TNT 12 Q1_0103_PS_Recognizing Fadss.pptx

TNT 12 Q1_0103_PS_Recognizing Fadss.pptx

1. Lesson 1.3 Recognizing Fads

2. In social media, the word trending is used to describe popular activities, events, or personalities. 2

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6. Many people nowadays participate in trending challenges that they also share with their connections. 6 6

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8. A quick browse of a social media timeline would reveal that new challenges emerge as old ones reach their peak. 8 8

9. 9 Differentiate a trend from a fad (HUMSS_MCT12-Ia-b-3).

10. 10 Describe the elements and characteristics of a fad. Differentiate a trend from a fad. Analyze the connection between trends and fads.

11. The table on the next slide lists seven activities on social media that have the consequence of making a phenomenon viral. Put a checkmark in column A if you are familiar with the activity and do the same in column B if you have done it before. Never Have I Ever 11

12. Never Have I Ever 12 A B SOCIAL MEDIA ACTIVITY posting a meme using a viral hashtag sending or sharing a chain message doing a social media dance challenge participating in other social media challenges tagging friends to do a social media challenge changing the frame of your social media display picture

13. Based on the activity, what is the meaning of virality in social media? 13

14. Why do people participate in viral activities on social media? 14

15. How do you decide if you will post, share, or perform a viral activity on social media? 15

16. 16 How can you determine if a phenomenon is a trend or a fad?

17. Trends vs. Fads commonly used interchangeably to describe popular practices two different concepts in the social sciences 17

18. A Fad as a Collective Behavior unstructured popular performed without other people’s compulsion 18

19. 19 Kinds of Fads (Miller 2013) useful product novelty product activity fad Brewing dalgona coffee became popular during the COVID-19 lockdown.

20. Examples of Fads Jelly Shoes (Useful Product) 20 Bobblehead (Novelty Product) Ice Bucket Challenge (Activity Fad)

21. 21 21 Is online education a fad? If it is, what kind of fad is it?

22. Elements of a Fad Appeal A fad captures the attention of many people. Purpose Impact 22

23. Elements of a Fad Appeal Purpose A fad is not necessarily useless. Impact 23

24. Elements of a Fad Appeal Purpose Impact 24 A fad has effects at the individual, group, and societal levels.

25. Analyzing a Fad: Planking Appeal: evolved to become a popular form of protest Purpose: expresses a demand (not simply a nuisance activity) Impact: may force the government to act on an issue 25

26. Characteristics of a Fad perceived novelty and/or strangeness short life span limited scope heterogeneity 26

27. 27 Characteristics of a Fad People tend to be attracted to new or strange products and experiences. Novelty is achieved by redesigning a product. Perceived novelty and/or strangeness

28. 28 Characteristics of a Fad The popularity of a fad decreases after the saturation point has been reached. Game developers keep updating features to continuously hook players. Short Life Span

29. 29 Characteristics of a Fad A fad is influential only to a segment of the population. A new diet fad may only be popular among the middle class. Limited Scope

30. 30 Characteristics of a Fad People and organizations adopt fads in different ways. Businesses do not simply copy management fads. Heterogeneity

31. Differentiating Trends from Fads Areas of Comparison life span popularity impact to society 31

32. Differentiating Trends from Fads 32 Trends Fads exists for a long period of time exists only for a short period of time may be unknown to many people extremely popular have impacts that endure over time have minimal or negligible impacts

33. Differentiating Trends from Fads 33 Trends Fads exists for a long period of time exists only for a short period of time may be unknown to many people extremely popular have impacts that endure over time have minimal or negligible impacts

34. Differentiating Trends from Fads 34 Trends Fads exists for a long period of time exists only for a short period of time may be unknown to many people extremely popular have impacts that endure over time have minimal or negligible impacts

35. 35 35 Why is it important to know the difference between a trend and a fad?

36. Modified True or False . Write true if the statement is correct. Otherwise, write the correct term or phrase that needs to replace the underlined word. A fad increases in its appeal when people reach the saturation point. 36

37. A fad has a relatively shorter life span compared to a trend. 37 Modified True or False . Write true if the statement is correct. Otherwise, write the correct term or phrase that needs to replace the underlined word.

38. Reinventing a product or practice leads people to believe that a fad is an entirely new phenomenon. 38 Modified True or False . Write true if the statement is correct. Otherwise, write the correct term or phrase that needs to replace the underlined word.

39. People engage in a fad in similar ways consistent with the heterogeneous characteristic. 39 Modified True or False . Write true if the statement is correct. Otherwise, write the correct term or phrase that needs to replace the underlined word.

40. Novelty products are useful in performing everyday activities. 40 Modified True or False . Write true if the statement is correct. Otherwise, write the correct term or phrase that needs to replace the underlined word.

41. A fad is an example of collective behavior that attracts a segment of a population for a short period . There are three kinds of fads, according to Miller (2013): (1) useful products , (2) novelty products , and (3) activity fads . The elements of a fad refer to its appeal , purpose , and impact . 41

42. A fad can be identified based on the following characteristics: (1) perceived novelty and/or strangeness , (2) short life span , (3) limited scope , and (4) heterogeneity . The emergence of a fad is traceable to a prevailing trend in society. 42

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44. Discuss the purpose, appeal, and impact of a fad that you have tried doing (activity fad) or using (useful/novel product). Analyze the connection between the fad you identified in the previous item and the trend that influenced its emergence.

45. Slide no. 17: Red jellies on a red bath mat by TheOnlyAnla who is taking a break until her math t is licensed under CC BY 2.0 via Wikimedia Commons ; Mission Accomplished - ALS Ice Bucket Challenge by Anthony Quintano licensed under CC BY 2.0 via Flickr. 45

46. Abrahamson, Eric, and Micki Eisenman. "Employee-management Techniques: Transient Fads or Trending Fashions?" Administrative Science Quarterly 53, no. 4 (2008), 719-744. doi:10.2189/asqu.53.4.719. Aguirre, B. E., E. L. Quarantelli, and Jorge L. Mendoza. "The Collective Behavior of Fads: The Characteristics, Effects, and Career of Streaking." American Sociological Review 53, no. 4 (1988), 569. doi:10.2307/2095850. Andrade, Jeannette I., and TJ Burgonio. "‘Die-ins’ Yesterday, ‘Planking’ Today." INQUIRER.net. Last modified September 20, 2011. https://newsinfo.inquirer.net/61483/%E2%80%98die-ins%E2%80%99-yesterday-%E2%80%98planking%E2%80%99-today . 46

47. Barkan, Steven E. "Chapter 21: Collective Behavior and Social Movements." In Sociology: Understanding and Changing the Social World . Minneapolis: University of Minnesota Libraries Publishing, 2016. https://open.lib.umn.edu/sociology/part/chapter-21-collective-behavior-and-social-movements/ . Mangosing, Frances, Jamie Elona, and Julliane Love De Jesus, Kristine Angeli Sabillo, Matikas Santos. "Hundreds of Thousands Join People’s March Against Pork Barrel." INQUIRER.net. Last modified August 26, 2013. https://newsinfo.inquirer.net/475165/tens-of-thousands-join-peoples-march-against-pork-barrel . Miller, David L. "Fads and Fashion." In Introduction to Collective Behavior and Collective Action , 3rd ed., 195-228. Long Grove: Waveland Press, 2013. 47