TLE6-Entrepreneur-6-Marvi-Avila (1).pptx

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1. Common Techniques in Advertising Products ADDITION HILLS INTEGRATED SCHOOL MARVI S. AVILA ELEM DEPARTMENT

2. Identify the common techniques that advertisers use to convince customers. Demonstrate example of advertisement through a role play, song or poster. Explain the importance of using advertisements. Objectives:

3. Guessing Game: The class will be grouped into four. Each group will guess the product being described by the given local commercial tagline. The group who has the highest score is the winner.

4. “ Bida ang saya .” What is it? Answer

5. “ Ingat !” What is it? Answer

6. “May liwanag ang buhay .” What is it? Answer

7. “ Pasalubong ng bayan .” What is it? Answer

8. “ Masarap kahit walang sauce.” What is it? Answer

9. “ Sekreto ng mga gwapo .” What is it? Answer

10. “ Tamis Anghang ” What is it? Answer

11. “ Hari ng padala !” What is it? Answer

12. “Okay ka ba tiyan ?” What is it? Answer

13. “ Sarap ng filling mo.” What is it? Answer

14. “ Tatak barko . Tatak sariwa !” What is it? Answer

15. “ Asim kilig ” What is it? Answer

16. “ Nakasisiguro gamot ay laging bago .” What is it? Answer

17. There are many ways and techniques that advertisers use to convince consumers to buy their products. Some of these are through: Association Call to action Claim Games and activities Humor Hype Must-have Fear Prizes, sweepstakes, and gifts Repetition Sales and price Sense appeal Special ingredients Testimonials and endorsements

18. Ways and techniques that advertisers use to convince consumers to buy their products : Association – Using images so they can relate themselves about the image to the product . Call to action - Telling them what to do with certainty like "Buy today!" removes doubt about the next steps.

19. Claim - Informing how the product works or helps you . Games and activities - Putting an ad in the form of a game to get them excited and spend more time with the product . Humor - Using ads that make them laugh and catch their attention. Ways and techniques that advertisers use to convince consumers to buy their products :

20. Hype - Using words like amazing and incredible make products seem really exciting. Must-have - Suggesting that they must have the product to be happy, popular, or satisfied. Fear - Using a product to solve something they worry about, like pimples. Ways and techniques that advertisers use to convince consumers to buy their products :

21. Prizes , sweepstakes, and gifts - Using a chance to win a prize to attract attention. Repetition - Repeating a message or idea so they remember it. Sales and price - Showing or announcing a discounted price can make a product look better. Ways and techniques that advertisers use to convince consumers to buy their products :

22. Sense appeal - Using images and sounds to appeal to their senses: sight, touch, taste, etc . Special ingredients - Promoting a special ingredient may make them think the product works better than others . Testimonials and endorsements - Featuring someone, like a celebrity, saying how the product worked for them can be convincing. Ways and techniques that advertisers use to convince consumers to buy their products :

23. The class will be divided into four. Each group will be given handouts on which they will read and discuss the different techniques in advertising products. After discussion and sharing of ideas, they will choose one technique and use it in advertising a product . Group Activity:

24. Each group will present their advertisement through : Group 1 – rap or song Group 2 – role play Group 3 – poster Group 4 – radio broadcasting Group Activity:

25. Application: Think of one product and make an original tagline about it in a bond paper.

26. Evaluation: Draw if the statement is correct and if it is wrong . __________ 1. Using words like amazing and incredible make products seem really exciting . __________2. Chances to win a prize after buying a product attracts attention. __________3. Showing or announcing a discounted price can make a product look better .

27. Evaluation: Draw if the statement is correct and if it is wrong . __________ 4. Featuring someone, like a celebrity, saying how the product worked for them can be convincing to the costumers . __________5. Putting humor in ads can be helpful in promoting products.

