Tracxn - Home Improvements Startup Landscape
Tracxn
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Jul 10, 2019
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About This Presentation
Feed Report
Slide Content
JULY 2019
HOME IMPROVEMENTS
HOME IMPROVEMENTS
Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report -Home Improvements -Jul 2019
Contents
Feed Summary
Investment Trends
Market Details
Exit Outlook
Investors
News
Appendix
2
TAKE SHARPER DECISIONS
WITH TRACXN
✓Analyst team Covering 250+ Sectors
✓Proprietary Business Model tagging
✓6000+ On-demand Queries answered
✓Sector Reports, Market Maps
✓One-Click Connect with Founders
Join 500+ Investors & Corporates to get the
Tracxn Advantage
Contents
Feed Summary
Investment Trends
Market Details
Exit Outlook
Investors
News
Appendix
2
TAKE SHARPER DECISIONS
WITH TRACXN
✓Analyst team Covering 250+ Sectors
✓Proprietary Business Model tagging
✓6000+ On-demand Queries answered
✓Sector Reports, Market Maps
✓One-Click Connect with Founders
Join 500+ Investors & Corporates to get the
Tracxn Advantage
Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report -Home Improvements -Jul 2019
Contents
Feed Summary
Investment Trends
Market Details
Exit Outlook
Investors
News
Appendix
3
Feed Summary
Investment Trend Summary
Exit Outlook Summary
BlueBox
Summary of Key Markets
Notable Companies in the Sector
Recent News
Contents
Feed Summary
Investment Trends
Market Details
Exit Outlook
Investors
News
Appendix
3
Feed Summary
Investment Trend Summary
Exit Outlook Summary
BlueBox
Summary of Key Markets
Notable Companies in the Sector
Recent News
Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report -Home Improvements -Jul 2019
Note: Mega Companies includes IPO’d companies, Mega Acquisitions and Unicorn. Data is taken from Tracxn Platform as on July 5, 2019.
Home Improvements Feed Summary
4
Home Improvements >Feed Summary
Technology companies providing or enabling design and renovation of homes
•Inclusions: Online retailers of home improvement products
like furniture, decor, lighting, homeware, household textiles,
mattresses, etc. It also includes online platforms providing or
facilitating big ticket home renovation services like interior
designing, painting, flooring etc., and content, community
platforms for homeowners etc. Companies that use
augmented and virtual reality for visualization of furniture in
a room and other technology solutions for manufacturers,
merchants etc.
•Exclusions: The feed excludes low ticket home repairing
services like plumbing, electrical repairing etc. and smart
home devices. It also excludes offline retailers and service
providers of home improvement products and services
•Excludes funding information of Chinese companies Feed in Numbers
Overview
$5.7B
Funding
11
Mega
Companies
5232418
FundedCovered on
Tracxn
3
Unicorns
17
Soonicorns
41
Minicorns
8
IPO’dCos
158
Late Stage Cos
37
100
Acquisitions
421
DeadPooled
5
Acquihired
Series A+ Cos
Pepperfry
(2011, Mumbai, $199M)
Casper
(2014, New York City, $340M)
Wayfair
(2002, Boston, $368M)
Top Companies
Note: Mega Companies includes IPO’d companies, Mega Acquisitions and Unicorn. Data is taken from Tracxn Platform as on July 5, 2019.
Home Improvements Feed Summary
4
Home Improvements >Feed Summary
Technology companies providing or enabling design and renovation of homes
•Inclusions: Online retailers of home improvement products
like furniture, decor, lighting, homeware, household textiles,
mattresses, etc. It also includes online platforms providing or
facilitating big ticket home renovation services like interior
designing, painting, flooring etc., and content, community
platforms for homeowners etc. Companies that use
augmented and virtual reality for visualization of furniture in
a room and other technology solutions for manufacturers,
merchants etc.
•Exclusions: The feed excludes low ticket home repairing
services like plumbing, electrical repairing etc. and smart
home devices. It also excludes offline retailers and service
providers of home improvement products and services
•Excludes funding information of Chinese companies Feed in Numbers
Overview
$5.7B
Funding
11
Mega
Companies
5232418
FundedCovered on
Tracxn
3
Unicorns
17
Soonicorns
41
Minicorns
8
IPO’dCos
158
Late Stage Cos
37
100
Acquisitions
421
DeadPooled
5
Acquihired
Series A+ Cos
Pepperfry
(2011, Mumbai, $199M)
Casper
(2014, New York City, $340M)
Wayfair
(2002, Boston, $368M)
Top Companies
Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report -Home Improvements -Jul 2019
Investment Trend Summary
Summary of Funding Activity in Home Improvements
5
$125M -SeriesD
ManoMano(2013, Paris, $212M)
$53.5M -Series B
Simba(2015, London, $92.9M)
$100M -Series D
Casper(2014, New York City, $340M)
$46.5M -Series C
Framebridge(2014, Washington D.C., $83.6M)
$72.1M -Series C
ManoMano(2013, Paris, $212M)
$38.5M -Series E
Pepperfry(2011, Mumbai, $199M)
$70M -Series C
LivSpace(2012, Bangalore, $105M)
$37M -Series C
Modsy(2015, San Francisco, $71M)
$55.8M -Series C
MADE.COM(2010, London, $135M)
$33M -Series B
Pro.com(2013, Seattle, $60.5M)
Top Geos of InvestmentEntrepreneurial Activity Global Funding Trend
*YTD *YTD
Home Improvements >Feed Summary >Investment Trend Summary
Seed DN Capital(#4), FJ Labs(#3), LererHippeauVentures(#3)
Series A/B FJ Labs(#4), New Enterprise Associates(#3), Founders Fund(#3)
Series C+ Sequoia Capital(#2), Accel(#1), GGV Capital(#1)
Incubators 500 Startups(#9), Y Combinator(#7), Brand Capital(#5)
Other Notable
Investors
Bpifrance(#5), Goldman Sachs(#4), FundersClub(#4)
Debt Investors
Western Technology Investment(#4), Trifecta Capital(#3),
Silicon Valley Bank(#1)
Most Active InvestorsRecent Investments
327
491
285
109 110
34
201420152016201720182019*
Y-o-Y # of Companies Founded 83 132 91 88 71 28
$2.8B
$1.6B
$1B
$58.2M
$17.7M
US
Europe
India
Latam
Canada
$ Funding
$401M
$1.1B
$863M
$283M
$1.4B
$493M
$687M
48
2014 2015 2016 2017 20182019*
$ Funding # Rounds
Investment Trend Summary
Summary of Funding Activity in Home Improvements
5
$125M -SeriesD
ManoMano(2013, Paris, $212M)
$53.5M -Series B
Simba(2015, London, $92.9M)
$100M -Series D
Casper(2014, New York City, $340M)
$46.5M -Series C
Framebridge(2014, Washington D.C., $83.6M)
$72.1M -Series C
ManoMano(2013, Paris, $212M)
$38.5M -Series E
Pepperfry(2011, Mumbai, $199M)
$70M -Series C
LivSpace(2012, Bangalore, $105M)
$37M -Series C
Modsy(2015, San Francisco, $71M)
$55.8M -Series C
MADE.COM(2010, London, $135M)
$33M -Series B
Pro.com(2013, Seattle, $60.5M)
Top Geos of InvestmentEntrepreneurial Activity Global Funding Trend
*YTD *YTD
Home Improvements >Feed Summary >Investment Trend Summary
Seed DN Capital(#4), FJ Labs(#3), LererHippeauVentures(#3)
Series A/B FJ Labs(#4), New Enterprise Associates(#3), Founders Fund(#3)
Series C+ Sequoia Capital(#2), Accel(#1), GGV Capital(#1)
Incubators 500 Startups(#9), Y Combinator(#7), Brand Capital(#5)
Other Notable
Investors
Bpifrance(#5), Goldman Sachs(#4), FundersClub(#4)
Debt Investors
Western Technology Investment(#4), Trifecta Capital(#3),
Silicon Valley Bank(#1)
Most Active InvestorsRecent Investments
327
491
285
109 110
34
201420152016201720182019*
Y-o-Y # of Companies Founded 83 132 91 88 71 28
$2.8B
$1.6B
$1B
$58.2M
$17.7M
US
Europe
India
Latam
Canada
$ Funding
$401M
$1.1B
$863M
$283M
$1.4B
$493M
$687M
48
2014 2015 2016 2017 20182019*
$ Funding # Rounds
Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report -Home Improvements -Jul 2019
Summary of exit outlook in Home Improvements
Exit Outlook Summary
66
Most Active AcquirersTop Investors in Exits
New Enterprise
Associates
2
Houzz(2009, Palo Alto, $614M)
Casper(2014, New York City, $340M)
T. Rowe Price 2
Houzz(2009, Palo Alto, $614M)
Wayfair(2002, Boston, $368M)
A-Grade Investments2
Houzz(2009, Palo Alto, $614M)
Casper(2014, New York City, $340M)
Correlation
Ventures
1Casper(2014, New York City, $340M)
Crosslink Capital 1Casper(2014, New York City, $340M)
Mar 2019ZefoAcq by Quikrfor $28.6M
Nov 2018Endy SleepAcq by Sleep Countryfor $66.8M
Feb 2018IvyAcq by Houzzfor $30M
Nov 2017OutwardAcqby Williams-Sonomafor $112M
Oct 2016FantasticAcqby Steinhoff Internationalfor $274M
Feb 2016HayneedleAcq by Jetfor $90M
Feb 2015SofaAcqby CBPE Capitalfor $60.9M
Home Improvements >Feed Summary >Exit Outlook Summary
LivSpace 3YoFloor(Sep 2015), DezignUp(Mar 2015), Dwll(May 2015)
IAC 2HomeStars(Feb 2017), HomeAdvisor(Jul 2004)
The Home Depot 2Pro Referral(Jan 2012), Blinds(Jan 2014)
Bed Bath &
Beyond
2One Kings Lane(Jun 2016, $11.8M), Decorist(Mar 2017)
Wayfair 2DwellStudio(Aug 2013), Buyster(Sep 2011)
Recent IPOs Top Acquisitions
Second Nature
Retailer of multi-category household prod…
IPO MCap: -
Kabuni
Blockchain based platform for 3D printing…
IPO MCap: -
Rotopino.pl
Online retailer of hardware tools
IPO MCap: -
Fantastic
Online retailer of home improvement produ…
IPO MCap: -
Miliboo Dec 2015
Manufacturer of contemporary furniture
IPO MCap: $22.3M
Wayfair Oct 2014
Online retailer of multi-category home im…
IPO MCap: $2.4B
ImproveNet Nov 2011
Online home improvement services
IPO MCap: $398M
PN good year Jul 1996
Online retailer of kitchenware products
IPO MCap: -
Summary of exit outlook in Home Improvements
Exit Outlook Summary
66
Most Active AcquirersTop Investors in Exits
New Enterprise
Associates
2
Houzz(2009, Palo Alto, $614M)
Casper(2014, New York City, $340M)
T. Rowe Price 2
Houzz(2009, Palo Alto, $614M)
Wayfair(2002, Boston, $368M)
A-Grade Investments2
Houzz(2009, Palo Alto, $614M)
Casper(2014, New York City, $340M)
Correlation
Ventures
1Casper(2014, New York City, $340M)
Crosslink Capital 1Casper(2014, New York City, $340M)
Mar 2019ZefoAcq by Quikrfor $28.6M
Nov 2018Endy SleepAcq by Sleep Countryfor $66.8M
Feb 2018IvyAcq by Houzzfor $30M
Nov 2017OutwardAcqby Williams-Sonomafor $112M
Oct 2016FantasticAcqby Steinhoff Internationalfor $274M
Feb 2016HayneedleAcq by Jetfor $90M
Feb 2015SofaAcqby CBPE Capitalfor $60.9M
Home Improvements >Feed Summary >Exit Outlook Summary
LivSpace 3YoFloor(Sep 2015), DezignUp(Mar 2015), Dwll(May 2015)
IAC 2HomeStars(Feb 2017), HomeAdvisor(Jul 2004)
The Home Depot 2Pro Referral(Jan 2012), Blinds(Jan 2014)
Bed Bath &
Beyond
2One Kings Lane(Jun 2016, $11.8M), Decorist(Mar 2017)
Wayfair 2DwellStudio(Aug 2013), Buyster(Sep 2011)
Recent IPOs Top Acquisitions
Second Nature
Retailer of multi-category household prod…
IPO MCap: -
Kabuni
Blockchain based platform for 3D printing…
IPO MCap: -
Rotopino.pl
Online retailer of hardware tools
IPO MCap: -
Fantastic
Online retailer of home improvement produ…
IPO MCap: -
Miliboo Dec 2015
Manufacturer of contemporary furniture
IPO MCap: $22.3M
Wayfair Oct 2014
Online retailer of multi-category home im…
IPO MCap: $2.4B
ImproveNet Nov 2011
Online home improvement services
IPO MCap: $398M
PN good year Jul 1996
Online retailer of kitchenware products
IPO MCap: -
* Upcoming Business Model
Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.
FACTSHEET
Funding data excludes Debt, Grants & Post-IPO rounds.
Excludes all details for Chinese companies.
Feed Report -Home Improvements -Jul 2019
Marketmap: Home Improvements
COMMERCE & SERVICES
COMMERCE
MULTI-CATEGORY
BATHROOM
FITTINGS & ACCESSORIES
MATTRESS BRANDS
*
FURNITURE BRANDS
DECOR
SERVICES
MARKETPLACE
IN-HOUSE
MULTI -SERVICES
INTERIOR DESIGN
PAINTING
MULTI -SERVICES
INTERIOR DESIGN
SECOND HAND GOODS
RENTAL
*
SECOND HAND & RENTAL
ENABLERS
FURNITURE DESIGN TOOLSVISUALIZATION
AR & VR
*
Overview
Companies 2418
Funded 523Series A+ 158
Funding $5.7BLast 2 yrs$1.2B
Most Active Investors
Seed DN Capital (4)
Series A/BFJ Labs (4)
SeriesC+ Sequoia Capital (2)
Others Bpifrance(5)
Incubators500 Startups (9)
Top Cities
Bay Area 95 Cos$1.2B
Bangalore 136 Cos$814M
Feed in Numbers
Unicorns 3Soonicorns 17
Minicorns 41Editor Picks 118
Acquihired 5Deadpooled 421
Top Companies
Wayfair (2002, Boston, $368M)
Pepperfry (2011, Mumbai, $199M)
Casper (2014, New York City, $340M)
Exits
IPOs 8Wayfair, ImproveNet
Acquisitions100Fantastic, Outward
Top Acquirers LivSpace, IAC
Home Improvements > Feed Summary >BlueBox
7
Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.
FACTSHEET
Funding data excludes Debt, Grants & Post-IPO rounds.
Excludes all details for Chinese companies.
Feed Report -Home Improvements -Jul 2019
Marketmap: Home Improvements
COMMERCE & SERVICES
COMMERCE
MULTI-CATEGORY
BATHROOM
FITTINGS & ACCESSORIES
MATTRESS BRANDS
*
FURNITURE BRANDS
DECOR
SERVICES
MARKETPLACE
IN-HOUSE
MULTI -SERVICES
INTERIOR DESIGN
PAINTING
MULTI -SERVICES
INTERIOR DESIGN
SECOND HAND GOODS
RENTAL
*
SECOND HAND & RENTAL
ENABLERS
FURNITURE DESIGN TOOLSVISUALIZATION
AR & VR
*
Overview
Companies 2418
Funded 523Series A+ 158
Funding $5.7BLast 2 yrs$1.2B
Most Active Investors
Seed DN Capital (4)
Series A/BFJ Labs (4)
SeriesC+ Sequoia Capital (2)
Others Bpifrance(5)
Incubators500 Startups (9)
Top Cities
Bay Area 95 Cos$1.2B
Bangalore 136 Cos$814M
Feed in Numbers
Unicorns 3Soonicorns 17
Minicorns 41Editor Picks 118
Acquihired 5Deadpooled 421
Top Companies
Wayfair (2002, Boston, $368M)
Pepperfry (2011, Mumbai, $199M)
Casper (2014, New York City, $340M)
Exits
IPOs 8Wayfair, ImproveNet
Acquisitions100Fantastic, Outward
Top Acquirers LivSpace, IAC
Home Improvements > Feed Summary >BlueBox
7
Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report -Home Improvements -Jul 2019
Key Sub Sectors in Home Improvements Sector
Summary of Key Markets
8
Top Markets of Investment Activity
# Cos on
Platform
Last 2 Years
$ Invested#Round
B2C Commerce > Horizontal >
Marketplace
92 $288M 12
B2C Commerce > Mattress >
Private Label
71 $223M 13
B2C Commerce > Horizontal >
Private Label
175 $168M 13
Enabler > Visualization Tool >
3D Rendering
33 $81M 6
Rental
36 $41.8M 9
Services > Interior Design >
In-house
33 $38M 5
B2C Commerce > Decor > Private Label >
Wall Decor
83 $65.5M 3
Enabler > Visualization Tool >
Augmented Reality
35 $12.4M 10
B2C Commerce > Furniture > Private Label
>
Custom Made
33 $28.1M 4
Sub Sectors
# Cos
Tracked
#
Funded
Total
Funding
B2C Commerce
Online platform selling home improvement products
to customers
1799 323 $3.8B
Commerce & Services
Online platform having both commerce and services
front, where homeowners can buy furniture...
36 12 $1.1B
Services
Companies dealing in big ticket home remodeling
services like interior designing, painting,...
320 91$459M
Enabler
Online platform providing software and technology
products to retailers, service providers...
120 58$183M
Second-hand
Online platform to buy and sell used/pre-owned
furniture
46 17$90.7M
Rental
Online platforms renting pre-owned furniture and
other household goods
36 12$70.4M
Community Platform
Online community of homeowners, interior designers
and manufacturers to discuss, implement...
19 6 $8.9M
Home Improvements >Feed Summary >Summary of Key Markets
Key Sub Sectors in Home Improvements Sector
Summary of Key Markets
8
Top Markets of Investment Activity
# Cos on
Platform
Last 2 Years
$ Invested#Round
B2C Commerce > Horizontal >
Marketplace
92 $288M 12
B2C Commerce > Mattress >
Private Label
71 $223M 13
B2C Commerce > Horizontal >
Private Label
175 $168M 13
Enabler > Visualization Tool >
3D Rendering
33 $81M 6
Rental
36 $41.8M 9
Services > Interior Design >
In-house
33 $38M 5
B2C Commerce > Decor > Private Label >
Wall Decor
83 $65.5M 3
Enabler > Visualization Tool >
Augmented Reality
35 $12.4M 10
B2C Commerce > Furniture > Private Label
>
Custom Made
33 $28.1M 4
Sub Sectors
# Cos
Tracked
#
Funded
Total
Funding
B2C Commerce
Online platform selling home improvement products
to customers
1799 323 $3.8B
Commerce & Services
Online platform having both commerce and services
front, where homeowners can buy furniture...
36 12 $1.1B
Services
Companies dealing in big ticket home remodeling
services like interior designing, painting,...
320 91$459M
Enabler
Online platform providing software and technology
products to retailers, service providers...
120 58$183M
Second-hand
Online platform to buy and sell used/pre-owned
furniture
46 17$90.7M
Rental
Online platforms renting pre-owned furniture and
other household goods
36 12$70.4M
Community Platform
Online community of homeowners, interior designers
and manufacturers to discuss, implement...
19 6 $8.9M
Home Improvements >Feed Summary >Summary of Key Markets
Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report -Home Improvements -Jul 2019
List of Notable Companies in Home Improvements
Notable Companies in the Sector
9
Note: *(Founded Year, Location, Total Funding)
Home Improvements >Feed Summary >Notable Companies in the Sector
Public
Wayfair
(2002, Boston, $368M)*
ImproveNet
(1996, Palo Alto)
Miliboo
(2007, Pringy, $8.6M)
PN good year
(1954, Ansan-si)
Second Nature
(2013, Dumfries)
Rotopino.pl
(2011, Bydgoszcz)
Kabuni
(2015, Vancouver)
Acquired
Fantastic
(1989, Chullora)
Outward
(2012, San Jose, $12M)
Unicorns
Houzz
(2009, Palo Alto, $614M)
Casper
(2014, New York City, $340M)
List of Notable Companies in Home Improvements
Notable Companies in the Sector
9
Note: *(Founded Year, Location, Total Funding)
Home Improvements >Feed Summary >Notable Companies in the Sector
Public
Wayfair
(2002, Boston, $368M)*
ImproveNet
(1996, Palo Alto)
Miliboo
(2007, Pringy, $8.6M)
PN good year
(1954, Ansan-si)
Second Nature
(2013, Dumfries)
Rotopino.pl
(2011, Bydgoszcz)
Kabuni
(2015, Vancouver)
Acquired
Fantastic
(1989, Chullora)
Outward
(2012, San Jose, $12M)
Unicorns
Houzz
(2009, Palo Alto, $614M)
Casper
(2014, New York City, $340M)
Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report -Home Improvements -Jul 2019
List of Notable Companies by Market in Home Improvements
Notable Companies by Market (1/5)
11
Home Improvements >Feed Summary >Notable Companies by Market
B2C Commerce
Horizontal
Wayfair(2002, Boston, $368M)
Online retailer of multi-category home
improvement products
Unicorn.Stage: Public
T. Rowe Price, Battery Ventures, Great Hill Partners
and 5 Other Investors
ManoMano(2013, Paris, $212M)
Online marketplace for home improvement items
Soonicorn.Stage: Series D
Eurazeo, Aglae Ventures, CM-CIC Investissement
and 5 Other Investors
Westwing(2011, Munich, $212M)
Online shopping club for home furniture &
accessories
Soonicorn.Stage: Acquired
Access Industries, Odey Asset Management, Rocket
Internet and 11 Other Investors
Horizontal
Pepperfry(2011, Mumbai, $199M)
Online managed marketplace for home
improvement products
Soonicorn.Stage: Series E
Venture Catalysts, State Street Global Advisors,
InnoVen Capital and 4 Other Investors
Home24(2009, Berlin, $173M)
Online marketplace for home improvement
products
Soonicorn.Stage: Series C
Rocket Internet, Baillie Gifford, REWE Group and 5
Other Investors
MADE.COM(2010, London, $135M)
Internet-first brand of multi-category home
improvement products
Soonicorn.Stage: Series C
Level Equity, Eight Roads Ventures, Partech and 17
Other Investors
Horizontal
Urban Ladder(2012, Bangalore, $107M)
Online private label brand of multi-category home
improvement products
Soonicorn.Stage: Series E
Trifecta Capital, Kalaari Capital, Sequoia Capital and
8 Other Investors
LivSpace(2012, Bangalore, $105M)
Online retail for in-home designs and furniture
Soonicorn.Stage: Series C
Ingka, Jungle Ventures, Bessemer Venture Partners
and 8 Other Investors
WorldStores(2008, Twickenham, $73.9M)
Online retailer of multi-category home
improvement products
Soonicorn.Stage: Acquired
Balderton Capital, Goldman Sachs, Serena and 3
Other Investors
List of Notable Companies by Market in Home Improvements
Notable Companies by Market (1/5)
11
Home Improvements >Feed Summary >Notable Companies by Market
B2C Commerce
Horizontal
Wayfair(2002, Boston, $368M)
Online retailer of multi-category home
improvement products
Unicorn.Stage: Public
T. Rowe Price, Battery Ventures, Great Hill Partners
and 5 Other Investors
ManoMano(2013, Paris, $212M)
Online marketplace for home improvement items
Soonicorn.Stage: Series D
Eurazeo, Aglae Ventures, CM-CIC Investissement
and 5 Other Investors
Westwing(2011, Munich, $212M)
Online shopping club for home furniture &
accessories
Soonicorn.Stage: Acquired
Access Industries, Odey Asset Management, Rocket
Internet and 11 Other Investors
Horizontal
Pepperfry(2011, Mumbai, $199M)
Online managed marketplace for home
improvement products
Soonicorn.Stage: Series E
Venture Catalysts, State Street Global Advisors,
InnoVen Capital and 4 Other Investors
Home24(2009, Berlin, $173M)
Online marketplace for home improvement
products
Soonicorn.Stage: Series C
Rocket Internet, Baillie Gifford, REWE Group and 5
Other Investors
MADE.COM(2010, London, $135M)
Internet-first brand of multi-category home
improvement products
Soonicorn.Stage: Series C
Level Equity, Eight Roads Ventures, Partech and 17
Other Investors
Horizontal
Urban Ladder(2012, Bangalore, $107M)
Online private label brand of multi-category home
improvement products
Soonicorn.Stage: Series E
Trifecta Capital, Kalaari Capital, Sequoia Capital and
8 Other Investors
LivSpace(2012, Bangalore, $105M)
Online retail for in-home designs and furniture
Soonicorn.Stage: Series C
Ingka, Jungle Ventures, Bessemer Venture Partners
and 8 Other Investors
WorldStores(2008, Twickenham, $73.9M)
Online retailer of multi-category home
improvement products
Soonicorn.Stage: Acquired
Balderton Capital, Goldman Sachs, Serena and 3
Other Investors
Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report -Home Improvements -Jul 2019
List of Notable Companies by Market in Home Improvements
Notable Companies by Market (2/5)
12
Home Improvements >Feed Summary >Notable Companies by Market
B2C Commerce
Horizontal
Swoon Editions(2012, London, $44.2M)
Online Furniture Brand
Soonicorn.Stage: Series B
Octopus Ventures, Martin Morgan, Index Ventures
and 4 Other Investors
Miliboo(2007, Pringy, $8.6M)
Manufacturer of contemporary furniture
Minicorn.Stage: Public
Naxicap Partners, Sigma Gestion, Auriga
Tuft & Needle(2012, Tempe)
Internet-first brand of multi-category home
improvement products
Soonicorn.Stage: Acquired
Fantastic(1989, Chullora)
Online retailer of home improvement products
Stage: Acquired
Second Nature(2013, Dumfries)
Retailer of multi-category household products
Stage: Public
Mattress
Casper(2014, New York City, $340M)
Online direct-to-consumer mattress brand
Unicorn.Stage: Series D
Norwest Venture Partners, New Enterprise
Associates, IVP and 26 Other Investors
On Purple(2015, Alpine)
Direct to consumer mattress company
Soonicorn.Stage: Acquired
Kitchen Supplies
PN good year(1954, Ansan-si)
Online retailer of kitchenware products
Stage: Public
List of Notable Companies by Market in Home Improvements
Notable Companies by Market (2/5)
12
Home Improvements >Feed Summary >Notable Companies by Market
B2C Commerce
Horizontal
Swoon Editions(2012, London, $44.2M)
Online Furniture Brand
Soonicorn.Stage: Series B
Octopus Ventures, Martin Morgan, Index Ventures
and 4 Other Investors
Miliboo(2007, Pringy, $8.6M)
Manufacturer of contemporary furniture
Minicorn.Stage: Public
Naxicap Partners, Sigma Gestion, Auriga
Tuft & Needle(2012, Tempe)
Internet-first brand of multi-category home
improvement products
Soonicorn.Stage: Acquired
Fantastic(1989, Chullora)
Online retailer of home improvement products
Stage: Acquired
Second Nature(2013, Dumfries)
Retailer of multi-category household products
Stage: Public
Mattress
Casper(2014, New York City, $340M)
Online direct-to-consumer mattress brand
Unicorn.Stage: Series D
Norwest Venture Partners, New Enterprise
Associates, IVP and 26 Other Investors
On Purple(2015, Alpine)
Direct to consumer mattress company
Soonicorn.Stage: Acquired
Kitchen Supplies
PN good year(1954, Ansan-si)
Online retailer of kitchenware products
Stage: Public
Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report -Home Improvements -Jul 2019
List of Notable Companies by Market in Home Improvements
Notable Companies by Market (3/5)
13
Home Improvements >Feed Summary >Notable Companies by Market
B2C Commerce
Hardware Supplies
VictoriaPlum(2001, Hessle, $275M)
Online retailer of bathroom products
Soonicorn.Stage: Funded
TPG
Commerce & Services
Commerce & Services
Houzz(2009, Palo Alto, $614M)
Online commerce and community platform for
home remodeling and design
Unicorn.Stage: Series E
Iconiq Capital, Wellington Management, Sequoia
Capital and 9 Other Investors
Laurel & Wolf(2014, Los Angeles, $25.5M)
Online interior design service provider and
commerce platform for home improvement
products
Soonicorn.Stage: Series B
Benchmark, Karlin Ventures, Upside Partnership
and 11 Other Investors
Services
Horizontal
Porch(2012, Seattle, $100M)
Online platform listing home improvement service
prodviders
Soonicorn.Stage: Series B
FJ Labs, Valor Equity Partners, Capricorn and 15
Other Investors
Pro.com(2013, Seattle, $60.5M)
Online general contractor for home improvement
services
Soonicorn.Stage: Series B
WestRiver Group, Goldman Sachs, Redfin and 13
Other Investors
ImproveNet(1996, Palo Alto)
Online home improvement services
Stage: Public
ARCH Venture Partners, August Capital
List of Notable Companies by Market in Home Improvements
Notable Companies by Market (3/5)
13
Home Improvements >Feed Summary >Notable Companies by Market
B2C Commerce
Hardware Supplies
VictoriaPlum(2001, Hessle, $275M)
Online retailer of bathroom products
Soonicorn.Stage: Funded
TPG
Commerce & Services
Commerce & Services
Houzz(2009, Palo Alto, $614M)
Online commerce and community platform for
home remodeling and design
Unicorn.Stage: Series E
Iconiq Capital, Wellington Management, Sequoia
Capital and 9 Other Investors
Laurel & Wolf(2014, Los Angeles, $25.5M)
Online interior design service provider and
commerce platform for home improvement
products
Soonicorn.Stage: Series B
Benchmark, Karlin Ventures, Upside Partnership
and 11 Other Investors
Services
Horizontal
Porch(2012, Seattle, $100M)
Online platform listing home improvement service
prodviders
Soonicorn.Stage: Series B
FJ Labs, Valor Equity Partners, Capricorn and 15
Other Investors
Pro.com(2013, Seattle, $60.5M)
Online general contractor for home improvement
services
Soonicorn.Stage: Series B
WestRiver Group, Goldman Sachs, Redfin and 13
Other Investors
ImproveNet(1996, Palo Alto)
Online home improvement services
Stage: Public
ARCH Venture Partners, August Capital
Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report -Home Improvements -Jul 2019
List of Notable Companies by Market in Home Improvements
Notable Companies by Market (4/5)
14
Home Improvements >Feed Summary >Notable Companies by Market
Enabler
Visualization Tool
Modsy(2015, San Francisco, $71M)
Online platform for 3D home design
Soonicorn.Stage: Series C
TCV, Comcast Ventures, Advance Venture Partners
and 12 Other Investors
Outward(2012, San Jose, $12M)
Product visualization software
Minicorn.Stage: Acquired
Merus Capital, JDJ Investments
Rental
Rental
Furlenco(2011, Bangalore, $43.8M)
Online furniture and home appliance rental
platform
Soonicorn.Stage: Series C
Lightbox Ventures, Crescent Enterprises, Lakshmi
Narayanan and 68 Other Investors
B2B Commerce
Hardware
Rotopino.pl(2011, Bydgoszcz)
Online retailer of hardware tools
Stage: Public
List of Notable Companies by Market in Home Improvements
Notable Companies by Market (4/5)
14
Home Improvements >Feed Summary >Notable Companies by Market
Enabler
Visualization Tool
Modsy(2015, San Francisco, $71M)
Online platform for 3D home design
Soonicorn.Stage: Series C
TCV, Comcast Ventures, Advance Venture Partners
and 12 Other Investors
Outward(2012, San Jose, $12M)
Product visualization software
Minicorn.Stage: Acquired
Merus Capital, JDJ Investments
Rental
Rental
Furlenco(2011, Bangalore, $43.8M)
Online furniture and home appliance rental
platform
Soonicorn.Stage: Series C
Lightbox Ventures, Crescent Enterprises, Lakshmi
Narayanan and 68 Other Investors
B2B Commerce
Hardware
Rotopino.pl(2011, Bydgoszcz)
Online retailer of hardware tools
Stage: Public
Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report -Home Improvements -Jul 2019
List of Notable Companies by Market in Home Improvements
Notable Companies by Market (5/5)
15
Home Improvements >Feed Summary >Notable Companies by Market
Community Platform
Community Platform
Kabuni(2015, Vancouver)
Blockchain based platform for 3D printing
Stage: Public
List of Notable Companies by Market in Home Improvements
Notable Companies by Market (5/5)
15
Home Improvements >Feed Summary >Notable Companies by Market
Community Platform
Community Platform
Kabuni(2015, Vancouver)
Blockchain based platform for 3D printing
Stage: Public
Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report -Home Improvements -Jul 2019
List of Notable Companies in Home Improvements in China
Notable Companies in the Sector in China
16
Home Improvements >Feed Summary >Notable Companies in the Sector in China
Unicorns
To8to
(2008, Shenzhen, $216M)
List of Notable Companies in Home Improvements in China
Notable Companies in the Sector in China
16
Home Improvements >Feed Summary >Notable Companies in the Sector in China
Unicorns
To8to
(2008, Shenzhen, $216M)
Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report -Home Improvements -Jul 2019
Recent News in Home Improvements Sector
Recent News
17
Home Improvements >Feed Summary >Recent News
Jul 2019
The Chennai Angels invests Rs 1 cr in online cookware firm The
Indus Valley, Business Standard
Jul 2019
[Funding alert] Education financing startup Propelld raises Rs 15 Cr
from Stellaris Venture Partners and India Quotient, YourStory Media
Jul 2019
Wescover and Google Lens Change the Way We Discover Art &
Designs, Business Wire
Jul 2019
Aussie wallet brand raises US$8m from investors in Casper,
InsideRetail
Jun 2019
Interior Define teams up with designer Jason Wu on new collection,
Furniture Today
Jun 2019
Darbie Angell Launches Hydration Bottle Lineup,
homeworldbusiness.com
Jun 2019
iZen and Aviya Mattress Make Achieving 'Simple. Life. Balance.'
Even Easier Through a New Partnership, Newswire
Jun 2019Wayfair workers plan walkout over migrant camp sales, Retail Dive
Jun 2019
Allegion’s Leading Brand Schlage® Supports Contactless Student
IDs in Apple Wallet, Business Wire
Jun 2019
547 Wayfair employees walk out after learning they're making
furniture for migrant facilities, Woodworking Network
Jun 2019
Soft-Tex Announces Supplier Partnership with Newly Launched
BedPillows.com, hfbusiness.com
Jun 2019
IBBI selects Fusion® as marine stereo/entertainment supplier,
extends exclusive agreement with Garmin® electronics to 2024,
Business Wire
Key Recent News Key Recent News
Jun 2019HighJump Transforms Supply Chain for Mexico's GAIA, PR Newswire
Jun 2019
Spark Capital looks to replicate its past successes with new
investment in Feather, PE Hub
Jun 2019Installed Building Products acquires Expert Insulation, Seeking Alpha
Jun 2019Adairs slumps 30 per cent on another guidance cut, InsideRetail
Jun 2019
Peapack Private Investment Banking Division Partners with Boll &
Branch, GlobeNewswire
Jun 2019Livspace appoints new CHRO, People Matters
Jun 2019
Rated People selects Natterbox to deliver quality customer care,
directorsclub.news
Jun 2019
Wayfair To Invest More Than $8 Million And Create 500+ Jobs In
Athens-Clarke County, GA, Textile Industries Media Group
Jun 2019
Here's what all you can do at the newly launched Pepperfry snooze
studios, Indiatimes
Jun 2019
Pepperfry targets Rs 2000-crore revenue from ‘House Brands’ by
2020, Financial Express
Jun 2019
An online furniture retailer in India saw its sales double after it
opened physical 'experience' stores, Business Insider
Jun 2019
Redline Steel Expands Manufacturing and Product Line with New
Investment, NewMediaWire
Jun 2019Wayfair to Open 4 Pop-up Shops, hfbusiness.com
Jun 2019Bushboard kicks off summer with new Vista promotion, KBBDaily
Recent News in Home Improvements Sector
Recent News
17
Home Improvements >Feed Summary >Recent News
Jul 2019
The Chennai Angels invests Rs 1 cr in online cookware firm The
Indus Valley, Business Standard
Jul 2019
[Funding alert] Education financing startup Propelld raises Rs 15 Cr
from Stellaris Venture Partners and India Quotient, YourStory Media
Jul 2019
Wescover and Google Lens Change the Way We Discover Art &
Designs, Business Wire
Jul 2019
Aussie wallet brand raises US$8m from investors in Casper,
InsideRetail
Jun 2019
Interior Define teams up with designer Jason Wu on new collection,
Furniture Today
Jun 2019
Darbie Angell Launches Hydration Bottle Lineup,
homeworldbusiness.com
Jun 2019
iZen and Aviya Mattress Make Achieving 'Simple. Life. Balance.'
