Todacell Overview 2012

1. Todacell Media Kit: March 2012

2. Welcome to Todacell Launched in 2010 in Tel Aviv & New York London office opened November 2011 as part of European expansion Now offers global footprint with offices in London, New York, Berlin, Tokyo & Tel Aviv One of the fastest growing UK networks (400% month on month growth in Q1 2012) PERFORMANCE BASED MOBILE ADVERTISING SPECIALISTS 2 billion ad impressions served each month 2,000+ mobile web & app publishers Reach more than 90% of European mobile users Choose from static banners, text links & rich-media Target all types of device including tablets Run campaigns in 165 countries THE TODACELL AD NETWORK

3. Driving mobile ROI for the world’s biggest brands

4. The Todacell network Split by network operator Split by device Split by vertical channels Gender split

5. Why publishers choose Todacell Generous revenue share commercials CPM and CPC models as standard to enhance revenue Access to some of the biggest worldwide mobile ad budgets Superior inventory management to boost monthly revenue Real-time analytics and live dashboard Quick, easy implementation SDK’s to help you support all devices MAXIMISING MOBILE AD SALES REVENUE

6. Why clients & agencies use Todacell Experts in click to download and click to call mechanics Various buying models focus on delivering ROI, not just clicks Proven to deliver outstanding results, month in month out Majority of our clients have been with the network from launch Global campaign management teams ensure you are looked after 24 hours a day Campaigns are looked after by experts, each with at least 3 years mobile experience We use our own bespoke campaign management platform, Todabridge Our global footprint helps deliver volume and economies of scale MOBILE EXPERTISE SUPERIOR ACCOUNT MANAGEMENT

7. Superior audience targeting Segment to your actual target audience based on set criteria Target by more than 100 segments across demographic and interests Re-targeting and attribution modelling to maximise ROI Split buying models across different demographics Target the right mobile customer, at the right time, at the right place Demographic - Age - Gender - Location Technology - Device - Network - Connection Social - Interests - Behaviour - Day-parts

8. Mobile engagement opportunities Click to call Location based Lead generation Click to music Click to download Click to mobile web Click to social Click to video Use the Todacell network to target the right audience with the right mechanic

9. How Todabridge can drive your ROI Real-time campaign management Post-click tracking and optimisation Live campaign and publisher analytics Set and change campaign rules and goals instantly

10. Some of our current campaigns - Wonga Wonga - Client since 2011 Overview Wonga were looking for a mobile ad network partner to run a click to download campaign in the UK focusing on both iPhone and Android handsets. Emphasis is on direct response with the campaign being measured purely on downloads. The campaign continues to be a success with ROI targets being met each month as Wonga look to increase their footprint across the UK and other territories.

11. Some of our current campaigns – Audible Audible - Client since 2011 Overview Audible.com came to Todacell with a view to running an on-going click to download campaign targeting both iPhone and Android devices in the UK. Users would click on an advertising banner and then be taken to the appropriate app store to download the app. Since Audible first ran across the Todacell network, the budget for the campaign has increased month on month as we continue to achieve the download targets set by the client.

12. Some of our current campaigns – Amazon Kindle Amazon Kindle - Client since 2011 Overview Amazon Kindle was Todacell UK’s first client and continues to expand its campaign activity with us. Through the Todacell network, Amazon Kindle runs highly targeting campaigns across the US, UK, DE, FR, IT and ES focusing on tablet users. By constantly improving the audience segmentation and optimisation metrics, Todacell are able to continually deliver a highly effective campaign that exceeds target ROI.

13. Some of our current campaigns – The Economist The Economist - Client since 2012 Overview The Economist has recently begun using Todacell to run a click to download campaign across the US and the UK. The campaign is targeted to iPhone, iPad and Android devices and began in February 2012. From the very beginning, the campaign was delivering to target and continues to hit all targets set.

14. For more information Joseph Alpern Solutions Manager 917.972.5344 [email protected] www.todacell.com