TRENDS, networks and critical thinking in the.pptx

Humss 12

1. TRENDS, networks and critical thinking in the 21 st century

2. IDENTIFY ME!!! Direction: Identify the picture whether it is a TREND or a FAD.

3. First Slide It’s a trend! Why do you consider this picture as a Trend?

4. second Slide It’s a fad! Why do you consider this picture as a fad?

5. TRENDS and fads

6. What is a trend? A trend is basically a pattern or a conceptualized idea that has the prospect of providing or having a continuing influence for a longer period of time due to increasing and sustained presence and effect or even demand among its consumers in the case of a product. A trend is a pattern of gradual change in a condition, output, process, or behavior that develops into something and has broad implications in all aspects of society which lasts for a very long time or which becomes permanent. Examples: Facebook, Instagram, Lazada online shop, TikTok, and etc.

7. What is a fad? A fad is a short-lived idea or temporary event that is usually called as a “flash in the pan” because the popularity and reception of consumers for this idea fades away easily over a short period of time. Examples: yo-yo, monopod, Dalgona coffee, and etc.

8. Example of a trend and a fad The use of TikTok became a trend that boomed more during lockdown because of the pandemic whereas the fad of the dance “Savage Love” was short live.

9. Characteristics of a fad Fads involve a lesser number of people and has a shorter duration of time. They even have shorter duration than fashions. Below are some of the characteristics of a fad: Fad is confined to particular segments in the society. Fad is trivial because of its short life expectancy. It is prone to being outmoded. Fad is not created but it is just revived from style that existed all along in the lives of some subgroup.

10. Process of identifying a trend How do we identify trends? These are the different stages that explain how an idea or look can become a trend: Fringe Stage – an innovative idea, whether in the form a new product, service, or in other form, develops into the market or become known to the trendiest consumers. Trendy – consumer and public awareness of the trend grows as the early adopters participate together with the innovators to increase the perceptibility of the trend.

11. Process of identifying a trend 3. Mainstream – the “conservative consumers” join the trend, the idea’s popularity and acceptance continues to increase, and the corporations and company brands exploit the growing demand for that idea. In this stage, the trend becomes a mainstream product or service. When it happens, a number of things can occur: The trend can fade away once majority of the consumers tested the product or idea. They could either accept or reject the idea. If the idea’s acceptance or rejection occurred over a short period of time and its appeal was limited to a small number of consumers, the trend is reduced into a fad.

12. When consumers buy or support the trend by doing multiple purchases, the trend reaches a level of acceptance and stays at the same level. If the trend persists or stays for a long period of time, the trend is called a classic . Classic refers to a look or trend that is always present in some form that is appropriate across diverse occasions and accepted by diverging consumers group. Another possibility is the fragmentation of a trend. A trend fragmentation or microtrend happen when there is a recent development in the trend or a reinvention which leads to the fringe stage of a trend.

13. Stages of a trend Fringe Trendy Mainstream Fad Trend Can Fade Away Classic Trend Persists or Stays for a Long Period of Time Microtrend Trend Fragmentation

14. Activity: 1 whole Direction: Make a graphic organizer based from your understanding of the discussion. Write the words/a group of words in the blank circles. TRENDS FADS

15. Thank you for listening!!!

16. Elements of Trends 1. Number of Participants A trend started by an individual, but the number of people who followed become bigger as time goes by. The prevailing fashion of a period, for example, follows what the celebrities are wearing or what fashion designers offer. People often copy trendsetters and so new fashion trend develops.

17. Elements of Trends 2. Pattern of Behavior A trend is a form of repetitive action of people. For example, the simple act of taking selfie has now become a cultural trend.

18. Elements of Trends 3. Long Length of Time A trend has a long time frame, sometimes running for decades. A trend may experience some ups and downs in popularity, may fade away, and may reoccur. For example, the popularity of mobile phones in the late 1990s, which is portable and has a text messaging feature. The newer technologies allowed smartphones to include many applications and internet connectivity which made it essential for an individuals nowadays.

19. Elements of Trends 4. Cause A trend has a starting point which can be an idea, technology, event, or person. Portable audio players were popularized when Walkman was introduced in the 1980s, allowing people to listen to recorded music (cassette tapes) through headphones or earphones.

20. Elements of Trends 5. Consequence A trend makes considerable influence or impact. Social networking has become an encompassing trend that tends to influence the behaviors of offline users. People could now air their opinions on diverse matters and stay almost anything instantly.

21. Characteristics of a Trends 1. Cultural Basis Trends are based on the traditions, beliefs, and values of people that has a potential of being part of the societies culture.

22. Characteristics of a Trends 2. Duration of Time It has a long period of popularity that does not disappear quickly. Example: Climate Change ever since this has been one of the most trending environmental issues.

23. Characteristics of a Trends 3. Acceptability Trends are being accepted by people and society as part of their lives. Example: Smartphones- one of the most accepted trends that changes our way of living.

24. Trend in my community Direction: Fill out the concept map. Follow the guide below. Write a trend in your community. Describe that trend and write a concrete thing that you can do from that trend. How did this trend affect your life? Write a fad from your community. Describe that fad and write a concrete thing that you can do from that fad. How did this fad affect your life?