Even Easier Through a New Partnership, Newswire
Jun 2019Wayfair workers plan walkout over migrant camp sales, Retail Dive
Jun 2019
Allegion’s Leading Brand Schlage® Supports Contactless Student
IDs in Apple Wallet, Business Wire
Jun 2019
547 Wayfair employees walk out after learning they're making
furniture for migrant facilities, Woodworking Network
Jun 2019
Soft-Tex Announces Supplier Partnership with Newly Launched
BedPillows.com, hfbusiness.com
Jun 2019
IBBI selects Fusion® as marine stereo/entertainment supplier,
extends exclusive agreement with Garmin® electronics to 2024,
Business Wire
Key Recent News Key Recent News
Jun 2019HighJump Transforms Supply Chain for Mexico's GAIA, PR Newswire
Jun 2019
Spark Capital looks to replicate its past successes with new
investment in Feather, PE Hub
Jun 2019Installed Building Products acquires Expert Insulation, Seeking Alpha
Jun 2019Adairs slumps 30 per cent on another guidance cut, InsideRetail
Jun 2019
Peapack Private Investment Banking Division Partners with Boll &
Branch, GlobeNewswire
Jun 2019Livspace appoints new CHRO, People Matters
Jun 2019
Rated People selects Natterbox to deliver quality customer care,
directorsclub.news
Jun 2019
Wayfair To Invest More Than $8 Million And Create 500+ Jobs In
Athens-Clarke County, GA, Textile Industries Media Group
Jun 2019
Here's what all you can do at the newly launched Pepperfry snooze
studios, Indiatimes
Jun 2019
Pepperfry targets Rs 2000-crore revenue from ‘House Brands’ by
2020, Financial Express
Jun 2019
An online furniture retailer in India saw its sales double after it
opened physical 'experience' stores, Business Insider
Jun 2019
Redline Steel Expands Manufacturing and Product Line with New
Investment, NewMediaWire
Jun 2019Wayfair to Open 4 Pop-up Shops, hfbusiness.com
Jun 2019Bushboard kicks off summer with new Vista promotion, KBBDaily
Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report -Home Improvements -Jul 2019
Contents
Feed Summary
Investment Trends
Market Details
Exit Outlook
Investors
News
Appendix
18
FundingTrends
MedianDeal Size and Trend
New Entrants in Funding Club
Distribution of companies by Funding Range
FundingFunnel of the Sector
Top Investments and Investors
Investors in Unicorn club
Contents
Feed Summary
Investment Trends
Market Details
Exit Outlook
Investors
News
Appendix
18
FundingTrends
MedianDeal Size and Trend
New Entrants in Funding Club
Distribution of companies by Funding Range
FundingFunnel of the Sector
Top Investments and Investors
Investors in Unicorn club
Some more Sector Reports you might want to check out
Join 4000+ people taking sharper decisions with Tracxn
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Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report -Home Improvements -Jul 2019
Investments ($M) and number of rounds in Home Improvements; 2012-2019
Global Funding Trends (1/2)
20
Note: Funding excludes Grant, Debt and Post IPO rounds. Excludes all details for Chinese companies
Home Improvements >Investment Trends >Global Funding Trends
# Rounds
$ Funding
3 Year CAGR
6 Year CAGR
19% # of Rounds
11% $ Funding
3% # of Rounds
17% $ Funding
$401M
$264M
$182M
$1.1B
$863M
$283M
$1.4B
$493M
$687M
0
20
40
60
80
100
120
140
$0k
$200M
$400M
$600M
$800M
$1.B
$1.2B
$1.4B
$1.6B
2012 2013 2014 2015 2016 2017 2018 2019*
$ Funding Predicted $ Funding# Rounds Predicted # Rounds
Investments ($M) and number of rounds in Home Improvements; 2012-2019
Global Funding Trends (1/2)
20
Note: Funding excludes Grant, Debt and Post IPO rounds. Excludes all details for Chinese companies
Home Improvements >Investment Trends >Global Funding Trends
# Rounds
$ Funding
3 Year CAGR
6 Year CAGR
19% # of Rounds
11% $ Funding
3% # of Rounds
17% $ Funding
$401M
$264M
$182M
$1.1B
$863M
$283M
$1.4B
$493M
$687M
0
20
40
60
80
100
120
140
$0k
$200M
$400M
$600M
$800M
$1.B
$1.2B
$1.4B
$1.6B
2012 2013 2014 2015 2016 2017 2018 2019*
$ Funding Predicted $ Funding# Rounds Predicted # Rounds
Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report -Home Improvements -Jul 2019
$15M $33M $38M $43M $29M $27M $20M $22M
$164M
$77M
$326M
$323M
$201M
$331M
$241M
$60M
$86M $73M $721M $497M $54M $1.1B $232M $319M
2012 2013 2014 2015 2016 2017 20182019 YTD
SeedEarly StageLate Stage
39 52 55 82 49 40 27 11
18
18 18 40
39
38
32
10
2 8 10 10 3 10 12 7
2012 2013 2014 2015 2016 2017 20182019 YTD
SeedEarly StageLate Stage
59
28
Total # of Rounds
21
Note: Mega Rounds = rounds with size > $20M. Funding excludes Grant, Debt and Post IPO rounds. Excludes all details for Chinese companies
Stage-wise Number of RoundsStage-wise $ Invested
New Entrants in Funded Club
Global Funding Trends (2/2)
Investments ($M) and number of rounds in Home Improvements; 2012-2019
Home Improvements >Investment Trends >Global Funding Trends
85
36
68
45
35
23
8
300
$1.6M
$3.1M
$0 .0M
$2 .0M
$4 .0M
$6 .0M
$8 .0M
$1 0.0M
$1 2.0M
$1 4.0M
0
50
100
150
200
250
300
350
2013 2014 2015 2016 2017 20182019 YTD Total
Entrants in Funding Club Avg. Ticket Size
$1.6M $0.8M $1.1M $1.5M $12.8M $2.2M $1.7M $3.1M
$264M
$401M
Total $ Invested
$341M
$172M
$55M
$935M
$655M
$54M
$1.1B
$243M
$585M
9
0
2
4
6
8
10
12
14
0
200 00000 0
400 00000 0
600 00000 0
800 00000 0
1E+09
1. 2E+ 09
2012 2013 2014 2015 2016 2017 2018 2019 YTD
$ Funding Predicted $ Funding # of Rounds Predicted # Rounds
Mega Rounds
4 2 9 12 2 7 6 5
$15M $33M $38M $43M $29M $27M $20M $22M
$164M
$77M
$326M
$323M
$201M
$331M
$241M
$60M
$86M $73M $721M $497M $54M $1.1B $232M $319M
2012 2013 2014 2015 2016 2017 20182019 YTD
SeedEarly StageLate Stage
39 52 55 82 49 40 27 11
18
18 18 40
39
38
32
10
2 8 10 10 3 10 12 7
2012 2013 2014 2015 2016 2017 20182019 YTD
SeedEarly StageLate Stage
59
28
Total # of Rounds
21
Note: Mega Rounds = rounds with size > $20M. Funding excludes Grant, Debt and Post IPO rounds. Excludes all details for Chinese companies
Stage-wise Number of RoundsStage-wise $ Invested
New Entrants in Funded Club
Global Funding Trends (2/2)
Investments ($M) and number of rounds in Home Improvements; 2012-2019
Home Improvements >Investment Trends >Global Funding Trends
85
36
68
45
35
23
8
300
$1.6M
$3.1M
$0 .0M
$2 .0M
$4 .0M
$6 .0M
$8 .0M
$1 0.0M
$1 2.0M
$1 4.0M
0
50
100
150
200
250
300
350
2013 2014 2015 2016 2017 20182019 YTD Total
Entrants in Funding Club Avg. Ticket Size
$1.6M $0.8M $1.1M $1.5M $12.8M $2.2M $1.7M $3.1M
$264M
$401M
Total $ Invested
$341M
$172M
$55M
$935M
$655M
$54M
$1.1B
$243M
$585M
9
0
2
4
6
8
10
12
14
0
200 00000 0
400 00000 0
600 00000 0
800 00000 0
1E+09
1. 2E+ 09
2012 2013 2014 2015 2016 2017 2018 2019 YTD
$ Funding Predicted $ Funding # of Rounds Predicted # Rounds
Mega Rounds
4 2 9 12 2 7 6 5
Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report -Home Improvements -Jul 201922
Home Improvements >Investment Trends >Funding Trends by Geography
Investments ($M) and number of rounds in Home Improvements
Funding Trends by Geography
Funding Trends by Geography Top Cities of Funding
City $ Funding# Rounds
Bay Area 1.2B 88
Bangalore 814M 67
New York City 455M 60
Boston 406M 10
London 371M 55
Hessle 275M 1
Berlin 260M 29
Paris 247M 21
Munich 212M 7
Mumbai 202M 17
Total Funding
309
233
116
16
14
7
14
7
# Rounds
$2.8B
$1.6B
$1B
$58.2M
$17.7M
$9.7M
$8.1M
$6M
US
Europe
India
Latam
Canada
Japan
SEA
Australia
Note: Excludes funding information of China companies
Home Improvements >Investment Trends >Funding Trends by Geography
Investments ($M) and number of rounds in Home Improvements
Funding Trends by Geography
Funding Trends by Geography Top Cities of Funding
City $ Funding# Rounds
Bay Area 1.2B 88
Bangalore 814M 67
New York City 455M 60
Boston 406M 10
London 371M 55
Hessle 275M 1
Berlin 260M 29
Paris 247M 21
Munich 212M 7
Mumbai 202M 17
Total Funding
309
233
116
16
14
7
14
7
# Rounds
$2.8B
$1.6B
$1B
$58.2M
$17.7M
$9.7M
$8.1M
$6M
US
Europe
India
Latam
Canada
Japan
SEA
Australia
Note: Excludes funding information of China companies
Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report -Home Improvements -Jul 201923
Trend of Average Deal Size ($M)
$0.5
$0.9$1.0
$0.8$0.9$0.9
$1.0
2012201320142015201620172018
Home Improvements >Investment Trends >Median Deal Size and Trend
Median and Average Deal Size in $M (per Stage) in Home Improvements; 2012-2018
Median Deal Size and Trend
Note: Excludes funding information of Chinese companies. *Graph not to scale
Median Deal Size and Range
$3.9K* $10M
$265K $27.3M
$495K $157M
$370K $400M
$35M
$11.7M
$4.5M
$500K
Series C+
Series B
Series A
Seed
Stage
$22.0
$6.9
$46.5
$28.2
$11.0
$14.3$13.1
$43.0
$18.1
$103.0
$55.2
$18.1
$154.9
$21.1
$6.0
$4.5
$9.4
$4.8$4.7
$5.3
$6.9
Trend of Average Deal Size ($M)
$0.5
$0.9$1.0
$0.8$0.9$0.9
$1.0
2012201320142015201620172018
Home Improvements >Investment Trends >Median Deal Size and Trend
Median and Average Deal Size in $M (per Stage) in Home Improvements; 2012-2018
Median Deal Size and Trend
Note: Excludes funding information of Chinese companies. *Graph not to scale
Median Deal Size and Range
$3.9K* $10M
$265K $27.3M
$495K $157M
$370K $400M
$35M
$11.7M
$4.5M
$500K
Series C+
Series B
Series A
Seed
Stage
$22.0
$6.9
$46.5
$28.2
$11.0
$14.3$13.1
$43.0
$18.1
$103.0
$55.2
$18.1
$154.9
$21.1
$6.0
$4.5
$9.4
$4.8$4.7
$5.3
$6.9
Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report -Home Improvements -Jul 2019
Note: 277 companies with undisclosed funding amount are not included
24
<$1M
$1-10M
$10-50M
$50-100M
$100M+
Funding Range
109
107
47
10
14
No. of Companies
Home Improvements >Investment Trends >Distribution of companies by Funding Range
No. of companies by funding range in Home Improvements; as of Jul 2019
Distribution of companies by Funding Range
$36M
$409M
$1.B
$740M
$3.5B
$ Investment
Note: 277 companies with undisclosed funding amount are not included
24
<$1M
$1-10M
$10-50M
$50-100M
$100M+
Funding Range
109
107
47
10
14
No. of Companies
Home Improvements >Investment Trends >Distribution of companies by Funding Range
No. of companies by funding range in Home Improvements; as of Jul 2019
Distribution of companies by Funding Range
$36M
$409M
$1.B
$740M
$3.5B
$ Investment
Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report -Home Improvements -Jul 2019
Stage No. of Companies
Funding
Funnel
100%
22%
7%
3%
2%
25
Note: Numbers in the brackets show the count of companies
Time to raise
next round
37
68
158
523
2418
Series C+
Series B
Series A
Funded
Founded
Next
Round
100M+
Valuation
Exits
Acqui-
Hired
Dead
Pooled
Others
22%
1%
(28)
0%
(10)
0%
(5)
17%
(416)
61%
(1474)
30%
5%
(24)
2%
(8)
1%
(3)
12%
(65)
57%
(297)
43%
13%
(20)
2%
(3)
-
6%
(9)
51%
(81)
54%
29%
(20)
4%
(3)
-
1%
(1)
44%
(30)
-
38%
(14)
3%
(1)
-
3%
(1)
27%
(10)
Home Improvements >Investment Trends >Funding Funnel
Number of companies progressing to subsequent funding stages in Home Improvements
Funding Funnel
15 Months
16 Months
16 Months
Investment backedBootstrapped
17
3
64
6
36
2
Soonicorns
Unicorns
Acquisitions
IPOs
Stage No. of Companies
Funding
Funnel
100%
22%
7%
3%
2%
25
Note: Numbers in the brackets show the count of companies
Time to raise
next round
37
68
158
523
2418
Series C+
Series B
Series A
Funded
Founded
Next
Round
100M+
Valuation
Exits
Acqui-
Hired
Dead
Pooled
Others
22%
1%
(28)
0%
(10)
0%
(5)
17%
(416)
61%
(1474)
30%
5%
(24)
2%
(8)
1%
(3)
12%
(65)
57%
(297)
43%
13%
(20)
2%
(3)
-
6%
(9)
51%
(81)
54%
29%
(20)
4%
(3)
-
1%
(1)
44%
(30)
-
38%
(14)
3%
(1)
-
3%
(1)
27%
(10)
Home Improvements >Investment Trends >Funding Funnel
Number of companies progressing to subsequent funding stages in Home Improvements
Funding Funnel
15 Months
16 Months
16 Months
Investment backedBootstrapped
17
3
64
6
36
2
Soonicorns
Unicorns
Acquisitions
IPOs
Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report -Home Improvements -Jul 201926
Note: Seed Stage (Seed, Angel), Early Stage (Series A, Series B), Late Stage (Series C+, PE)
Home Improvements >Investment Trends >Notable Investments in last 24 months
Major funding rounds by Stage in Home Improvements; Jul 2017-Jul 2019
Notable Investments in last 24 months (1/6)
LATE STAGE
$125M -Series D Apr 2019
ManoMano (2013, Paris, $212M)
Online marketplace for home improvement items
Eurazeo, Aglae Ventures, CM-CIC Investissement,
Bpifrance, General Atlantic, Partech, Piton Capital
$100M -Series D Mar 2019
Casper (2014, New York City, $340M)
Online direct-to-consumer mattress brand
Norwest Venture Partners, New Enterprise
Associates, IVP, Target, Dani Reiss
$72.1M -Series C Sep 2017
ManoMano (2013, Paris, $212M)
Online marketplace for home improvement items
General Atlantic, Piton Capital, Bpifrance, Partech
$70M -Series C Sep 2018
LivSpace (2012, Bangalore, $105M)
Online retail for in-home designs and furniture
TPG, Bessemer Venture Partners, Helion Venture
Partners, Jungle Ventures, Goldman Sachs
LATE STAGE
$55.8M -Series C Mar 2018
MADE.COM (2010, London, $135M)
Internet-first brand of multi-category home
improvement products
Level Equity, Eight Roads Ventures, Partech
$46.5M -Series C Apr 2019
Framebridge (2014, Washington D.C., $83.6M)
Internet-first brand of custom picture frames
T. Rowe Price, SWaN & Legend Venture Partners,
Revolution, New Enterprise Associates
$38.5M -Series E Mar 2018
Pepperfry (2011, Mumbai, $199M)
Online managed marketplace for home
improvement products
State Street Global Advisors
$37M -Series C May 2019
Modsy (2015, San Francisco, $71M)
Online platform for 3D home design
TCV, Comcast Ventures, Advance Venture Partners,
Norwest Venture Partners
LATE STAGE
$30M -Series C Jun 2018
Parachute Home (2013, Los Angeles, $35.5M)
Internet-first brand of home textile products
H.I.G. Growth Partners, Upfront Ventures, Susa
Ventures, Suffolk Equity Partners, Grace Beauty
Capital, Daher Capital
$12M -Series D Mar 2018
Urban Ladder (2012, Bangalore, $107M)
Online private label brand of multi-category home
improvement products
Kalaari Capital, Sequoia Capital, Steadview Capital,
SAIF Partners, ABG Capital, Trifecta Capital
$10.5M -Series C Oct 2018
Furlenco (2011, Bangalore, $43.8M)
Online furniture and home appliance rental
platform
Lightbox Ventures, Crescent Enterprises, Axis
Capital Partners, Toshvin, Ramesh Padukone,
Romnesh Lamba, Leena Dandekar, Manoj Rajani,
Abhishek Gupta, Kunal Vora, Shapath Parikh, Nikhil
Mario Idnani, Nitin Puri, Rushabh Katkoria, Hiya
Bipin Vazirani, Jaideep Khanna
Note: Seed Stage (Seed, Angel), Early Stage (Series A, Series B), Late Stage (Series C+, PE)
Home Improvements >Investment Trends >Notable Investments in last 24 months
Major funding rounds by Stage in Home Improvements; Jul 2017-Jul 2019
Notable Investments in last 24 months (1/6)
LATE STAGE
$125M -Series D Apr 2019
ManoMano (2013, Paris, $212M)
Online marketplace for home improvement items
Eurazeo, Aglae Ventures, CM-CIC Investissement,
Bpifrance, General Atlantic, Partech, Piton Capital
$100M -Series D Mar 2019
Casper (2014, New York City, $340M)
Online direct-to-consumer mattress brand
Norwest Venture Partners, New Enterprise
Associates, IVP, Target, Dani Reiss
$72.1M -Series C Sep 2017
ManoMano (2013, Paris, $212M)
Online marketplace for home improvement items
General Atlantic, Piton Capital, Bpifrance, Partech
$70M -Series C Sep 2018
LivSpace (2012, Bangalore, $105M)
Online retail for in-home designs and furniture
TPG, Bessemer Venture Partners, Helion Venture
Partners, Jungle Ventures, Goldman Sachs
LATE STAGE
$55.8M -Series C Mar 2018
MADE.COM (2010, London, $135M)
Internet-first brand of multi-category home
improvement products
Level Equity, Eight Roads Ventures, Partech
$46.5M -Series C Apr 2019
Framebridge (2014, Washington D.C., $83.6M)
Internet-first brand of custom picture frames
T. Rowe Price, SWaN & Legend Venture Partners,
Revolution, New Enterprise Associates
$38.5M -Series E Mar 2018
Pepperfry (2011, Mumbai, $199M)
Online managed marketplace for home
improvement products
State Street Global Advisors
$37M -Series C May 2019
Modsy (2015, San Francisco, $71M)
Online platform for 3D home design
TCV, Comcast Ventures, Advance Venture Partners,
Norwest Venture Partners
LATE STAGE
$30M -Series C Jun 2018
Parachute Home (2013, Los Angeles, $35.5M)
Internet-first brand of home textile products
H.I.G. Growth Partners, Upfront Ventures, Susa
Ventures, Suffolk Equity Partners, Grace Beauty
Capital, Daher Capital
$12M -Series D Mar 2018
Urban Ladder (2012, Bangalore, $107M)
Online private label brand of multi-category home
improvement products
Kalaari Capital, Sequoia Capital, Steadview Capital,
SAIF Partners, ABG Capital, Trifecta Capital
$10.5M -Series C Oct 2018
Furlenco (2011, Bangalore, $43.8M)
Online furniture and home appliance rental
platform
Lightbox Ventures, Crescent Enterprises, Axis
Capital Partners, Toshvin, Ramesh Padukone,
Romnesh Lamba, Leena Dandekar, Manoj Rajani,
Abhishek Gupta, Kunal Vora, Shapath Parikh, Nikhil
Mario Idnani, Nitin Puri, Rushabh Katkoria, Hiya
Bipin Vazirani, Jaideep Khanna
Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report -Home Improvements -Jul 201927
Note: Seed Stage (Seed, Angel), Early Stage (Series A, Series B), Late Stage (Series C+, PE)
Home Improvements >Investment Trends >Notable Investments in last 24 months
Major funding rounds by Stage in Home Improvements; Jul 2017-Jul 2019
Notable Investments in last 24 months (2/6)
LATE STAGE
$10M -Series C Dec 2017
HomeLane (2014, Bangalore, $72.7M)
Online platform providing interior design solutions
Accel, Sequoia Capital, RB Investments
$6M -Series C Apr 2019
Furlenco (2011, Bangalore, $43.8M)
Online furniture and home appliance rental platform
Lightbox Ventures, Crescent Enterprises, Lakshmi
Narayanan, Innovation Quest, Monika Garware
Modi, Romnesh Lamba, AMK Sivan Trust
$5.5M -PE Sep 2018
Rated People (2005, London, $20M)
Online reverse auction platform for home
improvement services in UK
Downing Ventures, Channel 4
$4.6M -Series C Feb 2019
HomeLane (2014, Bangalore, $72.7M)
Online platform providing interior design solutions
Accel, Sequoia Capital, JSW Ventures
LATE STAGE
$3.5M -Series C Jun 2018
HomeLane (2014, Bangalore, $72.7M)
Online platform providing interior design solutions
Brand Capital
$2.2M -Series E Jul 2018
Urban Ladder (2012, Bangalore, $107M)
Online private label brand of multi-category home
improvement products
Trifecta Capital
$769k -Series C Feb 2018
Furlenco (2011, Bangalore, $43.8M)
Online furniture and home appliance rental platform
Signet Chemical Corporation
Series C May 2019
LivSpace (2012, Bangalore, $105M)
Online retail for in-home designs and furniture
Ingka, Jungle Ventures, Bessemer Venture Partners,
Helion Venture Partners
Series C Sep 2018
Furlenco (2011, Bangalore, $43.8M)
Online furniture and home appliance rental platform
EARLY STAGE
$53.5M -Series B Dec 2017
Simba (2015, London, $92.9M)
Direct-to-consumer mattress brand
Atami Capital, Lombard Odier, Nigel Wray
$33M -Series B Jan 2019
Pro.com (2013, Seattle, $60.5M)
Online general contractor for home improvement
services
WestRiver Group, Goldman Sachs, Redfin, Two
Sigma Ventures, Madrona Venture Group, Maveron,
DFJ
$28.5M -Series B Dec 2018
Design Cafe (2011, Bangalore, $30.3M)
Online booking platform for interior design services
WestBridge Capital Partners, Kanwaljit Singh,
Fireside Ventures
Note: Seed Stage (Seed, Angel), Early Stage (Series A, Series B), Late Stage (Series C+, PE)
Home Improvements >Investment Trends >Notable Investments in last 24 months
Major funding rounds by Stage in Home Improvements; Jul 2017-Jul 2019
Notable Investments in last 24 months (2/6)
LATE STAGE
$10M -Series C Dec 2017
HomeLane (2014, Bangalore, $72.7M)
Online platform providing interior design solutions
Accel, Sequoia Capital, RB Investments
$6M -Series C Apr 2019
Furlenco (2011, Bangalore, $43.8M)
Online furniture and home appliance rental platform
Lightbox Ventures, Crescent Enterprises, Lakshmi
Narayanan, Innovation Quest, Monika Garware
Modi, Romnesh Lamba, AMK Sivan Trust
$5.5M -PE Sep 2018
Rated People (2005, London, $20M)
Online reverse auction platform for home
improvement services in UK
Downing Ventures, Channel 4
$4.6M -Series C Feb 2019
HomeLane (2014, Bangalore, $72.7M)
Online platform providing interior design solutions
Accel, Sequoia Capital, JSW Ventures
LATE STAGE
$3.5M -Series C Jun 2018
HomeLane (2014, Bangalore, $72.7M)
Online platform providing interior design solutions
Brand Capital
$2.2M -Series E Jul 2018
Urban Ladder (2012, Bangalore, $107M)
Online private label brand of multi-category home
improvement products
Trifecta Capital
$769k -Series C Feb 2018
Furlenco (2011, Bangalore, $43.8M)
Online furniture and home appliance rental platform
Signet Chemical Corporation
Series C May 2019
LivSpace (2012, Bangalore, $105M)
Online retail for in-home designs and furniture
Ingka, Jungle Ventures, Bessemer Venture Partners,
Helion Venture Partners
Series C Sep 2018
Furlenco (2011, Bangalore, $43.8M)
Online furniture and home appliance rental platform
EARLY STAGE
$53.5M -Series B Dec 2017
Simba (2015, London, $92.9M)
Direct-to-consumer mattress brand
Atami Capital, Lombard Odier, Nigel Wray
$33M -Series B Jan 2019
Pro.com (2013, Seattle, $60.5M)
Online general contractor for home improvement
services
WestRiver Group, Goldman Sachs, Redfin, Two
Sigma Ventures, Madrona Venture Group, Maveron,
DFJ
$28.5M -Series B Dec 2018
Design Cafe (2011, Bangalore, $30.3M)
Online booking platform for interior design services
WestBridge Capital Partners, Kanwaljit Singh,
Fireside Ventures
Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report -Home Improvements -Jul 201928
Note: Seed Stage (Seed, Angel), Early Stage (Series A, Series B), Late Stage (Series C+, PE)
Home Improvements >Investment Trends >Notable Investments in last 24 months
Major funding rounds by Stage in Home Improvements; Jul 2017-Jul 2019
Notable Investments in last 24 months (3/6)
EARLY STAGE
$23.8M -Series B Dec 2017
Modsy (2015, San Francisco, $71M)
Online platform for 3D home design
Advance Venture Partners, Comcast Ventures,
Norwest Venture Partners, Birchmere Ventures,
AME Cloud Ventures, BBG Ventures, GV,
NBCUniversal
$23M -Series B Jul 2017
Leesa (2014, Virginia Beach, $36.3M)
Online mattress store
Blake Mycoskie, One Better Ventures
$20.2M -Series B Sep 2018
Clippings (2011, London, $25.1M)
Curated Marketplace for Furniture & Homeware
Conde Nast, C4 Ventures, Advance Venture Partners
$16.7M -Series B Nov 2017
Framebridge (2014, Washington D.C., $83.6M)
Internet-first brand of custom picture frames
Gordon Segal, Beth Kaplan, New Enterprise
Associates, Revolution, SWaN & Legend Venture
Partners
EARLY STAGE
$15M -Series B Mar 2018
Interior Define (2012, Chicago, $26.2M)
Internet-first brand of custom made furniture
Pritzker Group, Fifth Wall Ventures, Peterson
Partners, Listen, Breakout Capital
$14M -Series B Mar 2018
Eight (2014, San Francisco, $46.5M)
Internet-first brand of mattress and smart mattress
covers
Khosla Ventures, Y Combinator, Yunqi Partners,
Azure Capital, StartX
$12.5M -Series B Jan 2018
Havenly (2013, Denver, $25.8M)
Online interior design service provider and
commerce platform
Foundry Group, Industry Ventures, Chicago
Ventures, Kickstart Seed Fund
EARLY STAGE
$12M -Series A May 2019
Feather (2017, Brooklyn, $16M)
Online furniture rental platform
Spark Capital, Kleiner Perkins, Bain Capital
Ventures, Y Combinator, Fuel Capital, Scott Belsky
$11.6M -Series B Jun 2018
Mycs (2014, Berlin, $22.2M)
Online customization platform for furniture
Beringea, Zimmerman Investments
$11M -Series B Jan 2018
Homebell (2015, Berlin, $11M)
Home improvement services provider
SevenVentures, Helvetia, Kompass Digital, Lakestar,
Global Founders Capital, Index Ventures, Karcher
New Venture
Note: Seed Stage (Seed, Angel), Early Stage (Series A, Series B), Late Stage (Series C+, PE)
Home Improvements >Investment Trends >Notable Investments in last 24 months
Major funding rounds by Stage in Home Improvements; Jul 2017-Jul 2019
Notable Investments in last 24 months (3/6)
EARLY STAGE
$23.8M -Series B Dec 2017
Modsy (2015, San Francisco, $71M)
Online platform for 3D home design
Advance Venture Partners, Comcast Ventures,
Norwest Venture Partners, Birchmere Ventures,
AME Cloud Ventures, BBG Ventures, GV,
NBCUniversal
$23M -Series B Jul 2017
Leesa (2014, Virginia Beach, $36.3M)
Online mattress store
Blake Mycoskie, One Better Ventures
$20.2M -Series B Sep 2018
Clippings (2011, London, $25.1M)
Curated Marketplace for Furniture & Homeware
Conde Nast, C4 Ventures, Advance Venture Partners
$16.7M -Series B Nov 2017
Framebridge (2014, Washington D.C., $83.6M)
Internet-first brand of custom picture frames
Gordon Segal, Beth Kaplan, New Enterprise
Associates, Revolution, SWaN & Legend Venture
Partners
EARLY STAGE
$15M -Series B Mar 2018
Interior Define (2012, Chicago, $26.2M)
Internet-first brand of custom made furniture
Pritzker Group, Fifth Wall Ventures, Peterson
Partners, Listen, Breakout Capital
$14M -Series B Mar 2018
Eight (2014, San Francisco, $46.5M)
Internet-first brand of mattress and smart mattress
covers
Khosla Ventures, Y Combinator, Yunqi Partners,
Azure Capital, StartX
$12.5M -Series B Jan 2018
Havenly (2013, Denver, $25.8M)
Online interior design service provider and
commerce platform
Foundry Group, Industry Ventures, Chicago
Ventures, Kickstart Seed Fund
EARLY STAGE
$12M -Series A May 2019
Feather (2017, Brooklyn, $16M)
Online furniture rental platform
Spark Capital, Kleiner Perkins, Bain Capital
Ventures, Y Combinator, Fuel Capital, Scott Belsky
$11.6M -Series B Jun 2018
Mycs (2014, Berlin, $22.2M)
Online customization platform for furniture
Beringea, Zimmerman Investments
$11M -Series B Jan 2018
Homebell (2015, Berlin, $11M)
Home improvement services provider
SevenVentures, Helvetia, Kompass Digital, Lakestar,
Global Founders Capital, Index Ventures, Karcher
New Venture
Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report -Home Improvements -Jul 201929
Note: Seed Stage (Seed, Angel), Early Stage (Series A, Series B), Late Stage (Series C+, PE)
Home Improvements >Investment Trends >Notable Investments in last 24 months
Major funding rounds by Stage in Home Improvements; Jul 2017-Jul 2019
Notable Investments in last 24 months (4/6)
EARLY STAGE
$10.5M -Series A Apr 2018
Eporta (2014, London, $13.8M)
Members only marketplace for home decor &
furnishing
Canvas Ventures, LocalGlobe, Oxford Capital, Talis
Capital, Guy Hands, Edward Wray, Rohan Blacker,
Simon Kain, William Cooper, Samos Investments
$10.4M -Series B Dec 2017
Eight (2014, San Francisco, $46.5M)
Internet-first brand of mattress and smart mattress
covers
$10M -Series A Aug 2017
Pro.com (2013, Seattle, $60.5M)
Online general contractor for home improvement
services
DFJ, Maveron, Madrona Venture Group, Two Sigma
Ventures
$10M -Series A Jul 2017
Hutch (2015, Los Angeles, $17.2M)
Online home design visualization and commerce
platform
Zillow
EARLY STAGE
$9.3M -Series B Aug 2017
Zefo (2015, Bangalore, $20M)
Online consignment platform for multi-category
used products
Sequoia Capital, Beenext, Helion Venture Partners
$9M -Series A Dec 2018
WakeFit (2014, Bangalore, $9M)
Online retailer for specialty orthopedic mattresses
Sequoia Capital
$6.8M -Series A Nov 2018
Streem (2017, Portland, $10.5M)
AR based visualization tool for home improvement
professionals and businesses
$6M -Series B Jan 2018
LivSpace (2012, Bangalore, $105M)
Online retail for in-home designs and furniture
Deep Nishar, Gokul Rajaram, Rajeev Madhavan
$5M -Series A Aug 2017
Viyet (2012, New York City, $6.5M)
Online consignment service for luxury pre-owned
furniture and accessories
EARLY STAGE
$4.3M -Series B Jan 2019
Leesa (2014, Virginia Beach, $36.3M)
Online mattress store
$4.2M -Series A Jul 2018
Foyr (2014, Hyderabad, $9.7M)
VR platform for visualizing real estate spaces
SRI Capital, JLL India
$3.9M -Series B Oct 2017
Brosa (2014, Melbourne, $5.9M)
Marketplace for furniture designers and creators
AirTree Ventures, Bailador, BMY Group
$3.8M -Series A Dec 2017
Foyr (2014, Hyderabad, $9.7M)
VR platform for visualizing real estate spaces
JLL India
Note: Seed Stage (Seed, Angel), Early Stage (Series A, Series B), Late Stage (Series C+, PE)
Home Improvements >Investment Trends >Notable Investments in last 24 months
Major funding rounds by Stage in Home Improvements; Jul 2017-Jul 2019
Notable Investments in last 24 months (4/6)
EARLY STAGE
$10.5M -Series A Apr 2018
Eporta (2014, London, $13.8M)
Members only marketplace for home decor &
furnishing
Canvas Ventures, LocalGlobe, Oxford Capital, Talis
Capital, Guy Hands, Edward Wray, Rohan Blacker,
Simon Kain, William Cooper, Samos Investments
$10.4M -Series B Dec 2017
Eight (2014, San Francisco, $46.5M)
Internet-first brand of mattress and smart mattress
covers
$10M -Series A Aug 2017
Pro.com (2013, Seattle, $60.5M)
Online general contractor for home improvement
services
DFJ, Maveron, Madrona Venture Group, Two Sigma
Ventures
$10M -Series A Jul 2017
Hutch (2015, Los Angeles, $17.2M)
Online home design visualization and commerce
platform
Zillow
EARLY STAGE
$9.3M -Series B Aug 2017
Zefo (2015, Bangalore, $20M)
Online consignment platform for multi-category
used products
Sequoia Capital, Beenext, Helion Venture Partners
$9M -Series A Dec 2018
WakeFit (2014, Bangalore, $9M)
Online retailer for specialty orthopedic mattresses
Sequoia Capital
$6.8M -Series A Nov 2018
Streem (2017, Portland, $10.5M)
AR based visualization tool for home improvement
professionals and businesses
$6M -Series B Jan 2018
LivSpace (2012, Bangalore, $105M)
Online retail for in-home designs and furniture
Deep Nishar, Gokul Rajaram, Rajeev Madhavan
$5M -Series A Aug 2017
Viyet (2012, New York City, $6.5M)
Online consignment service for luxury pre-owned
furniture and accessories
EARLY STAGE
$4.3M -Series B Jan 2019
Leesa (2014, Virginia Beach, $36.3M)
Online mattress store
$4.2M -Series A Jul 2018
Foyr (2014, Hyderabad, $9.7M)
VR platform for visualizing real estate spaces
SRI Capital, JLL India
$3.9M -Series B Oct 2017
Brosa (2014, Melbourne, $5.9M)
Marketplace for furniture designers and creators
AirTree Ventures, Bailador, BMY Group
$3.8M -Series A Dec 2017
Foyr (2014, Hyderabad, $9.7M)
VR platform for visualizing real estate spaces
JLL India
Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report -Home Improvements -Jul 201930
Note: Seed Stage (Seed, Angel), Early Stage (Series A, Series B), Late Stage (Series C+, PE)
Home Improvements >Investment Trends >Notable Investments in last 24 months
Major funding rounds by Stage in Home Improvements; Jul 2017-Jul 2019
Notable Investments in last 24 months (5/6)
EARLY STAGE
$3.5M -Series A Oct 2017
Feather (2017, Brooklyn, $16M)
Online furniture rental platform
Bain Capital Ventures, SV Angel, New Enterprise
Associates, Fuel Capital, PJC, Blue Seed Collective,
Liquid 2 Ventures, FundersClub, Kleiner Perkins,
Piper Jaffray
$3.2M -Series B Oct 2018
Zefo (2015, Bangalore, $20M)
Online consignment platform for multi-category
used products
Sequoia Capital, Helion Venture Partners, FJ Labs
$2.4M -Series B Jul 2017
Simba (2015, London, $92.9M)
Direct-to-consumer mattress brand
$1.7M -Series B Dec 2017
LivSpace (2012, Bangalore, $105M)
Online retail for in-home designs and furniture
EARLY STAGE
Series B Aug 2018
Havenly (2013, Denver, $25.8M)
Online interior design service provider and
commerce platform
Moderne Ventures
Series A May 2019
Streem (2017, Portland, $10.5M)
AR based visualization tool for home improvement
professionals and businesses
Loup Ventures, Flying Fish Partners
SEED STAGE
$5M -Seed Apr 2019
Made In Cookware (2016, Austin, $8.3M)
Internet-first brand of kitchenware products
Brian Spaly, Grant Achatz, Nick Kokonas, Tom
Douglas, Ezra Galston, Barry Sternlicht, STARTING
LINE
$2M -Seed Mar 2018
Streem (2017, Portland, $10.5M)
AR based visualization tool for home improvement
professionals and businesses
Oregon Angel Fund, Portland Seed Fund, Flying Fish
Partners, Rogue Venture Partners, Archivist,
Betaworks Ventures
$1.7M -Seed Dec 2017
Streem (2017, Portland, $10.5M)
AR based visualization tool for home improvement
professionals and businesses
Flying Fish Partners, Columbia Ventures, Rogue
Venture Partners, Curious Capital, Greycroft
Partners, GGV Capital, General Catalyst Partners,
Betaworks Ventures, GVR Fund
Note: Seed Stage (Seed, Angel), Early Stage (Series A, Series B), Late Stage (Series C+, PE)
Home Improvements >Investment Trends >Notable Investments in last 24 months
Major funding rounds by Stage in Home Improvements; Jul 2017-Jul 2019
Notable Investments in last 24 months (5/6)
EARLY STAGE
$3.5M -Series A Oct 2017
Feather (2017, Brooklyn, $16M)
Online furniture rental platform
Bain Capital Ventures, SV Angel, New Enterprise
Associates, Fuel Capital, PJC, Blue Seed Collective,
Liquid 2 Ventures, FundersClub, Kleiner Perkins,
Piper Jaffray
$3.2M -Series B Oct 2018
Zefo (2015, Bangalore, $20M)
Online consignment platform for multi-category
used products
Sequoia Capital, Helion Venture Partners, FJ Labs
$2.4M -Series B Jul 2017
Simba (2015, London, $92.9M)
Direct-to-consumer mattress brand
$1.7M -Series B Dec 2017
LivSpace (2012, Bangalore, $105M)
Online retail for in-home designs and furniture
EARLY STAGE
Series B Aug 2018
Havenly (2013, Denver, $25.8M)
Online interior design service provider and
commerce platform
Moderne Ventures
Series A May 2019
Streem (2017, Portland, $10.5M)
AR based visualization tool for home improvement
professionals and businesses
Loup Ventures, Flying Fish Partners
SEED STAGE
$5M -Seed Apr 2019
Made In Cookware (2016, Austin, $8.3M)
Internet-first brand of kitchenware products
Brian Spaly, Grant Achatz, Nick Kokonas, Tom
Douglas, Ezra Galston, Barry Sternlicht, STARTING
LINE
$2M -Seed Mar 2018
Streem (2017, Portland, $10.5M)
AR based visualization tool for home improvement
professionals and businesses
Oregon Angel Fund, Portland Seed Fund, Flying Fish
Partners, Rogue Venture Partners, Archivist,
Betaworks Ventures
$1.7M -Seed Dec 2017
Streem (2017, Portland, $10.5M)
AR based visualization tool for home improvement
professionals and businesses
Flying Fish Partners, Columbia Ventures, Rogue
Venture Partners, Curious Capital, Greycroft
Partners, GGV Capital, General Catalyst Partners,
Betaworks Ventures, GVR Fund
Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report -Home Improvements -Jul 201931
Note: Seed Stage (Seed, Angel), Early Stage (Series A, Series B), Late Stage (Series C+, PE)
Home Improvements >Investment Trends >Notable Investments in last 24 months
Major funding rounds by Stage in Home Improvements; Jul 2017-Jul 2019
Notable Investments in last 24 months (6/6)
SEED STAGE
$1.5M -Seed Jul 2017
Design Cafe (2011, Bangalore, $30.3M)
Online booking platform for interior design services
Fireside Ventures, Apurva Salarpuria, Sidharth
Pansari, Sprout Capital Advisors, Roshni D Talera,
Abhishek Pachisia, Rajshena K Talera, Kavita D
Talera, Adit Jain, Sunil Jain, Mahesh Kumar Jain,
Mohan Alexander
$1.4M -Seed Jul 2017
Hubstairs (2016, Paris, $3.5M)
Online platform for home renovation services
Arthur de Villepin, Nicolas Leroy Fleuriot, Julien
Leroy, Bpifrance, Céline Lazorthes, 5M Ventures
$1.3M -Seed Oct 2017
Made In Cookware (2016, Austin, $8.3M)
Internet-first brand of kitchenware products
KarpReilly
$198k -Angel Jul 2018
Clippings (2011, London, $25.1M)
Curated Marketplace for Furniture & Homeware
Qiuxia Lu
SEED STAGE
$135k -Angel Oct 2018
Pepperfry (2011, Mumbai, $199M)
Online managed marketplace for home
improvement products
Venture Catalysts
Seed Aug 2018
Made In Cookware (2016, Austin, $8.3M)
Internet-first brand of kitchenware products
Paul Hedrick, Josh Deckard, Fabulous Brands, Finn
Capital Partners, Social Starts
Note: Seed Stage (Seed, Angel), Early Stage (Series A, Series B), Late Stage (Series C+, PE)
Home Improvements >Investment Trends >Notable Investments in last 24 months
Major funding rounds by Stage in Home Improvements; Jul 2017-Jul 2019
Notable Investments in last 24 months (6/6)
SEED STAGE
$1.5M -Seed Jul 2017
Design Cafe (2011, Bangalore, $30.3M)
Online booking platform for interior design services
Fireside Ventures, Apurva Salarpuria, Sidharth
Pansari, Sprout Capital Advisors, Roshni D Talera,
Abhishek Pachisia, Rajshena K Talera, Kavita D
Talera, Adit Jain, Sunil Jain, Mahesh Kumar Jain,
Mohan Alexander
$1.4M -Seed Jul 2017
Hubstairs (2016, Paris, $3.5M)
Online platform for home renovation services
Arthur de Villepin, Nicolas Leroy Fleuriot, Julien
Leroy, Bpifrance, Céline Lazorthes, 5M Ventures
$1.3M -Seed Oct 2017
Made In Cookware (2016, Austin, $8.3M)
Internet-first brand of kitchenware products
KarpReilly
$198k -Angel Jul 2018
Clippings (2011, London, $25.1M)
Curated Marketplace for Furniture & Homeware
Qiuxia Lu
SEED STAGE
$135k -Angel Oct 2018
Pepperfry (2011, Mumbai, $199M)
Online managed marketplace for home
improvement products
Venture Catalysts
Seed Aug 2018
Made In Cookware (2016, Austin, $8.3M)
Internet-first brand of kitchenware products
Paul Hedrick, Josh Deckard, Fabulous Brands, Finn
Capital Partners, Social Starts
Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report -Home Improvements -Jul 201932
Note: Seed Stage (Seed, Angel), Early Stage (Series A, Series B), Late Stage (Series C+, PE)
Home Improvements >Investment Trends >Notable Investments in last 24 months in China
Major funding rounds by Stage in Home Improvements; Jul 2017-Jul 2019
Notable Investments in last 24 months in China
LATE STAGE
$100M -Series D Mar 2018
Kujiale (2014, Hangzhou, $112M)
Tech-driven online platform to design sketches and
get related services
Shunwei Capital, Pavilion Capital Partners, IDG
Capital, GGV Capital, Yunqi Partners, Hearst, Linear
Venture, Temasek
EARLY STAGE
$48M -Series B Mar 2018
3vjia (2012, Guangzhou, $48M)
3D virtual reality technology
Redstar Macalline
$45.1M -Series B Aug 2018
Hangzhou Xi Craftsman Creative (2009,
Hangzhou, $62M)
Brand of home decor products made of metals
Cathay Capital, Shunwei Capital, GX Capital, Xiaomi
$20M -Series B Jul 2017
Zaozuo (2014, Beijing, $37.5M)
Marketplace for furniture designers and
independent agencies
Bertelsmann Asia Investment Fund, Morningside
Ventures, Tigercub Fund, Yuan Jing Capital,
ZhenFund, IDG Capital
Note: Seed Stage (Seed, Angel), Early Stage (Series A, Series B), Late Stage (Series C+, PE)
Home Improvements >Investment Trends >Notable Investments in last 24 months in China
Major funding rounds by Stage in Home Improvements; Jul 2017-Jul 2019
Notable Investments in last 24 months in China
LATE STAGE
$100M -Series D Mar 2018
Kujiale (2014, Hangzhou, $112M)
Tech-driven online platform to design sketches and
get related services
Shunwei Capital, Pavilion Capital Partners, IDG
Capital, GGV Capital, Yunqi Partners, Hearst, Linear
