Timeline of cosmetics

info taken from EBSCO Host

1. Timeline of Cosmetics
Rosy Caito
History 141
Professor Arguello

2. Cosmetics in the 20
st
Century
•During the early years of the 20th century,
makeup became fashionable in the United
States of America and Europe.
•The movie industry in Hollywood and ballet
stars influenced the development of
makeup.

3. Early 1900s and
cosmetics
•1904- Max Factor began
selling makeup to movie stars
that did not cake or crack in
Los Angeles.
•1907- Eugene Schueller, the
founder of L’Orial, invented
modern synthetic hair dye.
•1914- T J Williams founded
Maybelline, the specialized
mascara company.
•1915- Lipstick was introduced
in cylindrical metal tubes
•1922- The bobby pin was
invented to hold hair back.
•1932- Revlon, a nail polish
company was founded by
Charles and Joseph Revson,
nail polish distributors, and
Charles Lackman, a nail polish
supplier.

4. •1933- A new method for
permanent waving of the
hair without using
electricity but chemicals
was introduced.
•1936- Schueller also
invented sunscreen
•1952- Roll –on deodorant
was launched.
•1952- Mascara wands
introduced
•1963- Revlon introduced
first powder blush-on
•1965- The first aerosol
deodorant.

5. •After World War I, the
flapper look came into
fashion for the first
time.
•This look was all about
dark eyes, red lips, red
nail polish and the
suntan and it became
popular as a fashion
statement started by
Coco Chanel.

6. Source Used
•Google scholar:
http://www.asiapharmaceutics.info/a
rticle.asp?
issn=0973-8398;year=2009;volume=3;
issue=3;spage=164;epage=167;aulast
=Chaudhri