Tirupati group isabgol + nimbukamlam shushkam + svarjiksara shuddha + kasni

We manufacture wide range of Isabgol (psyllium) products for domestic and exports.

1. ES Tirupati

Isabgol (Psyllium) +

Nimbukamlam + Svarjiksara mms

+ Kasni

2. Composition ——

Each 5.6 g contains (%w/w) :

Ispaghula Husk (Plantago ovata) (Husk Powder)
Nimbukamlam (Citric acid) Powder

Svarjiksara (Shudh)

Kasni (Cichorium intybus) Root Ext.

Excipients

Psyllium Provides Bulk
Nimbu am Normalizes gut pH

Normalizes gut pH
Kasni Propels the bulk

52.5%
17.85%
11.30%
15%
as.

Tirupati

3. |

. R Tirupati
Rationale ——

x Constipation is due to lack of bulk in the feces.

x Constipation needs simple solution that is natural.

x Fiber increases the stool bulk.

x Constipation often is accompanied with other symptoms due to the toxin production.
x Bacterial count increase adds to the bulk formation.

USPs ——

x Natural fiber provides a potent action.

x Relieve constipation while maintaining promoting natural evacuation.
x A simple solution ensures relief from constipation.

x The alkalizer added relieves other symptoms.

x Bacterial count increase not only increases bulk but also propulsion.

4. Ispaghula ——

x Ispaghula (Psy/lium) is a soluble fiber derived from the seeds of
Plantago ovata, a herb mainly grown in India.
x Psyllium is commonly used as a gentle, bulk-forming laxative.
x Psyllium passes through digestive system without being
completely broken down or absorbed.
x Ispaghula works by increasing stool size therefore helps relieve constipation.

x Ispaghula works by binding to partially digested food that's passing
from the stomach into the small intestine.

x It then helps with the absorption of water, which increases
the size and moisture of stool.

x The result is bigger and more easily passable stool.

5. AO Tirupati
Nimbukamlam + Svarjiksara ——

x Nimbukamlam Shushkam is citric acid anhydrous.
x It is used organic acid and pH-control agent.
x Svarjiksara is impure Sodium Bicarbonate NaHCO3.

x Sodium Bicarbonate & citric acid react with each other to produce
carbonic acid. Carbonic acid decomposes producing water and
carbon dioxide which in turn helps to neutralize stomach acid.

x Sodium bicarbonate is a systemic alkalinizing agent; commonly used
Antacid to relieve the symptoms of heartburn & acid indigestion.

6. R Tirupati
Kasni —

x Kasani (Chicory) might be beneficial in the management of constipation.
x Chicory inulin increases the bacterial count in the stool.
x It improves digestion & helps in easy passage of stools.

x Kasani (Chicory) promotes the digestive fire 8 adds bulk to the stool
& helps in easy expulsion of stool.

x Inulin is a prebiotic, which means it helps stimulate the growth of bacteria in
the gut, promoting digestive health. It’s particularly beneficial for Bifidobacteria.
x Inulin increases stool frequency, improves consistency & decreases

gut transit time. It also has a mild bulking effect by increasing
the bacterial mass in the stool.

7. R Tirupati
Market Insights

x Constipation is a common problem.

x Patients suffering from constipation often have other symptoms such as acidity.
x Acute constipation is due to lack of bulk.

x Increasing bulk and propelling the stool out of the body is the key.

x Patients often seek a natural solution.

x Clinicians want a simple intervention to relieve the day to day condition.

x Bulk producing Psyllium gives satisfaction due to complete evacuation.

8. R Tirupati
Need Gap

x Sluggish bowel due to age needs propulsion of food from the gut.

x Sedentary life-style can lead to gut flora disturbances.

x Irregular eating habits causing constipation and acidity.

x Absence of fiber in the daily food leads to constipation.

x Disturbed gut pH and its symptoms.

x Patients fast simple solution to relieve their symptoms and constipation.

x Natural and non habit-forming solutions are the essence of treatment.

x Important step in treating constipation is to increase
bulk of the stool naturally.

9. R Tirupati
Strategic Objective

This unique combination can add to your company’s product basket with the opportunity
x To provide a natural resolution with a natural combination
x Enter the constipation segment with a unique combination.

x Natural fiber for bulk, improving bacterial count for increased bulk
& propulsion with control of acidity provides the comprehensive approach.
= Market ownership multi-pronged approach.

x Stand apart solution with natural ingredients.

10. . . AS Tirupati
= Communication Theme —

Isabgol (Psyllium) +
Nimbukamlam + Svarjiksara + Kasni
Multi-Pronged Approach

for Constipation Relief

11. R Tirupati

= Target Specialties ——

General Physicians Consultant Physicians Gastroenterologists Diabetologists

12. = Targeted Communication ——

Multi-Pronged Approach for
Constipation Relief

1g pI
Constipation Relief

Multi-Pronged Approach for
Constipation Relief

Multi-Pronged Approach for
Constipation Relief

13. R Tirupati

14. Ispaghula Husk (Plantago ovata) with
= Nimbukamlam (Citric acid), Svarjiksara (Shudh),

Kasni (Cichorium intybus) Root Ext. Powder

COMPOSITION ===
Each 5.6 g contains (%w/w) :

Ispaghula Husk (Plantago ovata) (Husk Powder)
Nimbukamlam (Citric acid) Powder

Svarjiksara (Shudh)

Kasni (Cichorium intybus) Root Ext.

52.5%
17.85%
1.30%

15%

15. R Tirupati
“thank you

www.tirupatigroup.co.in