Venture, Temasek
EARLY STAGE
$48M -Series B Mar 2018
3vjia (2012, Guangzhou, $48M)
3D virtual reality technology
Redstar Macalline
$45.1M -Series B Aug 2018
Hangzhou Xi Craftsman Creative (2009,
Hangzhou, $62M)
Brand of home decor products made of metals
Cathay Capital, Shunwei Capital, GX Capital, Xiaomi
$20M -Series B Jul 2017
Zaozuo (2014, Beijing, $37.5M)
Marketplace for furniture designers and
independent agencies
Bertelsmann Asia Investment Fund, Morningside
Ventures, Tigercub Fund, Yuan Jing Capital,
ZhenFund, IDG Capital
Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report -Home Improvements -Jul 2019
Most Active Investors (VC, PE) by Stage in Home Improvements; Last 5 years (Jul 2014-Jul 2019)
Most Active VC & PE Investors
33
Note: Seed Stage (Seed, Angel), Early Stage (Series A, Series B), Late Stage (Series C+, PE)
Home Improvements >Investment Trends >Most Active VC & PE Investors
SEED STAGE
DN Capital(4 Investments)
EVE, Pamono, Lendis
1
FJ Labs(3 Investments)
EVE, Havenly, Bonsoirs
2
Lerer Hippeau Ventures(3 Investments)
Paintzen, Furnishare, The Inside
3
Foundation Capital(2 Investments)
Hutch, Triple
4
Maveron(2 Investments)
Spruce Up, Wescover
5
East Ventures(2 Investments)
Arsitag, Livaza
6
Wavemaker Partners(2 Investments)
Laurel & Wolf, HipVan
7
HV Holtzbrinck Ventures(2 Investments)
Pamono, Lendis
8
Female Founders Fund(2 Investments)
Viyet, Spruce Up
9
Compound(2 Investments)
Modsy, Viyet
10
EARLY STAGE
FJ Labs(4 Investments)
Porch, Zefo, Gaia Design
1
New Enterprise Associates(3 Investments)
Casper, Burrow, Feather
2
Founders Fund(3 Investments)
Porch, Hutch, BuildZoom
3
Sequoia Capital(3 Investments)
HomeLane, Zefo, WakeFit
4
Bessemer Venture Partners(2
Investments)
LivSpace, Renoviso
5
SV Angel(2 Investments)
Casper, Feather
6
Comcast Ventures(2 Investments)
Modsy, Eight
7
QueensBridge Venture Partners(2
Investments)
Casper, Parachute Home
8
Verdane Capital(2 Investments)
Hem, Bemz
9
Pritzker Group(2 Investments)
Casper, Interior Define
10
LATE STAGE
Sequoia Capital(2 Investments)
Houzz India, Urban Ladder
1
Accel
HomeLane
2
GGV Capital
Houzz India
3
General Atlantic
ManoMano
4
TCV
Modsy
5
Eight Roads Ventures
MADE.COM
6
Partech
MADE.COM
7
Eurazeo
ManoMano
8
SevenVentures
Casper
9
CM-CIC Investissement
ManoMano
10
Most Active Investors (VC, PE) by Stage in Home Improvements; Last 5 years (Jul 2014-Jul 2019)
Most Active VC & PE Investors
33
Note: Seed Stage (Seed, Angel), Early Stage (Series A, Series B), Late Stage (Series C+, PE)
Home Improvements >Investment Trends >Most Active VC & PE Investors
SEED STAGE
DN Capital(4 Investments)
EVE, Pamono, Lendis
1
FJ Labs(3 Investments)
EVE, Havenly, Bonsoirs
2
Lerer Hippeau Ventures(3 Investments)
Paintzen, Furnishare, The Inside
3
Foundation Capital(2 Investments)
Hutch, Triple
4
Maveron(2 Investments)
Spruce Up, Wescover
5
East Ventures(2 Investments)
Arsitag, Livaza
6
Wavemaker Partners(2 Investments)
Laurel & Wolf, HipVan
7
HV Holtzbrinck Ventures(2 Investments)
Pamono, Lendis
8
Female Founders Fund(2 Investments)
Viyet, Spruce Up
9
Compound(2 Investments)
Modsy, Viyet
10
EARLY STAGE
FJ Labs(4 Investments)
Porch, Zefo, Gaia Design
1
New Enterprise Associates(3 Investments)
Casper, Burrow, Feather
2
Founders Fund(3 Investments)
Porch, Hutch, BuildZoom
3
Sequoia Capital(3 Investments)
HomeLane, Zefo, WakeFit
4
Bessemer Venture Partners(2
Investments)
LivSpace, Renoviso
5
SV Angel(2 Investments)
Casper, Feather
6
Comcast Ventures(2 Investments)
Modsy, Eight
7
QueensBridge Venture Partners(2
Investments)
Casper, Parachute Home
8
Verdane Capital(2 Investments)
Hem, Bemz
9
Pritzker Group(2 Investments)
Casper, Interior Define
10
LATE STAGE
Sequoia Capital(2 Investments)
Houzz India, Urban Ladder
1
Accel
HomeLane
2
GGV Capital
Houzz India
3
General Atlantic
ManoMano
4
TCV
Modsy
5
Eight Roads Ventures
MADE.COM
6
Partech
MADE.COM
7
Eurazeo
ManoMano
8
SevenVentures
Casper
9
CM-CIC Investissement
ManoMano
10
Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report -Home Improvements -Jul 201934
Home Improvements >Investment Trends >Most Active Ecosystem Investors
Top Ecosystem Investors in Home Improvements; Last 5 years (Jul 2014-Jul 2019)
Most Active Ecosystem Investors
INCUBATOR/ACCELERATOR
500 Startups(9 Investments)
Havenly, Barn & Willow, Pair
1
Y Combinator(7 Investments)
Eight, Burrow, Feather
2
Brand Capital(5 Investments)
LivSpace, HomeLane, City Furnish
3
IIDF(3 Investments)
Smetus, Kartadoma, ICanDesign
4
iSME(3 Investments)
MoodFit, Cloudsale, Modeo Systems
5
Rocket Internet(2 Investments)
Mycs, Olive Theory
6
Founders Future(2 Investments)
Bonsoirs, Pousse Pousse
7
Venture Catalysts(2 Investments)
Pepperfry, Innersense
8
REVTECH(2 Investments)
The Citizenry, Everthread
9
NUMA(2 Investments)
Flippar, Hopfab
10
OTHER NOTABLE INVESTORS
Bpifrance(5 Investments)
ManoMano, Hubstairs, Travauxlib
1
Goldman Sachs(4 Investments)
Pepperfry, LivSpace, WorldStores
2
FundersClub(4 Investments)
Eight, Move Loot, Burrow
3
TriplePoint Capital(3 Investments)
Framebridge, Feather, Renoviso
4
Global Founders Capital(3 Investments)
Mycs, Homebell, City Furnish
5
Lowe(3 Investments)
Porch, Decorist, Canopy Lawn Care
6
Fabrice Grinda(3 Investments)
EVE, Havenly, Renoviso
7
T. Rowe Price(2 Investments)
Houzz, Framebridge
8
Iconiq Capital(2 Investments)
Houzz, Houzz India
9
Asia Venture Group(2 Investments)
Homebell, JewelCandle
10
DEBT INVESTORS
Western Technology Investment(4
Investments)
Move Loot, Rooomy, Helix Sleep
1
Trifecta Capital(3 Investments)
Urban Ladder, LivSpace, Furlenco
2
Silicon Valley Bank
MADE.COM
3
Ardian
Brico Prive
4
TPG
LivSpace
5
Kartesia
Brico Prive
6
InnoVen Capital
Pepperfry
7
Northstar Capital
Sheds.com
8
Flow Capital
Interiormark
9
IntelleGrow
Furlenco
10
Home Improvements >Investment Trends >Most Active Ecosystem Investors
Top Ecosystem Investors in Home Improvements; Last 5 years (Jul 2014-Jul 2019)
Most Active Ecosystem Investors
INCUBATOR/ACCELERATOR
500 Startups(9 Investments)
Havenly, Barn & Willow, Pair
1
Y Combinator(7 Investments)
Eight, Burrow, Feather
2
Brand Capital(5 Investments)
LivSpace, HomeLane, City Furnish
3
IIDF(3 Investments)
Smetus, Kartadoma, ICanDesign
4
iSME(3 Investments)
MoodFit, Cloudsale, Modeo Systems
5
Rocket Internet(2 Investments)
Mycs, Olive Theory
6
Founders Future(2 Investments)
Bonsoirs, Pousse Pousse
7
Venture Catalysts(2 Investments)
Pepperfry, Innersense
8
REVTECH(2 Investments)
The Citizenry, Everthread
9
NUMA(2 Investments)
Flippar, Hopfab
10
OTHER NOTABLE INVESTORS
Bpifrance(5 Investments)
ManoMano, Hubstairs, Travauxlib
1
Goldman Sachs(4 Investments)
Pepperfry, LivSpace, WorldStores
2
FundersClub(4 Investments)
Eight, Move Loot, Burrow
3
TriplePoint Capital(3 Investments)
Framebridge, Feather, Renoviso
4
Global Founders Capital(3 Investments)
Mycs, Homebell, City Furnish
5
Lowe(3 Investments)
Porch, Decorist, Canopy Lawn Care
6
Fabrice Grinda(3 Investments)
EVE, Havenly, Renoviso
7
T. Rowe Price(2 Investments)
Houzz, Framebridge
8
Iconiq Capital(2 Investments)
Houzz, Houzz India
9
Asia Venture Group(2 Investments)
Homebell, JewelCandle
10
DEBT INVESTORS
Western Technology Investment(4
Investments)
Move Loot, Rooomy, Helix Sleep
1
Trifecta Capital(3 Investments)
Urban Ladder, LivSpace, Furlenco
2
Silicon Valley Bank
MADE.COM
3
Ardian
Brico Prive
4
TPG
LivSpace
5
Kartesia
Brico Prive
6
InnoVen Capital
Pepperfry
7
Northstar Capital
Sheds.com
8
Flow Capital
Interiormark
9
IntelleGrow
Furlenco
10
Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report -Home Improvements -Jul 201935
Home Improvements >Investment Trends >Investors in Unicorn club
Investors in Unicorn Club (1/3)
Home Improvements >Investment Trends >Investors in Unicorn club
Investors in Unicorn Club (1/3)
Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report -Home Improvements -Jul 201936
Home Improvements >Investment Trends >Investors in Unicorn club
Investors in Unicorn Club (2/3)
Home Improvements >Investment Trends >Investors in Unicorn club
Investors in Unicorn Club (2/3)
Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report -Home Improvements -Jul 201937
Home Improvements >Investment Trends >Investors in Unicorn club
Investors in Unicorn Club (3/3)
Home Improvements >Investment Trends >Investors in Unicorn club
Investors in Unicorn Club (3/3)
Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report -Home Improvements -Jul 201938
Home Improvements >Investment Trends >Unicorn Investors in the Sector
Unicorn Investors in the Sector
Home Improvements >Investment Trends >Unicorn Investors in the Sector
Unicorn Investors in the Sector
Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report -Home Improvements -Jul 2019
Contents
Feed Summary
Investment Trend
Market Details
Exit Outlook
Investors
News
Appendix
39
BlueBox
Key Sub Sectors
Detailed Sector Taxonomy
Top Markets of Investment Activity
Top Markets of Early Stage Investors
Other Notable Markets
Market Deep Dive
Contents
Feed Summary
Investment Trend
Market Details
Exit Outlook
Investors
News
Appendix
39
BlueBox
Key Sub Sectors
Detailed Sector Taxonomy
Top Markets of Investment Activity
Top Markets of Early Stage Investors
Other Notable Markets
Market Deep Dive
Some more Sector Reports you might want to check out
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Marketmap: Home Improvements
41
Home Improvements > Market Details > BlueBox
Marketmap: Home Improvements
41
Home Improvements > Market Details > BlueBox
Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report -Home Improvements -Jul 2019
Key Sub Sectors
42
Key Sub Sectors in Home Improvements
Market Top Companies
# Cos
Tracked
#
Funded
Total
Funding
B2C Commerce
Online platform selling home improvement products to customers
Wayfair (2002, Boston, Public)
Pepperfry (2011, Mumbai, $199M)
1799 323$3.8B
Commerce & Services
Online platform having both commerce and services front, where homeowners can buy
furniture and consult interior designers respectively
Houzz (2009, Palo Alto, $614M)
Laurel & Wolf (2014, Los Angeles, $25.5M)
36 12$1.1B
Services
Companies dealing in big ticket home remodeling services like interior designing, painting,
flooring etc
HomeLane (2014, Bangalore, $72.7M)
Porch (2012, Seattle, $100M)
320 91$459M
Enabler
Online platform providing software and technology products to retailers, service providers
and homeowners
Modsy (2015, San Francisco, $71M)
Rooomy (2009, San Jose, $13M)
120 58$183M
Second-hand
Online platform to buy and sell used/pre-owned furniture
Zefo (2015, Bangalore, Acquired)
Chairish (2013, San Francisco, $15.2M)
46 17$90.7M
Rental
Online platforms renting pre-owned furniture and other household goods
Furlenco (2011, Bangalore, $43.8M)
City Furnish (2015, Delhi, $5.5M)
36 12$70.4M
Community Platform
Online community of homeowners, interior designers and manufacturers to discuss,
implement and buy home decor products
RoomClip (2012, Tokyo, $8.3M)
Mon Matre Carr (2014, Paris)
19 6$8.9M
B2B Commerce
Online platforms facilitating trading of home improvement products /supplies for
consumption, processing or selling between businesses
Hip Couch (2016, Mumbai, $700k)
Americanflat (2011, New York City, $40k)
27 3$4.2M
Content Platforms
Online platform generating content and enabling purchase of wall decor products
BrightNest (2011, Denver, Acquired)
Abitaz (2016, Heist-op-den-berg)
15 1$950k
Home Improvements >Market Details >Key Sub Sectors
Key Sub Sectors
42
Key Sub Sectors in Home Improvements
Market Top Companies
# Cos
Tracked
#
Funded
Total
Funding
B2C Commerce
Online platform selling home improvement products to customers
Wayfair (2002, Boston, Public)
Pepperfry (2011, Mumbai, $199M)
1799 323$3.8B
Commerce & Services
Online platform having both commerce and services front, where homeowners can buy
furniture and consult interior designers respectively
Houzz (2009, Palo Alto, $614M)
Laurel & Wolf (2014, Los Angeles, $25.5M)
36 12$1.1B
Services
Companies dealing in big ticket home remodeling services like interior designing, painting,
flooring etc
HomeLane (2014, Bangalore, $72.7M)
Porch (2012, Seattle, $100M)
320 91$459M
Enabler
Online platform providing software and technology products to retailers, service providers
and homeowners
Modsy (2015, San Francisco, $71M)
Rooomy (2009, San Jose, $13M)
120 58$183M
Second-hand
Online platform to buy and sell used/pre-owned furniture
Zefo (2015, Bangalore, Acquired)
Chairish (2013, San Francisco, $15.2M)
46 17$90.7M
Rental
Online platforms renting pre-owned furniture and other household goods
Furlenco (2011, Bangalore, $43.8M)
City Furnish (2015, Delhi, $5.5M)
36 12$70.4M
Community Platform
Online community of homeowners, interior designers and manufacturers to discuss,
implement and buy home decor products
RoomClip (2012, Tokyo, $8.3M)
Mon Matre Carr (2014, Paris)
19 6$8.9M
B2B Commerce
Online platforms facilitating trading of home improvement products /supplies for
consumption, processing or selling between businesses
Hip Couch (2016, Mumbai, $700k)
Americanflat (2011, New York City, $40k)
27 3$4.2M
Content Platforms
Online platform generating content and enabling purchase of wall decor products
BrightNest (2011, Denver, Acquired)
Abitaz (2016, Heist-op-den-berg)
15 1$950k
Home Improvements >Market Details >Key Sub Sectors
Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report -Home Improvements -Jul 2019
Detailed Sector Taxonomy (1/11)
43
Home Improvements >Market Details >Detailed Sector Taxonomy
Detailed Sector Taxonomy (1/11)
43
Home Improvements >Market Details >Detailed Sector Taxonomy
Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report -Home Improvements -Jul 2019
Detailed Sector Taxonomy (2/11)
44
Home Improvements >Market Details >Detailed Sector Taxonomy
Detailed Sector Taxonomy (2/11)
44
Home Improvements >Market Details >Detailed Sector Taxonomy
Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report -Home Improvements -Jul 2019
Detailed Sector Taxonomy (3/11)
45
Home Improvements >Market Details >Detailed Sector Taxonomy
Detailed Sector Taxonomy (3/11)
45
Home Improvements >Market Details >Detailed Sector Taxonomy
Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report -Home Improvements -Jul 2019
Detailed Sector Taxonomy (4/11)
46
Home Improvements >Market Details >Detailed Sector Taxonomy
Detailed Sector Taxonomy (4/11)
46
Home Improvements >Market Details >Detailed Sector Taxonomy
Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report -Home Improvements -Jul 2019
Detailed Sector Taxonomy (5/11)
47
Home Improvements >Market Details >Detailed Sector Taxonomy
Detailed Sector Taxonomy (5/11)
47
Home Improvements >Market Details >Detailed Sector Taxonomy
Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report -Home Improvements -Jul 2019
Detailed Sector Taxonomy (6/11)
48
Home Improvements >Market Details >Detailed Sector Taxonomy
Detailed Sector Taxonomy (6/11)
48
Home Improvements >Market Details >Detailed Sector Taxonomy
Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report -Home Improvements -Jul 2019
Detailed Sector Taxonomy (7/11)
49
Home Improvements >Market Details >Detailed Sector Taxonomy
Detailed Sector Taxonomy (7/11)
49
Home Improvements >Market Details >Detailed Sector Taxonomy
Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report -Home Improvements -Jul 2019
Detailed Sector Taxonomy (8/11)
50
Home Improvements >Market Details >Detailed Sector Taxonomy
Detailed Sector Taxonomy (8/11)
50
Home Improvements >Market Details >Detailed Sector Taxonomy
Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report -Home Improvements -Jul 2019
Detailed Sector Taxonomy (9/11)
51
Home Improvements >Market Details >Detailed Sector Taxonomy
Detailed Sector Taxonomy (9/11)
51
Home Improvements >Market Details >Detailed Sector Taxonomy
Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report -Home Improvements -Jul 2019
Detailed Sector Taxonomy (10/11)
52
Home Improvements >Market Details >Detailed Sector Taxonomy
Detailed Sector Taxonomy (10/11)
52
Home Improvements >Market Details >Detailed Sector Taxonomy
Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report -Home Improvements -Jul 2019
Detailed Sector Taxonomy (11/11)
53
Home Improvements >Market Details >Detailed Sector Taxonomy
Detailed Sector Taxonomy (11/11)
53
Home Improvements >Market Details >Detailed Sector Taxonomy
Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report -Home Improvements -Jul 2019
Rank Market
Last 2 Years
$ Invested # Round Top Funded Company
1
(+1)
B2C Commerce > Horizontal > Marketplace
Online platform facilitating sale of home improvement products with payment and logistics support
(Companies covered 92 | Funded 30 | Total Funding $664M)
$288M
(+$106M)
12
(-2)
ManoMano
(2013, Paris, $212M)
2
(-)
B2C Commerce > Mattress > Private Label
Online platform dealing with mattresses under its own brand name
(Companies covered 71 | Funded 21 | Total Funding $577M)
$223M
(-$54.3M)
13
(-10)
Casper
(2014, New York City, $340M)
3
(-1)
B2C Commerce > Horizontal > Private Label
Online platform dealing with home improvement products under its own brand name
(Companies covered 175 | Funded 35 | Total Funding $522M)
$168M
(+$6.6M)
13
(-4)
LivSpace
(2012, Bangalore, $105M)
4
(+2)
Enabler > Visualization Tool > 3D Rendering
Online platform using 3D computer graphics process for converting 3D wire frame models into 2D
images with 3D photorealistic effects or non-photorealistic rendering on a computer
(Companies covered 33 | Funded 16 | Total Funding $127M)
$81M
(+$50M)
6
(-)
Modsy
(2015, San Francisco, $71M)
5
(+1)
Rental
Online platforms renting pre-owned furniture and other household goods
(Companies covered 36 | Funded 12 | Total Funding $70.4M)
$41.8M
(+$20M)
9
(-1)
Feather
(2017, Brooklyn, $16M)
6
(+5)
B2C Commerce > Home Textiles > Private Label
Online platform dealing with home textile products under its own brand name
(Companies covered 83 | Funded 13 | Total Funding $47.3M)
$30.4M
(+$19.4M)
6
(+3)
Parachute Home
(2013, Los Angeles, $35.5M)
7
(+11)
Services > Interior Design > In-house
Online-first home improvement service provider with its own fleet of designers
(Companies covered 33 | Funded 11 | Total Funding $42.7M)
$38M
(+$37.1M)
5
(-)
Design Cafe
(2011, Bangalore, $30.3M)
54
Note: The numbers in the bracket represent the change in a 2 year period.
Top Markets of Investment Activity (1/2)
Top Markets by Funding in Home Improvements in last 2 years (July 2017 -June 2019)
Home Improvements >Market Details >Top Markets of Investment Activity
Rank Market
Last 2 Years
$ Invested # Round Top Funded Company
1
(+1)
B2C Commerce > Horizontal > Marketplace
Online platform facilitating sale of home improvement products with payment and logistics support
(Companies covered 92 | Funded 30 | Total Funding $664M)
$288M
(+$106M)
12
(-2)
ManoMano
(2013, Paris, $212M)
2
(-)
B2C Commerce > Mattress > Private Label
Online platform dealing with mattresses under its own brand name
(Companies covered 71 | Funded 21 | Total Funding $577M)
$223M
(-$54.3M)
13
(-10)
Casper
(2014, New York City, $340M)
3
(-1)
B2C Commerce > Horizontal > Private Label
Online platform dealing with home improvement products under its own brand name
(Companies covered 175 | Funded 35 | Total Funding $522M)
$168M
(+$6.6M)
13
(-4)
LivSpace
(2012, Bangalore, $105M)
4
(+2)
Enabler > Visualization Tool > 3D Rendering
Online platform using 3D computer graphics process for converting 3D wire frame models into 2D
images with 3D photorealistic effects or non-photorealistic rendering on a computer
(Companies covered 33 | Funded 16 | Total Funding $127M)
$81M
(+$50M)
6
(-)
Modsy
(2015, San Francisco, $71M)
5
(+1)
Rental
Online platforms renting pre-owned furniture and other household goods
(Companies covered 36 | Funded 12 | Total Funding $70.4M)
$41.8M
(+$20M)
9
(-1)
Feather
(2017, Brooklyn, $16M)
6
(+5)
B2C Commerce > Home Textiles > Private Label
Online platform dealing with home textile products under its own brand name
(Companies covered 83 | Funded 13 | Total Funding $47.3M)
$30.4M
(+$19.4M)
6
(+3)
Parachute Home
(2013, Los Angeles, $35.5M)
7
(+11)
Services > Interior Design > In-house
Online-first home improvement service provider with its own fleet of designers
(Companies covered 33 | Funded 11 | Total Funding $42.7M)
$38M
(+$37.1M)
5
(-)
Design Cafe
(2011, Bangalore, $30.3M)
54
Note: The numbers in the bracket represent the change in a 2 year period.
Top Markets of Investment Activity (1/2)
Top Markets by Funding in Home Improvements in last 2 years (July 2017 -June 2019)
Home Improvements >Market Details >Top Markets of Investment Activity
Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report -Home Improvements -Jul 201955
Top Markets of Investment Activity (2/2)
Home Improvements >Market Details >Top Markets of Investment Activity
Top Markets of Investment Activity (2/2)
Home Improvements >Market Details >Top Markets of Investment Activity
Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report -Home Improvements -Jul 2019
Rank Market # Investments Key Investments
1
B2C Commerce > Mattress > Private Label
Online platform dealing with mattresses under its own brand name
(Companies created 71 | Funded 21 | Total Funding $577M )
2
Eight (2014, San Francisco, $46.5M)
WakeFit (2014, Bangalore, $9M)
2
B2C Commerce > Furniture > Private Label > Sofa > Custom Made
Online platform that processes made-to-order sofas for customers
(Companies created 4 | Funded 3 | Total Funding $18.4M )
1Burrow (2016, New York City, $18.4M)
3
Services > Horizontal > In-house
Online-first home improvement platform with its own fleet of service providers
(Companies created 5 | Funded 2 | Total Funding $60.5M )
1Pro.com (2013, Seattle, $60.5M)
4
Rental
Online platforms renting pre-owned furniture and other household goods
(Companies created 36 | Funded 12 | Total Funding $70.4M )
1Feather (2017, Brooklyn, $16M)
Note: Investors considered -Sequoia Capital, Accel Partners, Andreessen Horowitz, NEA, GreylockPartners, General Catalyst Partners, Benchmark Capital, KPCB, Khosla Ventures, RedpointVentures, Founders Fund, SV Angel, Index Ventures, Bessemer
Venture Partners, Lightspeed Venture Partners, Venrock, Draper Fisher Jurvetson, Institutional Venture Partners, Intel Capital, Battery Ventures
56
Top Markets of Early Stage Investors
Top Markets where Early Stage Investors are investing in last 2 years (July 2017 -June 2019)
Home Improvements >Market Details >Top Markets of Early Stage Investors
Rank Market # Investments Key Investments
1
B2C Commerce > Mattress > Private Label
Online platform dealing with mattresses under its own brand name
(Companies created 71 | Funded 21 | Total Funding $577M )
2
Eight (2014, San Francisco, $46.5M)
WakeFit (2014, Bangalore, $9M)
2
B2C Commerce > Furniture > Private Label > Sofa > Custom Made
Online platform that processes made-to-order sofas for customers
(Companies created 4 | Funded 3 | Total Funding $18.4M )
1Burrow (2016, New York City, $18.4M)
3
Services > Horizontal > In-house
Online-first home improvement platform with its own fleet of service providers
(Companies created 5 | Funded 2 | Total Funding $60.5M )
1Pro.com (2013, Seattle, $60.5M)
4
Rental
Online platforms renting pre-owned furniture and other household goods
(Companies created 36 | Funded 12 | Total Funding $70.4M )
1Feather (2017, Brooklyn, $16M)
Note: Investors considered -Sequoia Capital, Accel Partners, Andreessen Horowitz, NEA, GreylockPartners, General Catalyst Partners, Benchmark Capital, KPCB, Khosla Ventures, RedpointVentures, Founders Fund, SV Angel, Index Ventures, Bessemer
Venture Partners, Lightspeed Venture Partners, Venrock, Draper Fisher Jurvetson, Institutional Venture Partners, Intel Capital, Battery Ventures
56
Top Markets of Early Stage Investors
Top Markets where Early Stage Investors are investing in last 2 years (July 2017 -June 2019)
Home Improvements >Market Details >Top Markets of Early Stage Investors
Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report -Home Improvements -Jul 2019
Rank Market
Last 2 Years
#of Comp Founded$ Invested # Round Top FundedCompany
1
B2C Commerce > Kitchen Supplies > Kitchenware > Private Label
Online platform dealing with kitchenware under its own brand name
(Companies covered 47 | Funded 11 | Total Funding $10.7M)
15
$8.3M
(+$8.3M)
6
(+6)
Made In Cookware
(2016, Austin, $8.3M)
57
Other Notable Markets
Other Notable Markets with high Entrepreneurial Activity in Home Improvements in last 2 years (July 2017 -June 2019)
Home Improvements > Market Details > Other Notable Markets
Rank Market
Last 2 Years
#of Comp Founded$ Invested # Round Top FundedCompany
1
B2C Commerce > Kitchen Supplies > Kitchenware > Private Label
Online platform dealing with kitchenware under its own brand name
(Companies covered 47 | Funded 11 | Total Funding $10.7M)
15
$8.3M
(+$8.3M)
6
(+6)
Made In Cookware
(2016, Austin, $8.3M)
57
Other Notable Markets
Other Notable Markets with high Entrepreneurial Activity in Home Improvements in last 2 years (July 2017 -June 2019)
Home Improvements > Market Details > Other Notable Markets
Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report -Home Improvements -Jul 2019
Incubators Y Combinator (#1), IIDF (#1)
Seed
Lerer Hippeau Ventures (#1), HV Holtzbrinck Ventures
(#1)
Series A/B FJ Labs (#1), Norwest Venture Partners (#1)
Series C+ Goldman Sachs (#1), Bertelsmann India Investments (#1)
Dering Hall Jan -2019
Acq by Chairish
Lumens Jul -2016
Acq by YDesign Group
$125M -Series D
ManoMano (2013, Paris, $212M)
Series A
FortyTwo (2009, Singapore)
$135k -Angel
Pepperfry (2011, Mumbai, $199M)
$20.2M -Series B
Clippings (2011, London, $25.1M)
$198k -Angel
Clippings (2011, London, $25.1M)
$670k -Series A
Dering Hall (2011, New York City,
$7.5M)
$15M -Series B
Gaia Design (2014, Mexico City,
$17.9M)
$10.5M -Series A
Eporta (2014, London, $13.8M)
$38.5M -Series E
Pepperfry (2011, Mumbai, $199M)
$3.9M -Series B
Brosa (2014, Melbourne, $5.9M)
Jun 2019
HighJump Transforms Supply Chain for Mexico's GAIA, PR
Newswire
Jun 2019
Here's what all you can do at the newly launched Pepperfry
snooze studios, Indiatimes
Jun 2019
Pepperfry targets Rs 2000-crore revenue from ‘House
Brands’ by 2020, Financial Express
Jun 2019
An online furniture retailer in India saw its sales double after
it opened physical 'experience' stores, Business Insider
May 2019
LexisNexis Risk Solutions Acquires Lumen from Numerica
Corp., Haywood Talcove Quoted, ExecutiveBiz
Apr 2019
Pepperfry partners with BankBazaar to offer loans for home
renovation and furniture, TheNewsMinute
Apr 2019
Peppefry eyeing GMV of $1 billion through omni-channel
approach by 2021, Business Today
Apr 2019
ManoMano raises $125 million for its home improvement e-
commerce platform, TechCrunch
Mar 2019
PepperFry to launch home services unit, roll out 30 spin-off
stores, Business Standard
Mar 2019
Pepperfry’s Mumbai Fulfilment Centre Gets ISO
Certifications, Business Wire India
Feb 2019
Pepperfry launches gift registry, hopes it brings in 25 pc
revenue, YourStory Media
Jan 2019
Pepperfry Establishes Kerala Foothold with 2nd Offline
Outlet in Kerala, Corporate Ethos
Jan 2019
Chairish buys Dering Hall to become largest digital furniture
marketplace, Mobile Marketing Magazine
News
3
6
14
30
92
M&A/IPO
Series C+
Series A+
Funded
Companies
Covered
Funding Funnel
B2C Commerce > Horizontal > Marketplace: Market Factsheet
58
Exits
Most Active Investors
Recent InvestmentsOnline platform facilitating sale of
home improvement products with
payment and logistics support
Pepperfry
(2011, Mumbai, $199M)
Dering Hall
(2011, New York City, $7.5M)
Home24
(2009, Berlin, $173M)
ManoMano
(2013, Paris, $212M)
Clippings
(2011, London, $25.1M)
Top Companies
#1 Top Markets of Investment Activity
Home Improvements >Market Details >Market: Marketplace
Companies Created 92 | Funded 30 | Total Funding $664M
0
5
10
15
$0k
$100M
$200M
$300M
20142015201620172018
Predicted Funding YoY Funding
Rounds Predicted Rounds
YoY Funding and Rounds
Market: Marketplace
Incubators Y Combinator (#1), IIDF (#1)
Seed
Lerer Hippeau Ventures (#1), HV Holtzbrinck Ventures
(#1)
Series A/B FJ Labs (#1), Norwest Venture Partners (#1)
Series C+ Goldman Sachs (#1), Bertelsmann India Investments (#1)
Dering Hall Jan -2019
Acq by Chairish
Lumens Jul -2016
Acq by YDesign Group
$125M -Series D
ManoMano (2013, Paris, $212M)
Series A
FortyTwo (2009, Singapore)
$135k -Angel
Pepperfry (2011, Mumbai, $199M)
$20.2M -Series B
Clippings (2011, London, $25.1M)
$198k -Angel
Clippings (2011, London, $25.1M)
$670k -Series A
Dering Hall (2011, New York City,
$7.5M)
$15M -Series B
Gaia Design (2014, Mexico City,
$17.9M)
$10.5M -Series A
Eporta (2014, London, $13.8M)
$38.5M -Series E
Pepperfry (2011, Mumbai, $199M)
$3.9M -Series B
Brosa (2014, Melbourne, $5.9M)
Jun 2019
HighJump Transforms Supply Chain for Mexico's GAIA, PR
Newswire
Jun 2019
Here's what all you can do at the newly launched Pepperfry
snooze studios, Indiatimes
Jun 2019
Pepperfry targets Rs 2000-crore revenue from ‘House
Brands’ by 2020, Financial Express
Jun 2019
An online furniture retailer in India saw its sales double after
it opened physical 'experience' stores, Business Insider
May 2019
LexisNexis Risk Solutions Acquires Lumen from Numerica
Corp., Haywood Talcove Quoted, ExecutiveBiz
Apr 2019
Pepperfry partners with BankBazaar to offer loans for home
renovation and furniture, TheNewsMinute
Apr 2019
Peppefry eyeing GMV of $1 billion through omni-channel
approach by 2021, Business Today
Apr 2019
ManoMano raises $125 million for its home improvement e-
commerce platform, TechCrunch
Mar 2019
PepperFry to launch home services unit, roll out 30 spin-off
stores, Business Standard
Mar 2019
Pepperfry’s Mumbai Fulfilment Centre Gets ISO
Certifications, Business Wire India
Feb 2019
Pepperfry launches gift registry, hopes it brings in 25 pc
revenue, YourStory Media
Jan 2019
Pepperfry Establishes Kerala Foothold with 2nd Offline
Outlet in Kerala, Corporate Ethos
Jan 2019
Chairish buys Dering Hall to become largest digital furniture
marketplace, Mobile Marketing Magazine
News
3
6
14
30
92
M&A/IPO
Series C+
Series A+
Funded
Companies
Covered
Funding Funnel
B2C Commerce > Horizontal > Marketplace: Market Factsheet
58
Exits
Most Active Investors
Recent InvestmentsOnline platform facilitating sale of
home improvement products with
payment and logistics support
Pepperfry
(2011, Mumbai, $199M)
Dering Hall
(2011, New York City, $7.5M)
Home24
(2009, Berlin, $173M)
ManoMano
(2013, Paris, $212M)
Clippings
(2011, London, $25.1M)
Top Companies
#1 Top Markets of Investment Activity
Home Improvements >Market Details >Market: Marketplace
Companies Created 92 | Funded 30 | Total Funding $664M
0
5
10
15
$0k
$100M
$200M
$300M
20142015201620172018
Predicted Funding YoY Funding
Rounds Predicted Rounds
YoY Funding and Rounds
Market: Marketplace
Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report -Home Improvements -Jul 201959
B2C Commerce > Horizontal > Marketplace: Top Companies
Home Improvements >Market Details >Market: Marketplace
#1 Top Markets of Investment Activity
Market: Marketplace
Analyst’s Pick
ManoMano (2013, Paris, $212M)
Online marketplace for home improvement items
Soonicorn.Stage: Series D
Eurazeo, Aglae Ventures, CM-CIC Investissement
and 5 Other Investors
Pepperfry (2011, Mumbai, $199M)
Online managed marketplace for home
improvement products
Soonicorn.Stage: Series E
Venture Catalysts, State Street Global Advisors,
InnoVen Capital and 4 Other Investors
Home24 (2009, Berlin, $173M)
Online marketplace for home improvement
products
Soonicorn.Stage: Series C
Rocket Internet, Baillie Gifford, REWE Group and 5
Other Investors
Clippings (2011, London, $25.1M)
Curated Marketplace for Furniture & Homeware
Minicorn.Stage: Series B
Conde Nast, C4 Ventures, Advance Venture Partners
and 128 Other Investors
Analyst’s Pick
Eporta (2014, London, $13.8M)
Members only marketplace for home decor &
furnishing
Minicorn.Stage: Series A
Canvas Ventures, LocalGlobe, Oxford Capital and 12
Other Investors
Dering Hall (2011, New York City, $7.5M)
Marketplace for home design
Editor's Pick.Stage: Acquired
Lerer Hippeau Ventures, Hearst Magazines,
SoftBank Capital and 2 Other Investors
Made In Design (2005, Grenoble, $6.6M)
Designer furniture online
Editor's Pick.Stage: Series A
Gimv
Brosa (2014, Melbourne, $5.9M)
Marketplace for furniture designers and creators
Minicorn.Stage: Series B
AirTree Ventures, Bailador, BMY Group
Analyst’s Pick
Hometeka (2012, Belo Horizonte)
Online marketplace for home improvement
products
Editor's Pick.Stage: Funded
Performa Investimentos
B2C Commerce > Horizontal > Marketplace: Top Companies
Home Improvements >Market Details >Market: Marketplace
#1 Top Markets of Investment Activity
Market: Marketplace
Analyst’s Pick
ManoMano (2013, Paris, $212M)
Online marketplace for home improvement items
Soonicorn.Stage: Series D
Eurazeo, Aglae Ventures, CM-CIC Investissement
and 5 Other Investors
Pepperfry (2011, Mumbai, $199M)
Online managed marketplace for home
improvement products
Soonicorn.Stage: Series E
Venture Catalysts, State Street Global Advisors,
InnoVen Capital and 4 Other Investors
Home24 (2009, Berlin, $173M)
Online marketplace for home improvement
products
Soonicorn.Stage: Series C
Rocket Internet, Baillie Gifford, REWE Group and 5
Other Investors
Clippings (2011, London, $25.1M)
Curated Marketplace for Furniture & Homeware
Minicorn.Stage: Series B
Conde Nast, C4 Ventures, Advance Venture Partners
and 128 Other Investors
Analyst’s Pick
Eporta (2014, London, $13.8M)
Members only marketplace for home decor &
furnishing
Minicorn.Stage: Series A
Canvas Ventures, LocalGlobe, Oxford Capital and 12
Other Investors
Dering Hall (2011, New York City, $7.5M)
Marketplace for home design
Editor's Pick.Stage: Acquired
Lerer Hippeau Ventures, Hearst Magazines,
SoftBank Capital and 2 Other Investors
Made In Design (2005, Grenoble, $6.6M)
Designer furniture online
Editor's Pick.Stage: Series A
Gimv
Brosa (2014, Melbourne, $5.9M)
Marketplace for furniture designers and creators
Minicorn.Stage: Series B
AirTree Ventures, Bailador, BMY Group
Analyst’s Pick
Hometeka (2012, Belo Horizonte)
Online marketplace for home improvement
products
Editor's Pick.Stage: Funded
Performa Investimentos
Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report -Home Improvements -Jul 2019
Note: Overall Rating is a combination of Funding and Team rating, along with Execution, Size and Growth metrics
60
B2C Commerce > Horizontal > Marketplace: Leaderboard
Home Improvements >Market Details >Market: Marketplace
#1 Top Markets of Investment Activity
Better than Market Average
Market: Marketplace
Overall
Rating
Company
Name
YearLocationStage
Funding
($M)
Funding
Rounds
Team
Rating
Execution Quality Size Metrics 6M Growth Metrics
App
Rating
App UI
Web
UI
Social
Followers
Mobile
Downloads
Mobile
Reviews
News
Mentions
Mobile
Reviews
Social
Followers
Δ % Δ %
5.0Pepperfry 2011Mumbai Series E $199M 8 - 4 4 3 17.2k 3M 27.1k 68 6.9k34%1.5k9%
4.3ManoMano 2013Paris Series D $212M 5 - - - - 2.6k - - 8 - - 26012%
4.2Home24 2009Berlin Series C $173M 6 - 4 - - 1.9k 300k 1.8k 9 19513% 5 -
4.1Clippings 2011London Series B $25.1M 5 - - - - 2.8k - - 2 - - 69 3%
3.9Dering Hall2011
New York
City
Acquired $7.5M 5 - - - - 8.6k - - 9 - - 51 1%
3.8Eporta 2014London Series A $13.8M 4 - - - - 2.7k - - 1 - - 38 1%
3.7Gaia Design2014Mexico CitySeries B $17.9M 3 - - - - 2.8k - - 3 - - 1405%
3.4Brosa 2014MelbourneSeries B $5.9M 2 - - - 4 255 - - 1 - - 7 3%
3.4Moebel 2009Hamburg Funded - 1 - 4 - - 1.6k 300k 287 1 2710% 78 5%
3.0Vivense 2013IstanbulSeries A - 4 - - - - 7.3k - - - - - 3695%
2.9Pamono 2013Berlin Series A - 1 - - - 4 2k - - - - - 59 3%
2.6
CROWDYHO
USE
2013AmsterdamSeed $1.5M 4 - - - - 22.5k - - 3 - --453-2%
2.6
Made In
Design
2005GrenobleSeries A $6.6M 1 - - - - 250 - - 1 - - 2 1%
2.1FortyTwo 2009SingaporeSeries A - 1 - - - - 431 - - 1 - - 1 -
1.9Bouf 2007London Seed $268k 1 - - - - 14.6k - - - - --305-2%
Note: Overall Rating is a combination of Funding and Team rating, along with Execution, Size and Growth metrics
60
B2C Commerce > Horizontal > Marketplace: Leaderboard
Home Improvements >Market Details >Market: Marketplace
#1 Top Markets of Investment Activity
Better than Market Average
Market: Marketplace
Overall
Rating
Company
Name
YearLocationStage
Funding
($M)
Funding
Rounds
Team
Rating
Execution Quality Size Metrics 6M Growth Metrics
App
Rating
App UI
Web
UI
Social
Followers
Mobile
Downloads
Mobile
Reviews
News
Mentions
Mobile
Reviews
Social
Followers
Δ % Δ %
5.0Pepperfry 2011Mumbai Series E $199M 8 - 4 4 3 17.2k 3M 27.1k 68 6.9k34%1.5k9%
4.3ManoMano 2013Paris Series D $212M 5 - - - - 2.6k - - 8 - - 26012%
4.2Home24 2009Berlin Series C $173M 6 - 4 - - 1.9k 300k 1.8k 9 19513% 5 -
4.1Clippings 2011London Series B $25.1M 5 - - - - 2.8k - - 2 - - 69 3%
3.9Dering Hall2011
New York
City
Acquired $7.5M 5 - - - - 8.6k - - 9 - - 51 1%
3.8Eporta 2014London Series A $13.8M 4 - - - - 2.7k - - 1 - - 38 1%
3.7Gaia Design2014Mexico CitySeries B $17.9M 3 - - - - 2.8k - - 3 - - 1405%
3.4Brosa 2014MelbourneSeries B $5.9M 2 - - - 4 255 - - 1 - - 7 3%
3.4Moebel 2009Hamburg Funded - 1 - 4 - - 1.6k 300k 287 1 2710% 78 5%
3.0Vivense 2013IstanbulSeries A - 4 - - - - 7.3k - - - - - 3695%
2.9Pamono 2013Berlin Series A - 1 - - - 4 2k - - - - - 59 3%
2.6
CROWDYHO
USE
2013AmsterdamSeed $1.5M 4 - - - - 22.5k - - 3 - --453-2%
2.6
Made In
Design
2005GrenobleSeries A $6.6M 1 - - - - 250 - - 1 - - 2 1%
2.1FortyTwo 2009SingaporeSeries A - 1 - - - - 431 - - 1 - - 1 -
1.9Bouf 2007London Seed $268k 1 - - - - 14.6k - - - - --305-2%
Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report -Home Improvements -Jul 2019
Incubators Y Combinator (#1)
Seed
Norwest Venture Partners (#1), Lerer Hippeau Ventures
(#1)
Series A/B Sequoia Capital (#1), New Enterprise Associates (#1)
Series C+ SevenVentures(#1), PROOF.VC (#1)
Endy Sleep Nov -2018
Acq by Sleep Country for $66.8M
Level Sleep Jul -2018
Acq by DreamCloud
Yogabed Dec -2017
Acq by Marpac
Buddy Sleep Dec -2017
Acq by SLEEPZ
On Purple Nov -2017
Acq by globalpartnerac.com
$100M -Series D
Casper (2014, New York City, $340M)
$875k -Series A
Solay Sleep (2017, Scottsdale, $5.9M)
$4.3M -Series B
Leesa (2014, Virginia Beach, $36.3M)
$9M -Series A
WakeFit (2014, Bangalore, $9M)
Series A
Helix Sleep (2014, New York City,
$9.1M)
Angel
Endy Sleep (2014, Toronto)
$14M -Series B
Eight (2014, San Francisco, $46.5M)
$5M -Series A
Solay Sleep (2017, Scottsdale, $5.9M)
Jul 2019
Aussie wallet brand raises US$8m from investors in Casper,
InsideRetail
Jun 2019
iZen and Aviya Mattress Make Achieving 'Simple. Life.
