Thingyan Festival of National Kandawgyi Gardens

Water Festival Presentation of National Kandawgyi Gardens

1. Prepared By National Kandawgyi Gardens
03 April 2024

2. List of contents
•Event Date & Location
•Event Plan
•Event Highlights
•Est: Income from Event
•Marketing Plan & Budget
•Appendix
•Est: Budget Outline

3. Event Date & Location
•14 April (Sun) - 16 April (Tue)
•8:00 am - 5:30 pm
•Opening Stage Area
www.nationalkandawgyigardens.com

4. Detail Event Plan
www.nationalkandawgyigardens.com
•Entertainment Programs
⚬14 April to 16 April
⚬10am – 1pm (Music Band)
⚬1pm – 5pm (Dj Performance)
•Water Playing Program
⚬Sprinkler ,30’x30’ (Opening Stage Area)
⚬Water Tanks ( 5 Points)
•Food Stalls (only 5 )
•Others Program
⚬New Year Wish Billboard
⚬Photo Booth with Padauk Flowers
⚬Decorate with Padauk Flowers at Main & IC Gates
⚬စတုဒီသာေက�းေမွးြခင်း

5. Event Highlights
•Color Party (color powder will sell in Thingyan
Accessories Shop)
•Foam Party (if available)
•Satu Di Tha
www.nationalkandawgyigardens.com

6. www.nationalkandawgyigardens.com
Marketing Plan & Est:
Budget
•Facebook Advertisement
⚬Advertisement Post ( 6 April, 8 April)
⚬Count Down Post ( 9-10-11-12-13-14)
⚬Est: Budget USD 100
Dj
•Influencer Marketing
⚬Dj
⚬Celebrity of Mandalay & POL
⚬Est: Budget MMK 5 lakh

7. www.nationalkandawgyigardens.com
Est: Income form Event
Food Stalls
•Price : 150,000 Kyats
•Size : 10'x10'
•No of Pax : 3/4 Pax per Shop
Est: Income from Food Stalls : 750,000 Kyats
Thingyan Accessories Shop
•Price : 200,000 Kyats
•Size : 10'x10'
•No of Pax : 2 Pax per Shop
Est: Income from Food Stalls : 200,000 Kyats

8. www.nationalkandawgyigardens.com
Appendix
•Beer
⚬Price : 81,750 Kyats/Rack
⚬No of Cup : 90 Cups/Rack
⚬MOQ : 20 Racks (Thingyan)
⚬Dispenser : Two Pieces (Thingyan)
⚬Cost of Good Sold (1,008 Kyats/ Cup)
￭Beer : 908 Kyats
￭Plastic Cup : 100 Kyats
⚬Proposed Selling Price : 2000 Kyats
⚬Est Profit : 1,785,600 Kyats
⚬Required MP : 4 Pax/Day
•Outsource to Vendor - 1,500,000 Kyats

9. www.nationalkandawgyigardens.com
Appendix
•Thingyan Accessories Shop
⚬Price : 3,500 - 15,000 MMK
⚬MOQ : 1,000 Pcs
⚬Investment Amount : 50 lakh Kyats
⚬Est: Profit : 15 lakh Kyats
⚬Required MP : 2 Pax - 4 Pax / Day
•Branding Program
⚬Price : 100,000 Kyats
⚬Est Vendor : 3-5 Vendors

10. www.nationalkandawgyigardens.com
Estimated Total Income
( Food Stalls , Accessories Shop, Beer Stations, Branding)
4,335,600 Kyats
Estimated Budget Outline
•Entertainment Cost
⚬Dj – 72 lakh (24 lakh x 3 Days)
⚬Live Band
⚬Sound System – 30 lakh (10 lakh x 3 Days)
⚬Band Player – 30 lakh (10 lakh x 3 Days)
⚬Vocal
⚬2 pax (2 lakh) x 3 Days – 12 lakh
⚬3 pax (1.5 lakh) x 3 Days - 13.5 lakh
•OT Cost
⚬Staff OT (Security + သန့်�ှင်းေရး + ပန်းဥယျာဉ် - ????

11. www.nationalkandawgyigardens.com
Estimated Budget Outline
•Infrastructure & Operation Cost
⚬Iron Frame - 20 lakh
⚬Sprinkler - 5 lakh
⚬Water Tank (20 pcs) – 25.6 lakh
⚬Oil for Generator - 7 lakh ( 8hr/Day, 3 Days- est oil price 3100 MMK)
⚬Foam Machine Maintenance Cost – 2 lakh
⚬Bamboo Water Pandal ( 5 Pandals, 2 Access: Shop) - 5 lakh
⚬ Artificial ပိေတာက်ပန်း (က�န်းလံုးဂိတ်၊ IC Gate etc) - 5 lakh (Additional)
⚬စတုဒီသာ - 5 lakh
•Marketing Cost
⚬Facebook Boots Services - USD 100 (400,000 MMK)
⚬Infulencer Marketing - MMK 500,000
Estimated Total Budget
240 lakh

12. [phone] Nandar Road, Pyin Oo Lwin [email protected]