What is Communication?
Communication is the process of sending
and receiving a message.
This include (but not limited to) –
▪ Exchanging an e-mail
▪ Sending a letter
▪ Giving a formal presentation
▪ Chatting with the co-workers
Importance of Communication
□Oral communication
□Teamwork/Collaboration
□Professionalism
□Written communication
□Critical thinking/Problem solving
Challenges for Communicators
□The need for expanded media literacy
□Increasing Globalism
□Workplace diversity
□Cross-cultural competency
□Need for strong analytical skill
□Increased focus on ethics and social
responsibility
Features of Effective Communication
▪ Provide practical information
▪ Give facts rather than impressions
▪ Present information in a concise, and
efficient manner
▪ Clarify expectations and responsibilities
▪ Offer persuasive arguments and
recommendations
Barriers to Effective Communication
▪ Distractions
▪ Information overload
▪ Perceptual differences
▪ Language differences
▪ Restrictive environments
▪ Deceptive tactics
Shared Experience
Little shared
experience
Average amount of
shared experience
Large amount of
shared experience
Meanings dissimilar Meanings similar Meanings very similar
High degree of
understanding
Average degree of
understanding
Misunderstanding
Communication Barriers
Perception
and Language
•Selective perception
•Shared meanings
Restrictive
Environments
•Information flow
•Leadership style
Deception
•Illegal messages
•Unethical messages
Distractions
•Physical discomfort
•Emotional issues
Overload
•Business messages
•Technology issues
Main Forms of
Communication in Business
□Operational
■Internal
■External
□Personal
Intranets (or portals) like this one
from Deere & Company are used
for internal communication.
Internal Communication
Official Structure
Formal Chain
of Command
Up, Down, Across
Formal Power Lines
The Grapevine
Informal
Networking
Unofficial Lines
of Power
External Communication
Formal Contacts
Marketing
Public Relations
Informal Contacts
Employees
Managers
Communication Networks
Formal communication represents a network, in
which ideas and information flow along the lines of
command (the hierarchical levels) in an
organization.
Informal communication is a network where two
or more individuals (i.e. employees) are in contact
that does not maintain formal hierarchy of an
organization.
It is also termed as “Grapevine”.
Grapevine
▪A secret means of spreading or
receiving information
▪The informal transmission of (unofficial)
information, gossip or rumor from
person-to-person -> "to hear about
s.th. through the grapevine"
▪A rumor: unfounded report; hearsay
Communication Networks
□Formal Network
■Well-established, usually along operational
lines
■Depends on certain established forms or
“genres” in the company
■Planned and managed
□Informal Network
■Complex
■Dynamic
Department
Manager
Supervisor Supervisor
Black Solid Lines = Formal Network
Brown Dashed Lines = Informal Network (at a moment in time, for they change often)
The Formal and Informal Communication Networks
in a Division of a Small Manufacturing Company
Factors Affecting the
Communication in a Business
▪Nature of the business
▪Operating plan
▪Business environment
▪Geographic dispersion
▪People
▪Company culture
The Contexts for Communication
□The larger context
■Business-economic
■Sociocultural
■Historical
□The relationship of the communicators
□The communicators’ particular contexts
■Organizational
■Professional
■Personal
Business Communication Process
Communication Tasks (Sender)
▪Sensing a communication need
▪Defining the situation
▪Considering possible communication
strategies
▪Selecting a course of action
▪Composing the message
▪Sending the message
Communication Tasks (Receiver)
▪Receiving the message
▪Interpreting the message
▪Deciding on a response
▪Responding to a message