Balance.' Even Easier Through a New Partnership, Newswire
May 2019
Online Sleep Start-up Sunday Launches 4th Generation Sleep
Products, PR Newswire
Apr 2019
Endy Competitor Casper Officially Launches Made-in-canada
Products, BetaKit
Apr 2019Casper debuts two new hybrid mattresses, Furniture Today
Mar 2019
Casper Becomes Third Retailer In Two Weeks To Reach
‘Unicorn’ Status, Retail TouchPoints
Mar 2019
Online mattress retailer Casper to hire IPO underwriters -
sources, Reuters
Mar 2019
Revealed: Mattress company Casper sees huge jump in
revenue, Fast Company
Mar 2019
The innovative company solving India's sleep problems
through sleep science, Indiatimes
Mar 2019
Online mattress start-up Wakefit targets ₹260-crore revenue
in FY20, Business Line
Jan 2019
Casper announces the Glow —a portable, sleep-friendly
light, TechCrunch
Jan 2019
Simba and Cuckooz join up to improve sleep wellness with
womb-like 'sanctuary' in London, Leisure Management
Jan 2019
Leading Ethereum Researcher Vlad Zamfir to Collaborate
with Casper Labs to Speed Up CBC Upgrade, CryptoScoop
Jan 2019Sleep Country Canada Inc. Opens the Market, CNW
News
5
3
9
21
71
M&A/IPO
Series C+
Series A+
Funded
Companies
Covered
Funding Funnel
B2C Commerce > Mattress > Private Label: Market Factsheet
61
Exits
Most Active Investors
Recent InvestmentsOnline platform dealing with
mattresses under its own brand
name
Casper
(2014, New York City, $340M)
Leesa
(2014, Virginia Beach, $36.3M)
Eight
(2014, San Francisco, $46.5M)
Simba
(2015, London, $92.9M)
Endy Sleep
(2014, Toronto)
Top Companies
#2 Top Markets of Investment Activity
Home Improvements >Market Details >Market: Private Label
Companies Created 71 | Funded 21 | Total Funding $577M
0
5
10
15
$0k
$200M
$400M
20142015201620172018
Predicted Funding YoY Funding
Rounds Predicted Rounds
YoY Funding and Rounds
Market: Private Label
Incubators Y Combinator (#1)
Seed
Norwest Venture Partners (#1), Lerer Hippeau Ventures
(#1)
Series A/B Sequoia Capital (#1), New Enterprise Associates (#1)
Series C+ SevenVentures(#1), PROOF.VC (#1)
Endy Sleep Nov -2018
Acq by Sleep Country for $66.8M
Level Sleep Jul -2018
Acq by DreamCloud
Yogabed Dec -2017
Acq by Marpac
Buddy Sleep Dec -2017
Acq by SLEEPZ
On Purple Nov -2017
Acq by globalpartnerac.com
$100M -Series D
Casper (2014, New York City, $340M)
$875k -Series A
Solay Sleep (2017, Scottsdale, $5.9M)
$4.3M -Series B
Leesa (2014, Virginia Beach, $36.3M)
$9M -Series A
WakeFit (2014, Bangalore, $9M)
Series A
Helix Sleep (2014, New York City,
$9.1M)
Angel
Endy Sleep (2014, Toronto)
$14M -Series B
Eight (2014, San Francisco, $46.5M)
$5M -Series A
Solay Sleep (2017, Scottsdale, $5.9M)
Jul 2019
Aussie wallet brand raises US$8m from investors in Casper,
InsideRetail
Jun 2019
iZen and Aviya Mattress Make Achieving 'Simple. Life.
Balance.' Even Easier Through a New Partnership, Newswire
May 2019
Online Sleep Start-up Sunday Launches 4th Generation Sleep
Products, PR Newswire
Apr 2019
Endy Competitor Casper Officially Launches Made-in-canada
Products, BetaKit
Apr 2019Casper debuts two new hybrid mattresses, Furniture Today
Mar 2019
Casper Becomes Third Retailer In Two Weeks To Reach
‘Unicorn’ Status, Retail TouchPoints
Mar 2019
Online mattress retailer Casper to hire IPO underwriters -
sources, Reuters
Mar 2019
Revealed: Mattress company Casper sees huge jump in
revenue, Fast Company
Mar 2019
The innovative company solving India's sleep problems
through sleep science, Indiatimes
Mar 2019
Online mattress start-up Wakefit targets ₹260-crore revenue
in FY20, Business Line
Jan 2019
Casper announces the Glow —a portable, sleep-friendly
light, TechCrunch
Jan 2019
Simba and Cuckooz join up to improve sleep wellness with
womb-like 'sanctuary' in London, Leisure Management
Jan 2019
Leading Ethereum Researcher Vlad Zamfir to Collaborate
with Casper Labs to Speed Up CBC Upgrade, CryptoScoop
Jan 2019Sleep Country Canada Inc. Opens the Market, CNW
News
5
3
9
21
71
M&A/IPO
Series C+
Series A+
Funded
Companies
Covered
Funding Funnel
B2C Commerce > Mattress > Private Label: Market Factsheet
61
Exits
Most Active Investors
Recent InvestmentsOnline platform dealing with
mattresses under its own brand
name
Casper
(2014, New York City, $340M)
Leesa
(2014, Virginia Beach, $36.3M)
Eight
(2014, San Francisco, $46.5M)
Simba
(2015, London, $92.9M)
Endy Sleep
(2014, Toronto)
Top Companies
#2 Top Markets of Investment Activity
Home Improvements >Market Details >Market: Private Label
Companies Created 71 | Funded 21 | Total Funding $577M
0
5
10
15
$0k
$200M
$400M
20142015201620172018
Predicted Funding YoY Funding
Rounds Predicted Rounds
YoY Funding and Rounds
Market: Private Label
Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report -Home Improvements -Jul 201962
B2C Commerce > Mattress > Private Label: Top Companies
Home Improvements >Market Details >Market: Private Label
#2 Top Markets of Investment Activity
Market: Private Label
Analyst’s Pick
Casper (2014, New York City, $340M)
Online direct-to-consumer mattress brand
Unicorn.Stage: Series D
Norwest Venture Partners, New Enterprise
Associates, IVP and 26 Other Investors
Simba (2015, London, $92.9M)
Direct-to-consumer mattress brand
Minicorn.Stage: Series B
Atami Capital, Lombard Odier, Nigel Wray and 9
Other Investors
Eight (2014, San Francisco, $46.5M)
Internet-first brand of mattress and smart mattress
covers
Minicorn.Stage: Series B
Khosla Ventures, Y Combinator, Yunqi Partners and
30 Other Investors
Leesa (2014, Virginia Beach, $36.3M)
Online mattress store
Minicorn.Stage: Series B
Blake Mycoskie, One Better Ventures, TitleCard
Capital
Analyst’s Pick
EVE (2016, San Francisco, $32.1M)
Private label brand of mattress
Minicorn.Stage: Series B
Woodford Investment Management, Octopus
Ventures, DN Capital and 5 Other Investors
Helix Sleep (2014, New York City, $9.1M)
Personalized internet first mattress company
Editor's Pick.Stage: Series A
Western Technology Investment, Great Oaks
Venture Capital, Simon Ventures and 2 Other
Investors
WakeFit (2014, Bangalore, $9M)
Online retailer for specialty orthopedic mattresses
Minicorn.Stage: Series A
Sequoia Capital
Solay Sleep (2017, Scottsdale, $5.9M)
Private label brand of mattresses
Editor's Pick.Stage: Series A
Analyst’s Pick
Sundayrest (2015, Bangalore, $665k)
Internet-first brand of mattresses
Editor's Pick.Stage: Seed
Anand Morzaria Rasik, V Thirupathi Rao,
PennyWise Solutions
On Purple (2015, Alpine)
Direct to consumer mattress company
Soonicorn.Stage: Acquired
Endy Sleep (2014, Toronto)
Internet-first brand of matresses
Editor's Pick.Stage: Acquired
José Bautista
Perfect Pressure (2014, Aventura)
Private label brand of mattresses
Editor's Pick.Stage: Unfunded
SleepyCat (2017, Kolkata)
Private label brand of mattresses
Editor's Pick.Stage: Unfunded
B2C Commerce > Mattress > Private Label: Top Companies
Home Improvements >Market Details >Market: Private Label
#2 Top Markets of Investment Activity
Market: Private Label
Analyst’s Pick
Casper (2014, New York City, $340M)
Online direct-to-consumer mattress brand
Unicorn.Stage: Series D
Norwest Venture Partners, New Enterprise
Associates, IVP and 26 Other Investors
Simba (2015, London, $92.9M)
Direct-to-consumer mattress brand
Minicorn.Stage: Series B
Atami Capital, Lombard Odier, Nigel Wray and 9
Other Investors
Eight (2014, San Francisco, $46.5M)
Internet-first brand of mattress and smart mattress
covers
Minicorn.Stage: Series B
Khosla Ventures, Y Combinator, Yunqi Partners and
30 Other Investors
Leesa (2014, Virginia Beach, $36.3M)
Online mattress store
Minicorn.Stage: Series B
Blake Mycoskie, One Better Ventures, TitleCard
Capital
Analyst’s Pick
EVE (2016, San Francisco, $32.1M)
Private label brand of mattress
Minicorn.Stage: Series B
Woodford Investment Management, Octopus
Ventures, DN Capital and 5 Other Investors
Helix Sleep (2014, New York City, $9.1M)
Personalized internet first mattress company
Editor's Pick.Stage: Series A
Western Technology Investment, Great Oaks
Venture Capital, Simon Ventures and 2 Other
Investors
WakeFit (2014, Bangalore, $9M)
Online retailer for specialty orthopedic mattresses
Minicorn.Stage: Series A
Sequoia Capital
Solay Sleep (2017, Scottsdale, $5.9M)
Private label brand of mattresses
Editor's Pick.Stage: Series A
Analyst’s Pick
Sundayrest (2015, Bangalore, $665k)
Internet-first brand of mattresses
Editor's Pick.Stage: Seed
Anand Morzaria Rasik, V Thirupathi Rao,
PennyWise Solutions
On Purple (2015, Alpine)
Direct to consumer mattress company
Soonicorn.Stage: Acquired
Endy Sleep (2014, Toronto)
Internet-first brand of matresses
Editor's Pick.Stage: Acquired
José Bautista
Perfect Pressure (2014, Aventura)
Private label brand of mattresses
Editor's Pick.Stage: Unfunded
SleepyCat (2017, Kolkata)
Private label brand of mattresses
Editor's Pick.Stage: Unfunded
Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report -Home Improvements -Jul 2019
Note: Overall Rating is a combination of Funding and Team rating, along with Execution, Size and Growth metrics
63
B2C Commerce > Mattress > Private Label: Leaderboard
Home Improvements >Market Details >Market: Private Label
#2 Top Markets of Investment Activity
Better than Market Average
Market: Private Label
Overall
Rating
Company
Name
YearLocationStage
Funding
($M)
Funding
Rounds
Team
Rating
Execution Quality Size Metrics 6M Growth Metrics
App
Rating
App UI
Web
UI
Social
Followers
Mobile
Downloads
Mobile
Reviews
News
Mentions
Mobile
Reviews
Social
Followers
Δ % Δ %
5.0Casper 2014
New York
City
Series D $340M 6 - 4 - -113.9k 300 7 61 - - 199 -
4.5Eight 2014
San
Francisco
Series B $46.5M 8 - 4 - - 8.2k 30k 436 12 5013%1.1k15%
4.1Simba 2015London Series B $92.9M 8 - - - - 9.6k - - 10 - - -8 -
3.9Leesa 2014
Virginia
Beach
Series B $36.3M 3 - - - - 17.1k - - 15 - - 3912%
3.9WakeFit 2014BangaloreSeries A $9M 1 - - - - - - - 5 - - - -
3.9Helix Sleep2014
New York
City
Series A $9.1M 3 - - - - 10.6k - - 2 - - 4344%
3.5Level Sleep2015Sonoma Acquired $1M 1 - - - - 1.4k - - 1 - -1.1k339%
3.5Endy Sleep2014Toronto Acquired - 1 - - - 4 321 - - 6 - - - -
3.1Sundayrest2015BangaloreSeed $665k 3 - - - - 669 - - 2 - - 1 -
3.0On Purple 2015Alpine Acquired - - - - - - 11.8k - - 2 - -1.1k9%
2.9Luuna 2015Mexico CitySeed $835k 1 - - - - 5.4k - - 1 - - 1383%
2.9Tediber 2015Paris Seed $2M 1 - - - - 817 - - - - - 52 7%
2.8EVE 2016
San
Francisco
Series B $32.1M 4 - - - 3 - - - 5 - - - -
2.5Saatva 2010WestportUnfunded - - - - - - 13.1k - - 3 - - 1911%
Note: Overall Rating is a combination of Funding and Team rating, along with Execution, Size and Growth metrics
63
B2C Commerce > Mattress > Private Label: Leaderboard
Home Improvements >Market Details >Market: Private Label
#2 Top Markets of Investment Activity
Better than Market Average
Market: Private Label
Overall
Rating
Company
Name
YearLocationStage
Funding
($M)
Funding
Rounds
Team
Rating
Execution Quality Size Metrics 6M Growth Metrics
App
Rating
App UI
Web
UI
Social
Followers
Mobile
Downloads
Mobile
Reviews
News
Mentions
Mobile
Reviews
Social
Followers
Δ % Δ %
5.0Casper 2014
New York
City
Series D $340M 6 - 4 - -113.9k 300 7 61 - - 199 -
4.5Eight 2014
San
Francisco
Series B $46.5M 8 - 4 - - 8.2k 30k 436 12 5013%1.1k15%
4.1Simba 2015London Series B $92.9M 8 - - - - 9.6k - - 10 - - -8 -
3.9Leesa 2014
Virginia
Beach
Series B $36.3M 3 - - - - 17.1k - - 15 - - 3912%
3.9WakeFit 2014BangaloreSeries A $9M 1 - - - - - - - 5 - - - -
3.9Helix Sleep2014
New York
City
Series A $9.1M 3 - - - - 10.6k - - 2 - - 4344%
3.5Level Sleep2015Sonoma Acquired $1M 1 - - - - 1.4k - - 1 - -1.1k339%
3.5Endy Sleep2014Toronto Acquired - 1 - - - 4 321 - - 6 - - - -
3.1Sundayrest2015BangaloreSeed $665k 3 - - - - 669 - - 2 - - 1 -
3.0On Purple 2015Alpine Acquired - - - - - - 11.8k - - 2 - -1.1k9%
2.9Luuna 2015Mexico CitySeed $835k 1 - - - - 5.4k - - 1 - - 1383%
2.9Tediber 2015Paris Seed $2M 1 - - - - 817 - - - - - 52 7%
2.8EVE 2016
San
Francisco
Series B $32.1M 4 - - - 3 - - - 5 - - - -
2.5Saatva 2010WestportUnfunded - - - - - - 13.1k - - 3 - - 1911%
Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report -Home Improvements -Jul 2019
Incubators RTBI (#1)
Seed Lerer Hippeau Ventures (#1), Octopus Ventures (#1)
Series A/B
Helion Venture Partners (#1), Bessemer Venture Partners
(#1)
Series C+ Sequoia Capital (#1), Trifecta Capital (#1)
Tuft & Needle Aug -2018
Acq by Serta Simmons
Oppa Design Feb -2018
Acq by Meu Mvel de Madeira
Bambeco Nov -2017
Acq by Evergreen Enterprises
Kaufmann Mercantile Aug -2016
Acq by AHAlife
Hem Feb -2016
Acq by Vitra
Miliboo Dec -2015
IPO'd on Euronext
Milan Direct Nov -2015
Acq by Temple & Webster for $20M
Series C
LivSpace (2012, Bangalore, $105M)
Series A
NV Gallery (2015, Paris)
$3.5M -Series A
Dormify (2011, Rockville, $3.5M)
$70M -Series C
LivSpace (2012, Bangalore, $105M)
$2.6M -Seed
The Inside (2017, New York City,
$2.6M)
$5M -Series A
Hem (2014, Stockholm, $5M)
Jun 2019Livspace appoints new CHRO, People Matters
Jun 2019
Urban Ladder lays off 90 employees due to fund crunch,
Business Today
May 2019Livspace: Redefining modern home interiors, Financial Express
May 2019
Ikea invests in Livspace, a one-stop platform for interior
design based in India, TechCrunch
May 2019
Urban Ladder to focus more on digital, to slash marketing
expenditure by 50% in FY20, Indiatimes
May 2019
MADE.COM Launches 4th TalentLAB Collection Curated by
Michelle Ogundehin, PR Newswire
Apr 2019Made.com launches tech innovation lab, Charged
Apr 2019Loaf completes NHS brief for GS1 UK, Prolific North
Apr 2019
Indian startup WoodenStreet thrives on O2O model,
InsideRetail
Apr 2019
WoodenStreet’s FY20 Expansion begins with a New Store in
Whitefield, Bengaluru, The Indian Wire
Apr 2019Myakka appoints Go Direct Marketing, Direct Commerce
Mar 2019
Made.com signs for new Essex distribution centre, Property
Week
Mar 2019
Woodshop's bamboo bath trays are a big hit on Amazon,
social media, Woodworking Network
Mar 2019
WoodenStreet Looks at Franchising for Expansion, Corporate
Ethos
Feb 2019
Amidst controlling losses, Urban Ladder lays off 90
employees, Entrackr
News
11
4
19
35
175
M&A/IPO
Series C+
Series A+
Funded
Companies
Covered
Funding Funnel
B2C Commerce > Horizontal > Private Label: Market Factsheet
64
Exits
Most Active Investors
Recent InvestmentsOnline platform dealing with
home improvement products
under its own brand name
Urban Ladder
(2012, Bangalore, $107M)
LivSpace
(2012, Bangalore, $105M)
MADE.COM
(2010, London, $135M)
Tuft & Needle
(2012, Tempe)
Swoon Editions
(2012, London, $44.2M)
Top Companies
#3 Top Markets of Investment Activity
Home Improvements >Market Details >Market: Private Label
Companies Created 175 | Funded 35 | Total Funding $522M
0
10
20
$0k
$100M
$200M
$300M
20142015201620172018
Predicted Funding YoY Funding
Rounds Predicted Rounds
YoY Funding and Rounds
Market: Private Label
Incubators RTBI (#1)
Seed Lerer Hippeau Ventures (#1), Octopus Ventures (#1)
Series A/B
Helion Venture Partners (#1), Bessemer Venture Partners
(#1)
Series C+ Sequoia Capital (#1), Trifecta Capital (#1)
Tuft & Needle Aug -2018
Acq by Serta Simmons
Oppa Design Feb -2018
Acq by Meu Mvel de Madeira
Bambeco Nov -2017
Acq by Evergreen Enterprises
Kaufmann Mercantile Aug -2016
Acq by AHAlife
Hem Feb -2016
Acq by Vitra
Miliboo Dec -2015
IPO'd on Euronext
Milan Direct Nov -2015
Acq by Temple & Webster for $20M
Series C
LivSpace (2012, Bangalore, $105M)
Series A
NV Gallery (2015, Paris)
$3.5M -Series A
Dormify (2011, Rockville, $3.5M)
$70M -Series C
LivSpace (2012, Bangalore, $105M)
$2.6M -Seed
The Inside (2017, New York City,
$2.6M)
$5M -Series A
Hem (2014, Stockholm, $5M)
Jun 2019Livspace appoints new CHRO, People Matters
Jun 2019
Urban Ladder lays off 90 employees due to fund crunch,
Business Today
May 2019Livspace: Redefining modern home interiors, Financial Express
May 2019
Ikea invests in Livspace, a one-stop platform for interior
design based in India, TechCrunch
May 2019
Urban Ladder to focus more on digital, to slash marketing
expenditure by 50% in FY20, Indiatimes
May 2019
MADE.COM Launches 4th TalentLAB Collection Curated by
Michelle Ogundehin, PR Newswire
Apr 2019Made.com launches tech innovation lab, Charged
Apr 2019Loaf completes NHS brief for GS1 UK, Prolific North
Apr 2019
Indian startup WoodenStreet thrives on O2O model,
InsideRetail
Apr 2019
WoodenStreet’s FY20 Expansion begins with a New Store in
Whitefield, Bengaluru, The Indian Wire
Apr 2019Myakka appoints Go Direct Marketing, Direct Commerce
Mar 2019
Made.com signs for new Essex distribution centre, Property
Week
Mar 2019
Woodshop's bamboo bath trays are a big hit on Amazon,
social media, Woodworking Network
Mar 2019
WoodenStreet Looks at Franchising for Expansion, Corporate
Ethos
Feb 2019
Amidst controlling losses, Urban Ladder lays off 90
employees, Entrackr
News
11
4
19
35
175
M&A/IPO
Series C+
Series A+
Funded
Companies
Covered
Funding Funnel
B2C Commerce > Horizontal > Private Label: Market Factsheet
64
Exits
Most Active Investors
Recent InvestmentsOnline platform dealing with
home improvement products
under its own brand name
Urban Ladder
(2012, Bangalore, $107M)
LivSpace
(2012, Bangalore, $105M)
MADE.COM
(2010, London, $135M)
Tuft & Needle
(2012, Tempe)
Swoon Editions
(2012, London, $44.2M)
Top Companies
#3 Top Markets of Investment Activity
Home Improvements >Market Details >Market: Private Label
Companies Created 175 | Funded 35 | Total Funding $522M
0
10
20
$0k
$100M
$200M
$300M
20142015201620172018
Predicted Funding YoY Funding
Rounds Predicted Rounds
YoY Funding and Rounds
Market: Private Label
Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report -Home Improvements -Jul 201965
B2C Commerce > Horizontal > Private Label: Top Companies
Home Improvements >Market Details >Market: Private Label
#3 Top Markets of Investment Activity
Market: Private Label
Analyst’s Pick
MADE.COM (2010, London, $135M)
Internet-first brand of multi-category home
improvement products
Soonicorn.Stage: Series C
Level Equity, Eight Roads Ventures, Partech and 17
Other Investors
Urban Ladder (2012, Bangalore, $107M)
Online private label brand of multi-category home
improvement products
Soonicorn.Stage: Series E
Trifecta Capital, Kalaari Capital, Sequoia Capital and
8 Other Investors
LivSpace (2012, Bangalore, $105M)
Online retail for in-home designs and furniture
Soonicorn.Stage: Series C
Ingka, Jungle Ventures, Bessemer Venture Partners
and 8 Other Investors
Swoon Editions (2012, London, $44.2M)
Online Furniture Brand
Soonicorn.Stage: Series B
Octopus Ventures, Martin Morgan, Index Ventures
and 4 Other Investors
Analyst’s Pick
Bambeco (2008, Baltimore, $39.9M)
Internet-first brand of eco-friendly home
improvement products
Minicorn.Stage: Acquired
ABS Capital, New Atlantic Ventures, Maryland
Venture Fund, TCP Venture Capital
Oppa Design (2011, Sao Paulo, $19M)
Internet-first brand of home improvement products
Minicorn.Stage: Acquired
Monashees+, Kaszek Ventures, Thrive Capital and 2
Other Investors
Campaign (2013, Emeryville, $15.6M)
Vertically integrated online furniture brand
Editor's Pick.Stage: Series A
Initialized Capital, Blumberg Capital, JCMB
Beteiligungs and 3 Other Investors
URBANARA (2010, Berlin, $13.8M)
Internet-first brand of home improvement products
Editor's Pick.Stage: Series B
Mountain Partners, Astutia Ventures, German
Startups Group and 8 Other Investors
Analyst’s Pick
Miliboo (2007, Pringy, $8.6M)
Manufacturer of contemporary furniture
Minicorn.Stage: Public
Naxicap Partners, Sigma Gestion, Auriga
HipVan (2013, Singapore, $4.6M)
Internet-first brand of home improvement products
Minicorn.Stage: Series A
East Ventures, Golden Gate Ventures, LionRock
Capital and 3 Other Investors
Fabelio.com (2015, Jakarta, $3.5M)
Internet-first brand and online marketplace for
multi-category home improvement products
Editor's Pick.Stage: Series A
Venturra Capital, Spiral Ventures, 500 Durians and
4 Other Investors
Tuft & Needle (2012, Tempe)
Internet-first brand of multi-category home
improvement products
Soonicorn.Stage: Acquired
Homelux (2018, Voluntari)
Internet-first brand of home improvement products
Editor's Pick.Stage: Unfunded
B2C Commerce > Horizontal > Private Label: Top Companies
Home Improvements >Market Details >Market: Private Label
#3 Top Markets of Investment Activity
Market: Private Label
Analyst’s Pick
MADE.COM (2010, London, $135M)
Internet-first brand of multi-category home
improvement products
Soonicorn.Stage: Series C
Level Equity, Eight Roads Ventures, Partech and 17
Other Investors
Urban Ladder (2012, Bangalore, $107M)
Online private label brand of multi-category home
improvement products
Soonicorn.Stage: Series E
Trifecta Capital, Kalaari Capital, Sequoia Capital and
8 Other Investors
LivSpace (2012, Bangalore, $105M)
Online retail for in-home designs and furniture
Soonicorn.Stage: Series C
Ingka, Jungle Ventures, Bessemer Venture Partners
and 8 Other Investors
Swoon Editions (2012, London, $44.2M)
Online Furniture Brand
Soonicorn.Stage: Series B
Octopus Ventures, Martin Morgan, Index Ventures
and 4 Other Investors
Analyst’s Pick
Bambeco (2008, Baltimore, $39.9M)
Internet-first brand of eco-friendly home
improvement products
Minicorn.Stage: Acquired
ABS Capital, New Atlantic Ventures, Maryland
Venture Fund, TCP Venture Capital
Oppa Design (2011, Sao Paulo, $19M)
Internet-first brand of home improvement products
Minicorn.Stage: Acquired
Monashees+, Kaszek Ventures, Thrive Capital and 2
Other Investors
Campaign (2013, Emeryville, $15.6M)
Vertically integrated online furniture brand
Editor's Pick.Stage: Series A
Initialized Capital, Blumberg Capital, JCMB
Beteiligungs and 3 Other Investors
URBANARA (2010, Berlin, $13.8M)
Internet-first brand of home improvement products
Editor's Pick.Stage: Series B
Mountain Partners, Astutia Ventures, German
Startups Group and 8 Other Investors
Analyst’s Pick
Miliboo (2007, Pringy, $8.6M)
Manufacturer of contemporary furniture
Minicorn.Stage: Public
Naxicap Partners, Sigma Gestion, Auriga
HipVan (2013, Singapore, $4.6M)
Internet-first brand of home improvement products
Minicorn.Stage: Series A
East Ventures, Golden Gate Ventures, LionRock
Capital and 3 Other Investors
Fabelio.com (2015, Jakarta, $3.5M)
Internet-first brand and online marketplace for
multi-category home improvement products
Editor's Pick.Stage: Series A
Venturra Capital, Spiral Ventures, 500 Durians and
4 Other Investors
Tuft & Needle (2012, Tempe)
Internet-first brand of multi-category home
improvement products
Soonicorn.Stage: Acquired
Homelux (2018, Voluntari)
Internet-first brand of home improvement products
Editor's Pick.Stage: Unfunded
Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report -Home Improvements -Jul 2019
Note: Overall Rating is a combination of Funding and Team rating, along with Execution, Size and Growth metrics
66
B2C Commerce > Horizontal > Private Label: Leaderboard
Home Improvements >Market Details >Market: Private Label
#3 Top Markets of Investment Activity
Better than Market Average
Market: Private Label
Overall
Rating
Company
Name
YearLocationStage
Funding
($M)
Funding
Rounds
Team
Rating
Execution Quality Size Metrics 6M Growth Metrics
App
Rating
App UI
Web
UI
Social
Followers
Mobile
Downloads
Mobile
Reviews
News
Mentions
Mobile
Reviews
Social
Followers
Δ % Δ %
5.0LivSpace 2012BangaloreSeries C $105M 8 - - 4 4 1.1k - - 24 - - 14716%
4.7MADE.COM 2010London Series C $135M 6 - - - - 36.3k - - 24 - - 4391%
4.6
Urban
Ladder
2012BangaloreSeries E $107M 11 - 4 4 4 7.4k 3.1M 33.9k 59 1.4k4% 2293%
4.4
Swoon
Editions
2012London Series B $44.2M 4 - - - - 4.9k - - 4 - - 29 1%
3.9
Wooden
Street
2015Jaipur Series A $1M 1 - 4 - - - 75k 478 6 9826% - -
3.8The Inside2017
New York
City
Seed $2.6M 1 4 - - 4 115 - - 5 - - 3544%
3.7Miliboo 2007Pringy Public $8.6M 2 - - - - 2.2k - - 3 - - 52 3%
3.6
Tuft &
Needle
2012Tempe Acquired - - - - - - 13.3k - - 9 - -1.1k8%
3.4Dormify 2011RockvilleSeries A $3.5M 2 - - - - 7.4k - - 4 - --140-2%
3.3Article 2011VancouverSeed - 1 - - - - 2.4k - - 3 - - 20610%
3.1Fabelio.com2015JakartaSeries A $3.5M 3 - - - - 467 - - 1 - - 16 4%
3.0Bambeco 2008BaltimoreAcquired $39.9M 6 - - - - 5.6k - - 3 - --149-3%
2.9HomeStudio2015BangaloreSeed $5M 1 - - - - 18 - - 1 - - 1 6%
2.9Maxcolchon2005ValenciaSeries A - 1 - - - - 5.4k - - - - - 1062%
Note: Overall Rating is a combination of Funding and Team rating, along with Execution, Size and Growth metrics
66
B2C Commerce > Horizontal > Private Label: Leaderboard
Home Improvements >Market Details >Market: Private Label
#3 Top Markets of Investment Activity
Better than Market Average
Market: Private Label
Overall
Rating
Company
Name
YearLocationStage
Funding
($M)
Funding
Rounds
Team
Rating
Execution Quality Size Metrics 6M Growth Metrics
App
Rating
App UI
Web
UI
Social
Followers
Mobile
Downloads
Mobile
Reviews
News
Mentions
Mobile
Reviews
Social
Followers
Δ % Δ %
5.0LivSpace 2012BangaloreSeries C $105M 8 - - 4 4 1.1k - - 24 - - 14716%
4.7MADE.COM 2010London Series C $135M 6 - - - - 36.3k - - 24 - - 4391%
4.6
Urban
Ladder
2012BangaloreSeries E $107M 11 - 4 4 4 7.4k 3.1M 33.9k 59 1.4k4% 2293%
4.4
Swoon
Editions
2012London Series B $44.2M 4 - - - - 4.9k - - 4 - - 29 1%
3.9
Wooden
Street
2015Jaipur Series A $1M 1 - 4 - - - 75k 478 6 9826% - -
3.8The Inside2017
New York
City
Seed $2.6M 1 4 - - 4 115 - - 5 - - 3544%
3.7Miliboo 2007Pringy Public $8.6M 2 - - - - 2.2k - - 3 - - 52 3%
3.6
Tuft &
Needle
2012Tempe Acquired - - - - - - 13.3k - - 9 - -1.1k8%
3.4Dormify 2011RockvilleSeries A $3.5M 2 - - - - 7.4k - - 4 - --140-2%
3.3Article 2011VancouverSeed - 1 - - - - 2.4k - - 3 - - 20610%
3.1Fabelio.com2015JakartaSeries A $3.5M 3 - - - - 467 - - 1 - - 16 4%
3.0Bambeco 2008BaltimoreAcquired $39.9M 6 - - - - 5.6k - - 3 - --149-3%
2.9HomeStudio2015BangaloreSeed $5M 1 - - - - 18 - - 1 - - 1 6%
2.9Maxcolchon2005ValenciaSeries A - 1 - - - - 5.4k - - - - - 1062%
Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report -Home Improvements -Jul 201967
#4 Top Markets of Investment Activity
Home Improvements >Market Details >Market: 3D Rendering
Companies Created 33 | Funded 16 | Total Funding $127M
Market: 3D Rendering
#4 Top Markets of Investment Activity
Home Improvements >Market Details >Market: 3D Rendering
Companies Created 33 | Funded 16 | Total Funding $127M
Market: 3D Rendering
Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report -Home Improvements -Jul 201968
Home Improvements >Market Details >Market: 3D Rendering
#4 Top Markets of Investment Activity
Market: 3D Rendering
Home Improvements >Market Details >Market: 3D Rendering
#4 Top Markets of Investment Activity
Market: 3D Rendering
Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report -Home Improvements -Jul 201969
Home Improvements >Market Details >Market: 3D Rendering
#4 Top Markets of Investment Activity
Better than Market Average
Market: 3D Rendering
Home Improvements >Market Details >Market: 3D Rendering
#4 Top Markets of Investment Activity
Better than Market Average
Market: 3D Rendering
Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report -Home Improvements -Jul 201970
#5 Top Markets of Investment Activity
Home Improvements >Market Details >Market: Rental
Companies Created 36 | Funded 12 | Total Funding $70.4M
Market: Rental
#5 Top Markets of Investment Activity
Home Improvements >Market Details >Market: Rental
Companies Created 36 | Funded 12 | Total Funding $70.4M
Market: Rental
Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report -Home Improvements -Jul 201971
Home Improvements >Market Details >Market: Rental
#5 Top Markets of Investment Activity
Market: Rental
Home Improvements >Market Details >Market: Rental
#5 Top Markets of Investment Activity
Market: Rental
Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report -Home Improvements -Jul 201972
Home Improvements >Market Details >Market: Rental
#5 Top Markets of Investment Activity
Better than Market Average
Market: Rental
Home Improvements >Market Details >Market: Rental
#5 Top Markets of Investment Activity
Better than Market Average
Market: Rental
Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report -Home Improvements -Jul 201973
#6 Top Markets of Investment Activity
Home Improvements >Market Details >Market: Private Label
Companies Created 83 | Funded 13 | Total Funding $47.3M
Market: Private Label
#6 Top Markets of Investment Activity
Home Improvements >Market Details >Market: Private Label
Companies Created 83 | Funded 13 | Total Funding $47.3M
Market: Private Label
Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report -Home Improvements -Jul 201974
Home Improvements >Market Details >Market: Private Label
#6 Top Markets of Investment Activity
Market: Private Label
Home Improvements >Market Details >Market: Private Label
#6 Top Markets of Investment Activity
Market: Private Label
Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report -Home Improvements -Jul 201975
Home Improvements >Market Details >Market: Private Label
#6 Top Markets of Investment Activity
Better than Market Average
Market: Private Label
Home Improvements >Market Details >Market: Private Label
#6 Top Markets of Investment Activity
Better than Market Average
Market: Private Label
Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report -Home Improvements -Jul 201976
#7 Top Markets of Investment Activity
Home Improvements >Market Details >Market: In-house
Companies Created 33 | Funded 11 | Total Funding $42.7M
Market: In-house
#7 Top Markets of Investment Activity
Home Improvements >Market Details >Market: In-house
Companies Created 33 | Funded 11 | Total Funding $42.7M
Market: In-house
Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report -Home Improvements -Jul 201977
Home Improvements >Market Details >Market: In-house
#7 Top Markets of Investment Activity
Market: In-house
Home Improvements >Market Details >Market: In-house
#7 Top Markets of Investment Activity
Market: In-house
Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report -Home Improvements -Jul 201978
Home Improvements >Market Details >Market: In-house
#7 Top Markets of Investment Activity
Better than Market Average
Market: In-house
Home Improvements >Market Details >Market: In-house
#7 Top Markets of Investment Activity
Better than Market Average
Market: In-house
Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report -Home Improvements -Jul 201979
#8 Top Markets of Investment Activity
Home Improvements >Market Details >Market: Wall Decor
Companies Created 83 | Funded 11 | Total Funding $87.9M
