Tourism development in tamilnadu

This information is about a study on the influence of infrastructure facilities in Tourism development in Tamilnadu

1. A STUDY ON THE INFLUENCE OF
INFRASTRUCTURE FACILITIES IN
TOURISM DEVELOPMENT IN
TAMIL NADU

2. NEED OF THE STUDY
TamilNaduTourismhaslessinfrastructurefacilitieswhichresults
inthefailureoffulfillingtheexpectationandsatisfactionlevelofthe
tourists.Sotheresearcherisinterestedinfindingoutthereason
behindthefailureoffulfillingthesatisfactionlevelofthetourists.

3. OBJECTIVES OF THE STUDY
PRIMARYOBJECTIVE
•Thepurposeofthestudyistoinfluencetheinfrastructurefacilitiesintourism
developmentinTamilNadu.
SECONDARY OBJECTIVE
•TostudytheprofileofDoT(DepartmentofTourism)
•Toidentifytheinfrastructurefactorswhichareimportantfortourismdevelopmentin
TamilNadu.
•Togathertheinformationfromtheofficialsofdepartmentoftourismandtourguides
inordertoidentifytheexpectationofthetouristregardingtheinfrastructurefacilities.
•Tocollectopinionfromthetouristsregardingtheirsatisfaction,expectations,
feedbacksregardinginfrastructurefacilities.
•ToprovidesuggestionsfortheimprovementofinfrastructurefacilitiesofTamilNadu
Tourism.

4. COMPANY PROFILE
TamilNaduTourismDevelopmentCorporationwasincorporatedduringJuly
1971undertheCompaniesAct1956.
TamilNaduTourismDevelopmentCorporationisastateownedpublicsector
undertakingtoinitiatenovelventuresandinnovatenewschemesforproviding
demonstrationeffecttotheprivatesector.
TamilNaduhasdiversetourismpotentialliketemples,historicalplaces,pilgrim
centers,beachresorts,hillstations,wildlifesanctuaries,monumentsand
archaeologicalsites,art,architecture,music,danceandcrafts,etc.

5. ThetypesoftourismavailableinTamilNaduareAdventuretourism,Leisure
tourism,Pilgrimagetourism,Heritagetourism,Cruisetourism,Ruraltourism,
Responsibletourism,Businesstourism,Medicaltourism,EcoTourism,Culture
tourism,Educationaltourism,Sportstourism,Alliedtourism.
TamilNaduinrecenttimeshastransformedfromaservicesectorintoamajor
exportindustry.
TheStatehasemergedasa‘MedicalTourismHub’duetotheavailabilityof
world-classmedicalfacilitiesandexpertiseataffordablecosts.
“VisionTamilNadu-2023”targetsforeigntouristarrivalsof150lakhsby
2023.
Company profile (cont..)

7. RESEARCH METHODOLOGY
•Nature of Data: Primary data andsecondary data
•Sources of data:
•Primary data is collected from the tourists.
•Secondary data is collected from the company
websites, journals and magazines.
•Method of data collection:
•Primary data were collected using survey method.
•Secondary data were collected by copying from the
company websites and records of the company.
•Sampling Method :
•Judgementsampling

8. Research methodology (cont..)
•Sampling unit :
•Sample size : 100
•Target group: Tourists of specific types that is
Adventure tourist, Historical tourist, Leisure
tourist, Heritage tourist and pilgrimage tourist
from the respective destinations.
•Tools for Data Collection :
•A structured questionnaire
•Toolsused for Analysis :
Frequency analysis
Weighted Average
Chi-square test

9. •Sample size : 100.
Samplingdistribution
Research methodology(cont..)
S.NO Nationality Samples
1 Austria 2
2 Canada 3
3 France 10
4 Germany 9
5 Israeli 6
6 Indian 57
7 Korea 2
8 Norway 1
9 South Korea 2
10 Spain 1
11 UK 4
12 USA 3

