Anitha M
A PRESENTATION BY : Santosh B
Premnath T
MBA STUDENTS – 2007 Batch
PSG INSTITUTE OF MANAGEMENT,
TAMIL NADU [email protected]
Tribes - 8.14% of the total population of the
country, 84.51 million (2001 Census).
Tribal Cooperative Marketing Development
Federation of India Limited (TRIFED) - 1987.
Organization under the control of Ministry of
Tribal Affairs, Govt. of India.
TRIFED has 11 offices all over India with its
headquarters in New Delhi.
TRIFED -developing quality standardisation
for different tribal products.
Allot a Certification Seal on the similar lines
as AGMARK, or ISI etc.
A quality Seal shall be promoted by TRIFED
and the traders shall be encouraged to sell
their product under that Seal.
TRIFED -identify important functionaries like
traders – packers - value adders – marketers
transporters - R&D institutes - NGOs who would
be mapped listed and contacted.
Information being collected will be converted into
a TRIFED TRADE DIRECTORY 2004.
The Trade Directory - comprehensive information
about these functionaries and will be a useful
database.
To serve the interests of its members & for the
social and economic betterment and development.
major portion of their income from collection/
cultivation of Non timber Forest Produce (NTFP)
like –
Annato Seed, Bahera, Dry Amla, Hill Grass,
Mahuwa Seed And Mahuwa Flower, spices, Dry
Fruits, oils
To facilitate, coordinate and promote the marketing of
the tribal products by its members.
Facilitates - inter-State, intra-State and international
marketing of tribal products.
To act as an agency for canalisation of export and
import and facilitate under any Scheme formulated by
Govt. of India.
To provide consultancy and advisory services.
Provide Market intelligence related to
supply, demand, price trends, supply/market
chain, value trends, buyers for the tribal
products and disseminate the information to
the members.
To assist in capability & capacity building of
the members relating to the marketing
development of the tribal products.
Assist new products development through special
R & D drives for tribal products.
To collaborate, network, associate with similar and
allied international bodies in Fair Trade, Tribal
product marketing development, Tribal Research,
Tribal Funding Agencies.
Ensure remunerative prices for tribal crafts persons.
Promotion and participation in handicraft exhibitions.
Promote tribal handicrafts at the Duty-free shops in
airports.
Creation of self-help groups of tribal crafts persons.
Tie-ups with designers for creating innovative
tribal handicrafts.
Reference : www.trifed.com
Note: This Presentation is as of March 2008 only!