Market: Wall Decor
#8 Top Markets of Investment Activity
Home Improvements >Market Details >Market: Wall Decor
Companies Created 83 | Funded 11 | Total Funding $87.9M
Market: Wall Decor
Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report -Home Improvements -Jul 201980
Home Improvements >Market Details >Market: Wall Decor
#8 Top Markets of Investment Activity
Market: Wall Decor
Home Improvements >Market Details >Market: Wall Decor
#8 Top Markets of Investment Activity
Market: Wall Decor
Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report -Home Improvements -Jul 201981
Home Improvements >Market Details >Market: Wall Decor
#8 Top Markets of Investment Activity
Better than Market Average
Market: Wall Decor
Home Improvements >Market Details >Market: Wall Decor
#8 Top Markets of Investment Activity
Better than Market Average
Market: Wall Decor
Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report -Home Improvements -Jul 201982
#9 Top Markets of Investment Activity
Home Improvements >Market Details >Market: Augmented Reality
Companies Created 35 | Funded 15 | Total Funding $20.4M
Market: Augmented Reality
#9 Top Markets of Investment Activity
Home Improvements >Market Details >Market: Augmented Reality
Companies Created 35 | Funded 15 | Total Funding $20.4M
Market: Augmented Reality
Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report -Home Improvements -Jul 201983
Home Improvements >Market Details >Market: Augmented Reality
#9 Top Markets of Investment Activity
Market: Augmented Reality
Home Improvements >Market Details >Market: Augmented Reality
#9 Top Markets of Investment Activity
Market: Augmented Reality
Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report -Home Improvements -Jul 201984
Home Improvements >Market Details >Market: Augmented Reality
#9 Top Markets of Investment Activity
Better than Market Average
Market: Augmented Reality
Home Improvements >Market Details >Market: Augmented Reality
#9 Top Markets of Investment Activity
Better than Market Average
Market: Augmented Reality
Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report -Home Improvements -Jul 201985
#10 Top Markets of Investment Activity
Home Improvements >Market Details >Market: Custom Made
Companies Created 33 | Funded 8 | Total Funding $53.1M
Market: Custom Made
#10 Top Markets of Investment Activity
Home Improvements >Market Details >Market: Custom Made
Companies Created 33 | Funded 8 | Total Funding $53.1M
Market: Custom Made
Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report -Home Improvements -Jul 201986
Home Improvements >Market Details >Market: Custom Made
#10 Top Markets of Investment Activity
Market: Custom Made
Home Improvements >Market Details >Market: Custom Made
#10 Top Markets of Investment Activity
Market: Custom Made
Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report -Home Improvements -Jul 201987
Home Improvements >Market Details >Market: Custom Made
#10 Top Markets of Investment Activity
Better than Market Average
Market: Custom Made
Home Improvements >Market Details >Market: Custom Made
#10 Top Markets of Investment Activity
Better than Market Average
Market: Custom Made
Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report -Home Improvements -Jul 201988
#2 Top Markets of Early Stage Investors
Home Improvements >Market Details >Market: Custom Made
Companies Created 4 | Funded 3 | Total Funding $18.4M
Market: Custom Made
#2 Top Markets of Early Stage Investors
Home Improvements >Market Details >Market: Custom Made
Companies Created 4 | Funded 3 | Total Funding $18.4M
Market: Custom Made
Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report -Home Improvements -Jul 201989
Home Improvements >Market Details >Market: Custom Made
#2 Top Markets of Early Stage Investors
Better than Market Average
Market: Custom Made
Home Improvements >Market Details >Market: Custom Made
#2 Top Markets of Early Stage Investors
Better than Market Average
Market: Custom Made
Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report -Home Improvements -Jul 201990
#3 Top Markets of Early Stage Investors
Home Improvements >Market Details >Market: In-house
Companies Created 5 | Funded 2 | Total Funding $60.5M
Market: In-house
#3 Top Markets of Early Stage Investors
Home Improvements >Market Details >Market: In-house
Companies Created 5 | Funded 2 | Total Funding $60.5M
Market: In-house
Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report -Home Improvements -Jul 201991
Home Improvements >Market Details >Market: In-house
#3 Top Markets of Early Stage Investors
Market: In-house
Home Improvements >Market Details >Market: In-house
#3 Top Markets of Early Stage Investors
Market: In-house
Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report -Home Improvements -Jul 201992
Home Improvements >Market Details >Market: In-house
#3 Top Markets of Early Stage Investors
Better than Market Average
Market: In-house
Home Improvements >Market Details >Market: In-house
#3 Top Markets of Early Stage Investors
Better than Market Average
Market: In-house
Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report -Home Improvements -Jul 201993
#1 Other Notable Markets
Home Improvements >Market Details >Market: Private Label
Companies Created 47 | Funded 11 | Total Funding $10.7M
Market: Private Label
#1 Other Notable Markets
Home Improvements >Market Details >Market: Private Label
Companies Created 47 | Funded 11 | Total Funding $10.7M
Market: Private Label
Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report -Home Improvements -Jul 201994
Home Improvements >Market Details >Market: Private Label
#1 Other Notable Markets
Market: Private Label
Home Improvements >Market Details >Market: Private Label
#1 Other Notable Markets
Market: Private Label
Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report -Home Improvements -Jul 201995
Home Improvements >Market Details >Market: Private Label
#1 Other Notable Markets
Better than Market Average
Market: Private Label
Home Improvements >Market Details >Market: Private Label
#1 Other Notable Markets
Better than Market Average
Market: Private Label
Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report -Home Improvements -Jul 2019
Public Companies
Contents
Feed Summary
Investment Trend
Market Details
Exit Outlook
Investors
News
Appendix
96
Notable Acquisitions
Top Acquirers
Acqui-hires
Public Companies
Contents
Feed Summary
Investment Trend
Market Details
Exit Outlook
Investors
News
Appendix
96
Notable Acquisitions
Top Acquirers
Acqui-hires
Some more Sector Reports you might want to check out
Join 4000+ people taking sharper decisions with Tracxn
Software Libraries
Jun 2019
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Jun 2019
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Software Libraries
Jun 2019
Cryptocurrencies
Jun 2019
SCM Software
Jun 2019
Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report -Home Improvements -Jul 2019
Public companies
98
List of Public Companies in Home Improvements
IPO DateCompany
IPO
Mcap
Exchange
Ticker
Dec 2015
Miliboo(2007, Pringy)
Manufacturer of contemporary furniture
$22.3M
Euronext:ALML
B
Oct 2014
Wayfair(2002, Boston)
Online retailer of multi-category home improvement products
$2.4B NYSE:W
Nov 2011
ImproveNet(1996, Palo Alto)
Online home improvement services
$398M IMPV
Jul 1996
PN good year(1954, Ansan-si)
Online retailer of kitchenware products
KOSDAQ:24940
Second Nature(2013, Dumfries)
Retailer of multi-category household products
Kabuni(2015, Vancouver)
Blockchain based platform for 3D printing
Rotopino.pl(2011, Bydgoszcz)
Online retailer of hardware tools
WSE:ROT
Home Improvements >Exit Outlook >Public Companies
Public companies
98
List of Public Companies in Home Improvements
IPO DateCompany
IPO
Mcap
Exchange
Ticker
Dec 2015
Miliboo(2007, Pringy)
Manufacturer of contemporary furniture
$22.3M
Euronext:ALML
B
Oct 2014
Wayfair(2002, Boston)
Online retailer of multi-category home improvement products
$2.4B NYSE:W
Nov 2011
ImproveNet(1996, Palo Alto)
Online home improvement services
$398M IMPV
Jul 1996
PN good year(1954, Ansan-si)
Online retailer of kitchenware products
KOSDAQ:24940
Second Nature(2013, Dumfries)
Retailer of multi-category household products
Kabuni(2015, Vancouver)
Blockchain based platform for 3D printing
Rotopino.pl(2011, Bydgoszcz)
Online retailer of hardware tools
WSE:ROT
Home Improvements >Exit Outlook >Public Companies
Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report -Home Improvements -Jul 2019
Notable Acquisitions (1/2)
99
Notable Acquisitions in Home Improvements
Home Improvements >Exit Outlook >Notable Acquisitions
Acq. DateCompany Acquirer Deal Size
Mar 2019
Zefo(2015, Bangalore)
Online consignment platform for multi-category used
products
Quikr $28.6M
Jan 2019
Gempler's(1939, Janesville)
Online store selling landscaping, agriculture & gardening
tools & accessories
Nov 2018
Westwing(2011, Munich)
Online shopping club for home furniture & accessories
elbcp.com
Aug 2018
Tuft & Needle(2012, Tempe)
Internet-first brand of multi-category home improvement
products
Serta Simmons
Nov 2017
Outward(2012, San Jose)
Product visualization software
Williams-Sonoma $112M
Nov 2017
Bambeco(2008, Baltimore)
Internet-first brand of eco-friendly home improvement
products
Evergreen Enterprises
Nov 2017
On Purple(2015, Alpine)
Direct to consumer mattress company
globalpartnerac.com
Nov 2016
WorldStores(2008, Twickenham)
Online retailer of multi-category home improvement
products
Dunelm $10.6M
Notable Acquisitions (1/2)
99
Notable Acquisitions in Home Improvements
Home Improvements >Exit Outlook >Notable Acquisitions
Acq. DateCompany Acquirer Deal Size
Mar 2019
Zefo(2015, Bangalore)
Online consignment platform for multi-category used
products
Quikr $28.6M
Jan 2019
Gempler's(1939, Janesville)
Online store selling landscaping, agriculture & gardening
tools & accessories
Nov 2018
Westwing(2011, Munich)
Online shopping club for home furniture & accessories
elbcp.com
Aug 2018
Tuft & Needle(2012, Tempe)
Internet-first brand of multi-category home improvement
products
Serta Simmons
Nov 2017
Outward(2012, San Jose)
Product visualization software
Williams-Sonoma $112M
Nov 2017
Bambeco(2008, Baltimore)
Internet-first brand of eco-friendly home improvement
products
Evergreen Enterprises
Nov 2017
On Purple(2015, Alpine)
Direct to consumer mattress company
globalpartnerac.com
Nov 2016
WorldStores(2008, Twickenham)
Online retailer of multi-category home improvement
products
Dunelm $10.6M
Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report -Home Improvements -Jul 2019
Notable Acquisitions (2/2)
100
Notable Acquisitions in Home Improvements
Home Improvements >Exit Outlook >Notable Acquisitions
Acq. DateCompany Acquirer Deal Size
Oct 2016
Fantastic(1989, Chullora)
Online retailer of home improvement products
Steinhoff International $274M
Jun 2016
One Kings Lane(2009, San Francisco)
Online Home Furnishings Retailer
Bed Bath & Beyond $11.8M
Feb 2016
Hayneedle(2002, Omaha)
Online retailer of multi-category products
Jet $90M
May 2014
Smarthome(1992, Irvine)
Online retailer of home automation items
InnovaFonds
Aug 2001
OurHouse.com(1999, Evanston)
Online horizontal home improvement retailer and DIY
service provider
Amazon
Notable Acquisitions (2/2)
100
Notable Acquisitions in Home Improvements
Home Improvements >Exit Outlook >Notable Acquisitions
Acq. DateCompany Acquirer Deal Size
Oct 2016
Fantastic(1989, Chullora)
Online retailer of home improvement products
Steinhoff International $274M
Jun 2016
One Kings Lane(2009, San Francisco)
Online Home Furnishings Retailer
Bed Bath & Beyond $11.8M
Feb 2016
Hayneedle(2002, Omaha)
Online retailer of multi-category products
Jet $90M
May 2014
Smarthome(1992, Irvine)
Online retailer of home automation items
InnovaFonds
Aug 2001
OurHouse.com(1999, Evanston)
Online horizontal home improvement retailer and DIY
service provider
Amazon
Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report -Home Improvements -Jul 2019
Most Active Acquirers
101
Home Improvements >Exit Outlook >Most Active Acquirers
Most Active Acquirers
101
Home Improvements >Exit Outlook >Most Active Acquirers
Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report -Home Improvements -Jul 2019
Acqui-hires
102
List of Acqui-hires in Home Improvements
Excludes all details for Chinese companies
Date Target
Nov-15 GruntWorks Acq by Househappy
Jun-15 Crude Area Acq by Olive Theory
May-15 Homado Acq by Bedbathmore
Nov-14 BuynBrag Acq by Urban Ladder
Jun-12 Llustre Acq by Fab
Home Improvements >Exit Outlook >Acqui-hires
View all 5 Acqui-hired companies on Tracxn Platform
Acqui-hires
102
List of Acqui-hires in Home Improvements
Excludes all details for Chinese companies
Date Target
Nov-15 GruntWorks Acq by Househappy
Jun-15 Crude Area Acq by Olive Theory
May-15 Homado Acq by Bedbathmore
Nov-14 BuynBrag Acq by Urban Ladder
Jun-12 Llustre Acq by Fab
Home Improvements >Exit Outlook >Acqui-hires
View all 5 Acqui-hired companies on Tracxn Platform
Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report -Home Improvements -Jul 2019
Contents
Feed Summary
Investment Trend
Market Details
Exit Outlook
Investors
News
Appendix
103
Details on VC & PE Investors
Seed Stage
Early Stage
Late Stage
Details on Top Ecosystem Players
Contents
Feed Summary
Investment Trend
Market Details
Exit Outlook
Investors
News
Appendix
103
Details on VC & PE Investors
Seed Stage
Early Stage
Late Stage
Details on Top Ecosystem Players
Some more Sector Reports you might want to check out
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Jun 2019
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Jun 2019
Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report -Home Improvements -Jul 2019105
Note: Seed Stage (Seed, Angel), Early Stage (Series A, Series B), Late Stage (Series C+, PE)
Home Improvements >Investors >Index of Most Active VC & PE Investors
Index of Top Investors (VC, PE) by Stage in Home Improvements; Last 5 years (Jul 2014 -Jun 2019)
Index of Most Active VC & PE Investors
SEED STAGE
DN Capital (4 Investments)
FJ Labs (3 Investments)
Lerer Hippeau Ventures (3 Investments)
Foundation Capital (2 Investments)
Maveron (2 Investments)
East Ventures (2 Investments)
Wavemaker Partners (2 Investments)
HV Holtzbrinck Ventures (2 Investments)
Female Founders Fund (2 Investments)
Compound (2 Investments)
NextView Ventures (2 Investments)
Max Ventures (2 Investments)
New Enterprise Associates
Norwest Venture Partners
Canaan Partners
EARLY STAGE
FJ Labs (4 Investments)
New Enterprise Associates (3 Investments)
Founders Fund (3 Investments)
Sequoia Capital (3 Investments)
Bessemer Venture Partners (2 Investments)
SV Angel (2 Investments)
Comcast Ventures (2 Investments)
QueensBridge Venture Partners (2
Investments)
Verdane Capital (2 Investments)
Pritzker Group (2 Investments)
Great Oaks Venture Capital (2 Investments)
Beenext (2 Investments)
Gotham Gal (2 Investments)
Accel
Benchmark
LATE STAGE
Sequoia Capital (2 Investments)
Accel
GGV Capital
General Atlantic
TCV
Eight Roads Ventures
Partech
Eurazeo
SevenVentures
CM-CIC Investissement
DST Global
Verdane Capital
Baring Private Equity Partners
Aglae Ventures
Downing Ventures
Note: Seed Stage (Seed, Angel), Early Stage (Series A, Series B), Late Stage (Series C+, PE)
Home Improvements >Investors >Index of Most Active VC & PE Investors
Index of Top Investors (VC, PE) by Stage in Home Improvements; Last 5 years (Jul 2014 -Jun 2019)
Index of Most Active VC & PE Investors
SEED STAGE
DN Capital (4 Investments)
FJ Labs (3 Investments)
Lerer Hippeau Ventures (3 Investments)
Foundation Capital (2 Investments)
Maveron (2 Investments)
East Ventures (2 Investments)
Wavemaker Partners (2 Investments)
HV Holtzbrinck Ventures (2 Investments)
Female Founders Fund (2 Investments)
Compound (2 Investments)
NextView Ventures (2 Investments)
Max Ventures (2 Investments)
New Enterprise Associates
Norwest Venture Partners
Canaan Partners
EARLY STAGE
FJ Labs (4 Investments)
New Enterprise Associates (3 Investments)
Founders Fund (3 Investments)
Sequoia Capital (3 Investments)
Bessemer Venture Partners (2 Investments)
SV Angel (2 Investments)
Comcast Ventures (2 Investments)
QueensBridge Venture Partners (2
Investments)
Verdane Capital (2 Investments)
Pritzker Group (2 Investments)
Great Oaks Venture Capital (2 Investments)
Beenext (2 Investments)
Gotham Gal (2 Investments)
Accel
Benchmark
LATE STAGE
Sequoia Capital (2 Investments)
Accel
GGV Capital
General Atlantic
TCV
Eight Roads Ventures
Partech
Eurazeo
SevenVentures
CM-CIC Investissement
DST Global
Verdane Capital
Baring Private Equity Partners
Aglae Ventures
Downing Ventures
Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report -Home Improvements -Jul 2019
DN Capital
106
Portfolio in Home Improvements| Exits| Funds Link| Website| LinkedIn| Twitter
Home Improvements >Investors >DN Capital
People
Investments
[Minicorn] EVE (2016, San Francisco, $32.1M, Series B)
Private label brand of mattress
[Editor's Pick]Lendis (2018, Berlin, Seed)
Online rental platform for office furniture
Home Improvements Notable Portfolio
[Unicorn] AUTO1 (2012, Berlin, $100M, Series F)
An online B2B dealer of used cars
[Soonicorn] Remitly (2011, Seattle, $227M, Series D)
Cross-border money transfer using banking networks.
[Soonicorn] Shift Technologies (2013, San Francisco, $223M,
Series D)
Online marketplace for buying and selling of used cars
[Soonicorn] Raisin (2013, Berlin, $200M, Series D)
Marketplace for term deposits
[Soonicorn] HomeToGo (2014, Berlin, $150M, Series C)
Meta-search platform for vacation rentals
[Soonicorn] Sift Science (2011, San Francisco, $107M, Series D)
Machine learning optimized fraud detection
[Soonicorn] Jobandtalent (2009, Madrid, $96M, Series B)
Job listing and matching platform for blue-collar jobs
[Soonicorn] Tourlane (2016, Berlin, $81M, Series C)
Online marketplace for personalized tours and travel experiences
[Soonicorn] Windeln (2010, Munich, $72.7M, Public)
Online Baby Shop in Germany
[Soonicorn] Yottaa (2009, Cambridge, $64M, Series D)
Cloud-based automation platform to optimize end-user experiences
Other Notable Portfolio
Top Exits
Recent News on Fund & Portfolio
Steve Schlenker
Co-Founder &
Managing Director
Nenad Marovac
Co-Founder, CEO &
Managing Partner
Geographical Spread Stage of Entry
Sep 2018
Irish-founded start-up Hometree raises €7.2 million in
funding, The Irish Times
May 2018
Design marketplace Pamono closes €7.5 million funding
round led by Bonnier Ventures, EU-Startups
May 2017
Eve Sleep, the online mattress retailer, has raised £35Mn
through AIM, TechPortal
May 2017
Mattress seller eve Sleep to be the first UK retail flotation
of 2017, Proactive Investors
Feb 2016
Retro-Möbel-Shop Pamono.de: das erste Startup-
Investment von Gruner + Jahr Digital Ventures › Meedia,
MEEDIA
Nov 2015Eve Closes £2.5M Series A Funding |FinSMEs, FinSMEs
Feb 2015
Eve secures seed funding from DN Capital and FJ Labs to
revolutionise sleep, DN Capital
None
1
2
1
2
1
1
201420152016201720182019
Follow OnNew Investments
-
-
-
-
4
Undisclosed
Series C+
Series B
Series A
Seed3
1
-
-
-
Europe
US
DN Capital
106
Portfolio in Home Improvements| Exits| Funds Link| Website| LinkedIn| Twitter
Home Improvements >Investors >DN Capital
People
Investments
[Minicorn] EVE (2016, San Francisco, $32.1M, Series B)
Private label brand of mattress
[Editor's Pick]Lendis (2018, Berlin, Seed)
Online rental platform for office furniture
Home Improvements Notable Portfolio
[Unicorn] AUTO1 (2012, Berlin, $100M, Series F)
An online B2B dealer of used cars
[Soonicorn] Remitly (2011, Seattle, $227M, Series D)
Cross-border money transfer using banking networks.
[Soonicorn] Shift Technologies (2013, San Francisco, $223M,
Series D)
Online marketplace for buying and selling of used cars
[Soonicorn] Raisin (2013, Berlin, $200M, Series D)
Marketplace for term deposits
[Soonicorn] HomeToGo (2014, Berlin, $150M, Series C)
Meta-search platform for vacation rentals
[Soonicorn] Sift Science (2011, San Francisco, $107M, Series D)
Machine learning optimized fraud detection
[Soonicorn] Jobandtalent (2009, Madrid, $96M, Series B)
Job listing and matching platform for blue-collar jobs
[Soonicorn] Tourlane (2016, Berlin, $81M, Series C)
Online marketplace for personalized tours and travel experiences
[Soonicorn] Windeln (2010, Munich, $72.7M, Public)
Online Baby Shop in Germany
[Soonicorn] Yottaa (2009, Cambridge, $64M, Series D)
Cloud-based automation platform to optimize end-user experiences
Other Notable Portfolio
Top Exits
Recent News on Fund & Portfolio
Steve Schlenker
Co-Founder &
Managing Director
Nenad Marovac
Co-Founder, CEO &
Managing Partner
Geographical Spread Stage of Entry
Sep 2018
Irish-founded start-up Hometree raises €7.2 million in
funding, The Irish Times
May 2018
Design marketplace Pamono closes €7.5 million funding
round led by Bonnier Ventures, EU-Startups
May 2017
Eve Sleep, the online mattress retailer, has raised £35Mn
through AIM, TechPortal
May 2017
Mattress seller eve Sleep to be the first UK retail flotation
of 2017, Proactive Investors
Feb 2016
Retro-Möbel-Shop Pamono.de: das erste Startup-
Investment von Gruner + Jahr Digital Ventures › Meedia,
MEEDIA
Nov 2015Eve Closes £2.5M Series A Funding |FinSMEs, FinSMEs
Feb 2015
Eve secures seed funding from DN Capital and FJ Labs to
revolutionise sleep, DN Capital
None
1
2
1
2
1
1
201420152016201720182019
Follow OnNew Investments
-
-
-
-
4
Undisclosed
Series C+
Series B
Series A
Seed3
1
-
-
-
Europe
US
Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report -Home Improvements -Jul 2019
FJ Labs
107
Portfolio in Home Improvements| Exits| Funds Link| Website| LinkedIn| Twitter
Home Improvements >Investors >FJ Labs
Investments
[Soonicorn] Porch (2012, Seattle, $100M, Series B)
Online platform listing home improvement service prodviders
[Minicorn] EVE (2016, San Francisco, $32.1M, Series B)
Private label brand of mattress
[Minicorn] Havenly (2013, Denver, $25.8M, Series B)
Online interior design service provider and commerce platform
Home Improvements Notable Portfolio
[Unicorn] Uber (2009, San Francisco, $13.2B, Public)
Mobile app that connects passengers with vehicle drivers for hire
[Unicorn] Rappi (2015, Bogota, $1.5B, Series E)
On-demand delivery services for multi-vertical products
[Unicorn] Flexport (2013, San Francisco, $1.3B, Series E)
Online freight forwarder
[Unicorn] Stripe (2010, San Francisco, $861M, Series E)
API-linked payment gateway for transaction processing
[Unicorn] Lime (2017, San Mateo, $855M, Series D)
Smart bike-rental service provider
[Unicorn] Farfetch (2008, London, $709M, Public)
Online marketplace selling designer items
[Unicorn] Dropbox (2007, San Francisco, $607M, Public)
Cloud-based file sharing and synchronization software
[Unicorn] Zenefits (2013, San Francisco, $584M, Series C)
SaaS HR Platform for SMBs
[Unicorn] Wish Shopping (2011, San Francisco, $579M, Series F)
Mobile Social Shopping App
[Unicorn] Dataminr (2009, New York City, $570M, Series E)
Social media analytics
Other Notable Portfolio
Top Exits Recent News on Fund & Portfolio
Geographical Spread Stage of Entry
Apr 2019
Quikr acquires Zefo for Rs 200cr in offline push,
Indiatimes
Mar 2019Quikr close to acquiring Zefo in all-stock deal, Indiatimes
Jan 2019
From getting thrown out of Facebook groups to making
Rs 1 Cr per month: how Zefo survived its first year,
YourStory Media
Oct 2018
China’s Ksher raises $10 million in Series A financing
round, investsize.com
Oct 2018
Refurbished Products Marketplace GoZefo Raised $3Mn
From FJ Labs, Others, Newskart.com
Sep 2018
Irish-founded start-up Hometree raises €7.2 million in
funding, The Irish Times
Apr 2018
RentoMojo Partners With Zefo to Boost Their Leasing
Program, PR Newswire
Jan 2018
Pepperfry partners with Quikr for its furniture exchange
program , Indiatimes
Oct 2017
Used goods venture Zefo gets funds from Sequoia, Helion
-Times of India, Indiatimes
Aug 2017
Used-goods e-tailer GoZefo raises new round at higher
valuation, VCCircle
Zefo
(2015, Bangalore, $20M)
Acq by Quikr -Mar 2019
11
4
1
2
201420152016201720182019
Follow OnNew Investments
-
-
2
2
5
Undisclosed
Series C+
Series B
Series A
Seed5
2
1
1
-
US
Europe
India
Latam
FJ Labs
107
Portfolio in Home Improvements| Exits| Funds Link| Website| LinkedIn| Twitter
Home Improvements >Investors >FJ Labs
Investments
[Soonicorn] Porch (2012, Seattle, $100M, Series B)
Online platform listing home improvement service prodviders
[Minicorn] EVE (2016, San Francisco, $32.1M, Series B)
Private label brand of mattress
[Minicorn] Havenly (2013, Denver, $25.8M, Series B)
Online interior design service provider and commerce platform
Home Improvements Notable Portfolio
[Unicorn] Uber (2009, San Francisco, $13.2B, Public)
Mobile app that connects passengers with vehicle drivers for hire
[Unicorn] Rappi (2015, Bogota, $1.5B, Series E)
On-demand delivery services for multi-vertical products
[Unicorn] Flexport (2013, San Francisco, $1.3B, Series E)
Online freight forwarder
[Unicorn] Stripe (2010, San Francisco, $861M, Series E)
API-linked payment gateway for transaction processing
[Unicorn] Lime (2017, San Mateo, $855M, Series D)
Smart bike-rental service provider
[Unicorn] Farfetch (2008, London, $709M, Public)
Online marketplace selling designer items
[Unicorn] Dropbox (2007, San Francisco, $607M, Public)
Cloud-based file sharing and synchronization software
[Unicorn] Zenefits (2013, San Francisco, $584M, Series C)
SaaS HR Platform for SMBs
[Unicorn] Wish Shopping (2011, San Francisco, $579M, Series F)
Mobile Social Shopping App
[Unicorn] Dataminr (2009, New York City, $570M, Series E)
Social media analytics
Other Notable Portfolio
Top Exits Recent News on Fund & Portfolio
Geographical Spread Stage of Entry
Apr 2019
Quikr acquires Zefo for Rs 200cr in offline push,
Indiatimes
Mar 2019Quikr close to acquiring Zefo in all-stock deal, Indiatimes
Jan 2019
From getting thrown out of Facebook groups to making
Rs 1 Cr per month: how Zefo survived its first year,
YourStory Media
Oct 2018
China’s Ksher raises $10 million in Series A financing
round, investsize.com
Oct 2018
Refurbished Products Marketplace GoZefo Raised $3Mn
From FJ Labs, Others, Newskart.com
Sep 2018
Irish-founded start-up Hometree raises €7.2 million in
funding, The Irish Times
Apr 2018
RentoMojo Partners With Zefo to Boost Their Leasing
Program, PR Newswire
Jan 2018
Pepperfry partners with Quikr for its furniture exchange
program , Indiatimes
Oct 2017
Used goods venture Zefo gets funds from Sequoia, Helion
-Times of India, Indiatimes
Aug 2017
Used-goods e-tailer GoZefo raises new round at higher
valuation, VCCircle
Zefo
(2015, Bangalore, $20M)
Acq by Quikr -Mar 2019
11
4
1
2
201420152016201720182019
Follow OnNew Investments
-
-
2
2
5
Undisclosed
Series C+
Series B
Series A
Seed5
2
1
1
-
US
Europe
India
Latam
Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report -Home Improvements -Jul 2019
Lerer Hippeau Ventures
108
Portfolio in Home Improvements| Exits| Funds Link| Website| LinkedIn| Twitter
Home Improvements >Investors >Lerer Hippeau Ventures
Investments
[Unicorn] Casper (2014, New York City, $340M, Series D)
Online direct-to-consumer mattress brand
[Minicorn] Havenly (2013, Denver, $25.8M, Series B)
Online interior design service provider and commerce platform
[Minicorn] Paintzen (2013, New York City, $12.1M, Series A)
Online platform to book painting services
Home Improvements Notable Portfolio
[Unicorn] Oscar (2012, New York City, $1.3B, Series D)
Internet-first health insurance provider
[Unicorn] BuzzFeed (2008, New York City, $497M, Series F)
US-based social news provider
[Unicorn] Warby Parker (2010, New York City, $290M, Series E)
Internet-first brand of eyewear
[Unicorn] Zipline (2014, San Francisco, $251M, Series D)
Delivery drones for medicine and vaccine delivery
[Unicorn] Toss (2011, Seoul, $200M, Series D)
P2P money transfer service provider.
[Unicorn] Glossier (2014, New York City, $186M, Series D)
Internet-first brand of multi-category beauty products
[Unicorn] Percolate (2011, New York City, $107M, Series C)
Content Marketing Workflow Tools
[Soonicorn] Group Nine Media (2016, New York City, $625M,
Series D)
Digital-first media network
[Soonicorn] Scopely (2011, Culver City, $258M, Series C)
Mobile game developer and publisher focusing on casual games
Other Notable Portfolio
Top Exits Recent News on Fund & Portfolio
Geographical Spread Stage of Entry
Jul 2019
Aussie wallet brand raises US$8m from investors in
Casper, InsideRetail
May 2019Casper Could Be Nearing An IPO, pymnts.com
May 2019
The Inside Launches First Outdoor Collection,
hfbusiness.com
Apr 2019
Endy Competitor Casper Officially Launches Made-in-
canada Products, BetaKit
Apr 2019
Casper debuts two new hybrid mattresses, Furniture
Today
Apr 2019
Southlake Town Square Adds Warby Parker, Casper and
UNTUCKit, PR Newswire
Mar 2019
Casper Becomes Third Retailer In Two Weeks To Reach
‘Unicorn’ Status, Retail TouchPoints
Mar 2019
Online mattress retailer Casper to hire IPO underwriters -
sources, Reuters
Mar 2019
Casper Raises $100 Million and Adds Two New
Independent Directors to its Board, PR Newswire
Mar 2019
Revealed: Mattress company Casper sees huge jump in
revenue, Fast Company
Dering Hall
(2011, New York City, $7.5M)
Acq by Chairish -Jan 2019
1
3
1
2
2
201420152016201720182019
Follow OnNew Investments
1
-
-
-
5
Undisclosed
Series C+
Series B
Series A
Seed6
-
-
-
-
US
Lerer Hippeau Ventures
108
Portfolio in Home Improvements| Exits| Funds Link| Website| LinkedIn| Twitter
Home Improvements >Investors >Lerer Hippeau Ventures
Investments
[Unicorn] Casper (2014, New York City, $340M, Series D)
Online direct-to-consumer mattress brand
[Minicorn] Havenly (2013, Denver, $25.8M, Series B)
Online interior design service provider and commerce platform
[Minicorn] Paintzen (2013, New York City, $12.1M, Series A)
Online platform to book painting services
Home Improvements Notable Portfolio
[Unicorn] Oscar (2012, New York City, $1.3B, Series D)
Internet-first health insurance provider
[Unicorn] BuzzFeed (2008, New York City, $497M, Series F)
US-based social news provider
[Unicorn] Warby Parker (2010, New York City, $290M, Series E)
Internet-first brand of eyewear
[Unicorn] Zipline (2014, San Francisco, $251M, Series D)
Delivery drones for medicine and vaccine delivery
[Unicorn] Toss (2011, Seoul, $200M, Series D)
P2P money transfer service provider.