10. Analysis and data interpretation
No. of respondents

11. No. of respondents

12. No. of respondents

13. No. of respondents

14. No. of respondents

15. No. of respondents

16. No. of respondents

17. No. of respondents

18. No. of respondents

19. No. of respondents

20. PERCEPTION OF TOURIST’S SATISFACTION
ON INFRASTRUCTURE FACILITIES OF
TAMIL NADU
•Theresearcherconsideredthefollowingfactorsforanalysingthetourist’s
satisfactionontheinfluenceofinfrastructurefacilitiesintourism
developmentinTamilNadu
•RoadTransportation
•Communication
•TravelAssistance
•Environment
•UrbanInfrastructure
•SafetyofStay&Travel
•Tomeasuretheperceptionoftourist’ssatisfactiononinfrastructure
facilitiesofTamilNadutheresearcherusedLikertscalefrom5–Highly
satisfiedto1–highlydissatisfied.

21. No. of respondents
PERCEPTION OF TOURIST ON ROAD
TRANSPORTATION

22. PERCEPTION OF TOURIST ON
COMMUNICATION
No. of respondents

23. PERCEPTION OF TOURIST ON TRAVEL
ASSISTANCE

24. PERCEPTION OF TOURIST ON
ENVIRONMENT
No. of respondents

25. PERCEPTION OF TOURIST ON URBAN
INFRASTRUCTURE
No. of respondents

26. PERCEPTION OF TOURIST ON SAFETY OF
STAY & TRAVEL
No. of respondents

27. S.No Null Hypothesis Pearson Chi
square significance
value
Status based on
Null Hypothesis
1
Thereisnosignificantdifference
betweenpurposeofvisitand
connectivitybetweenmaingateway
centerstotouristsites
0.000 Rejected.
2
Thereisnosignificantdifference
betweenpurposeofvisitandfrequency
ofbuses
0.008 Rejected.
3
Thereisnosignificantdifference
betweenpurposeofvisitand
availabilityofhiredvehicles
0.605 Accepted.
4
Thereisnosignificantdifference
betweenpurposeofvisitandroad
condition
0.011 Rejected.
5
Thereisnosignificantdifference
betweenpurposeofvisitandtraffic
congestion
0.000 Rejected.
TEST FOR SIGNIFICANCE DIFFERENCE BETWEEN
PURPOSE OF VISIT AND ROAD TRANSPORTATION

28. S.No Null Hypothesis Pearson Chi
square
significance
value
Status based on
Null Hypothesis
1 There is no significant difference between
purpose of visit and role of internet in
choosing the destination
0.000 Rejected.
2 There is no significant difference between
purpose of visit and tourist information
centers
0.661 Accepted.
3 There is no significant difference between
purpose of visit and travel magazines, travel
brochures to get deeper knowledge
0.002 Rejected.
4 There is no significant difference between
purpose of visit and newspaper & mobile
services.
0.035 Rejected.
5 There is no significant difference between
purpose of visit and television and other
social medias help in increasing the
curiosity to visit the places.
0.021 Rejected.
TEST FOR SIGNIFICANCE DIFFERENCE BETWEEN
PURPOSE OF VISIT AND COMMUNICATION

29. S.no Null Hypothesis Pearson Chi
square
significance value
Status based on
Null Hypothesis
1
There is no significant difference between
purpose of visit and quality of service
provided by the tourist guide i.e.,
language, managing the tourists from
start to the end of the tour
0.032 Rejected.
2
There is no significant difference between
purpose of visit and contents of map are
sufficient
0.008 Rejected.
3
There is no significant difference between
purpose of visit and usefulness of signage
boards at the tourist sites
0.001 Rejected.
4
There is no significant difference between
purpose of visit and parking facilities at
the tourist sites
0.000 Rejected.
5
There is no significant difference between
purpose of visit and availability of trained
tourist guides.
0.392 Accepted.
TEST FOR SIGNIFICANCE DIFFERENCE BETWEEN
PURPOSE OF VISIT AND TRAVEL ASSISTANCE

