Thompson_Taylor_MBBS_PB1_2024-03 (1)- Project & Portfolio 2.pptx

This is a presentation about what I've learned so far within the entertainment industry, and my goals and endeavors moving forward.

1. P ersonal Brand Exploration Taylor Thompson Project & Portfolio 1: Personal Branding Music Business March 31 , 2024

2. CAREER CATEGORY: STARTING CAREER Short-Term Career Goal : (Immediately After Graduation, 2025 ) Obtain entry-level position at Creative Artists Agency. Apply for an internship and connect with at least 20 CAA members via LinkedIn by August 2025. Long-Term Career Goal : ( 2035-2040 ) Establish and nurture an international entertainment agency that encompasses all aspects of the industry in both America and Southeast Asia. CAREER GOALS

3. Profession

4. Musicians / Artists Actors / Actresses Production Companies Talent Agencies Event Organizers Brands & Corporate Clients HIRING MANAGERS & RECRUITERS AT CAA, UTA, UMG, JYPE, HYBE AMERICA REPUBLIC RECORDS, & COLUMBIA RECORDS, RISING ARTISTS & ACTORS Target Audience

5. Competition Taylor Thompson Work Experience: 2 ½ years of customer service and event operations knowledge at Monterrey Security & Live Nation Education: Business Management, AAS Current student enrolled in Music Business, B.S. at Full Sail University Noteworthy Experience: Monterrey Security, temporary leadership position Skills & Proficiency: Customer Service Event Operations Overall Online Presence: 35 connections, no professional headshot, banner image not customized detailed profile summary, URL not yet customized Work Experience: 11 months as a marketing specialist Education: B.S., Radio, Television and Film (RTF) Noteworthy Experience: Data Science of Sports Management, w Barton Poulson Skills & Proficiency: Big Data Data Science Overall Online Presence: 500+ connections, banner image customized, professional headshot, no summaries on profile Brice Lourd

6. IDENTITY Core Values: Compassion Innovation Adventure Balance Community Golden Circle: Why? Nurture and empower entertainers to display their full potential and express themselves through art. How? Provide personalized guidance by investing my time, resources, and support tailored to their unique talents and goals. What? Provide comprehensive support and empowerment for entertainers to navigate the industry, achieve their goals, and make a lasting impact on audiences worldwide through career development, project management, marketing, and strategic planning. Vision: Increase in recognition and credibility for rising artists and entertainers. Passion: Assisting rising artists and entertainers Guiding Principle: “Music touches us emotionally, where words alone can't.” ―  Johnny Depp Superpower: Creative resourcefulness

7. Promise & Position

8. Industry Events Music Managers Forum – US Chicago Chapter Spring Mixer. Wednesday, April 3 rd , 2024, in Chicago, Illinois. Objective : Network with industry professionals. Obtain contacts and connections. Grammy U Mentorship Program September 2024 in Chicago, Illinois Objective : Seek mentorship and guidance, and work with industry professionals who are both more experienced and just as experienced as me. Elevator Pitch As a music business student passionate about diverse cultures, I offer tailored artist management services and comprehensive support. Despite my limited experience, I'm dedicated to researching and staying adaptable, ensuring entertainers thrive globally. Mentorship: Seeking mentorship from artist managers, talent agents, or touring managers who are 3-5 years into their position. Networking

9. Online ID Calculator Scores : Volume: Zero Relevance: High Purity: Zero Diversity: Low Validation: Low Brand Archetype Archetype : The Creator Description : The Creator expresses themselves through doing, crafting, or producing. Their imaginative nature inspires others, but like anyone else, they can get creator’s block. When things begin to bore them, it can prevent them from maintaining that creative spark. Digital Marketing Strategy to Improve ID Scores and Exude Archetype Focus : Volume & Purity Type of Content : Produce visually engaging and authentic content tailored to what I want to be known for on my YouTube channel titled “Monet”. Primary Social Media Tools : YouTube, Instagram, Facebook, and LinkedIn will be used for uploading content. SEO and analytics programs will monitor and control my content to maintain consistency and inform me of what’s doing well and what’s not. DIGITAL MARKETING

10. Technical Transferable Budget Management Task : Complete the Project Management Foundation course Org : LinkedIn Learning Date : June 2024 Communication & Negotiation Task : Complete Advanced Business Development: Communication & Negotiation course Org : LinkedIn Learning Date : April 2024 Professional Development

11. References Agents and Business Managers of Artists, Performers, and Athletes . O*NET OnLine . (n.d.). Site updated February 20, 2024. https://www.onetonline.org/link/summary/13-1011.00 Agency, C. A. (n.d.). Careers - Myworkdayjobs.com . CAACareers . https://caa.wd1.myworkdayjobs.com/en-US/Careers Audenaert , A., & Kob , D. (n.d.). Meta social media marketing . Coursera. https://www.coursera.org/professional-certificates/facebook-social-media-marketing Goodreads. (n.d.). Power of Music Quotes (80 quotes) . Goodreads. https://www.goodreads.com/quotes/tag/power-of-music Grammy U Membership . Recording Academy. (n.d.). https://www.recordingacademy.com/membership/grammy-u Home Page . Careerblast . TV. (2023, May 11). https://careerblast.tv/ Lourd , B. (n.d.). Brice Lourd - Intern - Bleav podcast network | LinkedIn . LinkedIn. https://www.linkedin.com/in/brice-lourd-089414211 McGannon, B. (2023, February 8). Project budgeting: Focus on Value - Project Management Foundations: Budget . LinkedIn. https://www.linkedin.com/learning/project-management-foundations-budgets-19024810/project-budgeting-focus-on-value?u=50813145 McLeod, L. E., & Lotardo , E. (2018, August 1). Taking it to the next level - advanced business development: Communication and negotiation video tutorial: Linkedin learning, formerly Lynda.com . LinkedIn Learning. https://www.linkedin.com/learning/advanced-business-development-communication-and-negotiation/taking-it-to-the-next-level?u=50813145 MMF-US (Ed.). (n.d.). MMF-US Chicago Chapter Spring Mixer . Eventbrite. https://www.eventbrite.com/e/mmf-us-chicago-chapter-spring-mixer-tickets-854143134107?aff=ebdssbdestsearch Port, M., & Wallace, J. (2013, April). Book yourself solid illustrated: The fastest, easiest, and most reliable system for getting more clients than you can handle even if you hate marketing and selling . O’Reilly Online Learning. https://learning.oreilly.com/library/view/book-yourself-solid/9781118611357/9781118611357c2.xhtml#c02_level1_1 Prakash, A., & Jones, A. (n.d.). Sales and CRM Overview . Coursera. https://www.coursera.org/learn/sales-and-crm-overview Putnam, K. (2024, January 24). Creator Brand Archetype: Psychology Brand Strategy . Kaye Putnam | Psychology Driven Brand Strategist. https://www.kayeputnam.com/brand-archetype-creator/