[Unicorn] Glossier (2014, New York City, $186M, Series D)
Internet-first brand of multi-category beauty products
[Unicorn] Percolate (2011, New York City, $107M, Series C)
Content Marketing Workflow Tools
[Soonicorn] Group Nine Media (2016, New York City, $625M,
Series D)
Digital-first media network
[Soonicorn] Scopely (2011, Culver City, $258M, Series C)
Mobile game developer and publisher focusing on casual games
Other Notable Portfolio
Top Exits Recent News on Fund & Portfolio
Geographical Spread Stage of Entry
Jul 2019
Aussie wallet brand raises US$8m from investors in
Casper, InsideRetail
May 2019Casper Could Be Nearing An IPO, pymnts.com
May 2019
The Inside Launches First Outdoor Collection,
hfbusiness.com
Apr 2019
Endy Competitor Casper Officially Launches Made-in-
canada Products, BetaKit
Apr 2019
Casper debuts two new hybrid mattresses, Furniture
Today
Apr 2019
Southlake Town Square Adds Warby Parker, Casper and
UNTUCKit, PR Newswire
Mar 2019
Casper Becomes Third Retailer In Two Weeks To Reach
‘Unicorn’ Status, Retail TouchPoints
Mar 2019
Online mattress retailer Casper to hire IPO underwriters -
sources, Reuters
Mar 2019
Casper Raises $100 Million and Adds Two New
Independent Directors to its Board, PR Newswire
Mar 2019
Revealed: Mattress company Casper sees huge jump in
revenue, Fast Company
Dering Hall
(2011, New York City, $7.5M)
Acq by Chairish -Jan 2019
1
3
1
2
2
201420152016201720182019
Follow OnNew Investments
1
-
-
-
5
Undisclosed
Series C+
Series B
Series A
Seed6
-
-
-
-
US
Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report -Home Improvements -Jul 2019
Maveron
109
Portfolio in Home Improvements| Exits| Funds Link| Website| LinkedIn| Twitter
Home Improvements >Investors >Maveron
Maveron
109
Portfolio in Home Improvements| Exits| Funds Link| Website| LinkedIn| Twitter
Home Improvements >Investors >Maveron
Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report -Home Improvements -Jul 2019
Wavemaker Partners
110
Portfolio in Home Improvements| Exits| Funds Link| Website| LinkedIn| Twitter
Home Improvements >Investors >Wavemaker Partners
Wavemaker Partners
110
Portfolio in Home Improvements| Exits| Funds Link| Website| LinkedIn| Twitter
Home Improvements >Investors >Wavemaker Partners
Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report -Home Improvements -Jul 2019
HV Holtzbrinck Ventures
111
Portfolio in Home Improvements| Exits| Funds Link| Website| LinkedIn| Twitter
Home Improvements >Investors >HV Holtzbrinck Ventures
HV Holtzbrinck Ventures
111
Portfolio in Home Improvements| Exits| Funds Link| Website| LinkedIn| Twitter
Home Improvements >Investors >HV Holtzbrinck Ventures
Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report -Home Improvements -Jul 2019
Female Founders Fund
112
Portfolio in Home Improvements| Exits| Funds Link| Website| LinkedIn| Twitter
Home Improvements >Investors >Female Founders Fund
Female Founders Fund
112
Portfolio in Home Improvements| Exits| Funds Link| Website| LinkedIn| Twitter
Home Improvements >Investors >Female Founders Fund
Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report -Home Improvements -Jul 2019
Compound
113
Portfolio in Home Improvements| Exits| Funds Link| Website| LinkedIn| Twitter
Home Improvements >Investors >Compound
Compound
113
Portfolio in Home Improvements| Exits| Funds Link| Website| LinkedIn| Twitter
Home Improvements >Investors >Compound
Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report -Home Improvements -Jul 2019
NextView Ventures
114
Portfolio in Home Improvements| Exits| Funds Link| Website| LinkedIn| Twitter
Home Improvements >Investors >NextView Ventures
NextView Ventures
114
Portfolio in Home Improvements| Exits| Funds Link| Website| LinkedIn| Twitter
Home Improvements >Investors >NextView Ventures
Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report -Home Improvements -Jul 2019
New Enterprise Associates
115
Portfolio in Home Improvements| Exits| Funds Link| Website| LinkedIn| Twitter
Home Improvements >Investors >New Enterprise Associates
New Enterprise Associates
115
Portfolio in Home Improvements| Exits| Funds Link| Website| LinkedIn| Twitter
Home Improvements >Investors >New Enterprise Associates
Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report -Home Improvements -Jul 2019
Norwest Venture Partners
116
Portfolio in Home Improvements| Exits| Funds Link| Website| LinkedIn| Twitter
Home Improvements >Investors >Norwest Venture Partners
Norwest Venture Partners
116
Portfolio in Home Improvements| Exits| Funds Link| Website| LinkedIn| Twitter
Home Improvements >Investors >Norwest Venture Partners
Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report -Home Improvements -Jul 2019
Contents
Feed Summary
Investment Trend
Market Details
Exit Outlook
Investors
News
Appendix
117
Details on VC & PE Investors
Seed Stage
Early Stage
Late Stage
Details on Top Ecosystem Players
Contents
Feed Summary
Investment Trend
Market Details
Exit Outlook
Investors
News
Appendix
117
Details on VC & PE Investors
Seed Stage
Early Stage
Late Stage
Details on Top Ecosystem Players
Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report -Home Improvements -Jul 2019
FJ Labs
118
Portfolio in Home Improvements| Exits| Funds Link| Website| LinkedIn| Twitter
Home Improvements >Investors >FJ Labs
FJ Labs
118
Portfolio in Home Improvements| Exits| Funds Link| Website| LinkedIn| Twitter
Home Improvements >Investors >FJ Labs
Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report -Home Improvements -Jul 2019
New Enterprise Associates
119
Portfolio in Home Improvements| Exits| Funds Link| Website| LinkedIn| Twitter
Home Improvements >Investors >New Enterprise Associates
New Enterprise Associates
119
Portfolio in Home Improvements| Exits| Funds Link| Website| LinkedIn| Twitter
Home Improvements >Investors >New Enterprise Associates
Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report -Home Improvements -Jul 2019
Founders Fund
120
Portfolio in Home Improvements| Exits| Funds Link| Website| LinkedIn| Twitter
Home Improvements >Investors >Founders Fund
Founders Fund
120
Portfolio in Home Improvements| Exits| Funds Link| Website| LinkedIn| Twitter
Home Improvements >Investors >Founders Fund
Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report -Home Improvements -Jul 2019
Sequoia Capital
121
Portfolio in Home Improvements| Exits| Funds Link| Website| LinkedIn| Twitter
Home Improvements >Investors >Sequoia Capital
Sequoia Capital
121
Portfolio in Home Improvements| Exits| Funds Link| Website| LinkedIn| Twitter
Home Improvements >Investors >Sequoia Capital
Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report -Home Improvements -Jul 2019
Bessemer Venture Partners
122
Portfolio in Home Improvements| Exits| Funds Link| Website| LinkedIn| Twitter
Home Improvements >Investors >Bessemer Venture Partners
Bessemer Venture Partners
122
Portfolio in Home Improvements| Exits| Funds Link| Website| LinkedIn| Twitter
Home Improvements >Investors >Bessemer Venture Partners
Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report -Home Improvements -Jul 2019
SV Angel
123
Portfolio in Home Improvements| Exits| Funds Link| Website| LinkedIn| Twitter
Home Improvements >Investors >SV Angel
SV Angel
123
Portfolio in Home Improvements| Exits| Funds Link| Website| LinkedIn| Twitter
Home Improvements >Investors >SV Angel
Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report -Home Improvements -Jul 2019
Comcast Ventures
124
Portfolio in Home Improvements| Exits| Funds Link| Website| LinkedIn | Twitter
Home Improvements >Investors >Comcast Ventures
Comcast Ventures
124
Portfolio in Home Improvements| Exits| Funds Link| Website| LinkedIn | Twitter
Home Improvements >Investors >Comcast Ventures
Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report -Home Improvements -Jul 2019
QueensBridge Venture Partners
125
Portfolio in Home Improvements| Exits| Funds Link| Website| LinkedIn| Twitter
Home Improvements >Investors >QueensBridge Venture Partners
QueensBridge Venture Partners
125
Portfolio in Home Improvements| Exits| Funds Link| Website| LinkedIn| Twitter
Home Improvements >Investors >QueensBridge Venture Partners
Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report -Home Improvements -Jul 2019
Verdane Capital
126
Portfolio in Home Improvements| Exits| Funds Link| Website| LinkedIn| Twitter
Home Improvements >Investors >Verdane Capital
Verdane Capital
126
Portfolio in Home Improvements| Exits| Funds Link| Website| LinkedIn| Twitter
Home Improvements >Investors >Verdane Capital
Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report -Home Improvements -Jul 2019
Pritzker Group
127
Portfolio in Home Improvements| Exits| Funds Link| Website| LinkedIn| Twitter
Home Improvements >Investors >Pritzker Group
Pritzker Group
127
Portfolio in Home Improvements| Exits| Funds Link| Website| LinkedIn| Twitter
Home Improvements >Investors >Pritzker Group
Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report -Home Improvements -Jul 2019
Great Oaks Venture Capital
128
Portfolio in Home Improvements| Exits| Funds Link| Website| LinkedIn| Twitter
Home Improvements >Investors >Great Oaks Venture Capital
Great Oaks Venture Capital
128
Portfolio in Home Improvements| Exits| Funds Link| Website| LinkedIn| Twitter
Home Improvements >Investors >Great Oaks Venture Capital
Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report -Home Improvements -Jul 2019
Beenext
129
Portfolio in Home Improvements| Exits| Funds Link| Website| LinkedIn| Twitter
Home Improvements >Investors >Beenext
Beenext
129
Portfolio in Home Improvements| Exits| Funds Link| Website| LinkedIn| Twitter
Home Improvements >Investors >Beenext
Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report -Home Improvements -Jul 2019
Gotham Gal
130
Portfolio in Home Improvements| Exits| Funds Link| Website| LinkedIn | Twitter
Home Improvements >Investors >Gotham Gal
Gotham Gal
130
Portfolio in Home Improvements| Exits| Funds Link| Website| LinkedIn | Twitter
Home Improvements >Investors >Gotham Gal
Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report -Home Improvements -Jul 2019
Accel
131
Portfolio in Home Improvements| Exits| Funds Link| Website| LinkedIn| Twitter
Home Improvements >Investors >Accel
Accel
131
Portfolio in Home Improvements| Exits| Funds Link| Website| LinkedIn| Twitter
Home Improvements >Investors >Accel
Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report -Home Improvements -Jul 2019
Benchmark
132
Portfolio in Home Improvements| Exits| Funds Link| Website| LinkedIn| Twitter
Home Improvements >Investors >Benchmark
Benchmark
132
Portfolio in Home Improvements| Exits| Funds Link| Website| LinkedIn| Twitter
Home Improvements >Investors >Benchmark
Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report -Home Improvements -Jul 2019
Contents
Feed Summary
Investment Trend
Market Details
Exit Outlook
Investors
News
Appendix
133
Details on VC & PE Investors
Seed Stage
Early Stage
Late Stage
Details on Top Ecosystem Players
Contents
Feed Summary
Investment Trend
Market Details
Exit Outlook
Investors
News
Appendix
133
Details on VC & PE Investors
Seed Stage
Early Stage
Late Stage
Details on Top Ecosystem Players
Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report -Home Improvements -Jul 2019
Sequoia Capital
134
Portfolio in Home Improvements| Exits| Funds Link| Website| LinkedIn| Twitter
Home Improvements >Investors >Sequoia Capital
Sequoia Capital
134
Portfolio in Home Improvements| Exits| Funds Link| Website| LinkedIn| Twitter
Home Improvements >Investors >Sequoia Capital
Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report -Home Improvements -Jul 2019
Accel
135
Portfolio in Home Improvements| Exits| Funds Link| Website| LinkedIn| Twitter
Home Improvements >Investors >Accel
Accel
135
Portfolio in Home Improvements| Exits| Funds Link| Website| LinkedIn| Twitter
Home Improvements >Investors >Accel
Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report -Home Improvements -Jul 2019
GGV Capital
136
Portfolio in Home Improvements| Exits| Funds Link| Website| LinkedIn| Twitter
Home Improvements >Investors >GGV Capital
GGV Capital
136
Portfolio in Home Improvements| Exits| Funds Link| Website| LinkedIn| Twitter
Home Improvements >Investors >GGV Capital
Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report -Home Improvements -Jul 2019
General Atlantic
137
Portfolio in Home Improvements| Exits| Funds Link| Website| LinkedIn| Twitter
Home Improvements >Investors >General Atlantic
General Atlantic
137
Portfolio in Home Improvements| Exits| Funds Link| Website| LinkedIn| Twitter
Home Improvements >Investors >General Atlantic
Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report -Home Improvements -Jul 2019
TCV
138
Portfolio in Home Improvements| Exits| Funds Link| Website| LinkedIn| Twitter
Home Improvements >Investors >TCV
TCV
138
Portfolio in Home Improvements| Exits| Funds Link| Website| LinkedIn| Twitter
Home Improvements >Investors >TCV
Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report -Home Improvements -Jul 2019
Eight Roads Ventures
139
Portfolio in Home Improvements| Exits| Funds Link| Website| LinkedIn| Twitter
Home Improvements >Investors >Eight Roads Ventures
Eight Roads Ventures
139
Portfolio in Home Improvements| Exits| Funds Link| Website| LinkedIn| Twitter
Home Improvements >Investors >Eight Roads Ventures
Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report -Home Improvements -Jul 2019
Partech
140
Portfolio in Home Improvements| Exits| Funds Link| Website| LinkedIn| Twitter
Home Improvements >Investors >Partech
Partech
140
Portfolio in Home Improvements| Exits| Funds Link| Website| LinkedIn| Twitter
Home Improvements >Investors >Partech
Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report -Home Improvements -Jul 2019
Eurazeo
141
Portfolio in Home Improvements| Exits| Funds Link| Website| LinkedIn | Twitter
Home Improvements >Investors >Eurazeo
Eurazeo
141
Portfolio in Home Improvements| Exits| Funds Link| Website| LinkedIn | Twitter
Home Improvements >Investors >Eurazeo
Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report -Home Improvements -Jul 2019
SevenVentures
142
Portfolio in Home Improvements| Exits| Funds Link| Website| LinkedIn | Twitter
Home Improvements >Investors >SevenVentures
SevenVentures
142
Portfolio in Home Improvements| Exits| Funds Link| Website| LinkedIn | Twitter
Home Improvements >Investors >SevenVentures
Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report -Home Improvements -Jul 2019
CM-CIC Investissement
143
Portfolio in Home Improvements| Exits| Funds Link| Website| LinkedIn| Twitter
Home Improvements >Investors >CM-CIC Investissement
CM-CIC Investissement
143
Portfolio in Home Improvements| Exits| Funds Link| Website| LinkedIn| Twitter
Home Improvements >Investors >CM-CIC Investissement
Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report -Home Improvements -Jul 2019
DST Global
144
Portfolio in Home Improvements| Exits| Funds Link| Website| LinkedIn| Twitter
Home Improvements >Investors >DST Global
DST Global
144
Portfolio in Home Improvements| Exits| Funds Link| Website| LinkedIn| Twitter
Home Improvements >Investors >DST Global
Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report -Home Improvements -Jul 2019
Verdane Capital
145
Portfolio in Home Improvements| Exits| Funds Link| Website| LinkedIn| Twitter
Home Improvements >Investors >Verdane Capital
Verdane Capital
145
Portfolio in Home Improvements| Exits| Funds Link| Website| LinkedIn| Twitter
Home Improvements >Investors >Verdane Capital
Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report -Home Improvements -Jul 2019
Baring Private Equity Partners
146
Portfolio in Home Improvements| Exits| Funds Link| Website| LinkedIn | Twitter
Home Improvements >Investors >Baring Private Equity Partners
Baring Private Equity Partners
146
Portfolio in Home Improvements| Exits| Funds Link| Website| LinkedIn | Twitter
Home Improvements >Investors >Baring Private Equity Partners
Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report -Home Improvements -Jul 2019
Aglae Ventures
147
Portfolio in Home Improvements| Exits| Funds Link| Website| LinkedIn | Twitter
Home Improvements >Investors >Aglae Ventures
Aglae Ventures
147
Portfolio in Home Improvements| Exits| Funds Link| Website| LinkedIn | Twitter
Home Improvements >Investors >Aglae Ventures
Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report -Home Improvements -Jul 2019
Contents
Feed Summary
Investment Trend
Market Details
Exit Outlook
Investors
News
Appendix
148
Details on VC & PE Investors
Details on Top Ecosystem Players
Incubators
Other Notable Investors
Debt Investors
Contents
Feed Summary
Investment Trend
Market Details
Exit Outlook
Investors
News
Appendix
148
Details on VC & PE Investors
Details on Top Ecosystem Players
Incubators
Other Notable Investors
Debt Investors
Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report -Home Improvements -Jul 2019149
Home Improvements >Investors >Index of Ecosystem Investors
Index of Top Ecosystem Investors in Home Improvements; Q3 2014 -Q2 2019
Index of Ecosystem Investors
INCUBATOR
500 Startups (9 Investments)
Y Combinator (7 Investments)
Brand Capital (5 Investments)
IIDF (3 Investments)
iSME (3 Investments)
Rocket Internet (2 Investments)
Founders Future (2 Investments)
Venture Catalysts (2 Investments)
REVTECH (2 Investments)
NUMA (2 Investments)
NFX
Plug and Play Tech Center
AngelPad
Portland Seed Fund
The Hive
OTHER NOTABLE INVESTORS
Bpifrance (5 Investments)
Goldman Sachs (4 Investments)
FundersClub (4 Investments)
TriplePoint Capital (3 Investments)
Global Founders Capital (3 Investments)
Lowe (3 Investments)
Fabrice Grinda (3 Investments)
T. Rowe Price (2 Investments)
Iconiq Capital (2 Investments)
Asia Venture Group (2 Investments)
Channel 4 (2 Investments)
First Ascent Associates (2 Investments)
Hetero Group (2 Investments)
Credit Suisse
Fidelity Investments
DEBT INVESTORS
Western Technology Investment (4
Investments)
Trifecta Capital (3 Investments)
Silicon Valley Bank
Ardian
TPG
Kartesia
InnoVen Capital
Northstar Capital
Flow Capital
IntelleGrow
Decathlon Capital Partners
UK Steel Enterprise
French Partners
Home Improvements >Investors >Index of Ecosystem Investors
Index of Top Ecosystem Investors in Home Improvements; Q3 2014 -Q2 2019
Index of Ecosystem Investors
INCUBATOR
500 Startups (9 Investments)
Y Combinator (7 Investments)
Brand Capital (5 Investments)
IIDF (3 Investments)
iSME (3 Investments)
Rocket Internet (2 Investments)
Founders Future (2 Investments)
Venture Catalysts (2 Investments)
REVTECH (2 Investments)
NUMA (2 Investments)
NFX
Plug and Play Tech Center
AngelPad
Portland Seed Fund
The Hive
OTHER NOTABLE INVESTORS
Bpifrance (5 Investments)
Goldman Sachs (4 Investments)
FundersClub (4 Investments)
TriplePoint Capital (3 Investments)
Global Founders Capital (3 Investments)
Lowe (3 Investments)
Fabrice Grinda (3 Investments)
T. Rowe Price (2 Investments)
Iconiq Capital (2 Investments)
Asia Venture Group (2 Investments)
Channel 4 (2 Investments)
First Ascent Associates (2 Investments)
Hetero Group (2 Investments)
Credit Suisse
Fidelity Investments
DEBT INVESTORS
Western Technology Investment (4
Investments)
Trifecta Capital (3 Investments)
Silicon Valley Bank
Ardian
TPG
Kartesia
InnoVen Capital
Northstar Capital
Flow Capital
IntelleGrow
Decathlon Capital Partners
UK Steel Enterprise
French Partners
Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report -Home Improvements -Jul 2019
500 Startups
150
Portfolio in Home Improvements| Exits| Funds Link| Website| LinkedIn| Twitter
Home Improvements >Investors >500 Startups
People
Investments
[Minicorn] Havenly (2013, Denver, $25.8M, Series B)
Online interior design service provider and commerce platform
Home Improvements Notable Portfolio
[Unicorn] Credit Karma (2007, San Francisco, $370M, Series D)
Aggregator of various consumer financial products.
[Unicorn] Intercom (2011, San Francisco, $241M, Series D)
Customer communication and Retention Platform
[Unicorn] Twilio (2007, San Francisco, $240M, Public)
Cloud Communications API provider
[Unicorn] Canva (2012, Sydney, $166M, Series C)
Online photo editing and graphics creation tool for professionals
[Unicorn] Gitlab (2014, San Francisco, $166M, Series D)
Code collaboration tool
[Unicorn] Talkdesk (2011, San Francisco, $128M, Series B)
Browser based call center
[Soonicorn] VTS (2011, New York City, $178M, Series D)
Leasing and asset management software for real estate investment
[Soonicorn] Smule (2008, San Francisco, $176M, Series F)
Developer of social music creation and sharing apps
[Soonicorn] Udemy (2010, San Francisco, $173M, Series D)
Marketplace for online courses
[Soonicorn] Clip (2012, Mexico City, $160M, Series C)
mPoS solution provider
[Soonicorn] Knotel (2015, New York City, $160M, Series B)
Managed co-working space for startups.
[Soonicorn] Akulaku (2014, Pasig, $145M, Series C)
Mobile app which gives cardless installment payment
Other Notable Portfolio
Top Exits
Recent News on Fund & Portfolio
Christine Tsai
Co-Founder & CEO
Geographical Spread Stage of Entry
Jan 2019
remodelmate Partners with Interior Design Service
Havenly, Citybizlist
Sep 2018
Havenly Partners With Nordstrom For In-Store Interior
Design Studios, PR Newswire
Jan 2018
Havenly raises $12.5 million for virtual interior design
platform, VentureBeat
May 2016
Meet the 17th class of 500 Startups companies,
TechCrunch
May 2016
10 Founders and CEOs Share the Best Advice Their
Mothers Ever Gave Them, Inc.
Mar 2016
Interior design startup Havenly raises $5.8 million –
TechCrunch, TechCrunch
Nov 2015
Havenly Secures $7.5M in Funding Led by Foundry Group
-Chicago Ventures, Chicago Ventures
Apr 2015
Visidraft Secures $250K Seed Investment | Business Wire,
Business Wire
BrightNest
(2011, Denver, $950k)
Acq by Angie's List -Aug 2013
1 1
2
201420152016201720182019
Follow OnNew Investments
4
-
-
2
5
Undisclosed
Series C+
Series B
Series A
Seed7
3
1
-
-
US
SEA
500 Startups
150
Portfolio in Home Improvements| Exits| Funds Link| Website| LinkedIn| Twitter
Home Improvements >Investors >500 Startups
People
Investments
[Minicorn] Havenly (2013, Denver, $25.8M, Series B)
Online interior design service provider and commerce platform
Home Improvements Notable Portfolio
[Unicorn] Credit Karma (2007, San Francisco, $370M, Series D)
Aggregator of various consumer financial products.
[Unicorn] Intercom (2011, San Francisco, $241M, Series D)
Customer communication and Retention Platform
[Unicorn] Twilio (2007, San Francisco, $240M, Public)
Cloud Communications API provider
[Unicorn] Canva (2012, Sydney, $166M, Series C)
Online photo editing and graphics creation tool for professionals
[Unicorn] Gitlab (2014, San Francisco, $166M, Series D)
Code collaboration tool
[Unicorn] Talkdesk (2011, San Francisco, $128M, Series B)
Browser based call center
[Soonicorn] VTS (2011, New York City, $178M, Series D)
Leasing and asset management software for real estate investment
[Soonicorn] Smule (2008, San Francisco, $176M, Series F)
Developer of social music creation and sharing apps
[Soonicorn] Udemy (2010, San Francisco, $173M, Series D)
Marketplace for online courses
[Soonicorn] Clip (2012, Mexico City, $160M, Series C)
mPoS solution provider
[Soonicorn] Knotel (2015, New York City, $160M, Series B)
Managed co-working space for startups.
[Soonicorn] Akulaku (2014, Pasig, $145M, Series C)
Mobile app which gives cardless installment payment
Other Notable Portfolio
Top Exits
Recent News on Fund & Portfolio
Christine Tsai
Co-Founder & CEO
Geographical Spread Stage of Entry
Jan 2019
remodelmate Partners with Interior Design Service
Havenly, Citybizlist
Sep 2018
Havenly Partners With Nordstrom For In-Store Interior
Design Studios, PR Newswire
Jan 2018
Havenly raises $12.5 million for virtual interior design
platform, VentureBeat
May 2016
Meet the 17th class of 500 Startups companies,
TechCrunch
May 2016
10 Founders and CEOs Share the Best Advice Their
Mothers Ever Gave Them, Inc.
Mar 2016
Interior design startup Havenly raises $5.8 million –
TechCrunch, TechCrunch
Nov 2015
Havenly Secures $7.5M in Funding Led by Foundry Group
-Chicago Ventures, Chicago Ventures
Apr 2015
Visidraft Secures $250K Seed Investment | Business Wire,
Business Wire
BrightNest
(2011, Denver, $950k)
Acq by Angie's List -Aug 2013
1 1
2
201420152016201720182019
Follow OnNew Investments
4
-
-
2
5
Undisclosed
Series C+
Series B
Series A
Seed7
3
1
-
-
US
SEA
Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report -Home Improvements -Jul 2019
Y Combinator
151
Portfolio in Home Improvements| Exits| Funds Link| Website| LinkedIn| Twitter
Home Improvements >Investors >Y Combinator
People
Investments
[Minicorn] Eight (2014, San Francisco, $46.5M, Series B)
Internet-first brand of mattress and smart mattress covers
[Minicorn] Feather (2017, Brooklyn, $16M, Series A)
Online furniture rental platform
[Minicorn] BuildZoom (2011, San Francisco, $14.2M, Series A)
Marketplace to hire contractors for home remodelling
[Editor's Pick]City Furnish (2015, Delhi, $5.5M, Series A)
Online platform offering furniture for rent
Home Improvements Notable Portfolio
[Unicorn] Airbnb (2008, San Francisco, $3.8B, Series F)
Marketplace for vacation rental accommodations
[Unicorn] Instacart (2012, San Francisco, $2.8B, Series G)
Marketplace for same-day grocery delivery
[Unicorn] DoorDash (2013, Palo Alto, $2B, Series G)
On-demand food delivery marketplace
[Unicorn] Rappi (2015, Bogota, $1.5B, Series E)
On-demand delivery services for multi-vertical products
[Unicorn] Flexport (2013, San Francisco, $1.3B, Series E)
Online freight forwarder
[Unicorn] Stripe (2010, San Francisco, $861M, Series E)
API-linked payment gateway for transaction processing
[Unicorn] Dropbox (2007, San Francisco, $607M, Public)
Cloud-based file sharing and synchronization software
[Unicorn] Zenefits (2013, San Francisco, $584M, Series C)
SaaS HR Platform for SMBs
[Unicorn] Coinbase (2012, San Francisco, $547M, Series E)
Digital currency exchange & wallet provider
Other Notable Portfolio
Top Exits
Recent News on Fund & Portfolio
Paul Graham
Co-Founder
Jessica
Livingston
Co-Founder & Partner
Trevor
Blackwell
Co-Founder
Robert Morris
Co-Founder
Geographical Spread Stage of Entry
Jun 2019
Spark Capital looks to replicate its past successes with
new investment in Feather, PE Hub
May 2019Feather Plans to Land in LA, Los Angeles Business Journal
May 2019
Feather secures $12M in Series A funding, expands into
LA, Retail Dive
Apr 2019
Luxury furniture brand Burrow introduces Nomad
collection, Furniture Today
Feb 2019
Eight Sleep Introduces The Pod, a High-Tech Bed
Designed To Improve Sleep Fitness, PR Newswire
Nov 2018
Next Stop, Brand Lift: DTC Sofa Startup Burrow Sees
Success With Subway Ads, AdExchanger
Aug 2018
Sleep Technology Startup Eight Announces New Members
To World-Class Scientific Advisory Board, PR Newswire
Jun 2018
Eight Launches AI-Powered Personal Sleep Coach, PR
Newswire
Apr 2018
Faraday's AI Solution Transforms Marketing for Furniture
Leader Burrow, PR Newswire
Apr 2018
Internet’s favorite couch is making itself comfy in NoMad,
rew-online.com
None
2
1 1
22
2
1
1
1
201420152016201720182019
Follow OnNew Investments
2
-
-
1
9
Undisclosed
Series C+
Series B
Series A
Seed9
2
1
-
-
US
India
Canada
Y Combinator
151
Portfolio in Home Improvements| Exits| Funds Link| Website| LinkedIn| Twitter
Home Improvements >Investors >Y Combinator
People
Investments
[Minicorn] Eight (2014, San Francisco, $46.5M, Series B)
Internet-first brand of mattress and smart mattress covers
[Minicorn] Feather (2017, Brooklyn, $16M, Series A)
Online furniture rental platform
[Minicorn] BuildZoom (2011, San Francisco, $14.2M, Series A)
Marketplace to hire contractors for home remodelling
[Editor's Pick]City Furnish (2015, Delhi, $5.5M, Series A)
Online platform offering furniture for rent
Home Improvements Notable Portfolio
[Unicorn] Airbnb (2008, San Francisco, $3.8B, Series F)
Marketplace for vacation rental accommodations
[Unicorn] Instacart (2012, San Francisco, $2.8B, Series G)
Marketplace for same-day grocery delivery
[Unicorn] DoorDash (2013, Palo Alto, $2B, Series G)
On-demand food delivery marketplace
[Unicorn] Rappi (2015, Bogota, $1.5B, Series E)
On-demand delivery services for multi-vertical products
[Unicorn] Flexport (2013, San Francisco, $1.3B, Series E)
Online freight forwarder
[Unicorn] Stripe (2010, San Francisco, $861M, Series E)
API-linked payment gateway for transaction processing
[Unicorn] Dropbox (2007, San Francisco, $607M, Public)
Cloud-based file sharing and synchronization software
[Unicorn] Zenefits (2013, San Francisco, $584M, Series C)
SaaS HR Platform for SMBs
[Unicorn] Coinbase (2012, San Francisco, $547M, Series E)
Digital currency exchange & wallet provider
Other Notable Portfolio
Top Exits
Recent News on Fund & Portfolio
Paul Graham
Co-Founder
Jessica
Livingston
Co-Founder & Partner
Trevor
Blackwell
Co-Founder
Robert Morris
Co-Founder
Geographical Spread Stage of Entry
Jun 2019
Spark Capital looks to replicate its past successes with
new investment in Feather, PE Hub
May 2019Feather Plans to Land in LA, Los Angeles Business Journal
May 2019
Feather secures $12M in Series A funding, expands into
LA, Retail Dive
Apr 2019
Luxury furniture brand Burrow introduces Nomad
collection, Furniture Today
Feb 2019
Eight Sleep Introduces The Pod, a High-Tech Bed
Designed To Improve Sleep Fitness, PR Newswire
Nov 2018
Next Stop, Brand Lift: DTC Sofa Startup Burrow Sees
Success With Subway Ads, AdExchanger
Aug 2018
Sleep Technology Startup Eight Announces New Members
To World-Class Scientific Advisory Board, PR Newswire
Jun 2018
Eight Launches AI-Powered Personal Sleep Coach, PR
Newswire
Apr 2018
Faraday's AI Solution Transforms Marketing for Furniture
Leader Burrow, PR Newswire
Apr 2018
Internet’s favorite couch is making itself comfy in NoMad,
rew-online.com
None
2
1 1
22
2
1
1
1
201420152016201720182019
Follow OnNew Investments
2
-
-
1
9
Undisclosed
Series C+
Series B
Series A
Seed9
2
1
-
-
US
India
Canada
Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report -Home Improvements -Jul 2019
Brand Capital
152
Portfolio in Home Improvements| Exits| Funds Link| Website| LinkedIn| Twitter
Home Improvements >Investors >Brand Capital
People
Investments
[Soonicorn] LivSpace (2012, Bangalore, $105M, Series C)
Online retail for in-home designs and furniture
[Minicorn] HomeLane (2014, Bangalore, $72.7M, Series C)
Online platform providing interior design solutions
[Editor's Pick]City Furnish (2015, Delhi, $5.5M, Series A)
Online platform offering furniture for rent
Home Improvements Notable Portfolio
[Unicorn] Snapdeal (2007, Delhi, $1.8B, Series H)
Online horizontal marketplace
[Unicorn] BigBasket (2011, Bangalore, $886M, Series F)
Online retail store for grocery shopping
[Unicorn] Byju's Classes (2011, Bangalore, $820M, Series G)
Online courses for competitive test preparation and supplementary
courses for K-12 students
[Unicorn] Quikr (2008, Bangalore, $370M, Series H)
Online classifieds portal for multi-category products
[Unicorn] ShopClues (2011, Gurgaon, $249M, Series E)
Ecommerce retail marketplace
[Soonicorn] PharmEasy (2015, Mumbai, $203M, Series D)
Mobile-first hyperlocal platform for medicine ordering and diagnostic
tests
[Soonicorn] Faasos (2011, Pune, $177M, Series D)
Owns and operates a chain of restaurants and cloud kitchen
[Soonicorn] MobiKwik (2009, Gurgaon, $166M, Series D)
Mobile wallet, recharge and bill payments app
[Soonicorn] MERU (2007, Mumbai, $145M, Series D)
App-based taxi booking platform
Other Notable Portfolio
Top Exits
Recent News on Fund & Portfolio
Sivakumar
Sundaram
Founder & President
Sam
Subramaniam
CEO
Geographical Spread Stage of Entry
Jun 2019
Cityfurnish raises $5M in Series A funding round led by
Gmail and YouTube founders, Indiatimes
May 2019
HomeLane has a ₹15 crore expansion plan for Kolkata
and Pune, livemint.com
Mar 2019
Y-Combinator picks furniture rental startup Cityfurnish
for winter cohort, Indiatimes
Feb 2019
HomeLane Secures $4.56 Mn In Its Ongoing Series D
Funding Round, Inc42
Jan 2019
HomeLane's SpaceCraft: Using 3D to put the fun back into
interior design, Business Standard
Jan 2019
HomeLane.com appoints GroupM for media and Famous
Innovations for creative duties, BestMediaInfo
Dec 2018
HomeLane.com Appoints Puneet Gupta as its Head of
Engineering, IndianCEO
Nov 2018
HomeLane sees a 21% increase in both revenue and loss
in FY18, service provision cost soars, Entrackr
Apr 2018
Online Furniture Renting company, Cityfurnish to grow
their base in hospitality sector, Hospitality Biz India
Mar 2018
City Furniture Signs 246 KSF Industrial Lease in Florida,
Commercial Property Executive
None
1 1
201420152016201720182019
Follow OnNew Investments
3
1
-
-
1
Undisclosed
Series C+
Series B
Series A
Seed5
-
-
-
-
India
Brand Capital
152
Portfolio in Home Improvements| Exits| Funds Link| Website| LinkedIn| Twitter
Home Improvements >Investors >Brand Capital
People
Investments
[Soonicorn] LivSpace (2012, Bangalore, $105M, Series C)
Online retail for in-home designs and furniture
[Minicorn] HomeLane (2014, Bangalore, $72.7M, Series C)
Online platform providing interior design solutions
[Editor's Pick]City Furnish (2015, Delhi, $5.5M, Series A)
Online platform offering furniture for rent
Home Improvements Notable Portfolio
[Unicorn] Snapdeal (2007, Delhi, $1.8B, Series H)
Online horizontal marketplace
[Unicorn] BigBasket (2011, Bangalore, $886M, Series F)
Online retail store for grocery shopping
[Unicorn] Byju's Classes (2011, Bangalore, $820M, Series G)
Online courses for competitive test preparation and supplementary
courses for K-12 students
[Unicorn] Quikr (2008, Bangalore, $370M, Series H)
Online classifieds portal for multi-category products
[Unicorn] ShopClues (2011, Gurgaon, $249M, Series E)
Ecommerce retail marketplace
[Soonicorn] PharmEasy (2015, Mumbai, $203M, Series D)
Mobile-first hyperlocal platform for medicine ordering and diagnostic
tests
[Soonicorn] Faasos (2011, Pune, $177M, Series D)
Owns and operates a chain of restaurants and cloud kitchen
[Soonicorn] MobiKwik (2009, Gurgaon, $166M, Series D)
Mobile wallet, recharge and bill payments app
[Soonicorn] MERU (2007, Mumbai, $145M, Series D)
App-based taxi booking platform
Other Notable Portfolio
Top Exits
Recent News on Fund & Portfolio
Sivakumar
Sundaram
Founder & President
Sam
Subramaniam
CEO
Geographical Spread Stage of Entry
Jun 2019
Cityfurnish raises $5M in Series A funding round led by
Gmail and YouTube founders, Indiatimes
May 2019
HomeLane has a ₹15 crore expansion plan for Kolkata
and Pune, livemint.com
Mar 2019
Y-Combinator picks furniture rental startup Cityfurnish
for winter cohort, Indiatimes
Feb 2019
HomeLane Secures $4.56 Mn In Its Ongoing Series D
Funding Round, Inc42
Jan 2019
HomeLane's SpaceCraft: Using 3D to put the fun back into
interior design, Business Standard
Jan 2019
HomeLane.com appoints GroupM for media and Famous
Innovations for creative duties, BestMediaInfo
Dec 2018
HomeLane.com Appoints Puneet Gupta as its Head of
Engineering, IndianCEO
Nov 2018
HomeLane sees a 21% increase in both revenue and loss
in FY18, service provision cost soars, Entrackr
Apr 2018
Online Furniture Renting company, Cityfurnish to grow
their base in hospitality sector, Hospitality Biz India
Mar 2018
City Furniture Signs 246 KSF Industrial Lease in Florida,
Commercial Property Executive
None
1 1
201420152016201720182019
Follow OnNew Investments
3
1
-
-
1
Undisclosed
Series C+
Series B
Series A
Seed5
-
-
-
-
India
Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report -Home Improvements -Jul 2019
Rocket Internet
153
Portfolio in Home Improvements| Exits| Funds Link| Website| LinkedIn| Twitter
Home Improvements >Investors >Rocket Internet
Rocket Internet
153
Portfolio in Home Improvements| Exits| Funds Link| Website| LinkedIn| Twitter
Home Improvements >Investors >Rocket Internet
Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report -Home Improvements -Jul 2019
Venture Catalysts
154
Portfolio in Home Improvements| Exits| Funds Link| Website| LinkedIn| Twitter
Home Improvements >Investors >Venture Catalysts
Venture Catalysts
154
Portfolio in Home Improvements| Exits| Funds Link| Website| LinkedIn| Twitter
Home Improvements >Investors >Venture Catalysts
Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report -Home Improvements -Jul 2019
NFX
155
Portfolio in Home Improvements| Exits| Funds Link| Website| LinkedIn| Twitter
Home Improvements >Investors >NFX
NFX
155
Portfolio in Home Improvements| Exits| Funds Link| Website| LinkedIn| Twitter
Home Improvements >Investors >NFX
Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report -Home Improvements -Jul 2019
Plug and Play Tech Center
156
Portfolio in Home Improvements| Exits| Funds Link| Website| LinkedIn| Twitter
Home Improvements >Investors >Plug and Play Tech Center
Plug and Play Tech Center
156
Portfolio in Home Improvements| Exits| Funds Link| Website| LinkedIn| Twitter
Home Improvements >Investors >Plug and Play Tech Center
Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report -Home Improvements -Jul 2019
Portland Seed Fund
157
Portfolio in Home Improvements| Exits| Funds Link| Website| LinkedIn| Twitter
Home Improvements >Investors >Portland Seed Fund
Portland Seed Fund
157
Portfolio in Home Improvements| Exits| Funds Link| Website| LinkedIn| Twitter
Home Improvements >Investors >Portland Seed Fund
Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report -Home Improvements -Jul 2019
Contents
Feed Summary
Investment Trend
Market Details
Exit Outlook
Investors
News
Appendix
158
Details on VC & PE Investors
Details on Top Ecosystem Players
Incubators
Other Notable Investors
Debt Investors
Contents
Feed Summary
Investment Trend
Market Details
Exit Outlook
Investors
News
Appendix
158
Details on VC & PE Investors
Details on Top Ecosystem Players
Incubators
Other Notable Investors
Debt Investors
Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report -Home Improvements -Jul 2019
Bpifrance
159
Portfolio in Home Improvements| Exits| Funds Link| Website| LinkedIn| Twitter
Home Improvements >Investors >Bpifrance
Bpifrance
159
Portfolio in Home Improvements| Exits| Funds Link| Website| LinkedIn| Twitter
Home Improvements >Investors >Bpifrance
Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report -Home Improvements -Jul 2019
Goldman Sachs
160
Portfolio in Home Improvements| Exits| Funds Link| Website| LinkedIn| Twitter
Home Improvements >Investors >Goldman Sachs
Goldman Sachs
160
Portfolio in Home Improvements| Exits| Funds Link| Website| LinkedIn| Twitter
Home Improvements >Investors >Goldman Sachs
Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report -Home Improvements -Jul 2019
FundersClub
161
Portfolio in Home Improvements| Exits| Funds Link| Website| LinkedIn| Twitter
Home Improvements >Investors >FundersClub
FundersClub
161
Portfolio in Home Improvements| Exits| Funds Link| Website| LinkedIn| Twitter
Home Improvements >Investors >FundersClub
Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report -Home Improvements -Jul 2019
TriplePoint Capital
162
Portfolio in Home Improvements| Exits| Funds Link| Website| LinkedIn| Twitter
Home Improvements >Investors >TriplePoint Capital
TriplePoint Capital
162
Portfolio in Home Improvements| Exits| Funds Link| Website| LinkedIn| Twitter
Home Improvements >Investors >TriplePoint Capital
Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report -Home Improvements -Jul 2019
Global Founders Capital
163
Portfolio in Home Improvements| Exits| Funds Link| Website| LinkedIn| Twitter
Home Improvements >Investors >Global Founders Capital
Global Founders Capital
163
Portfolio in Home Improvements| Exits| Funds Link| Website| LinkedIn| Twitter
Home Improvements >Investors >Global Founders Capital
Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report -Home Improvements -Jul 2019
Lowe
164
Portfolio in Home Improvements| Exits| Funds Link| Website| LinkedIn| Twitter
Home Improvements >Investors >Lowe
Lowe
164
Portfolio in Home Improvements| Exits| Funds Link| Website| LinkedIn| Twitter
Home Improvements >Investors >Lowe
Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report -Home Improvements -Jul 2019
Fabrice Grinda
165
Portfolio in Home Improvements| Exits| Funds Link| Website| LinkedIn | Twitter
Home Improvements >Investors >Fabrice Grinda
Fabrice Grinda
165
Portfolio in Home Improvements| Exits| Funds Link| Website| LinkedIn | Twitter
Home Improvements >Investors >Fabrice Grinda
Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report -Home Improvements -Jul 2019
T. Rowe Price
166
Portfolio in Home Improvements| Exits| Funds Link| Website| LinkedIn | Twitter
Home Improvements >Investors >T. Rowe Price
T. Rowe Price
166
Portfolio in Home Improvements| Exits| Funds Link| Website| LinkedIn | Twitter
Home Improvements >Investors >T. Rowe Price
Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report -Home Improvements -Jul 2019
Iconiq Capital
167
Portfolio in Home Improvements| Exits| Funds Link| Website| LinkedIn| Twitter
Home Improvements >Investors >Iconiq Capital
Iconiq Capital
167
Portfolio in Home Improvements| Exits| Funds Link| Website| LinkedIn| Twitter
Home Improvements >Investors >Iconiq Capital
Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report -Home Improvements -Jul 2019
Asia Venture Group
168
Portfolio in Home Improvements| Exits| Funds Link| Website| LinkedIn| Twitter
Home Improvements >Investors >Asia Venture Group
Asia Venture Group
168
Portfolio in Home Improvements| Exits| Funds Link| Website| LinkedIn| Twitter
Home Improvements >Investors >Asia Venture Group
Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report -Home Improvements -Jul 2019
Channel 4
169
Portfolio in Home Improvements| Exits| Funds Link| Website| LinkedIn| Twitter
Home Improvements >Investors >Channel 4
Channel 4
169
Portfolio in Home Improvements| Exits| Funds Link| Website| LinkedIn| Twitter
Home Improvements >Investors >Channel 4
Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report -Home Improvements -Jul 2019
First Ascent Associates
170
Portfolio in Home Improvements| Exits| Funds Link| Website| LinkedIn| Twitter
Home Improvements >Investors >First Ascent Associates
First Ascent Associates
170
Portfolio in Home Improvements| Exits| Funds Link| Website| LinkedIn| Twitter
Home Improvements >Investors >First Ascent Associates
Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report -Home Improvements -Jul 2019
Hetero Group
171
Portfolio in Home Improvements| Exits| Funds Link| Website| LinkedIn| Twitter
Home Improvements >Investors >Hetero Group
Hetero Group
171
Portfolio in Home Improvements| Exits| Funds Link| Website| LinkedIn| Twitter
Home Improvements >Investors >Hetero Group
Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report -Home Improvements -Jul 2019
Credit Suisse
172
Portfolio in Home Improvements| Exits| Funds Link| Website| LinkedIn| Twitter
Home Improvements >Investors >Credit Suisse
Credit Suisse
172
Portfolio in Home Improvements| Exits| Funds Link| Website| LinkedIn| Twitter
Home Improvements >Investors >Credit Suisse
Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report -Home Improvements -Jul 2019
Fidelity Investments
173
Portfolio in Home Improvements| Exits| Funds Link| Website| LinkedIn| Twitter
Home Improvements >Investors >Fidelity Investments
Fidelity Investments
173
Portfolio in Home Improvements| Exits| Funds Link| Website| LinkedIn| Twitter
Home Improvements >Investors >Fidelity Investments
Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report -Home Improvements -Jul 2019
Contents
Feed Summary
Investment Trend
Market Details
Exit Outlook
Investors
News
Appendix
174
Details on VC & PE Investors
Details on Top Ecosystem Players
Incubators
Other Notable Investors
Debt Investors
Contents
Feed Summary
Investment Trend
Market Details
Exit Outlook
Investors
News
Appendix
174
Details on VC & PE Investors
Details on Top Ecosystem Players
Incubators
Other Notable Investors
Debt Investors
Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report -Home Improvements -Jul 2019
Western Technology Investment
175
Portfolio in Home Improvements| Exits| Funds Link| Website| LinkedIn| Twitter
Home Improvements >Investors >Western Technology Investment
Western Technology Investment
175
Portfolio in Home Improvements| Exits| Funds Link| Website| LinkedIn| Twitter
Home Improvements >Investors >Western Technology Investment
Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report -Home Improvements -Jul 2019
Trifecta Capital
176
Portfolio in Home Improvements| Exits| Funds Link| Website| LinkedIn | Twitter
Home Improvements >Investors >Trifecta Capital
Trifecta Capital
176
Portfolio in Home Improvements| Exits| Funds Link| Website| LinkedIn | Twitter
Home Improvements >Investors >Trifecta Capital
Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report -Home Improvements -Jul 2019
Silicon Valley Bank
177
Portfolio in Home Improvements| Exits| Funds Link| Website| LinkedIn| Twitter
Home Improvements >Investors >Silicon Valley Bank
Silicon Valley Bank
177
Portfolio in Home Improvements| Exits| Funds Link| Website| LinkedIn| Twitter
Home Improvements >Investors >Silicon Valley Bank
Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report -Home Improvements -Jul 2019
TPG
178
Portfolio in Home Improvements| Exits| Funds Link| Website| LinkedIn| Twitter
Home Improvements >Investors >TPG
TPG
178
Portfolio in Home Improvements| Exits| Funds Link| Website| LinkedIn| Twitter
Home Improvements >Investors >TPG
Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report -Home Improvements -Jul 2019
InnoVen Capital
179
Portfolio in Home Improvements| Exits| Funds Link| Website| LinkedIn| Twitter
Home Improvements >Investors >InnoVen Capital
InnoVen Capital
179
Portfolio in Home Improvements| Exits| Funds Link| Website| LinkedIn| Twitter
Home Improvements >Investors >InnoVen Capital
Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report -Home Improvements -Jul 2019
IntelleGrow
180
Portfolio in Home Improvements| Exits| Funds Link| Website| LinkedIn| Twitter
Home Improvements >Investors >IntelleGrow
IntelleGrow
180
Portfolio in Home Improvements| Exits| Funds Link| Website| LinkedIn| Twitter
Home Improvements >Investors >IntelleGrow
Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report -Home Improvements -Jul 2019
Contents
Feed Summary
Investment Trend
Key Markets
Exit Outlook
Investors
News
Appendix
181
Recent News
Contents
Feed Summary
Investment Trend
Key Markets
Exit Outlook
Investors
News
Appendix
181
Recent News
Some more Sector Reports you might want to check out
Join 4000+ people taking sharper decisions with Tracxn
Software Libraries
Jun 2019
Cryptocurrencies
Jun 2019
SCM Software
Jun 2019
Join 4000+ people taking sharper decisions with Tracxn
Software Libraries
Jun 2019
Cryptocurrencies
Jun 2019
SCM Software
Jun 2019
Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report -Home Improvements -Jul 2019
Recent News in Home Improvements Sector
Recent News (1/2)
183
Home Improvements >News >Recent News
Jul 2019
The Chennai Angels invests Rs 1 cr in online cookware firm The
Indus Valley, Business Standard
Jul 2019
[Funding alert] Education financing startup Propelld raises Rs 15 Cr
from Stellaris Venture Partners and India Quotient, YourStory Media
Jul 2019
Wescover and Google Lens Change the Way We Discover Art &
Designs, Business Wire
Jul 2019
Aussie wallet brand raises US$8m from investors in Casper,
InsideRetail
Jun 2019
Interior Define teams up with designer Jason Wu on new collection,
Furniture Today
Jun 2019
Darbie Angell Launches Hydration Bottle Lineup,
homeworldbusiness.com
Jun 2019
iZen and Aviya Mattress Make Achieving 'Simple. Life. Balance.'
