BT sales management
RT costumers service



Alignmented product
SN additional costumer services and benefits built around the
core and actual products
UF substitute product
BT product
RT actual product
core product



Attribute
SN object characteristics
UF
BT segmentation
NT attribute judgement
dynamic attribute
individual attribute

5. 3
static attribute



Barter transaction
SN a marketing transaction in which goods or services are
traded for other goods or services
UF goods exchanging



Below the line
SN segmented communication channel
UF down line communication
BT advertising
RT above the line



Brand
SN a name, term, sign, symbol, or design, or a combination of
these intended to identify the goods or services of one
seller or group of seller and to differentiate them from
these of competitors
BT branding
NT brand activation
brand ambassador
brand awareness
brand building

6. 4
brand connectedness
brand extension
brand image
brand leader
brand loyalty
brand mark
brand name
brand performance
brand personality
brand positioning
brand switching
brand value



Brand activation
SN a series of event to introduce new brand for the first time
UF brand introducing
BT branding
RT brand building




Brand ambassador
SN people or groups who are an endorser of a brand
UF brand endorser
BT branding
RT brand personality

7. 5

Brand awareness
SN awareness of a brand in consumer market
UF brand exposure
BT branding
RT brand connectedness



Brand building
SN process of constructing and building of a brand
UF brand constructing
BT branding
RT brand activation
corporate branding



Brand connectedness
SN emotional proximity between costumers and brand
UF brand proximity
BT branding
RT brand awareness



Brand extension
SN a new or modified product launched under an already
successful brand name
UF brand extending

8. 6
BT branding
RT built-in branding
bundling
combination branding



Brand image
SN image which performed by a brand
UF brand
BT branding
NT product image
RT brand mark
brand name
brand performance
product brand


Brand Leader
USE leading brand



Brand loyalty
SN consumer’s loyalty to use a brand
UF brand
BT branding
RT loyalty program

9. 7

Brand mark
SN that part of brand which can be recognized but is not
utterable, such as symbol, design, or distictinctive coloring
or lettering.
UF brand sign
BT branding
RT brand image



Brand name
SN the part of a brand which can be vocalized. Eg. Avon,
Chevrolet, UCLA
UF brand title
BT branding
RT brand image



Brand performance
SN the performance of a brand to fight against competitors in
a market
UF brand market performance
BT branding
RT brand image



Brand personality

10. 8
SN character performed by a brand
UF brand character
BT branding
RT brand ambassador



Brand positioning
SN positioning strategy of a brand in the market
UF brand placement
BT branding
RT brand value



Brand switching
SN consumer’s movement to use of other brand
UF brand substitution
BT branding



Brand value
SN value of a brand to costumer
UF brand cost
BT branding
RT brand positioning

11. 9

Budgeting
SN activity of financial resources planning
UF financial calculation
BT financial management
RT accounting
budget
operational cost
resource allocation



Built-in branding
SN branding process which one brand have inserted into other
brand in same product
UF inserted branding
BT branding
RT brand extension
combination branding



Bundling
SN bundle packaging with similar product
UF bundle packaging
BT sales promotion
RT brand extension
cooperation branding
joint marketing

12. 10

Business cycle
SN alternate expansion and cont raction in overall economic
activity
UF economic fluctuation
RT economic conditions
economic recession
economic recovery



Capital cost
UF cost expense
BT financial management
RT capital
cost


Capital expenditure
UF capital spent
BT financial management



Capital formation
SN the building-up of a capital stock
UF capital shape
BT financial management
RT capital
capital flow

13. 11
capital resources
saving



Capital investment
SN investment in capital goods
BT financial investment
RT asset management
capital
industrial capital



Central business district
SN primary business area
UF centralized business place
BT business location
NT bonded zone



Combination branding
SN branding process that combin ing and involving more than
one brand
UF sheaf branding
BT branding
RT brand extension
built-in branding

14. 12
joint marketing



Commercialization
SN introduction of a new product into the market
UF product introduction
BT marketing management
NT distribution
promotion



