Tranoy Espen_First Data Hellas (Greece)

Ομιλία του κ. Tranoy Espen, Managing Director, First Data Hellas (Greece).

1. © Copyright 2014 | First Data Corporation
Digital Payments Evolution

Espen Tranoy
Managing Director, First Data Hellas
October 2014

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Changing World

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The banking and payments evolution
It has
changed a
lot

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Or has it?

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How is it changing (trends)

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Bank mergers and acquisitions

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4
systemic
banks
competing for
the clients

Bank mergers and acquisitions

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What are they competing for?

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The current environment
11
million
people
13
million
cards
Economically
active ~
4.8
million
2
accounts
per
person

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Framework developments
European
commission
scrutiny of
interchange
January
2014

January 2015

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What needs to be done

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Greece has one of the highest rates of
people who have never used the
internet, at 42% in 2014

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7
Greece

Number of card payments per inhabitant/year
Sources: ECB and the ECB’s Statistical Data Warehouse
Notes: data for 2000 not available for Bulgaria, Luxenbourg and Slovakia, 2001 data used instead; data for 2000 and
2001 not available for Spain, 2002 data used instead; changing composition in the case of EU and euro area figures

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Survey: 2014 by Millward&Brown for First Data Hellas
54
38
17
7
DO NOT NEED IT
PREFER CASH TO
BETTER CONTROL
EXPENSES
DIDN’T HAVE THE
CHANCE/DIDN’T
BOTHER
DON’T FEEL SAFE TO
USE IT
40
37
17
13
DO NOT NEED IT
PREFER CASH TO
BETTER CONTROL
EXPENSES
AFRAID OF OVER SPEND
& LOSE CONTROL
DON’T WANT TO HAVE
DEBTS
Why not a card?
Debit card Credit card

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Why card?
46
24
19
7
4
DON’T HAVE TO CARRY CASH
WHEN I FORGET/DON’T HAVE
TIME TO GO TO ATM/TO GO TO
THE BANK EVERY NOW & THEN
FOR ON LINE PURCHASES
DON’T KNOW HOW MUCH
MONEY I WILL NEED TO
WITHDRAW FROM BANK IN
ADVANCE
ATTRACTIVE REWARD/PAY
BACK SCHEME
30
28
14
11
9
DON’T HAVE TO CARRY CASH
TO HAVE INSTALMENTS/FOR
INSTALMENTS ON LARGE
AMOUNTS
FOR ON LINE PURCHASES
ATTRACTIVE REWARD/PAY BACK
SCHEME
DON’T KNOW HOW MUCH MONEY I
WILL NEED TO WITHDRAW FROM
BANK IN ADVANCE
Debit card Credit card
Survey: 2014 by Millward&Brown for First Data Hellas

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Usage of cards for online vs. physical store purchases
87
%
5%
8%
Pre-paid card
8%
55%
37%
Credit card
14%
51%
35%
Debit card
Online Physical

Both

87% 55% 51%
Survey: 2014 by Millward&Brown for First Data Hellas

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Products/Services purchased
67
62
22
13
5
2
47
11
47
29
26
5
APPAREL/FOOTWARE/COSMETICS/
DUTY FREE
FIXED COSTS/ DOCTORS
HOUSEHOLD APPLIANCIES
ENTERTAINEMENT/LEISURE
TRAVELLING & ACCOMMODATON
OTHER
57
40
52
13
6
2
40
10
39
41
38
8
Online
Physical
Debit card Credit card
Survey: 2014 by Millward&Brown for First Data Hellas

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Then came Apple Pay…..

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What is missing is……….

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What is missing is……….

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How can we help?

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Solutions
Pogo Clover E-Couponing
Mobile/e-
commerce
Insightics Gyft Perka

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Thank you!