Even Easier Through a New Partnership, Newswire
Jun 2019Wayfair workers plan walkout over migrant camp sales, Retail Dive
Jun 2019
Allegion’s Leading Brand Schlage® Supports Contactless Student
IDs in Apple Wallet, Business Wire
Jun 2019
547 Wayfair employees walk out after learning they're making
furniture for migrant facilities, Woodworking Network
Jun 2019
Soft-Tex Announces Supplier Partnership with Newly Launched
BedPillows.com, hfbusiness.com
Jun 2019
IBBI selects Fusion® as marine stereo/entertainment supplier,
extends exclusive agreement with Garmin® electronics to 2024,
Business Wire
Key Recent News Key Recent News
Jun 2019HighJump Transforms Supply Chain for Mexico's GAIA, PR Newswire
Jun 2019
Spark Capital looks to replicate its past successes with new
investment in Feather, PE Hub
Jun 2019Installed Building Products acquires Expert Insulation, Seeking Alpha
Jun 2019Adairs slumps 30 per cent on another guidance cut, InsideRetail
Jun 2019
Peapack Private Investment Banking Division Partners with Boll &
Branch, GlobeNewswire
Jun 2019Livspace appoints new CHRO, People Matters
Jun 2019
Rated People selects Natterbox to deliver quality customer care,
directorsclub.news
Jun 2019
Wayfair To Invest More Than $8 Million And Create 500+ Jobs In
Athens-Clarke County, GA, Textile Industries Media Group
Jun 2019
Here's what all you can do at the newly launched Pepperfry snooze
studios, Indiatimes
Jun 2019
Pepperfry targets Rs 2000-crore revenue from ‘House Brands’ by
2020, Financial Express
Jun 2019
An online furniture retailer in India saw its sales double after it
opened physical 'experience' stores, Business Insider
Jun 2019
Redline Steel Expands Manufacturing and Product Line with New
Investment, NewMediaWire
Jun 2019Wayfair to Open 4 Pop-up Shops, hfbusiness.com
Jun 2019Bushboard kicks off summer with new Vista promotion, KBBDaily
Jun 2019Wayfair Launches Hashtag Home Collection, homeworldbusiness.com
Recent News in Home Improvements Sector
Recent News (1/2)
183
Home Improvements >News >Recent News
Jul 2019
The Chennai Angels invests Rs 1 cr in online cookware firm The
Indus Valley, Business Standard
Jul 2019
[Funding alert] Education financing startup Propelld raises Rs 15 Cr
from Stellaris Venture Partners and India Quotient, YourStory Media
Jul 2019
Wescover and Google Lens Change the Way We Discover Art &
Designs, Business Wire
Jul 2019
Aussie wallet brand raises US$8m from investors in Casper,
InsideRetail
Jun 2019
Interior Define teams up with designer Jason Wu on new collection,
Furniture Today
Jun 2019
Darbie Angell Launches Hydration Bottle Lineup,
homeworldbusiness.com
Jun 2019
iZen and Aviya Mattress Make Achieving 'Simple. Life. Balance.'
Even Easier Through a New Partnership, Newswire
Jun 2019Wayfair workers plan walkout over migrant camp sales, Retail Dive
Jun 2019
Allegion’s Leading Brand Schlage® Supports Contactless Student
IDs in Apple Wallet, Business Wire
Jun 2019
547 Wayfair employees walk out after learning they're making
furniture for migrant facilities, Woodworking Network
Jun 2019
Soft-Tex Announces Supplier Partnership with Newly Launched
BedPillows.com, hfbusiness.com
Jun 2019
IBBI selects Fusion® as marine stereo/entertainment supplier,
extends exclusive agreement with Garmin® electronics to 2024,
Business Wire
Key Recent News Key Recent News
Jun 2019HighJump Transforms Supply Chain for Mexico's GAIA, PR Newswire
Jun 2019
Spark Capital looks to replicate its past successes with new
investment in Feather, PE Hub
Jun 2019Installed Building Products acquires Expert Insulation, Seeking Alpha
Jun 2019Adairs slumps 30 per cent on another guidance cut, InsideRetail
Jun 2019
Peapack Private Investment Banking Division Partners with Boll &
Branch, GlobeNewswire
Jun 2019Livspace appoints new CHRO, People Matters
Jun 2019
Rated People selects Natterbox to deliver quality customer care,
directorsclub.news
Jun 2019
Wayfair To Invest More Than $8 Million And Create 500+ Jobs In
Athens-Clarke County, GA, Textile Industries Media Group
Jun 2019
Here's what all you can do at the newly launched Pepperfry snooze
studios, Indiatimes
Jun 2019
Pepperfry targets Rs 2000-crore revenue from ‘House Brands’ by
2020, Financial Express
Jun 2019
An online furniture retailer in India saw its sales double after it
opened physical 'experience' stores, Business Insider
Jun 2019
Redline Steel Expands Manufacturing and Product Line with New
Investment, NewMediaWire
Jun 2019Wayfair to Open 4 Pop-up Shops, hfbusiness.com
Jun 2019Bushboard kicks off summer with new Vista promotion, KBBDaily
Jun 2019Wayfair Launches Hashtag Home Collection, homeworldbusiness.com
Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report -Home Improvements -Jul 2019
Recent News in Home Improvements Sector
Recent News (2/2)
184
Home Improvements >News >Recent News
Jun 2019
Interior Define Taps Antonio Nieves as CEO to Capitalize on Period
of Significant Growth, Business Wire
Jun 2019Housecall Pro Offers Website Builder, PHCP Pros
Jun 2019
Wayfair Plans New Pop-Up Shops To Inspire Consumers,
homeworldbusiness.com
Jun 2019
Planetary Design Adds Coffee Storage For The Outdoors,
homeworldbusiness.com
Jun 2019John Lewis expands into home improvement, Retail Gazette
Jun 2019
Urban Ladder lays off 90 employees due to fund crunch, Business
Today
Jun 2019
West Elm now offers Floyd's entire furniture line, Woodworking
Network
Jun 2019Fuigo Market Welcomes Kravet Inc., Textile Industries Media Group
Jun 2019
Volara Powers WooHoo Enterprise AI Assistant for Hotels,
Hospitality Tech
Jun 2019
One Kings Lane Partners with Minnie Driver for English Living
Upholstery Collection, hfbusiness.com
Jun 2019
Cityfurnish raises $5M in Series A funding round led by Gmail and
YouTube founders, Indiatimes
Jun 2019Curacity Announces Dwell Partnership, PR Newswire
May 2019Feather Plans to Land in LA, Los Angeles Business Journal
May 2019
SSG Advises The Robert Allen Duralee Group on Asset Sale to RADG
Holdings, Asset based lending
Key Recent News Key Recent News
May 2019
Online Sleep Start-up Sunday Launches 4th Generation Sleep
Products, PR Newswire
May 2019
Home renovation platform Smart Reno acquired by RBC Ventures,
BetaKit
May 2019Williams-Sonoma Q1 sales and earnings jump, Furniture Today
May 2019
Abacus Plumbing, Air Conditioning & Electrical Wins Back to Back
Pinnacle Awards From Houston BBB, PR Newswire
May 2019
The New Home Company is the Nation’s First Homebuilder to Offer
Savant Breaker-Companion Modules, residentialsystems.com
May 2019
SOLD.com Partners with HomeAdvisor to Offer Home Improvement
Services to Home Sellers, Business Wire
May 2019Rise Announces That It Is Now a Certified B Corporation®, PRWeb
May 2019
Venzee Mesh API Distributes Content to Wayfair and Other Leading
North American Home Decor Retailers, CNW
May 2019Casper Could Be Nearing An IPO, pymnts.com
May 2019Livspace: Redefining modern home interiors, Financial Express
May 2019Helix Launches All-Natural Sleep Brand, Birch Living, PR Newswire
May 2019Saatva Unveils New Mattress for Larger Body Types, hfbusiness.com
May 2019
Nectar parent rebrands as Resident, unveils furniture line, Retail
Dive
May 2019Modsy Raises $37M in Series C Funding, FinSMEs
May 2019
Dayou is Winia Group to start anew in expanded family with
Daewoo Elec, Pulse
Recent News in Home Improvements Sector
Recent News (2/2)
184
Home Improvements >News >Recent News
Jun 2019
Interior Define Taps Antonio Nieves as CEO to Capitalize on Period
of Significant Growth, Business Wire
Jun 2019Housecall Pro Offers Website Builder, PHCP Pros
Jun 2019
Wayfair Plans New Pop-Up Shops To Inspire Consumers,
homeworldbusiness.com
Jun 2019
Planetary Design Adds Coffee Storage For The Outdoors,
homeworldbusiness.com
Jun 2019John Lewis expands into home improvement, Retail Gazette
Jun 2019
Urban Ladder lays off 90 employees due to fund crunch, Business
Today
Jun 2019
West Elm now offers Floyd's entire furniture line, Woodworking
Network
Jun 2019Fuigo Market Welcomes Kravet Inc., Textile Industries Media Group
Jun 2019
Volara Powers WooHoo Enterprise AI Assistant for Hotels,
Hospitality Tech
Jun 2019
One Kings Lane Partners with Minnie Driver for English Living
Upholstery Collection, hfbusiness.com
Jun 2019
Cityfurnish raises $5M in Series A funding round led by Gmail and
YouTube founders, Indiatimes
Jun 2019Curacity Announces Dwell Partnership, PR Newswire
May 2019Feather Plans to Land in LA, Los Angeles Business Journal
May 2019
SSG Advises The Robert Allen Duralee Group on Asset Sale to RADG
Holdings, Asset based lending
Key Recent News Key Recent News
May 2019
Online Sleep Start-up Sunday Launches 4th Generation Sleep
Products, PR Newswire
May 2019
Home renovation platform Smart Reno acquired by RBC Ventures,
BetaKit
May 2019Williams-Sonoma Q1 sales and earnings jump, Furniture Today
May 2019
Abacus Plumbing, Air Conditioning & Electrical Wins Back to Back
Pinnacle Awards From Houston BBB, PR Newswire
May 2019
The New Home Company is the Nation’s First Homebuilder to Offer
Savant Breaker-Companion Modules, residentialsystems.com
May 2019
SOLD.com Partners with HomeAdvisor to Offer Home Improvement
Services to Home Sellers, Business Wire
May 2019Rise Announces That It Is Now a Certified B Corporation®, PRWeb
May 2019
Venzee Mesh API Distributes Content to Wayfair and Other Leading
North American Home Decor Retailers, CNW
May 2019Casper Could Be Nearing An IPO, pymnts.com
May 2019Livspace: Redefining modern home interiors, Financial Express
May 2019Helix Launches All-Natural Sleep Brand, Birch Living, PR Newswire
May 2019Saatva Unveils New Mattress for Larger Body Types, hfbusiness.com
May 2019
Nectar parent rebrands as Resident, unveils furniture line, Retail
Dive
May 2019Modsy Raises $37M in Series C Funding, FinSMEs
May 2019
Dayou is Winia Group to start anew in expanded family with
Daewoo Elec, Pulse
Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report -Home Improvements -Jul 2019
Contents
Feed Summary
Investment Trend
Key Markets
Exit Outlook
Investors
News
Appendix
185
Explore more on Tracxn Platform
Index of Top companies by Market
Funded DeadpooledCompanies
Contents
Feed Summary
Investment Trend
Key Markets
Exit Outlook
Investors
News
Appendix
185
Explore more on Tracxn Platform
Index of Top companies by Market
Funded DeadpooledCompanies
Some more Sector Reports you might want to check out
Join 4000+ people taking sharper decisions with Tracxn
Coupons and Deals
Jun 2019
Autonomous Retail
Jun 2019
Second Hand Goods
Jun 2019
Join 4000+ people taking sharper decisions with Tracxn
Coupons and Deals
Jun 2019
Autonomous Retail
Jun 2019
Second Hand Goods
Jun 2019
Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report -Home Improvements -Jul 2019
Explore more on Tracxn Platform
187
Companies
Companies Covered
Unicorns
Public Companies
Acquired Companies
Funded Companies
Investment Trends
Recent Investments
Mega Investments
Investment Trend
Markets
BlueBox
Taxonomy
News
Key News
Recent News
Company Stage
Seed Funded
Early Stage (Series A/B)
Late Stage (Series C+)
Acqui-hires
Deadpooled
Investors Acquirers
Unicorn Investors
Most Active Investors
Most Active VC &PE Investors
Portfolio of Top Investor
Most Active Acquirer
Home Improvements >Appendix >Explore Sector on Tracxn Platform
Explore more on Tracxn Platform
187
Companies
Companies Covered
Unicorns
Public Companies
Acquired Companies
Funded Companies
Investment Trends
Recent Investments
Mega Investments
Investment Trend
Markets
BlueBox
Taxonomy
News
Key News
Recent News
Company Stage
Seed Funded
Early Stage (Series A/B)
Late Stage (Series C+)
Acqui-hires
Deadpooled
Investors Acquirers
Unicorn Investors
Most Active Investors
Most Active VC &PE Investors
Portfolio of Top Investor
Most Active Acquirer
Home Improvements >Appendix >Explore Sector on Tracxn Platform
Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report -Home Improvements -Jul 2019
Index of IPOs, Acquisitions, Unicorns, Soonicorns, Minicorns and Editor Picks in Home Improvements
Index of Top companies by Market (1/15)
188
Home Improvements >Appendix >Index of Top companies by Market
B2C Commerce
Horizontal
Wayfair (2002, Boston, $368M)
Online retailer of multi-category home
improvement products
IPO Date Oct 2014IPO Mcap $2.4B
NYSE W
One Kings Lane (2009, San Francisco, $229M)
Online Home Furnishings Retailer
Stage: Acquired
Greylock Partners, IVP, Scripps Networks
Interactive and 7 Other Investors
ManoMano (2013, Paris, $212M)
Online marketplace for home improvement items
Soonicorn. Stage: Series D
Eurazeo, Aglae Ventures, CM-CIC Investissement
and 5 Other Investors
Horizontal
Westwing (2011, Munich, $212M)
Online shopping club for home furniture &
accessories
Soonicorn. Stage: Acquired
Access Industries, Odey Asset Management, Rocket
Internet and 11 Other Investors
Pepperfry (2011, Mumbai, $199M)
Online managed marketplace for home
improvement products
Soonicorn. Stage: Series E
Venture Catalysts, State Street Global Advisors,
InnoVen Capital and 4 Other Investors
Home24 (2009, Berlin, $173M)
Online marketplace for home improvement
products
Soonicorn. Stage: Series C
Rocket Internet, Baillie Gifford, REWE Group and 5
Other Investors
Horizontal
MADE.COM (2010, London, $135M)
Internet-first brand of multi-category home
improvement products
Soonicorn. Stage: Series C
Level Equity, Eight Roads Ventures, Partech and 17
Other Investors
Urban Ladder (2012, Bangalore, $107M)
Online private label brand of multi-category home
improvement products
Soonicorn. Stage: Series E
Trifecta Capital, Kalaari Capital, Sequoia Capital and
8 Other Investors
LivSpace (2012, Bangalore, $105M)
Online retail for in-home designs and furniture
Soonicorn. Stage: Series C
Ingka, Jungle Ventures, Bessemer Venture Partners
and 8 Other Investors
Index of IPOs, Acquisitions, Unicorns, Soonicorns, Minicorns and Editor Picks in Home Improvements
Index of Top companies by Market (1/15)
188
Home Improvements >Appendix >Index of Top companies by Market
B2C Commerce
Horizontal
Wayfair (2002, Boston, $368M)
Online retailer of multi-category home
improvement products
IPO Date Oct 2014IPO Mcap $2.4B
NYSE W
One Kings Lane (2009, San Francisco, $229M)
Online Home Furnishings Retailer
Stage: Acquired
Greylock Partners, IVP, Scripps Networks
Interactive and 7 Other Investors
ManoMano (2013, Paris, $212M)
Online marketplace for home improvement items
Soonicorn. Stage: Series D
Eurazeo, Aglae Ventures, CM-CIC Investissement
and 5 Other Investors
Horizontal
Westwing (2011, Munich, $212M)
Online shopping club for home furniture &
accessories
Soonicorn. Stage: Acquired
Access Industries, Odey Asset Management, Rocket
Internet and 11 Other Investors
Pepperfry (2011, Mumbai, $199M)
Online managed marketplace for home
improvement products
Soonicorn. Stage: Series E
Venture Catalysts, State Street Global Advisors,
InnoVen Capital and 4 Other Investors
Home24 (2009, Berlin, $173M)
Online marketplace for home improvement
products
Soonicorn. Stage: Series C
Rocket Internet, Baillie Gifford, REWE Group and 5
Other Investors
Horizontal
MADE.COM (2010, London, $135M)
Internet-first brand of multi-category home
improvement products
Soonicorn. Stage: Series C
Level Equity, Eight Roads Ventures, Partech and 17
Other Investors
Urban Ladder (2012, Bangalore, $107M)
Online private label brand of multi-category home
improvement products
Soonicorn. Stage: Series E
Trifecta Capital, Kalaari Capital, Sequoia Capital and
8 Other Investors
LivSpace (2012, Bangalore, $105M)
Online retail for in-home designs and furniture
Soonicorn. Stage: Series C
Ingka, Jungle Ventures, Bessemer Venture Partners
and 8 Other Investors
Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report -Home Improvements -Jul 2019
Index of IPOs, Acquisitions, Unicorns, Soonicorns, Minicorns and Editor Picks in Home Improvements
Index of Top companies by Market (2/15)
189
Home Improvements >Appendix >Index of Top companies by Market
B2C Commerce
Horizontal
WorldStores (2008, Twickenham, $73.9M)
Online retailer of multi-category home
improvement products
Soonicorn. Stage: Acquired
Balderton Capital, Goldman Sachs, Serena and 3
Other Investors
Serena & Lily (2003, Sausalito, $69.5M)
Online retailer of home improvement products
Minicorn. Stage: Series C
ORIX, Fireman Capital Partners, Battery Ventures
and 4 Other Investors
Hayneedle (2002, Omaha, $57M)
Online retailer of multi-category products
Minicorn. Stage: Acquired
TriplePoint Capital, Sequoia Capital, Insight Venture
Partners and 1 Other Investors
Horizontal
Swoon Editions (2012, London, $44.2M)
Online Furniture Brand
Soonicorn. Stage: Series B
Octopus Ventures, Martin Morgan, Index Ventures
and 4 Other Investors
Bambeco (2008, Baltimore, $39.9M)
Internet-first brand of eco-friendly home
improvement products
Minicorn. Stage: Acquired
ABS Capital, New Atlantic Ventures, Maryland
Venture Fund and 1 Other Investors
Clippings (2011, London, $25.1M)
Curated Marketplace for Furniture & Homeware
Minicorn. Stage: Series B
Conde Nast, C4 Ventures, Advance Venture Partners
and 128 Other Investors
Horizontal
Oppa Design (2011, Sao Paulo, $19M)
Internet-first brand of home improvement products
Minicorn. Stage: Acquired
Monashees+, Kaszek Ventures, Thrive Capital and 2
Other Investors
Campaign (2013, Emeryville, $15.6M)
Vertically integrated online furniture brand
Editor's Pick. Stage: Series A
Initialized Capital, Blumberg Capital, JCMB
Beteiligungs and 3 Other Investors
Eporta (2014, London, $13.8M)
Members only marketplace for home decor &
furnishing
Minicorn. Stage: Series A
Canvas Ventures, LocalGlobe, Oxford Capital and 12
Other Investors
Index of IPOs, Acquisitions, Unicorns, Soonicorns, Minicorns and Editor Picks in Home Improvements
Index of Top companies by Market (2/15)
189
Home Improvements >Appendix >Index of Top companies by Market
B2C Commerce
Horizontal
WorldStores (2008, Twickenham, $73.9M)
Online retailer of multi-category home
improvement products
Soonicorn. Stage: Acquired
Balderton Capital, Goldman Sachs, Serena and 3
Other Investors
Serena & Lily (2003, Sausalito, $69.5M)
Online retailer of home improvement products
Minicorn. Stage: Series C
ORIX, Fireman Capital Partners, Battery Ventures
and 4 Other Investors
Hayneedle (2002, Omaha, $57M)
Online retailer of multi-category products
Minicorn. Stage: Acquired
TriplePoint Capital, Sequoia Capital, Insight Venture
Partners and 1 Other Investors
Horizontal
Swoon Editions (2012, London, $44.2M)
Online Furniture Brand
Soonicorn. Stage: Series B
Octopus Ventures, Martin Morgan, Index Ventures
and 4 Other Investors
Bambeco (2008, Baltimore, $39.9M)
Internet-first brand of eco-friendly home
improvement products
Minicorn. Stage: Acquired
ABS Capital, New Atlantic Ventures, Maryland
Venture Fund and 1 Other Investors
Clippings (2011, London, $25.1M)
Curated Marketplace for Furniture & Homeware
Minicorn. Stage: Series B
Conde Nast, C4 Ventures, Advance Venture Partners
and 128 Other Investors
Horizontal
Oppa Design (2011, Sao Paulo, $19M)
Internet-first brand of home improvement products
Minicorn. Stage: Acquired
Monashees+, Kaszek Ventures, Thrive Capital and 2
Other Investors
Campaign (2013, Emeryville, $15.6M)
Vertically integrated online furniture brand
Editor's Pick. Stage: Series A
Initialized Capital, Blumberg Capital, JCMB
Beteiligungs and 3 Other Investors
Eporta (2014, London, $13.8M)
Members only marketplace for home decor &
furnishing
Minicorn. Stage: Series A
Canvas Ventures, LocalGlobe, Oxford Capital and 12
Other Investors
Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report -Home Improvements -Jul 2019
Index of IPOs, Acquisitions, Unicorns, Soonicorns, Minicorns and Editor Picks in Home Improvements
Index of Top companies by Market (3/15)
190
Home Improvements >Appendix >Index of Top companies by Market
B2C Commerce
Horizontal
URBANARA (2010, Berlin, $13.8M)
Internet-first brand of home improvement products
Editor's Pick. Stage: Series B
Mountain Partners, Astutia Ventures, German
Startups Group and 8 Other Investors
Miliboo (2007, Pringy, $8.6M)
Manufacturer of contemporary furniture
IPO Date Dec 2015 IPO Mcap $22.3M
Euronext ALMLB
Dering Hall (2011, New York City, $7.5M)
Marketplace for home design
Editor's Pick. Stage: Acquired
Lerer Hippeau Ventures, Hearst Magazines,
SoftBank Capital and 2 Other Investors
Horizontal
CustomFurnish (2014, Hyderabad, $7.1M)
Private label brand and e-tailer for custom
designed furniture and home decor
Minicorn. Stage: Series A
Ranjeev Bhatia, Srini Koppolu, satish reddy and 36
Other Investors
Made In Design (2005, Grenoble, $6.6M)
Designer furniture online
Editor's Pick. Stage: Series A
Gimv
Brosa (2014, Melbourne, $5.9M)
Marketplace for furniture designers and creators
Minicorn. Stage: Series B
AirTree Ventures, Bailador, BMY Group
Horizontal
Domino (2011, Westport, $5.9M)
Content, Community & Commerce in the home
design space
Editor's Pick. Stage: Acquired
Inovia Capital, Founder Collective, FORUM Family
Office and 2 Other Investors
Evidea (2008, Istanbul, $5M)
Ecommerce website for Home Improvements
Editor's Pick. Stage: Series B
Tiger Global Management
HipVan (2013, Singapore, $4.6M)
Internet-first brand of home improvement products
Minicorn. Stage: Series A
East Ventures, Golden Gate Ventures, LionRock
Capital and 3 Other Investors
Index of IPOs, Acquisitions, Unicorns, Soonicorns, Minicorns and Editor Picks in Home Improvements
Index of Top companies by Market (3/15)
190
Home Improvements >Appendix >Index of Top companies by Market
B2C Commerce
Horizontal
URBANARA (2010, Berlin, $13.8M)
Internet-first brand of home improvement products
Editor's Pick. Stage: Series B
Mountain Partners, Astutia Ventures, German
Startups Group and 8 Other Investors
Miliboo (2007, Pringy, $8.6M)
Manufacturer of contemporary furniture
IPO Date Dec 2015 IPO Mcap $22.3M
Euronext ALMLB
Dering Hall (2011, New York City, $7.5M)
Marketplace for home design
Editor's Pick. Stage: Acquired
Lerer Hippeau Ventures, Hearst Magazines,
SoftBank Capital and 2 Other Investors
Horizontal
CustomFurnish (2014, Hyderabad, $7.1M)
Private label brand and e-tailer for custom
designed furniture and home decor
Minicorn. Stage: Series A
Ranjeev Bhatia, Srini Koppolu, satish reddy and 36
Other Investors
Made In Design (2005, Grenoble, $6.6M)
Designer furniture online
Editor's Pick. Stage: Series A
Gimv
Brosa (2014, Melbourne, $5.9M)
Marketplace for furniture designers and creators
Minicorn. Stage: Series B
AirTree Ventures, Bailador, BMY Group
Horizontal
Domino (2011, Westport, $5.9M)
Content, Community & Commerce in the home
design space
Editor's Pick. Stage: Acquired
Inovia Capital, Founder Collective, FORUM Family
Office and 2 Other Investors
Evidea (2008, Istanbul, $5M)
Ecommerce website for Home Improvements
Editor's Pick. Stage: Series B
Tiger Global Management
HipVan (2013, Singapore, $4.6M)
Internet-first brand of home improvement products
Minicorn. Stage: Series A
East Ventures, Golden Gate Ventures, LionRock
Capital and 3 Other Investors
Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report -Home Improvements -Jul 2019
Index of IPOs, Acquisitions, Unicorns, Soonicorns, Minicorns and Editor Picks in Home Improvements
Index of Top companies by Market (4/15)
191
Home Improvements >Appendix >Index of Top companies by Market
B2C Commerce
Horizontal
Spruce Up (2017, Seattle, $4.5M)
Online retailer & personal shopper for home decor
& furniture
Editor's Pick. Stage: Series A
Two Sigma Ventures, Madrona Venture Group,
Female Founders Fund and 3 Other Investors
Fabelio.com (2015, Jakarta, $3.5M)
Internet-first brand and online marketplace for
multi-category home improvement products
Editor's Pick. Stage: Series A
Venturra Capital, Spiral Ventures, 500 Durians and
4 Other Investors
Wescover (2015, San Francisco, $3.1M)
Online product discovery platform for furniture and
home decor items
Editor's Pick. Stage: Seed
Draper Associates, Floodgate Fund, Tank Hill
Ventures and 2 Other Investors
Horizontal
Olive Theory (2012, Mumbai, $1.1M)
Visual search-based online product discovery
platform for home-improvement products
Editor's Pick. Stage: Series A
Rocket Internet, FabFurnish, Blume Ventures
Tuft & Needle (2012, Tempe)
Internet-first brand of multi-category home
improvement products
Soonicorn. Stage: Acquired
WestwingNow (2015, Munich)
Online retailer of multi-category home decor and
furniture products
Minicorn. Stage: Funded
PAPA OSCAR Fashion Group
Alameda (2015, Mexico City)
Online retailer of furniture and home decor
products
Editor's Pick. Stage: Series A
DILA Capital
Horizontal
Home Decorator Representative (2014,
Gangnam)
Online retailer of multi-category home decor and
furniture products
Editor's Pick. Stage: Funded
BASS Investment
Homelux (2018, Voluntari)
Internet-first brand of home improvement products
Editor's Pick. Stage: Unfunded
Hometeka (2012, Belo Horizonte)
Online marketplace for home improvement
products
Editor's Pick. Stage: Funded
Performa Investimentos
Temple & Webster (2011, Sydney)
Online store for home wares and furniture
Editor's Pick. Stage: Seed
Macquarie Group, ArdenPoint, Macdoch Ventures
and 1 Other Investors
Index of IPOs, Acquisitions, Unicorns, Soonicorns, Minicorns and Editor Picks in Home Improvements
Index of Top companies by Market (4/15)
191
Home Improvements >Appendix >Index of Top companies by Market
B2C Commerce
Horizontal
Spruce Up (2017, Seattle, $4.5M)
Online retailer & personal shopper for home decor
& furniture
Editor's Pick. Stage: Series A
Two Sigma Ventures, Madrona Venture Group,
Female Founders Fund and 3 Other Investors
Fabelio.com (2015, Jakarta, $3.5M)
Internet-first brand and online marketplace for
multi-category home improvement products
Editor's Pick. Stage: Series A
Venturra Capital, Spiral Ventures, 500 Durians and
4 Other Investors
Wescover (2015, San Francisco, $3.1M)
Online product discovery platform for furniture and
home decor items
Editor's Pick. Stage: Seed
Draper Associates, Floodgate Fund, Tank Hill
Ventures and 2 Other Investors
Horizontal
Olive Theory (2012, Mumbai, $1.1M)
Visual search-based online product discovery
platform for home-improvement products
Editor's Pick. Stage: Series A
Rocket Internet, FabFurnish, Blume Ventures
Tuft & Needle (2012, Tempe)
Internet-first brand of multi-category home
improvement products
Soonicorn. Stage: Acquired
WestwingNow (2015, Munich)
Online retailer of multi-category home decor and
furniture products
Minicorn. Stage: Funded
PAPA OSCAR Fashion Group
Alameda (2015, Mexico City)
Online retailer of furniture and home decor
products
Editor's Pick. Stage: Series A
DILA Capital
Horizontal
Home Decorator Representative (2014,
Gangnam)
Online retailer of multi-category home decor and
furniture products
Editor's Pick. Stage: Funded
BASS Investment
Homelux (2018, Voluntari)
Internet-first brand of home improvement products
Editor's Pick. Stage: Unfunded
Hometeka (2012, Belo Horizonte)
Online marketplace for home improvement
products
Editor's Pick. Stage: Funded
Performa Investimentos
Temple & Webster (2011, Sydney)
Online store for home wares and furniture
Editor's Pick. Stage: Seed
Macquarie Group, ArdenPoint, Macdoch Ventures
and 1 Other Investors
Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report -Home Improvements -Jul 2019
Index of IPOs, Acquisitions, Unicorns, Soonicorns, Minicorns and Editor Picks in Home Improvements
Index of Top companies by Market (5/15)
192
Home Improvements >Appendix >Index of Top companies by Market
B2C Commerce
Horizontal
Tink (2016, Berlin)
Online retailer of home products
Editor's Pick. Stage: Funded
SevenVentures
Second Nature (2013, Dumfries)
Retailer of multi-category household products
IPO Date - IPO Mcap -
- -
Fantastic (1989, Chullora)
Online retailer of home improvement products
Stage: Acquired
Smarthome (1992, Irvine)
Online retailer of home automation items
Stage: Acquired
Demeter, Tech Coast Angels
Furniture
Interior Define (2012, Chicago, $26.2M)
Internet-first brand of custom made furniture
Minicorn. Stage: Series B
Pritzker Group, Fifth Wall Ventures, Peterson
Partners and 11 Other Investors
Mycs (2014, Berlin, $22.2M)
Online customization platform for furniture
Minicorn. Stage: Series B
Beringea, Zimmerman Investments, Global
Founders Capital and 12 Other Investors
Interiormark (2006, Fort Lauderdale, $1.8M)
Online retailer of furniture
Editor's Pick. Stage: Series A
Flow Capital, Sterling Commercial Credit, Grenville
Strategic Royalty
Nugget (2014, Raleigh)
Internet-first brand of futon
Editor's Pick. Stage: Unfunded
Furniture
Design Lab MN (2013, Rancho Cucamonga)
Internet-first brand of office furniture
Editor's Pick. Stage: Unfunded
FlatFair.com (2012, Los Angeles)
Online retailer of home furniture and decor
Editor's Pick. Stage: Unfunded
LoveRollers (2017, Delhi)
Private label brand of intimate furniture
Editor's Pick. Stage: Unfunded
Index of IPOs, Acquisitions, Unicorns, Soonicorns, Minicorns and Editor Picks in Home Improvements
Index of Top companies by Market (5/15)
192
Home Improvements >Appendix >Index of Top companies by Market
B2C Commerce
Horizontal
Tink (2016, Berlin)
Online retailer of home products
Editor's Pick. Stage: Funded
SevenVentures
Second Nature (2013, Dumfries)
Retailer of multi-category household products
IPO Date - IPO Mcap -
- -
Fantastic (1989, Chullora)
Online retailer of home improvement products
Stage: Acquired
Smarthome (1992, Irvine)
Online retailer of home automation items
Stage: Acquired
Demeter, Tech Coast Angels
Furniture
Interior Define (2012, Chicago, $26.2M)
Internet-first brand of custom made furniture
Minicorn. Stage: Series B
Pritzker Group, Fifth Wall Ventures, Peterson
Partners and 11 Other Investors
Mycs (2014, Berlin, $22.2M)
Online customization platform for furniture
Minicorn. Stage: Series B
Beringea, Zimmerman Investments, Global
Founders Capital and 12 Other Investors
Interiormark (2006, Fort Lauderdale, $1.8M)
Online retailer of furniture
Editor's Pick. Stage: Series A
Flow Capital, Sterling Commercial Credit, Grenville
Strategic Royalty
Nugget (2014, Raleigh)
Internet-first brand of futon
Editor's Pick. Stage: Unfunded
Furniture
Design Lab MN (2013, Rancho Cucamonga)
Internet-first brand of office furniture
Editor's Pick. Stage: Unfunded
FlatFair.com (2012, Los Angeles)
Online retailer of home furniture and decor
Editor's Pick. Stage: Unfunded
LoveRollers (2017, Delhi)
Private label brand of intimate furniture
Editor's Pick. Stage: Unfunded
Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report -Home Improvements -Jul 2019
Index of IPOs, Acquisitions, Unicorns, Soonicorns, Minicorns and Editor Picks in Home Improvements
Index of Top companies by Market (6/15)
193
Home Improvements >Appendix >Index of Top companies by Market
B2C Commerce
Decor
Framebridge (2014, Washington D.C., $83.6M)
Internet-first brand of custom picture frames
Minicorn. Stage: Series C
T. Rowe Price, SWaN & Legend Venture Partners,
Revolution and 4 Other Investors
CanvasPop (2009, Las Vegas, $3.3M)
Online retailer for home decor products
Editor's Pick. Stage: Series A
Celtic House Venture Partners, BDC Capital, Tobi
Lutke and 2 Other Investors
The New Craftsmen (2012, London, $2.4M)
Luxury Goods Marketplace.