28. Watch one advertisement in your television and list down the technique/s you think the advertiser used to convince the consumers to buy that particular product. Assignment:

29. THANK YOU !

30. ICT and Entrepreneurship pages 18-19 https://www.google.com.ph/search?q=LBC&biw=1366&bih=659&noj=1&source=lnms&tbm=isch&sa=X&ved=0ahUKEwiEg4_2jd7UAhXJHJQKHf6TAikQ_AUICygC#imgrc=E2BT05VTtrxiXM : https://www.google.com.ph/ search?biw =1366&bih=659&noj=1&tbm= isch&sa =1&q= yakult&oq = yakult&gs_l =img.3..0l10.80784.83132.0.83516.8.8.0.0.0.0.266.902.0j1j3.4.0....0...1.1.64.img..4.4.899.Eo1uPYemiM0#imgrc=_fuy9yxsjxbtdM : https://www.google.com.ph/ search?biw =1366&bih=659&noj=1&tbm= isch&sa =1&q= jollibee&oq = jolli&gs_l =img.3.0.0i67k1j0l9.58000.62908.0.63982.11.8.3.0.0.0.235.1530.0j5j3.8.0....0...1.1.64.img..0.11.1671...0i10i24k1j0i24k1.xoWwohZpL6Q#imgrc= uLwEFrKWrYiitM : https://www.google.com.ph/ search?biw =1366&bih=659&noj=1&tbm= isch&sa =1&q= biogesic&oq = bioges&gs_l =img.3.0.0l10.82094.84338.0.86048.6.6.0.0.0.0.248.1283.0j1j5.6.0....0...1.1.64.img..0.6.1277...0i67k1.NGITEcZa2Eo#imgrc=QbVfIaW8WM7i5M : https://www.google.com.ph/search?q=chooks+to+go&source=lnms&tbm=isch&sa=X&ved=0ahUKEwiVjZe5j97UAhVLmJQKHfmqBWIQ_AUIBygC&biw=1366&bih=659#imgrc=qkYxhpAF02nZrM : https://www.google.com.ph/ search?biw =1366&bih=659&noj=1&tbm= isch&sa =1&q= rebisco&oq = rebisco&gs_l =img.3..0l10.135012.138526.0.138878.7.7.0.0.0.0.1092.1785.0j3j1j7-1.5.0....0...1.1.64.img..2.5.1782...0i67k1.RgmjO4OiAxA#imgrc=bgKj8L_b_kqNYM : https://www.google.com.ph/ search?biw =1366&bih=659&noj=1&tbm= isch&sa =1&q= dunkin+donuts&oq = dunkin&gs_l =img.3.0.0l10.253201.254600.0.255958.6.6.0.0.0.0.274.1095.0j1j4.5.0....0...1.1.64.img..1.5.1091.4NddI9o0ehU#imgrc=KhmrhKy9sT6dHM : References:

31. https://www.google.com.ph/ search?biw =1366&bih=659&noj=1&tbm= isch&sa =1&q= meralco&oq = meralco&gs_l =img.3...167639.170720.0.171382.8.8.0.0.0.0.0.0..0.0....0...1.1.64.img..8.0.0.DX5QZWsgdrQ#imgrc=YBNyMP1lEtH8lM: https://www.google.com.ph/search?biw=1366&bih=659&noj=1&tbm=isch&q=master+facial+wash&spell=1&sa=X&ved=0ahUKEwj2srOjkt7UAhUBzpQKHUXYBZkQvwUINSgA#imgrc=PXsRK905NErEIM : https ://www.google.com.ph/ search?biw =1366&bih=659&noj=1&tbm= isch&sa =1&q= ufc+banana+ketchup&oq = ufc+banana+ketchup&gs_l =img.3...88986.94957.0.95199.18.14.0.0.0.0.0.0..0.0....0...1.1.64.img..18.0.0.lu34sVRU3ms#imgrc=iT88krjSCaIF3M : https://www.google.com.ph/ search?biw =1366&bih=659&noj=1&tbm= isch&sa =1&q= knorr+sinigang&oq = knorr+sinigang&gs_l =img.3...17327.20834.0.21313.14.11.0.0.0.0.0.0..0.0....0...1.1.64.img..14.0.0.p4hgbj9af0Y#imgrc=NH28712CjIRYlM : https://www.google.com.ph/ search?biw =1366&bih=659&noj=1&tbm= isch&sa =1&q= mega+sardines&oq = mega+sardines&gs_l =img.3...497952.501873.0.502056.13.13.0.0.0.0.674.1023.3-1j0j1.2.0....0...1.1.64.img..11.2.1021...0.PWo3SST1QUY#imgrc=n7d0sTcVB8Ha0M : https://www.google.com.ph/ search?biw =1366&bih=659&noj=1&tbm= isch&sa =1&q= mercury+drug&oq = mercury+drug&gs_l =img.3..0l10.783638.788724.0.789072.12.12.0.0.0.0.234.2318.0j9j3.12.0....0...1.1.64.img..0.12.2311...0i67k1.2hjxw3q8gVw#imgrc=s_huC_1tEaIwPM: References: