Tourism and Hospitality Perspectives: Navigating Trends and Innovations

This session provides an in-depth exploration of the current trends, challenges, and opportunities shaping the tourism and hospitality industry. There are diverse insights into the future of travel, tourism, and hospitality management, focusing on innovation, sustainability, and guest experience. There are valuable perspectives on adapting to the evolving expectations of travelers, leveraging technology to enhance services, and fostering inclusivity within the industry. This session is designed for professionals looking to stay ahead in a rapidly changing landscape, with practical takeaways for immediate application in their organizations.

1. TOURISM AND HOSPITALITY PERSPECTIVES 2024

2. Tourism and hospitality professional Greg DeShields, CDE, CHE

3. AGENDA My Story Statistics Who’s Who in The Tourism and Hospitality Destination Planning/Marketing Operations Labor Talent (Acquisition and Management) Acronyms Questions and Answers

4. Greg DeShields, CDE, CHE Johnson & Wales University (Providence) Hyatt Hotel Management Training Program Philadelphia Industrialization Centers – Opportunities Inn Temple University School of Tourism and Hospitality Management and Fox School of Business Philadelphia Convention & Visitors Bureau Tourism Diversity Matters Skal International Philadelphia

5. INDUSTRY KEY Statistics TODAY

6. U.S. HOTEL RESULTS FOR THE WEEK ENDING 21 SEPTEMBER September 26 th , 2024  – The U .S. hotel industry reported positive year-over-year comparisons, according to  CoStar ’s latest data through 21 September. CoStar is a leading provider of online real estate marketplaces, information and analytics in the property markets.  September 15 th – 21 st , 2024 (percentage change from the comparable week in 2023) : Occupancy: 68.9% (+0.5%) Average daily rate (ADR): US$168.80 (+2.0%) Revenue per available room (RevPAR): US$116.22 (+2.5%) measures how much revenue a hotel generates from its available rooms. Among the Top 25 Markets: Houston  saw the highest year-over-year lift in occupancy (+10.7% to 69.0%) .Driven by Dreamforce 2024 San Francisco  reported the largest increases in ADR (+60.9% to US$363.09) and RevPAR (+71.6% to US$300.36).  The steepest RevPAR decline was seen in  New York City  (-14.5% to US$379.90) , due to a comparison against the week of the general debates during the United Nations General Assembly.

7. Who is who tourism and hospitality

8. 7,600 Properties 1,000 Properties 6,500 Properties 6,000 Properties 5,200 Properties 60 Properties

9. Destination Planning/Marketing

10. DESTINATION MARKETING IS A STRATEGIC APPROACH TO PROMOTING A SPECIFIC LOCATION Destination’s Unique Selling Proposition Target Audience Identification Branding the Destination Digital Marketing Strategies Content Marketing Partnerships and Collaboration Event and Experiential Marketing Sustainability and Responsible Tourism Tracking Performance and Analytics Crisis and Reputation Management

11. OPERATIONS

12. The Operational Aspects of the hospitality and tourism industry involve the day-to-day activities and systems that ensure the smooth functioning and delivery of services to guests and travelers. These broad operations cover multiple areas, from guest experience to backend management.

13. • Air Traffic Controller • Aircraft Mechanic • Airport Manager • Avionics Technician • Banquets And Catering • Check-in/Check-out Process • Crew Controller • Event Management • Flight Dispatcher • Food And Beverage Operations • Front Office Operations • Guest Services • Housekeeping • Inventory Control • Kitchen Management • Linen And Laundry Management • Maintenance And Repairs • Pilot • Reservations Management • Restaurant And Bar Services • Tour Operators OPERATIONAL ROLES

14. LABOR

15. The American Hotel & Lodging Association (AHLA) has reported on labor shortages in the hotel industry, including the need for more workers. STAFFING SHORTAGES A May 2024 survey found that 76% of hotels are experiencing a staffing shortage , with 13% reporting that the shortage is severely affecting their ability to operate. Housekeeping is the most critical staffing need, with 50% of hotels ranking it as their top hiring need. Efforts to attract and retain employees Hotels are increasing pay, benefits, and flexibility to attract and retain employees. ACTIONS TO ADDRESS THE SHORTAGE The AHLA is lobbying Congress and the administration for solutions to grow the workforce. Creating an H-2B returning worker exemption Passing the Asylum Seeker Work Authorization Act Passing the H-2 Improvements to Relieve Employers (HIRE) Act Expanding and streamlining the legal H-2B guestworker program LABOR AH&LA RELAY REPORT 2024

16. ADR: Average Daily Rate RevPAR: Revenue Per Available Room GOPPAR: Gross Operating Profit Per Available Room OTA: Online Travel Agency GDS: Global Distribution System CRM: Customer Relationship Management POS: Point of Sale PMS: Property Management System RFP: Request for Proposal F&B: Food and Beverage Acronyms: ROI: Return on Investment GRC: Guest Relations Coordinator DOS: Director of Sales GM: General Manager BEO: Banquet Event Order ROH: Run of House R&M: Repairs and Maintenance OTA: Over-the-Air (also used for Online Travel Agency) SOP: Standard Operating Procedure

17. Thank you Questions and Answers