ADVERTISING AGENCY Firm that creates new promotional ideas, designs print, radio, television, and internet advertisements, books advertisement space and time, plans and conducts advertising campaigns, commissions research and surveys, and provides other such services that help a client in entering and succeeding in a chosen market. In general, advertising agencies are not deemed agents of the advertisers, because they act as principals for the services they buy on behalf of their clients.
OGILVY AND MATHER LTD. Core Business and Services: Advertising, Brand Identity, Customer Analytics, Crisis Management, Creative Design Key People: Piysuh Pandey is Executive Chairman and National Creative Director, John Goodman is CEO Number of Employees: Creative – 330, Production – 63, Servicing – 350, Account Planning – 20 Operations: In India, USA and around the world Major Clients: IDBI Mutual Fund (Mutual fund); SBI Mutual Fund(Mutual Fund); TTK Textiles ( Tantex /Textile); J K Tyres(Tyres); Pantaloon Fashion India Ltd(Garments); Levers, Cadbury, Louis Philippe (corporate); UTI (MIP’97/Financial); TVS Suzuki (corporate), Vodafone,Tata sky,Center Fresh Major Awards: Cannes, D & AD Global Awards, Door Art Centre etc Head Office: Mumbai
GIVEN BY PIYUSH PANDEY
GWT Hindustan Thompson Associates Core Business and Services: Advertising and Branding Key People: Colvyn J harris as CEO Number of Employees: Creative – 330, Production – 63, Servicing – 350, Account Planning – 20 Operations: Around the world 200 offices in 90 countries Major Clients: Pepsico , DYC, Hero Honda Motors, Glaxo Smithkline , Frito Lays India, HPCL, Unilever Home Major Awards: Cannes: Silver – The Indian Red Cross, Asia Image Apollo Awards: Gold – Diamond Trading Corporation – History of the World TVC Head Office: Mumbai
LOWE LINTAS Core Business and Services: Advertising Key People: Pranesh Misra as President Number of Employees: Creative – 100, Production – 19, Servicing – 181, Account Planning – 20 Operations: India and USA Major Clients: ITC (Indian Kings cigarettes); Johnson & Johnson (Johnson’s Kids soaps); Air France (Airways); BPL (BPL Excell alkaline batteries) Nestle India Ltd (Polo, Bar One – Confectionary); Johnson & Johnson (Lotion, Cream – baby oil) Major Awards: Effie 2013 (advertising agency of the year) Head Office: Mumbai
McCann-Erickson India Ltd Core Business and Services: Advertising and Branding Key People: Santosh Desai, President Number of Employees: Creative – 114, Production – 88, Servicing – 16, Account Planning – 10 Operations: India, USA, Europe and 120 Countries Major Clients: Coca-Cola ( Kinley soda water, Diet coke, beverages, Sprite – Soft drink); Nestle (sunrise/coffee); BPL (Gas tables); Motorola ( Cellphones & Pagers); Khaitan (Fans) Major Awards: NDTV India, Western Union Money Transfer, Radio Mirchi Head Office: New Delhi
Mudra Communications Ltd Core Business and Services: Marketing, Communications etc Key People: CEO is Madhuka Kamath Number of Employees: Creative – 110, Production – 6, Servicing – 50, Account Planning – 12 Operations: India Specific Major Clients: Mahanagar Telephone Nigam Ltd (Corporate); Indian Express (News paper); Mid-Day (website); Global Trust bank (Banking);Indian Tourism Development Corporation (Hotels); Business Standard (Publications); Raj TV (TV Channel); Henkel Spic India Major Awards: Abby: Silver – Reliance Relpipe PPR, Asia Pacific AdFest : Bronze – Gujarat Police, SPARK: Gold – Deccan Herald Olympic Coverage Head Office: Ahmadabad
Leo burnett Core Business and Services: Advertising, Ad Making, Branding etc Key People: Arvind Sharma is Managing Director Number of Employees: Creative – 55, Production – 6, Servicing – 35, Account Planning – 2 Operations: India, USA etc Major Clients: ICICI; Bajaj Auto; Dabur India; BPL Ltd; Coca -cola( mazaa /beverage); Toyota ( Qualis ); Amtrex Hitachi(Air-conditioner) Major Awards: Tata Salt, Mumbai Mirror, Times Now, Dishnet Wireless, Gail India, Makemytrip Head Office: Mumbai
Crayons Advertising Core Business and Services: Advertising and Brand Management Key People: Kunal Lullani , Managing Director Number of Employees: Creative – 130, Production – 23, Servicing – 150, Account Planning – 10 Operations: India Only Major Clients: Marshal (Mahindra & Mahindra/jeep); Jindal art glass ( Jindal Dyechem /Stained glass) Major Awards: Perfetti , Foods Campaign Gold etc Head Office: New Delhi
Trikaya Grey Advertising (India) Ltd Core Business and Services: a Advertising and Marketing Key People: Ashutosh Khanna is CEO Number of Employees: Creative – 50, Production – 29, Servicing – 60, Account Planning – 10 Operations: USA and India Major Clients: Ministry of Tourism, ONGC, Gujarat Ambuja , Chhattisgarh Tourism, Haier Appliance Major Awards: Adfest Asia: Bronze – Wyeth (Anne French) Head Office: Mumbai
FCB- Ulka Advertising Ltd Core Business and Services: Advertising and Branding Key People: N G Alai is Executive Director Number of Employees: Creative – 96, Production – 63, Servicing – 101, Account Planning – 22 Operations: India and Overseas with more than 6 divisions Major Clients: Bank of Baroda, Tata Motors, Whirlpool, Hero Honda etc Major Awards: Abby Gold – Zee Cinema, Zee Telefilms etc Head Office: Mumbai
RK Swamy BBDO Advertising Ltd Core Business and Services: Advertising, Market research, Marketing etc Key People: Shekar Swamy is President Number of Employees: a Creative – 110, Production – 23, Servicing – 90, Account Planning – 12 Operations: Across India and USA also Major Clients: Cisco System(network solution); Abbott Laboratories India Ltd(Healthcare); Mercedez Benz (Automobiles); MTNL(Telecommunication); Sony India Ltd(Sony/TV); Fujitsu ‘O’ general(Air conditioners); SQL Star International Ltd(Computer education); Dalmia Cement (Cement); Wrigleys India ( Wrigleys Juicy Fruit chewing gum); Dena Bank Major Awards: One Show Rx: Brand Cremaffin , IndusInd Bank, New York Global Awards: Brand Cremaffin Head Office: Chennai
Thank you PRESENTED BY : HANINDER KAUR 1343823 BBA-V