Solving Case Study
HOW TO SOLVE CASE STUDY
Submitted to Dr.RITANJALI MAHJI,
SOM, NIT Warangal
Submitted by
u.srikanthganesh (109526)
[email protected] Definition:
A case study is a puzzle, which has to be solved. The case have a enough information that can be
understand what the problem is and, after thinking about it and analyzing the information, and come
up with a proposed solution. Solving a case study is a bit like writing a detective story, and also
summarizing. A case study is description of an Enterprise, History and Environment Internal
Operations. Case studies do not have full information, but enough information is providing to draw a
conclusion. The objective of a case study is to solve ... Show more content on Helpwriting.net ...
In 1997, chairman August Busch III vowed to make his company a leader in mining its customers
buying patterns. The key to Anheuser Busch s real time analysis of marketing effectiveness is timely
data: getting information back from wholesalers and retailers on what is selling where and when.
Wholesaler and store level data has become the lifeblood of our organization, said Joe Patti, Anheuser
s vice president for retail planning and category management. Therefore, Anheuser Busch created
BudNET to connect to wholesalers, retailers, and other Anheuser Busch business partners. The system
handies sales reporting, customer development, retail promotion notices, and weekly sales forecasting,
as well as a wide array of logistics related functions. BudNET is the information channel for an
Anheuser Busch system called WEARS (Wholesaler Equity Agreement Reporting System). Through
BudNET, the delivery people of the 700 U.S. distributors of Budweiser can become the eyes and ears
of the brewer. WEARS and BudNET do much more than just keep tabs on the flow of icy cold Bud off
retailers refrigerated shelves. Using portable transaction computers, the delivery people also log data
on competing products, identifying what else is on the retailers shelves. At the end of the day,
Anheuser Busch gets the data and looks for trends. If Anheuser Busch loses shelf space in a store in
Clarksville, Tennessee,
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