30. S.no Null Hypothesis Pearson Chi square
significance value
Status based on
Null Hypothesis
1 There is no significant difference
between purpose of visit and
cleanliness
0.182 Accepted.
2 There is no significant difference
between purpose of visit and
conservation of tourist sites
0.042 Rejected.
3 There is no significant difference
between purpose of visit and
preserving natural destination from
pollution
0.001 Rejected.
4 There is no significant difference
between purpose of visit and
environmental condition meets your
expectations
0.002 Rejected.
5 There is no significant difference
between purpose of visit and
maintenance of natural resources
0.000 Rejected.
TEST FOR SIGNIFICANCE DIFFERENCE BETWEEN
PURPOSE OF VISIT AND ENVIRONMENT

31. S.no Null Hypothesis
Pearson Chi
Square significance
value
Status based on
Null Hypothesis
1 Thereisnosignificantdifference
betweenpurposeofvisitand
drinkingwatersupplyintouristsites
0.000 Rejected.
2 Thereisnosignificantdifference
betweenpurposeofvisitand
availabilityofpublictoilets
0.006 Rejected.
3 Thereisnosignificantdifference
betweenpurposeofvisitandproper
sanitationfacilitiesandgarbage
disposal
0.000 Rejected.
4 Thereisnosignificantdifference
betweenpurposeofvisitand
conditionofstreetlighting
0.001 Rejected.
5 Thereisnosignificantdifference
betweenpurposeofvisitandsewage
anddrainagesystem
0.236 Accepted.
TEST FOR SIGNIFICANCE DIFFERENCE BETWEEN
PURPOSE OF VISIT AND URBAN INFRASTRUCTURE

32. TEST FOR SIGNIFICANCE DIFFERENCE BETWEEN
PURPOSE OF VISIT AND SAFETY OF STAY & TRAVEL
S.no Null Hypothesis
Pearson Chi
Square significance
value
Status based on
Null Hypothesis
1 Thereisnosignificantdifference
betweenpurposeofvisitand
behavioroftouristguides
0.000 Rejected.
2 Thereisnosignificantdifference
betweenpurposeofvisitand
behavioroflocalpeopleattourist
sites
0.341 Accepted.
3 Thereisnosignificantdifference
betweenpurposeofvisitand
behaviorofdrivers
0.033 Rejected.
4 Thereisnosignificantdifference
betweenpurposeofvisitand
behaviorofservicestaffsatthehotel
0.000 Rejected.
5 Thereisnosignificantdifference
betweenpurposeofvisitand
sophisticatedstayatyour
convenienthotelsfulfillsyour
expectationonsafety
0.000 Rejected.

33. TEST FOR SIGNIFICANCE DIFFERENCE BETWEEN
AGE AND PURPOSE OF VISIT
Hypothesis:
H0:There is no significant relationship between age and purpose of visit
H1:There is a significant difference between age and purpose of visit
S.NO Purpose of visit Age ( in years)
20-30 30-40 40-50 50-60 60&above
Total
1 Adventure tourism 13 5 2 0 0 20
2 Leisure Tourism 15 3 1 1 1 21
3 Pilgrimage Tourism 1 4 10 5 0 20
4 Historical Tourism 2 4 6 4 4 20
5 Heritage Tourism 2 3 12 0 2 19
Total 33 19 31 10 7 100

34. Where, O=Observed value
E=Expected value
∑=Summation
χ²= Chi Square value.
Chi square formulae:
χ² Calculated value = 62.276
Degrees of Freedom = 16
From chi square table at α = 5%, 16 degrees of freedom
χ² Tabulated Value = 26.29
As χ²Calculated Value (62.276) is greater than χ²Tabulated Value (26.29), so
we have to reject H0and accept H1.
Inference:
There is a significant difference between age and purpose of
visit.

