Tim Riley, Warby Parker, Warm Gun 2012

Tim Riley, Director of Online Experience, Warby Parker at Warm Gun on Nov 30th, 2012

1. Designing for Complex Business Models
Online > Offline > Online > Conversion

5. The pros and cons of online/offline?

6. User experience doesn’t end
online.

7. In order to maximize conversion in
an online and offline world, you
need to have a consistent
experience across all touch points.

8. Online Experience Offline Experience

9. Translating Offline to Online
(and Vice Versa)

10. What Do These Glasses Look Like
On Someone’s Face?

11. What face shape do you have?

12. “Narrow forehead and eye
line that widen at the cheeks
and the chin.”
TRIANGLE

13. SQUARE
“Angular face with a strong
jaw line, broad forehead and
square chin. Proportional
length and width.”

15. “You Should Use Product Videos!”

Zappos increased sales 6% to 30%
Ice.com increased conversion 400%
Shoeline.com improved conversion rate by 44%

….on product pages with videos

31. 2.5 to 3.5x
HIGHER CONVERSION RATE

32. @warbyparker: how do your new
blue mirror sunglasses look?

34. 40
AVERAGE VIEWS PER VIDEO
50%
RETWEETED BY THEIR RECIPIENTS

37. Out of Stock
Message
Recommendation
Tool
Inventory
Management
Purchase Tons of
Inventory
Buy or Build
a Factory
FIXING THE PROBLEM
AMOUNT OF RESOURCES

38. The blend of online and offline

43. Visual Merchandizing by shape = filter
function

45. Visual Merchandizing by shape = filter
function

46. Experiment.