tourism and hospitality THC 228 group 1.pptx

tourism and hospitality

1. THE PYSCHOLOGY OF TOURISM

2. Maslow's Theory of Motivation and Travel Motivations Tourist Motivations The Learning Process of A tourist Effect of consistency and complexity on Leisure Travel Classification of Travelers based on purpose of travel Travel Constraints topic of discussion

3. Maslow's Theory of Motivation and Travel Motivations A study of travel motivations found in travel literature indicates that these motivations fit into the hierarchy of needs model of Abraham Maslow, a famous psychologist. Maslow proposed the following hierarchy of needs as determinants of behavior: Physiological Needs — hunger, thirst, rest, activity ; .

4. Safety Needs safety and security, freedom from fear and anxiety; 01 Social Needs love, affection, giving and receiving; 02 Self-esteem self-respect and esteem from others; and 03 Self-actualization personal self-fulfillment. 04

5. Self-esteem self-respect and esteem from others; and Self-actualization personal self-fulfillment. 03 04

6. Tourist Motivations Several tourist motivations are listed in travel literature. Some of these are: the need for escape or change, travel for health, sports, social contact, status and prestige, education, personal values, cultural experience, shopping and bargain hunting, professional and business motives, and search for natural beauty.

7. The Learning Process of A tourist An individual will buy a vacation package if he or she has learned that the purchase will satisfy an important need. The tourist compares various alternatives with a list of criteria to determine which alternatives will most likely satisfy a particular motive. The resulting inclination will have an effect on the decision to buy. This inclination may be positive or negative depending on how well a chosen alternative will meet the motivation. The number of alternatives will vary according to the characteristics of travelers.

8. The Learning Process of A tourist Travelers who have previously visited many foreign destinations have a larger number of alternatives to from than those who have not. A destination will be included as an alternative if the destination has previously satisfied the traveler. The level of satisfaction depends one's expectation of a situation, as well as one's perception of an actual situation If the level of expectations is higher than the actual experience, the tourist Will be dissatisfied.

9. The Learning Process of A tourist For the traveler to be satisfied with a product, service, or situation, the level of actual experience must be equal to or greater than the level of expectation hence, the level of service given to the vacationer must be given great importance to assure a quality experience and a high level of satisfaction that will bring the traveler back.

10. Edward J. Mayo and Lance Jervis, in the psychology of Leisure Travel, believed that individuals differ in the amount of psychological tension they can handle. Too much repetition or consistency results in boredom and a corresponding amount of psychological tension greater that he could handle. Effect of consistency and complexity on Leisure Travel

11. To reduce the tension, he will attempt to introduce some complexity in his life. This explains why a tourist, who for many years spent his vacation in a particular vacation spot, will either change the destination or the method of reaching it. Similarly, too much complexity may result in more tension than a person can endure Effect of consistency and complexity on Leisure Travel

12. To reduce the level of tension, he will introduce consistency into that experience. For example, a Filipino tourist in Europe may find the different language and culture (complexity) need to be balanced by staying in a hotel chain with which he is familiar (consistency). The traveler who experiences a great deal of consistency in everyday life may compensate by seeking vacations which offer variety. The opposite is also true. Effect of consistency and complexity on Leisure Travel

13. Classification of Travelers based on purpose of travel Psychocentrics - are generally non-adventurous and inhibited Allocentrics - are adventurous, curious, and have a strong desire for new experiences.

14. Travel Constraints Travel constraints are the following: lack of money, lack of time, lack of safety and security, physical disability, family commitments, lack of interest in travel, and fears of travel.

15. Any Question Do You Have