Commitment share
SN share of a brand value to costumers
BT branding



Commodity market
SN type of market which exchanging commodity product
BT market
RT commodity
commodity agreement



Consultative selling
SN selling with consultative process to costumer
UF consultation selling

15. 13
BT selling



Consumer goods
SN those bought by final costumers for personal consumption
UF consumable product
BT product
RT consumer market



Consumer market
SN all the individuals and households who buy or acquire
goods and services for personal consumption
BT market
RT consumer goods



Consumer promotion
SN sales promotion designed to stimulate consumer
purchasing, including samples, compons, rebates, price-
off, premiums, patronage reward, displays, contests, and
sweeptakes
BT promotion
RT sales promotion

16. 14

Consumerism
SN an organized movement of citizens and government to
improve the right and power of buyers in relation to sellers
BT consumer behaviour
NT consumtive behaviour


Consumer-oriented marketing
SN a principle of enlightened marketing which holds that a
company should view and organize its marketing activities
from the consumer point of view
BT consumer behaviour
NT interactive marketing
RT costumer service
costumer satisfaction



Core product
SN The problem solving, services or care benefits that
consumers are really buying when they obtain a product
UF main product
BT product
RT actual product



Corporate branding
SN process of corporate branding strategy

17. 15
BT branding
RT brand building


Corporate social responsibility
SN corporate social responsibility to community and society
UF corporate social program
BT corporate mission
NT community development



Cost effectiveness
SN optimal result for a given expenditure
UF cost effective
RT cost
cost benefit analysis
cost containment
low cost



Costumer
UF public



Costumer focus
SN the focus of costumers to a product

18. 16
UF costumer attention
BT consumer behaviour
market orientation
RT costumer insight



Costumer insight
SN insight and perception of costumer to a brand dan product
UF costumer perception
BT consumer behaviour
RT costumer focus
product knowledge



Costumer interaction
SN interaction between product an d costumer at point of sales
UF costumer relation
BT consumer behaviour
NT interactive marketing
RT costumer satisfaction
point of sales



Costumer needs
SN primary, secondary, or tertier needs of costumer
UF constumer wants
BT consumer behaviour

19. 17



Costumer satisfaction
SN rate of satisfaction to a product
UF costumer satisfactory
BT consumer behaviour
RT costumer interaction
consumer-oriented marketing



Differentiation
SN marketing strategy by pe rforming product difference
UF product differentiation
BT market targetting
marketing management
NT content packaging
context packaging
RT market orientation
positioning


Economic fluctuation
SN alternate expansion and cont raction in overall economic
activity
UF
BT financial management
NT deflation
inflation

20. 18
RT economic conditions
economic recession
economic recovery
trend



E-marketing
SN marketing process using elec tronical media, e.g email,
mailing list, etc.
UF electronic marketing
BT marketing management
NT direct e-mail marketing
mailing list marketing



Emotional branding
SN branding process which in volving emotional touch to
customer
BT branding
NT emotional attitude



Enduring brand
SN the life of a brand
UF longlasting brand
BT branding

21. 19
RT leading brand



Experiential marketing
SN marketing process which involv ing costumer experience to
a product
BT marketing
RT product knowledge
radical branding



Forecasting
SN future condition planning
UF future decision making
BT financial management
marketing management
RT market
sales forecasting
sales rate



Future intention
SN costumer’s future hopes and intention
UF future hopes
BT consumer behaviour
RT future market
top of mind

22. 20



Future market
SN potential market in the future
UF potential market
BT market
NT long term market
RT future intention
future plan



Future plan
SN long term planning of all corporate activities
UF long term planning
BT forecasting
NT
RT future market



Generic brand
SN existed or traditional brand which developed usually by an
individual
UF existed brand
traditional brand
BT branding

23. 21

Government Influence
SN Government measures to influence the functioning of a
country's economy through legislation, monetary, fiscal
and tariff policy, state aid, nationalization of strategic
sectors, etc.
UF government control
government intervention
RT nationalization
public sector



Hedging
SN preventive action to secure the corporate from stock
exchange fluctuation.
BT financial management
NT stock exchange hedging