35. Hypothesis:
H0:There is no significant relationship between travel arrangements and first time visit
to the destination
H1:There is a significant difference between travel arrangements and first time visit to
the destination
TEST FOR SIGNIFICANCE DIFFERENCE BETWEEN
TRAVEL ARRANGEMENTS AND FIRST TIME VISIT TO THE
DESTINATION
S.No
First time visit to the
destination
Travel Arrangements
Self Tour TravelAgent Others
Operator
Total
1 Yes 48 6 18 0 72
2 No 17 2 8 1 28
Total 65 8 26 1 100
Where, O=Observed value
E=Expected value
∑=Summation
χ²= Chi Square value

36. χ² Calculated value = 38.33
Degrees of Freedom = 3
From chi square table at α = 5%, 3 degrees of freedom
χ² Tabulated Value = 7.81
As χ²Calculated Value (38.33) is greater than χ²Tabulated Value
(7.81), so we have to reject H0and accept H1.
Inference:
There is a significant difference between travel
arrangements and first time visit to the destination

37. Comparison between the purpose of visit and the
infrastructure facilities in tourism development in
Tamil Nadu
S.no
Purpose
Of
visit
Road
transportation
Communi
-cation
Travel
Assistance
Environ
-ment
Urban infra
structure
Safety of
stay &travel
1 Adventure
tourism
3.7 3.8 3.9 3.75 3.6 4.05
2 Leisure
tourism
3.55 3.65 3. 55 3.3 3.2 3.75
3 Pilgrimage
tourism
3.85 3.6 3.6 4.25 3.9 3.9
4 Historical
tourism
4.15 4.1 4.05 3.35 3.3 4.1
5 Heritage
tourism
3.85 3.9 4.15 3.8 3.75 4.05
WeightedAverage

38. §Tourists were neutrally satisfied towards traffic congestion.
§The factor role of internet in choosing the destination is been at the satisfaction
level of the tourists.
§Availability of trained tourists guides is less influenced by the tourists
§Preserving natural environment from pollution is the factor which was neutrally
satisfied by the tourists
§Behavior of tourist guides also was neutrally satisfied by the tourists.
§It was observed that the age and purpose of visit has significant relation because
tourists will go for different types of tourism based on their age.
§It was observed that availability of hired vehicles may not affect the purpose of
visit of the tourists.
FINDINGS

39. Influencing factors:
The factors which are most influenced by the tourists during their
travel are as follows:
Connectivity between main gateway centers to tourist sites
Role of internet in choosing the destination
Contents of map are sufficient
Usefulness of signage boards at the tourist sites
FINDINGS (cont..)

40. Traffic Congestion can be reduced at the tourist sites by providing more parking
facilities so that queuing of vehicles for parking may be gradually decreased and
hence congestion of traffic may also be reduced.
Government should take necessary actions to avoid using of plastic bags and traffic
congestion to control pollution in the tourist places.
Most of the tourists are not opting for tourist information centers since they are
getting all the necessary details from internet. Though department of tourism has to
come up with new mobile apps under the name of tourist information center for
Tamil Nadu then it is obvious that tourists will use this app frequently when they
travel to Tamil Nadu wherein tourists can get all information about the destinations
in a single mobile app.
Tourists are not feeling safety because of local people community and the behavior of
tourist guides. The safety measures must be improved by the government and
department of tourism for the welfare of the tourists.
SUGGESTIONS

41. The objective of the research is fulfilled. From this study researcher came to know that
the tourists are satisfied with the infrastructure facilities and also fulfills their
expectation level
But then there are certain issues faced by the tourists from the following six parameters
such as road transportation, communication, travel assistance, environment, urban
infrastructure, safety of stay & travel.
The factors which are ought to be concentrated by the department of tourism are Traffic
Congestion, preserving natural destination from pollution, sewage and drainage system,
behavior of local people as well as tourist guides . Since these were all the factors
wherein tourists satisfaction level found to be neutral.
CONCLUSION