TM1._Definition,_Scope_&_Dynamic_of_Digital_Marketing.pptx

Teaching Material

1. Definition, Scope & Dynamic of Digital Marketing Dr. Miguna Astuti, S.Si.,MM.,MOS.,CPM.,CIRR FAKULTAS EKONOMI DAN BISNIS PROGRAM STUDI S1 MANAJEMEN

2. DR. MIGUNA ASTUTI, S.SI., MM., MOS., CPM., CIRR. @migunaastuti @miguna_astuti Miguna Astuti Miguna Astuti A Lecturer - Entrepreneur - Marketing Consultant - Author

3. Definition Of Digital Marketing

4. Expected Learning Outcome 1: “ Able to understand and use knowledge of the concepts, scope and dynamics of digital marketing “

5. "Digital Marketing Excellence" by Dave Chaffey and PR Smith (2017) Digital marketing is defined as the management process responsible for identifying, anticipating, and satisfying customer requirements profitably using digital technologies. This includes not only internet marketing but also management of digital customer data and digital customer relationship systems.

6. E-MARKETING TECHNOLOGY INTERNET

7. E- Business, E-Commerce & E-Marketing E-business is the optimization of a company’s business activities using digital technology E-commerce is the subset of e-business focused on transactions that include buying/selling online, digital value creation, virtual marketplaces and storefronts, and new distribution channel intermediaries. E-marketing is the use of information technology for the marketing activity, and the processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and ­society at large SO…!!!

8. E-Marketing Is Bigger Than The Web SCOPE

9. E-Marketing Is Bigger than Technology SCOPE

10. Dynamics Of Digital Marketing: The Past, The Present & The Future

11. The Dynamics Of Digital Marketing

12. Evolution From Web 1.0 To Web 5.0

13. E-Marketing: Web 1.0 The “read-only” web

14. E-Marketing: Web 2.0

15. E- Marketing: Web 2.0

16. E-Marketing: Web 3.0

17. Customer Engagement Connects Company Content with Consumer Characteristic

18. Wireless Networking and Mobile Computing Cell phones, PDAs and laptop connect to the internet via wireless modem worldwide Starbucks Hotels and airports Queen mary II Luxury lines Train stations Customers will have information, entertainment and communications when, where and how they want it.

19. Appliance Convergence The receiving appliance is separate from the media type. Computers can receive digital radio and TV. TV sets can receive the Web. New types of “smart” receiving appliances will emerge. Internet refrigerator is many digital appliances in one. Global positioning systems (GPS) allow in-car communication and entertainment.

20. E-Marketing: Web 4.0

21. The Future: Web 5.0 “THE NEXT WEB”

22. Concept & Models Of Digital Marketing

23. The Most Popular Digital Marketing Models

24. The Most Popular Digital Marketing Models  Brand positioning map

25. The Most Popular Digital Marketing Models

26. THE IMPACT OF DIGITAL MARKETING

27. THE IMPACT OF DIGITAL MARKETING

28. THE IMPACT OF DIGITAL MARKETING

29. CHALLENGES AND OPPORTUNITIES OF DIGITAL MARKETING

30. 3 DIFFERENT MEDIA TYPES FOR DIGITAL MARKETING PLAN:

31. Assignment 1 Mahasiswa membuat paper individu dengan mengeksplorasi referensi utama , pendukung referensi lain terkait bahan kajian ( materi pembelajaran ) Mahasiswa memilih 1 ( satu ) bisnis digital yang beroperasi di wilayah Asia Mahasiswa menggunakan bisnis digital yang dipilih sebagai contoh dalam paper Tugas dikumpulkan dalam bentuk paper (word) Sistematika tugas dapat dilihat pada rubrik tugas Tugas didiskusikan pada TM2 dan pengumpulan final sebelum TM 3

32. THANK YOU & ENJOY YOUR LEARNING