ICSA
SN award that given by Fron tier Consulting Group and
Marketing Magazine to corporates who has satisfying their
costumer in a annual period in Indonesia
UF Indonesian Costumers Satisfaction Award
RT IMAC

24. 22

IMAC
SN award that given by Fron tier Consulting Group and
Marketing Magazine for admired companies in Indonesia
UF Indonesian Most Admired Companies
RT ICSA



Impulse buying
SN buying impulsed by an endorser
UF impulsive buying
BT promotion
RT sales promotion



Industrial goods
SN those bought by final costum ers for industrial consumption
UF industrial product
BT product
RT industrial market



Industrial market
SN market which segmented to industrial corporate
BT market
RT industrial goods

25. 23


Innovative marketing
SN a principle of enlightened marketing which use multiple
states to improve response rates and profits
UF marketing with innovation
BT marketing management



Institutional buyers
SN buyers that come from nonpersonal, but institutional
BT consumer behaviour
NT private institution buyers



In-store communication
SN communication process and ex ecution at the point of sales
UF on-site promotion
BT communication channel
NT display placement



Internal branding
SN branding approach to inte rnal costumer inside the
corporate
BT branding
RT internal marketing

26. 24



Internal marketing
SN marketing by a service firm to effectively train and
motivate its costumer. Contact employees and all the
supporting services people to work as a team to provide
costumer satisfaction
UF insider marketing
BT marketing management
NT staff motivation training
staff training
RT external marketing
interactive marketing



Joint marketing
SN joint activity together between two or more company to
marketing their product
UF joint activities
BT marketing management
RT bundling
combination branding



Leading brand
SN brand performance in leadin g the market and gain more

27. 25
market share
UF brand leader
BT branding
RT enduring brand
market leader
market share



Loyalty program
SN a series of event to gain costumer’s loyalty
BT marketing management
RT brand loyalty
market campaign



Manager
SN people who manage the corporate
BT staffing
NT manager executive
Managing director



Market access
SN access to a market which determine the success of
commercialized product
UF market penetration
BT market

28. 26
RT commercialization market



Market campaign
SN campaign in a consumer ma rket to fight against another
market competitors
UF market promo
BT marketing management
RT loyalty program
Market competition



Market competition
SN competition in a market to fight against another
competitors
UF market struggle
BT marketing management
RT market campaign



Market economy
SN an economic system in which the allocation of resources is
determined by supply and demand in markets
BT economic system
economy
RT market

29. 27


Market leader
SN brand, product, or co mpanies which leading the
competition in a similar field
BT marketing management
RT leading brand
market share



Market orientation
SN orientation of a company to its market segment
UF market focus
BT marketing management
NT consumer behaviour
costumer focus
RT differentiation



Market research
USE market study



Market share
SN sharing of position in a market
BT marketing management
NT market behaviour
RT leading brand

30. 28
market leader
market size



Market size
SN the size of market which ga ined by a company to ensure
their product availability
BT marketing management
RT market share



Market study
SN the study of a market to analyze the market, consumer
behaviour, etc.
UF market research
BT marketing management
NT market analysis
RT market



Market targeting
SN market target of a company
UF costumer targetting
BT marketing management
NT differentiation

31. 29


Marketing
SN the process of planning and executing the conception,
pricing, promotion, and distribution of ideas, products, and
services
UF sales promotion
selling
BT distribution
NT cooperative marketing
retail marketing
wholesale marketing
RT market
marketing board
marketing cooperative
marketing management
retail trade
sales
sales person
wholesale trade



Marketing information system
SN people, equipments and pr ocedures to gather, short,
analyze, evaluate, and distribute needed, timely
UF
BT information system
NT distribution information system

32. 30
sales information system
RT marketing management



Marketing management
SN social and managerial proc ess to manage all available
resources to reach organizational goals and satisfying
costumer
UF marketing studies
BT management
NT commercialization
differentiation
e-marketing
forecasting
innovative marketing
internal marketing
loyalty program
market campaign
market competition
market leader
market orientation
market research
market share
market size
market study
marketing mix
niche marketing
positioning

