Top Of The Pops Magazine

Powerpoint presentation on Top of the Pops for Media Studies AS. First task.

2. LTop of the Pops, also known as TOTP, was originally
a British music chart TV programme, made by the BBC.
coriginally broadcast weekly from 1 January 1964 to 30
July 2006.
cAccording to the BBC website (
http://www.bbcmagazinesadvertising.com/Magazines/Top_Of_The_Pops.html
), it is the UK's best-selling teen gossip mag.
sTop of the Pops magazine has been running since
February 1995.

3. Consumer magazine
Bleed
Cut-out
Masthead
Puff words
Pull quotes
Angle of gaze

4. The target audience for this magazine is 11-15 year
olds although, others (older & younger) tend to read
it too.
How they attract/satisfy their audience:
The colours used are bright, bold and ‘girly’.
The font: simplistic and child-like.
The models: Justin Bieber, Zac Efron & the Jonas Brothers (2 of which we’re/are Disney
stars - both very popular with young girls. All models have been placed in the centre &
are looking at the consumer to grab their attention.
Language: colloquial and ‘modern’: ‘snog..’ and ‘OMG’. Text talk is very popular with
the younger generation which shows that they want their readers to have fun whilst
reading the magazine (and they also want their readers to be interested in what they’re
reading.)

5. Eye catching
title.
Graphic:
Main focus
Logo
Almost looks
hand-written
based around the Jonas Brothers and their movie; ‘Camp Rock’.
almost the entire second page is an image of the band.
the quote used increases interest as younger girls want to hear that their bands are
happy to date ‘dedicated’ fans.
colours: girly (pinks & yellows) which makes the magazine look fun, innocent &
interesting.

6. Cover Price: £2.35
Frequency: 4 Weekly
Circulation: 104,709
Readership: 331,000
Boys: 18% Girls: 82%
Age range:11-15 years
(Sources: ABC Jan-Jun 2010, Youth TGI Autumn 10)
Circulation throughout the years:
Teen
Jan
2010
Feb
2010
Mar
2010
Apr
2010
May
2010
Jun
2010
Top of the
Pops
99,868 103,323 88,751 116,22299,132127,227
Teen
Jan-Jun
2010
Jul - Dec
2009
Period on Period
% +/-
Year on Year
% +/-
Top of the
Pops
104,709 107,576 -2.7% -12.6%
Monthly Breakdown:
Source of information:
http://www.bbcmagazinesadvertising.com/Magazines/Top_Of_The_Pops.html

7. Where is Top of the Pops sold?
Top of the Pops is sold in various shops
such as:
The Cooperative (middle shelf at the
back)
Post Offices (bottom shelf at the front)
Corner Shops (middle shelf in the
middle)
WHSmith
BBC
Magazines is
the magazine
publishing
division of BBC
Worldwide.
Other magazines
include: Girl Talk,
Charlie and Lola,
Radio Times and
Good Food.

8. Software/Technology Used by
Top of the Pops.
Although there are no
websites confirming the
software/technology
used on the cover of
TOTP, the most popular
software that is used is:
PHOTOSHOP! You can see that
Selena Gomez has
been air-brushed.

9. According to ‘newmediaage’ (
http://www.nma.co.uk/news/bbc-launches-online-version-of-top-of-the-pops/29195.article
), the BBC launched an online
version of the magazine
however, you have to pay £9.99
for a years subscription to be
able to read it.
This article was written on Fri, 1
Sep 2006 and since then, Top of
the Pops hasn’t released an
online version.
TOTP Homepage
www.totpmag.com