Things to note about Personal Branding.pptx

Building our personal brand is essential. And there are steps required to do it

1. Personal Branding - Essential for Business Owners

2. What is Personal Branding? Personal Branding is the process of creating and showcasing a unique identity that sets you apart in your field. It is about highlighting your strengths, values and expertise to build trust and credibility with your audience or target market

3. Branding Yourself Helps to define who you are/what you are about Branding yourself is a way of associating great value with a product (the product being you ) Branding yourself is not about getting someone to choose you over your competition. It is about getting others to see you as the only solution to their problem in a particular area

4. Why Personal Branding? Trust is essential in today’s world People want to associate with, hire or promote people they know and feel good about 2. There is always a change in difference in stages of life - People today change an average of 8 times during their lives. Branding can be consistent throughout the changes (commitment, Hard work and creativity can flow through to different occupations) 3. Branding makes you more memorable. If you can get people to associate positive traits to you, there is a great chance of rising above your peers

5. Getting Started: 3 Steps to Building your Personal Brand Self-reflection Continuous Learning Build relationships

6. Step 1: Self-reflection Identify WHAT you have and WHICH areas you need to improve.

7. Step 2: Continuous Learning Continuous learning is essential to build your brand. Read books and study well Attend conferences and workshops Be inquisitive to know more about everything – Internet, Radio, TV (Knowledge Channels) Pay attention to your environment Have a MENTOR and spend time with them

8. Step 3: Build Relationships Show me your FRIEND … Network is defined as: group of people who exchange information, contacts, and experience for professional or social purposes.  (The Oxford Dictionary) Sources of your NETWORK – Friends, Classmates, Members of your club, church, mosque, youth clubs etc Networking tips: Word of mouth is powerful; what are people saying about you? Keep in good contact with your network Always make sure your network knows of any recent successes

9. In Conclusion Creating a brand allows you to associate value and worth to your product (you!) There are many competing brands…you must position yourself so people would desire to associate with you and prefer you above all By branding yourself – you’ll stand out from others If you don’t brand yourself, someone else will do it for you and definitely will certainly not be a true reflection of you