Editor's Pick. Stage: Seed
Catamaran, Alexi De Farranti, Jay Nemark and 24
Other Investors
Balibart (2014, Paris)
Online retailer of art products
Editor's Pick. Stage: Funded
Home Textiles
Parachute Home (2013, Los Angeles, $35.5M)
Internet-first brand of home textile products
Minicorn. Stage: Series C
H.I.G. Growth Partners, Upfront Ventures, Susa
Ventures and 13 Other Investors
Brooklinen (2013, New York City, $10M)
Internet-first brand of home textiles
Minicorn. Stage: Series A
FirstMark, Dorm Room Fund, Coffin Capital and
Ventures
Dorai Home (2018, Salt Lake City, $101k)
Private label brand of home improvement products
Editor's Pick. Stage: Seed
Project Repat (2012, Boston, $20k)
Custom made quilt blankets
Editor's Pick. Stage: Seed
Hub Ventures, Better Ventures
Home Textiles
Bearaby (2018, New York City)
Internet first brand of bedding products
Editor's Pick. Stage: Unfunded
Rugs Direct (1978, Winchester)
Online retailer of rugs
Editor's Pick. Stage: Acquired
L2 Capital Partners, Oxer Capital, Salem Investment
Partners
Index of IPOs, Acquisitions, Unicorns, Soonicorns, Minicorns and Editor Picks in Home Improvements
Index of Top companies by Market (6/15)
193
Home Improvements >Appendix >Index of Top companies by Market
B2C Commerce
Decor
Framebridge (2014, Washington D.C., $83.6M)
Internet-first brand of custom picture frames
Minicorn. Stage: Series C
T. Rowe Price, SWaN & Legend Venture Partners,
Revolution and 4 Other Investors
CanvasPop (2009, Las Vegas, $3.3M)
Online retailer for home decor products
Editor's Pick. Stage: Series A
Celtic House Venture Partners, BDC Capital, Tobi
Lutke and 2 Other Investors
The New Craftsmen (2012, London, $2.4M)
Luxury Goods Marketplace.
Editor's Pick. Stage: Seed
Catamaran, Alexi De Farranti, Jay Nemark and 24
Other Investors
Balibart (2014, Paris)
Online retailer of art products
Editor's Pick. Stage: Funded
Home Textiles
Parachute Home (2013, Los Angeles, $35.5M)
Internet-first brand of home textile products
Minicorn. Stage: Series C
H.I.G. Growth Partners, Upfront Ventures, Susa
Ventures and 13 Other Investors
Brooklinen (2013, New York City, $10M)
Internet-first brand of home textiles
Minicorn. Stage: Series A
FirstMark, Dorm Room Fund, Coffin Capital and
Ventures
Dorai Home (2018, Salt Lake City, $101k)
Private label brand of home improvement products
Editor's Pick. Stage: Seed
Project Repat (2012, Boston, $20k)
Custom made quilt blankets
Editor's Pick. Stage: Seed
Hub Ventures, Better Ventures
Home Textiles
Bearaby (2018, New York City)
Internet first brand of bedding products
Editor's Pick. Stage: Unfunded
Rugs Direct (1978, Winchester)
Online retailer of rugs
Editor's Pick. Stage: Acquired
L2 Capital Partners, Oxer Capital, Salem Investment
Partners
Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report -Home Improvements -Jul 2019
Index of IPOs, Acquisitions, Unicorns, Soonicorns, Minicorns and Editor Picks in Home Improvements
Index of Top companies by Market (7/15)
194
Home Improvements >Appendix >Index of Top companies by Market
B2C Commerce
Mattress
Casper (2014, New York City, $340M)
Online direct-to-consumer mattress brand
Unicorn. Stage: Series D
Norwest Venture Partners, New Enterprise
Associates, IVP and 26 Other Investors
Simba (2015, London, $92.9M)
Direct-to-consumer mattress brand
Minicorn. Stage: Series B
Atami Capital, Lombard Odier, Nigel Wray and 9
Other Investors
Eight (2014, San Francisco, $46.5M)
Internet-first brand of mattress and smart mattress
covers
Minicorn. Stage: Series B
Khosla Ventures, Y Combinator, Yunqi Partners and
30 Other Investors
Mattress
Leesa (2014, Virginia Beach, $36.3M)
Online mattress store
Minicorn. Stage: Series B
Blake Mycoskie, One Better Ventures, TitleCard
Capital
EVE (2016, San Francisco, $32.1M)
Private label brand of mattress
Minicorn. Stage: Series B
Woodford Investment Management, Octopus
Ventures, DN Capital and 5 Other Investors
Helix Sleep (2014, New York City, $9.1M)
Personalized internet first mattress company
Editor's Pick. Stage: Series A
Western Technology Investment, Great Oaks
Venture Capital, Simon Ventures and 2 Other
Investors
Mattress
WakeFit (2014, Bangalore, $9M)
Online retailer for specialty orthopedic mattresses
Minicorn. Stage: Series A
Sequoia Capital
Solay Sleep (2017, Scottsdale, $5.9M)
Private label brand of mattresses
Editor's Pick. Stage: Series A
Sundayrest (2015, Bangalore, $665k)
Internet-first brand of mattresses
Editor's Pick. Stage: Seed
Anand Morzaria Rasik, V Thirupathi Rao,
PennyWise Solutions
On Purple (2015, Alpine)
Direct to consumer mattress company
Soonicorn. Stage: Acquired
Index of IPOs, Acquisitions, Unicorns, Soonicorns, Minicorns and Editor Picks in Home Improvements
Index of Top companies by Market (7/15)
194
Home Improvements >Appendix >Index of Top companies by Market
B2C Commerce
Mattress
Casper (2014, New York City, $340M)
Online direct-to-consumer mattress brand
Unicorn. Stage: Series D
Norwest Venture Partners, New Enterprise
Associates, IVP and 26 Other Investors
Simba (2015, London, $92.9M)
Direct-to-consumer mattress brand
Minicorn. Stage: Series B
Atami Capital, Lombard Odier, Nigel Wray and 9
Other Investors
Eight (2014, San Francisco, $46.5M)
Internet-first brand of mattress and smart mattress
covers
Minicorn. Stage: Series B
Khosla Ventures, Y Combinator, Yunqi Partners and
30 Other Investors
Mattress
Leesa (2014, Virginia Beach, $36.3M)
Online mattress store
Minicorn. Stage: Series B
Blake Mycoskie, One Better Ventures, TitleCard
Capital
EVE (2016, San Francisco, $32.1M)
Private label brand of mattress
Minicorn. Stage: Series B
Woodford Investment Management, Octopus
Ventures, DN Capital and 5 Other Investors
Helix Sleep (2014, New York City, $9.1M)
Personalized internet first mattress company
Editor's Pick. Stage: Series A
Western Technology Investment, Great Oaks
Venture Capital, Simon Ventures and 2 Other
Investors
Mattress
WakeFit (2014, Bangalore, $9M)
Online retailer for specialty orthopedic mattresses
Minicorn. Stage: Series A
Sequoia Capital
Solay Sleep (2017, Scottsdale, $5.9M)
Private label brand of mattresses
Editor's Pick. Stage: Series A
Sundayrest (2015, Bangalore, $665k)
Internet-first brand of mattresses
Editor's Pick. Stage: Seed
Anand Morzaria Rasik, V Thirupathi Rao,
PennyWise Solutions
On Purple (2015, Alpine)
Direct to consumer mattress company
Soonicorn. Stage: Acquired
Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report -Home Improvements -Jul 2019
Index of IPOs, Acquisitions, Unicorns, Soonicorns, Minicorns and Editor Picks in Home Improvements
Index of Top companies by Market (8/15)
195
Home Improvements >Appendix >Index of Top companies by Market
B2C Commerce
Mattress
Endy Sleep (2014, Toronto)
Internet-first brand of matresses
Editor's Pick. Stage: Acquired
José Bautista
Perfect Pressure (2014, Aventura)
Private label brand of mattresses
Editor's Pick. Stage: Unfunded
SleepyCat (2017, Kolkata)
Private label brand of mattresses
Editor's Pick. Stage: Unfunded
Kitchen Supplies
Made In Cookware (2016, Austin, $8.3M)
Internet-first brand of kitchenware products
Minicorn. Stage: Seed
Brian Spaly, Grant Achatz, Nick Kokonas and 11
Other Investors
Skura Style (2011, $2.2M)
Private label brand of surface care products
Editor's Pick. Stage: Series A
Virgin Pure (2003, London)
Private label brand of kitchen appliances
Editor's Pick. Stage: Unfunded
A Slice of Green (2007, Chippenham)
Internet-first brand of kitchenware
Editor's Pick. Stage: Unfunded
Lignum (2016, Magdeburg)
Online brand of wooden chef knife
Editor's Pick. Stage: Funded
Bmp Ventures, IBG Beteiligungsgesellschaft
Sachsen-Anhalt
Kitchen Supplies
PN good year (1954, Ansan-si)
Online retailer of kitchenware products
IPO Date Jul 1996 IPO Mcap -
KOSDAQ 24940
Index of IPOs, Acquisitions, Unicorns, Soonicorns, Minicorns and Editor Picks in Home Improvements
Index of Top companies by Market (8/15)
195
Home Improvements >Appendix >Index of Top companies by Market
B2C Commerce
Mattress
Endy Sleep (2014, Toronto)
Internet-first brand of matresses
Editor's Pick. Stage: Acquired
José Bautista
Perfect Pressure (2014, Aventura)
Private label brand of mattresses
Editor's Pick. Stage: Unfunded
SleepyCat (2017, Kolkata)
Private label brand of mattresses
Editor's Pick. Stage: Unfunded
Kitchen Supplies
Made In Cookware (2016, Austin, $8.3M)
Internet-first brand of kitchenware products
Minicorn. Stage: Seed
Brian Spaly, Grant Achatz, Nick Kokonas and 11
Other Investors
Skura Style (2011, $2.2M)
Private label brand of surface care products
Editor's Pick. Stage: Series A
Virgin Pure (2003, London)
Private label brand of kitchen appliances
Editor's Pick. Stage: Unfunded
A Slice of Green (2007, Chippenham)
Internet-first brand of kitchenware
Editor's Pick. Stage: Unfunded
Lignum (2016, Magdeburg)
Online brand of wooden chef knife
Editor's Pick. Stage: Funded
Bmp Ventures, IBG Beteiligungsgesellschaft
Sachsen-Anhalt
Kitchen Supplies
PN good year (1954, Ansan-si)
Online retailer of kitchenware products
IPO Date Jul 1996 IPO Mcap -
KOSDAQ 24940
Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report -Home Improvements -Jul 2019
Index of IPOs, Acquisitions, Unicorns, Soonicorns, Minicorns and Editor Picks in Home Improvements
Index of Top companies by Market (9/15)
196
Home Improvements >Appendix >Index of Top companies by Market
B2C Commerce
Hardware Supplies
VictoriaPlum (2001, Hessle, $275M)
Online retailer of bathroom products
Soonicorn. Stage: Funded
TPG
Tushy (2015, New York City, $800k)
Internet first brand of bidet attachment for toilets
Editor's Pick. Stage: Seed
Propulsion Capital, Neil Parikh
PK Green Shop (2006, Willenhall)
Internet first brand of lighting and solar accessories
Editor's Pick. Stage: Unfunded
SnapPower (2012, Vineyard)
Internet-first brand of lighting equipment &
accessories
Editor's Pick. Stage: Funded
Ben Jen Holdings
Hardware Supplies
Gempler's (1939, Janesville)
Online store selling landscaping, agriculture &
gardening tools & accessories
Stage: Acquired
Garden Supplies
Primrose (2003, Reading, $6.2M)
Online retailer of garden supplies
Editor's Pick. Stage: Acquired
OakNorth, Business Growth Fund
Index of IPOs, Acquisitions, Unicorns, Soonicorns, Minicorns and Editor Picks in Home Improvements
Index of Top companies by Market (9/15)
196
Home Improvements >Appendix >Index of Top companies by Market
B2C Commerce
Hardware Supplies
VictoriaPlum (2001, Hessle, $275M)
Online retailer of bathroom products
Soonicorn. Stage: Funded
TPG
Tushy (2015, New York City, $800k)
Internet first brand of bidet attachment for toilets
Editor's Pick. Stage: Seed
Propulsion Capital, Neil Parikh
PK Green Shop (2006, Willenhall)
Internet first brand of lighting and solar accessories
Editor's Pick. Stage: Unfunded
SnapPower (2012, Vineyard)
Internet-first brand of lighting equipment &
accessories
Editor's Pick. Stage: Funded
Ben Jen Holdings
Hardware Supplies
Gempler's (1939, Janesville)
Online store selling landscaping, agriculture &
gardening tools & accessories
Stage: Acquired
Garden Supplies
Primrose (2003, Reading, $6.2M)
Online retailer of garden supplies
Editor's Pick. Stage: Acquired
OakNorth, Business Growth Fund
Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report -Home Improvements -Jul 2019
Index of IPOs, Acquisitions, Unicorns, Soonicorns, Minicorns and Editor Picks in Home Improvements
Index of Top companies by Market (10/15)
197
Home Improvements >Appendix >Index of Top companies by Market
Commerce & Services
Commerce & Services
Houzz (2009, Palo Alto, $614M)
Online commerce and community platform for
home remodeling and design
Unicorn. Stage: Series E
Iconiq Capital, Wellington Management, Sequoia
Capital and 9 Other Investors
Havenly (2013, Denver, $25.8M)
Online interior design service provider and
commerce platform
Minicorn. Stage: Series B
Moderne Ventures, Foundry Group, Industry
Ventures and 15 Other Investors
Laurel & Wolf (2014, Los Angeles, $25.5M)
Online interior design service provider and
commerce platform for home improvement
products
Soonicorn. Stage: Series B
Benchmark, Karlin Ventures, Upside Partnership
and 11 Other Investors
Commerce & Services
Renomania (2014, Delhi, $744k)
Online content driven product and professional
discovery platform
Editor's Pick. Stage: Seed
UrbanHomez (2012, Delhi)
Online marketplace for home improvement services
and furniture
Editor's Pick. Stage: Unfunded
Services
Horizontal
Porch (2012, Seattle, $100M)
Online platform listing home improvement service
prodviders
Soonicorn. Stage: Series B
FJ Labs, Valor Equity Partners, Capricorn and 15
Other Investors
Pro.com (2013, Seattle, $60.5M)
Online general contractor for home improvement
services
Soonicorn. Stage: Series B
WestRiver Group, Goldman Sachs, Redfin and 13
Other Investors
Rated People (2005, London, $20M)
Online reverse auction platform for home
improvement services in UK
Minicorn. Stage: Funded
Downing Ventures, Channel 4, Frog Capital and 4
Other Investors
Index of IPOs, Acquisitions, Unicorns, Soonicorns, Minicorns and Editor Picks in Home Improvements
Index of Top companies by Market (10/15)
197
Home Improvements >Appendix >Index of Top companies by Market
Commerce & Services
Commerce & Services
Houzz (2009, Palo Alto, $614M)
Online commerce and community platform for
home remodeling and design
Unicorn. Stage: Series E
Iconiq Capital, Wellington Management, Sequoia
Capital and 9 Other Investors
Havenly (2013, Denver, $25.8M)
Online interior design service provider and
commerce platform
Minicorn. Stage: Series B
Moderne Ventures, Foundry Group, Industry
Ventures and 15 Other Investors
Laurel & Wolf (2014, Los Angeles, $25.5M)
Online interior design service provider and
commerce platform for home improvement
products
Soonicorn. Stage: Series B
Benchmark, Karlin Ventures, Upside Partnership
and 11 Other Investors
Commerce & Services
Renomania (2014, Delhi, $744k)
Online content driven product and professional
discovery platform
Editor's Pick. Stage: Seed
UrbanHomez (2012, Delhi)
Online marketplace for home improvement services
and furniture
Editor's Pick. Stage: Unfunded
Services
Horizontal
Porch (2012, Seattle, $100M)
Online platform listing home improvement service
prodviders
Soonicorn. Stage: Series B
FJ Labs, Valor Equity Partners, Capricorn and 15
Other Investors
Pro.com (2013, Seattle, $60.5M)
Online general contractor for home improvement
services
Soonicorn. Stage: Series B
WestRiver Group, Goldman Sachs, Redfin and 13
Other Investors
Rated People (2005, London, $20M)
Online reverse auction platform for home
improvement services in UK
Minicorn. Stage: Funded
Downing Ventures, Channel 4, Frog Capital and 4
Other Investors
Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report -Home Improvements -Jul 2019
Index of IPOs, Acquisitions, Unicorns, Soonicorns, Minicorns and Editor Picks in Home Improvements
Index of Top companies by Market (11/15)
198
Home Improvements >Appendix >Index of Top companies by Market
Services
Horizontal
BuildZoom (2011, San Francisco, $14.2M)
Marketplace to hire contractors for home
remodelling
Minicorn. Stage: Series A
Formation 8, Founders Fund, Y Combinator and 10
Other Investors
Homebell (2015, Berlin, $11M)
Home improvement services provider
Minicorn. Stage: Series B
SevenVentures, Helvetia, Kompass Digital and 6
Other Investors
Sweeten (2011, New York City, $8.6M)
Online closed marketplace platform for home
improvement services
Minicorn. Stage: Series A
Navitas Capital, Gotham Gal, Great Oaks Venture
Capital and 3 Other Investors
Horizontal
Skylight (2016, San Francisco, $3.8M)
Online marketplace for home renovation service
providers
Editor's Pick. Stage: Series A
Resolute Ventures, CSC Upshot Ventures
Joist (2011, San Francisco)
Online platform providing end-to-end home
renovation services
Editor's Pick. Stage: Seed
Golden Ventures, Bantam Group, Mantella Venture
Partners and 1 Other Investors
ImproveNet (1996, Palo Alto)
Online home improvement services
IPO Date Nov 2011 IPO Mcap $398M
NASDAQ IMPV
Interior Design
HomeLane (2014, Bangalore, $72.7M)
Online platform providing interior design solutions
Minicorn. Stage: Series C
Accel, Sequoia Capital, JSW Ventures and 7 Other
Investors
Design Cafe (2011, Bangalore, $30.3M)
Online booking platform for interior design
services
Minicorn. Stage: Series B
WestBridge Capital Partners, Kanwaljit Singh,
Fireside Ventures and 35 Other Investors
Homepolish (2012, New York City, $21.5M)
Online portal providing interior designers
Minicorn. Stage: Series A
Acequia Capital, Jennifer Hyman, Elephant Venture
Capital and 5 Other Investors
Index of IPOs, Acquisitions, Unicorns, Soonicorns, Minicorns and Editor Picks in Home Improvements
Index of Top companies by Market (11/15)
198
Home Improvements >Appendix >Index of Top companies by Market
Services
Horizontal
BuildZoom (2011, San Francisco, $14.2M)
Marketplace to hire contractors for home
remodelling
Minicorn. Stage: Series A
Formation 8, Founders Fund, Y Combinator and 10
Other Investors
Homebell (2015, Berlin, $11M)
Home improvement services provider
Minicorn. Stage: Series B
SevenVentures, Helvetia, Kompass Digital and 6
Other Investors
Sweeten (2011, New York City, $8.6M)
Online closed marketplace platform for home
improvement services
Minicorn. Stage: Series A
Navitas Capital, Gotham Gal, Great Oaks Venture
Capital and 3 Other Investors
Horizontal
Skylight (2016, San Francisco, $3.8M)
Online marketplace for home renovation service
providers
Editor's Pick. Stage: Series A
Resolute Ventures, CSC Upshot Ventures
Joist (2011, San Francisco)
Online platform providing end-to-end home
renovation services
Editor's Pick. Stage: Seed
Golden Ventures, Bantam Group, Mantella Venture
Partners and 1 Other Investors
ImproveNet (1996, Palo Alto)
Online home improvement services
IPO Date Nov 2011 IPO Mcap $398M
NASDAQ IMPV
Interior Design
HomeLane (2014, Bangalore, $72.7M)
Online platform providing interior design solutions
Minicorn. Stage: Series C
Accel, Sequoia Capital, JSW Ventures and 7 Other
Investors
Design Cafe (2011, Bangalore, $30.3M)
Online booking platform for interior design
services
Minicorn. Stage: Series B
WestBridge Capital Partners, Kanwaljit Singh,
Fireside Ventures and 35 Other Investors
Homepolish (2012, New York City, $21.5M)
Online portal providing interior designers
Minicorn. Stage: Series A
Acequia Capital, Jennifer Hyman, Elephant Venture
Capital and 5 Other Investors
Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report -Home Improvements -Jul 2019
Index of IPOs, Acquisitions, Unicorns, Soonicorns, Minicorns and Editor Picks in Home Improvements
Index of Top companies by Market (12/15)
199
Home Improvements >Appendix >Index of Top companies by Market
Services
Interior Design
Foyr (2014, Hyderabad, $9.7M)
VR platform for visualizing real estate spaces
Minicorn. Stage: Series A
SRI Capital, JLL India, Astarc Ventures and 2 Other
Investors
Hubstairs (2016, Paris, $3.5M)
Online platform for home renovation services
Minicorn. Stage: Seed
Arthur de Villepin, Nicolas Leroy Fleuriot, Julien
Leroy and 5 Other Investors
Homefuly (2015, Bangalore)
Online platform to obtain interior design services
Editor's Pick. Stage: Unfunded
Painting
Paintzen (2013, New York City, $12.1M)
Online platform to book painting services
Minicorn. Stage: Series A
Data Point Capital, Bullpen Capital, AngelPad and
14 Other Investors
Other Services
Canopy Lawn Care (2014, Raleigh, $4.4M)
Lawn care service provider
Editor's Pick. Stage: Series A
IDEA Fund Partners, Cofounders Capital, Lowe and
5 Other Investors
Index of IPOs, Acquisitions, Unicorns, Soonicorns, Minicorns and Editor Picks in Home Improvements
Index of Top companies by Market (12/15)
199
Home Improvements >Appendix >Index of Top companies by Market
Services
Interior Design
Foyr (2014, Hyderabad, $9.7M)
VR platform for visualizing real estate spaces
Minicorn. Stage: Series A
SRI Capital, JLL India, Astarc Ventures and 2 Other
Investors
Hubstairs (2016, Paris, $3.5M)
Online platform for home renovation services
Minicorn. Stage: Seed
Arthur de Villepin, Nicolas Leroy Fleuriot, Julien
Leroy and 5 Other Investors
Homefuly (2015, Bangalore)
Online platform to obtain interior design services
Editor's Pick. Stage: Unfunded
Painting
Paintzen (2013, New York City, $12.1M)
Online platform to book painting services
Minicorn. Stage: Series A
Data Point Capital, Bullpen Capital, AngelPad and
14 Other Investors
Other Services
Canopy Lawn Care (2014, Raleigh, $4.4M)
Lawn care service provider
Editor's Pick. Stage: Series A
IDEA Fund Partners, Cofounders Capital, Lowe and
5 Other Investors
Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report -Home Improvements -Jul 2019
Index of IPOs, Acquisitions, Unicorns, Soonicorns, Minicorns and Editor Picks in Home Improvements
Index of Top companies by Market (13/15)
200
Home Improvements >Appendix >Index of Top companies by Market
Enabler
Visualization Tool
Modsy (2015, San Francisco, $71M)
Online platform for 3D home design
Soonicorn. Stage: Series C
TCV, Comcast Ventures, Advance Venture Partners
and 12 Other Investors
Hutch (2015, Los Angeles, $17.2M)
Online home design visualization and commerce
platform
Minicorn. Stage: Series A
Zillow, Founders Fund, Sean Rad and 3 Other
Investors
Rooomy (2009, San Jose, $13M)
Provider of 3D virtual staging solutions to real
estate and retail industry
Minicorn. Stage: Series B
Western Technology Investment, Pacific Arc
Investments
Visualization Tool
Outward (2012, San Jose, $12M)
Product visualization software
Minicorn. Stage: Acquired
Merus Capital, JDJ Investments
Streem (2017, Portland, $10.5M)
AR based visualization tool for home improvement
professionals and businesses
Minicorn. Stage: Series A
Loup Ventures, Flying Fish Partners, Oregon Angel
Fund and 11 Other Investors
Second-hand
Horizontal
Selency (2014, Paris, $17M)
Online commission-based marketplace of pre-
owned home improvement products
Editor's Pick. Stage: Series A
Olx Group
Chairish (2013, San Francisco, $15.2M)
Online marketplace for pre-owned home
improvement products
Editor's Pick. Stage: Series B
Altos Ventures Capital, O'Reilly AlphaTech
Ventures, Azure Capital Partners and 1 Other
Investors
Viyet (2012, New York City, $6.5M)
Online consignment service for luxury pre-owned
furniture and accessories
Minicorn. Stage: Acquired
Female Founders Fund, Compound, Social Starts
and 4 Other Investors
Index of IPOs, Acquisitions, Unicorns, Soonicorns, Minicorns and Editor Picks in Home Improvements
Index of Top companies by Market (13/15)
200
Home Improvements >Appendix >Index of Top companies by Market
Enabler
Visualization Tool
Modsy (2015, San Francisco, $71M)
Online platform for 3D home design
Soonicorn. Stage: Series C
TCV, Comcast Ventures, Advance Venture Partners
and 12 Other Investors
Hutch (2015, Los Angeles, $17.2M)
Online home design visualization and commerce
platform
Minicorn. Stage: Series A
Zillow, Founders Fund, Sean Rad and 3 Other
Investors
Rooomy (2009, San Jose, $13M)
Provider of 3D virtual staging solutions to real
estate and retail industry
Minicorn. Stage: Series B
Western Technology Investment, Pacific Arc
Investments
Visualization Tool
Outward (2012, San Jose, $12M)
Product visualization software
Minicorn. Stage: Acquired
Merus Capital, JDJ Investments
Streem (2017, Portland, $10.5M)
AR based visualization tool for home improvement
professionals and businesses
Minicorn. Stage: Series A
Loup Ventures, Flying Fish Partners, Oregon Angel
Fund and 11 Other Investors
Second-hand
Horizontal
Selency (2014, Paris, $17M)
Online commission-based marketplace of pre-
owned home improvement products
Editor's Pick. Stage: Series A
Olx Group
Chairish (2013, San Francisco, $15.2M)
Online marketplace for pre-owned home
improvement products
Editor's Pick. Stage: Series B
Altos Ventures Capital, O'Reilly AlphaTech
Ventures, Azure Capital Partners and 1 Other
Investors
Viyet (2012, New York City, $6.5M)
Online consignment service for luxury pre-owned
furniture and accessories
Minicorn. Stage: Acquired
Female Founders Fund, Compound, Social Starts
and 4 Other Investors
Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report -Home Improvements -Jul 2019
Index of IPOs, Acquisitions, Unicorns, Soonicorns, Minicorns and Editor Picks in Home Improvements
Index of Top companies by Market (14/15)
201
Home Improvements >Appendix >Index of Top companies by Market
Second-hand
Furniture
Zefo (2015, Bangalore, $20M)
Online consignment platform for multi-category
used products
Minicorn. Stage: Acquired
Sequoia Capital, Helion Venture Partners, FJ Labs
and 8 Other Investors
Furnys (2017, Sydney)
Online commission-based marketplace for pre-
owned furniture
Editor's Pick. Stage: Seed
H2 Ventures
Rental
Rental
Furlenco (2011, Bangalore, $43.8M)
Online furniture and home appliance rental
platform
Soonicorn. Stage: Series C
Lightbox Ventures, Crescent Enterprises, Lakshmi
Narayanan and 68 Other Investors
Feather (2017, Brooklyn, $16M)
Online furniture rental platform
Minicorn. Stage: Series A
Spark Capital, Kleiner Perkins, Bain Capital
Ventures and 12 Other Investors
City Furnish (2015, Delhi, $5.5M)
Online platform offering furniture for rent
Editor's Pick. Stage: Series A
Paul Buchheit, Steve Chen, Venture Highway and 10
Other Investors
Rental
Lendis (2018, Berlin)
Online rental platform for office furniture
Editor's Pick. Stage: Seed
Picus Capital, HV Holtzbrinck Ventures, DN Capital
Index of IPOs, Acquisitions, Unicorns, Soonicorns, Minicorns and Editor Picks in Home Improvements
Index of Top companies by Market (14/15)
201
Home Improvements >Appendix >Index of Top companies by Market
Second-hand
Furniture
Zefo (2015, Bangalore, $20M)
Online consignment platform for multi-category
used products
Minicorn. Stage: Acquired
Sequoia Capital, Helion Venture Partners, FJ Labs
and 8 Other Investors
Furnys (2017, Sydney)
Online commission-based marketplace for pre-
owned furniture
Editor's Pick. Stage: Seed
H2 Ventures
Rental
Rental
Furlenco (2011, Bangalore, $43.8M)
Online furniture and home appliance rental
platform
Soonicorn. Stage: Series C
Lightbox Ventures, Crescent Enterprises, Lakshmi
Narayanan and 68 Other Investors
Feather (2017, Brooklyn, $16M)
Online furniture rental platform
Minicorn. Stage: Series A
Spark Capital, Kleiner Perkins, Bain Capital
Ventures and 12 Other Investors
City Furnish (2015, Delhi, $5.5M)
Online platform offering furniture for rent
Editor's Pick. Stage: Series A
Paul Buchheit, Steve Chen, Venture Highway and 10
Other Investors
Rental
Lendis (2018, Berlin)
Online rental platform for office furniture
Editor's Pick. Stage: Seed
Picus Capital, HV Holtzbrinck Ventures, DN Capital
Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report -Home Improvements -Jul 2019
Index of IPOs, Acquisitions, Unicorns, Soonicorns, Minicorns and Editor Picks in Home Improvements
Index of Top companies by Market (15/15)
202
Home Improvements >Appendix >Index of Top companies by Market
B2B Commerce
Hardware
Rotopino.pl (2011, Bydgoszcz)
Online retailer of hardware tools
IPO Date - IPO Mcap -
WSE ROT
Community Platform
Community Platform
RoomClip (2012, Tokyo, $8.3M)
App-based community platform for home interior
content sharing
Minicorn. Stage: Series A
OPT Ventures, REVIC, Mitsubishi UFJ Capital and 8
Other Investors
Kabuni (2015, Vancouver)
Blockchain based platform for 3D printing
IPO Date - IPO Mcap -
- -
Crowdsourced Design
Mon Matre Carr (2014, Paris)
Crowd-sourcing platform for interior designing
Editor's Pick. Stage: Unfunded
Index of IPOs, Acquisitions, Unicorns, Soonicorns, Minicorns and Editor Picks in Home Improvements
Index of Top companies by Market (15/15)
202
Home Improvements >Appendix >Index of Top companies by Market
B2B Commerce
Hardware
Rotopino.pl (2011, Bydgoszcz)
Online retailer of hardware tools
IPO Date - IPO Mcap -
WSE ROT
Community Platform
Community Platform
RoomClip (2012, Tokyo, $8.3M)
App-based community platform for home interior
content sharing
Minicorn. Stage: Series A
OPT Ventures, REVIC, Mitsubishi UFJ Capital and 8
Other Investors
Kabuni (2015, Vancouver)
Blockchain based platform for 3D printing
IPO Date - IPO Mcap -
- -
Crowdsourced Design
Mon Matre Carr (2014, Paris)
Crowd-sourcing platform for interior designing
Editor's Pick. Stage: Unfunded
Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report -Home Improvements -Jul 2019
Funded Deadpooled Companies
203
Home Improvements >Appendix >Funded Deadpooled Companies
FundingCompany Location
$87.7MOurHouse.com Evanston
$21.2MMove Loot San Francisco
$14MMebelrama.ru Moscow
$11.2MCapriCoast Bangalore
$6.6MProject Decor New York City
$5MEvim.net Istanbul
$4.5MWedo London
$4ML'Usine à DesignParis
$3.5MLux Seattle
$3.5MBonagora Berlin
$2.1MNousDecor San Mateo
$1.6MGreycork Boston
$1.4MZutux.com Manchester
$918kPaperToStone Bangalore
$900kViirt Omaha
$600kStitchWood Mumbai
$525kThe Ivory CompanySalamanca
$510kZimply Delhi
$500kAniika Bangalore
$284kWispere Bristol
FundingCompany Location
$275kWoonder Berlin
$250kFormsfield Lomza
$250kFurnésh Boston
$172kDesignBids Delhi
$150kThe Swatch Box El Segundo
$150kHouseFix King Of Prussia
$66kFabX Mumbai
$50kSpace Sculpt Saint Louis
$45kRoomReveal Palo Alto
$40kHomeViva Santiago
$40kDecoHunt Buenos Aires
$30kHomedeco2u Bandar
$25k80 Degrees WestPittsburgh
$20kNConnex San Francisco
$15kQreativstudio San Francisco
Archwith Ashdod
Herbavore Honolulu
Loucos Por DesignSao Paulo
Reformei Sao Paulo
Doodle Walls Mumbai
FundingCompany Location
Mii Casa Kitchener
Tapskart Delhi
FlatFurnish Gurgaon
Greenseed London
Home Setting Barcelona
Loogun London
Rare Door San Francisco
Showroom Lagos
Look Nook Austin
Timbor Ahmedabad
Faster Bids Bellingham
Bestimators Philadelphia
Dobby Seoul
Intruo Bangalore
Design Buggy New York City
RENOMii Kitchener
Musey San Francisco
Yakify Manhattan
Shoppable Milano
Remarcados Rio De Janeiro
Index of Deadpooled companies in Home Improvements
1. Excludes all details for Chinese companies.2. View all 421 Deadpooled companies on Tracxn Platform
Funded Deadpooled Companies
203
Home Improvements >Appendix >Funded Deadpooled Companies
FundingCompany Location
$87.7MOurHouse.com Evanston
$21.2MMove Loot San Francisco
$14MMebelrama.ru Moscow
$11.2MCapriCoast Bangalore
$6.6MProject Decor New York City
$5MEvim.net Istanbul
$4.5MWedo London
$4ML'Usine à DesignParis
$3.5MLux Seattle
$3.5MBonagora Berlin
$2.1MNousDecor San Mateo
$1.6MGreycork Boston
$1.4MZutux.com Manchester
$918kPaperToStone Bangalore
$900kViirt Omaha
$600kStitchWood Mumbai
$525kThe Ivory CompanySalamanca
$510kZimply Delhi
$500kAniika Bangalore
$284kWispere Bristol
FundingCompany Location
$275kWoonder Berlin
$250kFormsfield Lomza
$250kFurnésh Boston
$172kDesignBids Delhi
$150kThe Swatch Box El Segundo
$150kHouseFix King Of Prussia
$66kFabX Mumbai
$50kSpace Sculpt Saint Louis
$45kRoomReveal Palo Alto
$40kHomeViva Santiago
$40kDecoHunt Buenos Aires
$30kHomedeco2u Bandar
$25k80 Degrees WestPittsburgh
$20kNConnex San Francisco
$15kQreativstudio San Francisco
Archwith Ashdod
Herbavore Honolulu
Loucos Por DesignSao Paulo
Reformei Sao Paulo
Doodle Walls Mumbai
FundingCompany Location
Mii Casa Kitchener
Tapskart Delhi
FlatFurnish Gurgaon
Greenseed London
Home Setting Barcelona
Loogun London
Rare Door San Francisco
Showroom Lagos
Look Nook Austin
Timbor Ahmedabad
Faster Bids Bellingham
Bestimators Philadelphia
Dobby Seoul
Intruo Bangalore
Design Buggy New York City
RENOMii Kitchener
Musey San Francisco
Yakify Manhattan
Shoppable Milano
Remarcados Rio De Janeiro
Index of Deadpooled companies in Home Improvements
1. Excludes all details for Chinese companies.2. View all 421 Deadpooled companies on Tracxn Platform
Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.
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information contained herein ("Data") is the sole property of Tracxn Technologies Private Limited (hereinafter "Tracxn"). Youshall not recirculate, distribute, transmit, publish, or sell the
Data or any portion thereof in any form or by any means, either for commercial or non-commercial use, or permit any third party to use or distribute the Data or any portion thereof; to any
other party, except with the prior written consent of Tracxn. You may howeverincorporate insubstantial portions, extracts, abstracts or summaries from the Data into analysis, presentations
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