33. 31
sales promotion
sales rate
segmentation
RT marketing
marketing information system



Marketing mix
SN marketing methods which compiling 4 p and 4 c, product,
place, price, promotion and cost, communication,
convenience, costumer
BT marketing management
RT promotion mix


Media gathering
SN activity in media relational
UF press gathering
BT marketing communication
NT media line up
RT media relations



Net operating loss
SN disadvantage process to decrease the profit
UF profit loss
NT net operating carryback

34. 32



New product
SN a goods, service, or idea that is perceived by some
potential costumers as a newcomers

UF newcomers product
BT product
NT potential product



Niche marketing
SN marketing to limited costumer
UF tight marketing
BT marketing management
RT massive marketing



Operational cost
SN every cost expenditure in operating the business
UF operational expenditure
BT cost
RT budgeting

35. 33
Packaging
SN finall process of the product
UF product packaging
BT product



Point of sales
SN area or place of sales can happen. Usually in supermarket
or hypermarket
UF sales area
BT sales management
RT costumer interaction



Positioning
SN process to build a belief system to costumer
UF product positioning
BT marketing management
RT differentiation
segmentation
value to money


Price sensitive
SN consumer behaviour with some fear to offered price
BT consumer behaviour
RT price war

36. 34



Price war
SN pricing strategy involvin g price decreasing so that
costumer will buy the similar product as offered in other
point of sales
BT pricing
RT price sensitive



Private branding
SN branding process by individual business
UF traditional branding
BT branding



Product
SN anything that can be offe red to a market for attention,
acquisition, use or consumption that might satisfy a want
or need
UF consumable goods
NT alignmented product
core product
new product
packaging
product brand

37. 35
product knowledge
product life cycle
product line
value of product
value to consumers
value to money
RT production management



Product brand
SN a brand of product to stimulate sales rate
BT branding
RT brand image



Product life cycle
SN the life time of a product to be substitute with another new
product
UF product life time
BT product



Product knowledge
SN costumer knowledge about product
BT product
consumer behaviour

38. 36
RT costumer insight
experiential marketing



Product line
SN a series of product from the similar manufacturer
UF product series
BT product
production management
RT umbrella brand



Promotion mix
SN the specific mix of advert ising, personal selling, sales
promotion, and public relations a company uses to pursue
its advertising and sales support program
UF mixed communication media
BT promotion
RT marketing mix



Public
SN any group that has an actual of potential interest in or
impact on an organization’s ability to achieve it’s objectives
USE costumer

39. 37

Radical branding
SN branding which using unusual methods
UF extreme branding
BT branding
RT experiential branding



Resale value
SN value of product to be resale to another costumer
BT pricing



Return of investment
SN point of time to get back investment expenditure
UF point of return
BT capital cost



Sales engineer
SN engineer to help increase sales rate
BT salesmanship
RT sales executive

40. 38
Sales executive
SN field executor to increase sales rate
BT salesmanship
RT sales engineer
sales promotion




Sales forecasting
SN forecasting of future sales intention
UF sales planning
BT sales management
RT price determination



Sales promotion
SN promotional way of sales
BT marketing management
RT advertising
consumer promotion
impulse buying
sales engineer
sales executive



Sales rate

41. 39
SN rate of sales, daily, weekly, monthly, or annualy
BT marketing management
RT forecasting
sales forecasting



Segmentation
SN a universal view to the market
BT marketing management
NT attribute
RT targetting
positioning



Top of mind
SN a long lasting product in consumer’s mind
BT marketing management
RT future intention



Umbrella brand
SN a brand that became umbrella for another brand below
UF upline brand
BT branding
RT product line

42. 40


Value of product
SN point of product value
UF product value
BT product
RT value to consumers



Value to consumers
SN product values and contribution to costumer
BT product
RT value of product



Value to money
SN product value to costumers money
BT product
RT positioning



Word of mouth
SN promotional media which use mouth as a media
UF mouth to mouth promotion
BT sales promotion